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Find your wedding dress at our exclusive, inclusive bridal shops.

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WHY LOVELY

Established in 2010, Lovely redefined the wedding dress shopping experience by being the first to stock undiscovered international designers who offer the freshest bridal fashion. These brands are the most sought-after designers today, like Sarah Seven, Made With Love, Alexandra Grecco, and Rue De Seine. Original designs by ingenious designers is still our M.O. today, because you deserve the real deal.

In 2015, we raised the bar by introducing exclusive wedding dress brand, Louvienne. Louvienne can only be found at Lovely Bride shops. Trust us to find you a gown that's not so 'everywhere.'

Today, brides shop with Lovely for our designer brands and because we celebrate body positivity, inclusivity, and self-love. We warmly welcome our brides with bff energy in our 20 shops around the US and UK. We take pride in having approachable stylists who are obsessed with their jobs (and their brides). We make sure our shops are stylish and never stuffy. We're the industry leader in guiding our brides through the wedding dress shopping process (p.s. sign up for our emails to shop like a pro). Our cult-favorite Instagram and TikTok accounts highlight past Lovelies and inspire future Lovelies. Join the club, @lovelybride.

how it works
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Get engaged, then chill

Browse gowns

You deserve to let it all soak in! Start shopping with Lovely Bride 9 months to 1 year out from your wedding date when you're ready to buy.

Click Dresses in the menu to find your Lovely location and register to access our dress inventory and view pricing. P.S. Bookmark your unique URL.

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Book Appointment

say yes, Then chill

If you think we are a good fit, “heart” your favorite 5 – 10 styles and then navigate back to lovelybride.com to book your appointment for a day you can come in with your VIPs.

Find the one and bask in the glory of a gown being made just for you. Each gown is handmade and takes up to 4 – 7 months to make, style-dependent. We'll be in touch!

Choose nearest location

1000 Marietta Street NW
Suite 104
Atlanta, GA 30318
(404) 968-9294
1336 Old Georgetown Rd, Ste 101
Mount Pleasant, SC 29464
(843) 764-9560
Charlotte hero
1233 W Morehead St. Suite A
Charlotte, NC 28208
(980) 938-8578
lovely bride chicago main
946 W Randolph St
Chicago, IL 60607
(773) 299-6561
location main cincinnati
2718 Woodburn Avenue
Cincinnati, OH 45206
(513) 813-2700
Lovely Dallas Hero
4012 Oak Lawn Avenue
Dallas, Texas 75219
(972) 863-8812
denver main
3418 Larimer St
Denver, CO 80205
(720) 452-1192
lovely bride houston main
2605 Dunlavy Street
Houston, TX 77006
(713) 485-0158
London Horizontal Hero 1
60 Great Eastern Street
Shoreditch, London
EC2A 3QR, UK
+44 20 3795 7467
LA Horizontal Hero 1
468 S Robertson Blvd
Los Angeles, CA 90048
(213) 398-9204
Miami
175 NW 25th Street
Miami, FL 33127
(305) 392-1149
rue de seine lovely bridal 72
182 Duane Street
New York, NY 10013
(212) 924-2050
lovely bride philly main
237 Market Street
Philadelphia, PA 19106
(215) 627-1800
Lovely Phoenix Featured Photo
709 E Palo Verde Dr.
Phoenix, AZ 85014
(502) 516-6369
Providence Bridal Shop
65 Eddy Street
Providence, RI 02903
Rochester NY Bridal Shop
72 West Main Street
Victor, NY 14564
(585) 398-8597
lovely bride san diego main
3013 University Avenue
San Diego, CA 92104
(619) 230-5003
LOCATION SF1
104 University Ave,
Los Gatos, CA 95030
(415) 636-7996
Seattle
7315 Greenwood Ave N
Seattle, WA 98103
(206) 708-1360
lovely dc main
1632 Wisconsin Ave NW
Second Floor
Washington, DC 20007
(202) 735-0674

see real brides

Love Notes

Gosuami NYC Bride Testimonial

Gosuami

“Hands down, Lovely Bride NYC was the best - very attentive, informative, and helpful throughout my dress shopping experience. The team helped me every step of the way, including finding the most beautiful veil!”
@bea robe Dallas Bride Testimonial

Beanca

“I was looking for something chic and classic, but with a twist. Something that would work in a chapel and then a Block Party. I came into Lovely Dallas and the team pulled my dress knowing it would check the box… and it did!”
@mccallkelli CLT Bride Testimonial

