We bring the fun.
As the OG indie bridal shop, Lovely redefined the wedding dress shopping experience in 2010, and we continue to push the boundaries every day for #ourlovelies.
In our 17 bridal shops across the country, we have created spaces where you can create memories (and a sweet Instagram moment). We search the globe for the most unique designs and stock our stores with the perfect amount of wedding dresses to make the shopping experience a blast (never overwhelming). And because we know our modern-minded lovelies want to feel knowledgable and empowered while dress shopping, you can view our wedding dress collections online, including prices, by location. Hooray to more transparency in the bridal business! First shop online, then have an amazing experience in our stores. Because we believe your wedding dress experience shouldn’t amount to a box showing up on your doorstep. You’re better than that.
Visit one of our shops
Gabe and I both are very simplistic and tend to lean more towards natural elements of life. We both wanted our wedding to stand out and have wow factor, but we also wanted it to remain very simple and blend in with the environment. I did that by adding lots of greenery, and pops of colors with the flowers.
Our Bride Celbi
in Rue De Seine
Upcoming Sales Events
Complete your look with a Toni Federici veil for 10% off!
10% off the ethereal and exclusive collection
Rue De Seine
Newest and best of collection - available for 2 full weeks!
Designed just for our curvy babes! Enjoy 10% off this weekend!
Sarah Seven's newest collection, Queen Kane, will be in our shop! Book an appointment and get 10% off your gown during this designer event.
Babes, join us for the debut of Tara Lauren in our LA shop. Their stunning Ember Dusk Collection will be with us all weekend, enjoy 10% off!
The entire Genesis Collection by Vagabond Bridal will be in store and all gowns will be 10% off during this Sales Event!
Visit the entire Louvienne collection and get 10% off during the sales event weekend. Come see this Lovely-exclusive line in person!
Babes, join us for the debut of Tara Lauren Ember Dusk Collection in San Diego, enjoy 10% off!
Come see the Reign of Margaret Kain & receive 10% off your Sarah Seven gown!
Watters and Willowby Fall 2019 collections will be in our shop for 2 weekends! All Watters and Willowby styles will be 10% off for the entire Sales Event.
Meet the Assistant Designer and see the beautiful Wild Honey collection with favorites from Magic Hour, as well as select pieces from the newest collection. 10% off all AG gowns during the sale event!
Louvienne 2019 Collection will be in store and 10% off this weekend only.
The newest Alexandra Grecco collection, launching at October Bridal Market will be on the west coast this weekend! Join us for 10% off!
Tara Lauren's Isla Botanical Collection will be in stores for 2 full weekends! All Tara Lauren gowns will be 10% off during the duration of the Sales Event.
Come see the gorgeous Jane Hill collection- 10% off all weekend
Rue De Seine
Come see the latest effortless and light Jenny Yoo designs on the West Coast! 10% off all weekend!