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sales events

Events

At our Sales Events, you will be able to see a new collection or an extended assortment of a designer's gowns that we may not normally carry at Lovely. For most (but not all) events, you can get a discount on the host designer's merchandise during this timeframe. Our Sales Events only last a couple of days, and appointments fill up quickly, so we recommend you book early if one of your favorite designers will be visiting Lovely!

Just browsing? Join us for our Sip & See events where you can drop in to see your local Lovely shop, browse our gowns, get to know our Lovely team, and book your bridal appointment if you haven't already!

Upcoming Events

View by location
Atlanta
Charleston
Charlotte
Chicago
Cincinnati
Dallas
Denver
Houston
London UK
Los Angeles
Miami
New York City
Philadelphia
Phoenix
Providence
Rochester NY
San Diego
Bay Area
Seattle
Washington DC
Jan 01 – Jan 31
Lovely Providence January Sample Sale
Providence
Featured collection:
Selection of sample gowns priced $1,500 or lower
Bonus:
Appointment required for sample sale. All sales are final. Please note, bride + up to 3 guests only are allowed.

This is a great opportunity for brides whose weddings fall within January-July 2025 to take advantage of!

Additional details on how to prep for this appointment will be available via email and text once booked.
Jan 10 – Jan 19
Katherine Tash
Charlotte
Featured collection:
‘Paradise’ 2025
Bonus:
10% off all Katherine Tash gowns
Jan 10 – Jan 19
OUMA
New York City
Featured collection:
‘Radiant Reverie’ Collection
Bonus:
10% off all OUMA gowns
Jan 16 – Jan 26
Floure Studio
Phoenix
Featured collection:
Chapter IV
Bonus:
10% off all Floure Studio gowns
View more