McCall

“Saying yes to my first dress I tried on at Lovely Charlotte was a dream come true. The confidence I gained and how beautiful I felt in my dream wedding dress is something I truly will never forget!”
@macyajemoore Dallas Bride Testimonial

Macy

“Lovely Bride Dallas is hands down the best. I had the most amazing experience with my stylist, and she had an eye for exactly what I was looking for! It was a dream and such a special experience with my people.”
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Becca

“Lovely Bride made saying yes to the dress so easy! The salon was beautiful, and the team was so kind and ready to help. I ended up finding my dream dress and I cannot thank Lovely Bride enough!”
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Bianca

“I was obsessed with Lovely Bride Charlotte the minute I walked in the door! Thank you Lovely for making dress shopping the best experience I could’ve asked for.”
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Katie

“Shopping with Lovely was truly the LOVELIEST experience! My dress made me feel like ME, but the absolute best version of me. It made me feel like every bride deserves to feel on their wedding day.”
love notes alexa

Alexa

“My experience at Lovely Bride was amazing from the moment I walked in. The process incredibly fun and stress-free. I never would have imagined finding THE dress this easily, but Lovely Bride made it happen!”
delight

Delight

“Lovely Bride made my experience so special! Lauren was very sweet and made me feel comfortable in anything I tried on. She really listened to me and helped me find my dream wedding dress!”
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Terren

“My time at Lovely Bride was an absolute fairytale and still is one of my favorite wedding planning experiences. We drove about 5 hours to get to LBD and I am so so grateful we did, because the whole experience was a dream!”
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Become a Lovely

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See on

Alexandra Grecco Harriet NYC @madisonasross @rubyolivia photography
Louvienne Zuko Fitted Houston @kristalkim @nastiavesna photo
Made With Love Winnie @gosuamii @sandra jachimiak photo
Alexandra Grecco Sloan DC Abbi @lizrachelphoto
Louvienne Sterling ATL @drepratt @autumnnicole 1

About Lovely

The best bridal shop near you with modern and stylish wedding dresses and bridal accessories. Brides would describe our wedding dresses as: romantic, sleek, chic, bohemian, unique, sexy, clean, refined, creative, classic. We carry a variety of wedding dress silhouettes and the most common are fit and flare, soft A-line, column dress, fitted dress, sheath dress, V-necklines, square necklines, strapless, short sleeves, long sleeves, off the shoulder, low back, cowl back, high neck. Our most common wedding dress fabrications include crepe, lace, tulle, chiffon, satin, beaded, embellished, embroidered, organza, stretch fabrics, mikado, faille, and plain fabrics. Our incredible selection of wedding dress designers includes Alexandra Grecco, Adriana Madrid, Alyne by Rita Vinieris, Alyssa Kristin, Anna Kara, Dany Tabet, Flora, Floure Studio, Georgia Young, House of Renhue, Katherine Tash, Louvienne, Made With Love, NEWHITE, OUMA, Rivini by Rita Vinieris, Rue De Seine, SAINT, Sarah Seven, Savannah Miller, Suzanne Neville, Tara Lauren, and Vagabond. Designers vary by location. We have great wedding dresses under $5000. Most of our dresses are under $3000. Our opening price point is $2000.

With 19 locations in the US and one location in the UK, you can find our bridal shops in Atlanta GA, Charleston SC, Charlotte NC, Chicago IL, Cincinnati OH, Dallas TX, Denver CO, Houston TX, Los Angeles CA, Miami FL, New York City NY, Philadelphia PA, Phoenix AZ, Providence RI, Rochester NY, San Diego CA, Los Gatos CA, Seattle WA, Washington DC, and London UK. We cater to all body types, including carrying a selection of samples in plus size. Our shops have great white dress options for bridal showers, engagement shoots, rehearsal dinners, courthouse weddings, backyard weddings, beach weddings, and destination weddings. Lovely Bridesmaids is our newest collection available online only at lovelybridesmaids.com. Brides looking for an off-the-rack dress can shop our sample sale wedding gowns on HALO (Help a Lovely Out) at halobylovely.com.

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Saint Sale

Don't miss this major sale!

SAINT BRIDAL

SALES EVENT

DECEMBER 1 - 4

SAY YES TO SAINT TO RECEIVE 10% OFF AT ALL LOVELY LOCATIONS

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