The Most Exclusive, Inclusive Bride Club
As the OG indie bridal shop, established in 2010, Lovely redefined the wedding dress experience by carrying creative, indie designers that are off the mainstream radar. Real designers, with real names, and real talent…not mass produced factory gowns. You’re better than that.
We promote body positivity and self love. We work hard to choose unique gowns in an inclusive size range. We believe in transparency in pricing and shopability online. We are a sisterhood, #ourlovelies.