The Most Exclusive, Inclusive Bride Club
As the OG indie bridal shop, established in 2010, Lovely redefined the wedding dress shopping experience by being the first to stock undiscovered, indie designers that offer something new and different. Original designs by innovative designers is still our M.O. today, because we think you deserve the real deal. We are proud to be in the vanguard of indie design in bridal.
Lovely celebrates body positivity and self-love. We work hard to choose innovative wedding dress designs in an inclusive size range. We believe in transparency, empowerment, and women supporting women. We are a sisterhood, #ourlovelies.