Serving up realness since 2010
As the OG indie bridal shop, Lovely redefined the wedding dress shopping experience by straying from the norm of traditional bridal retail. We believe in inclusion and individuality. We empower our brides to celebrate their authentic selves. We promote body positivity and self love. We are a sisterhood, #ourlovelies.
In our collective of 17 bridal shops across the country, we have created spaces where you can create memories and a sweet Instagram moment. We are all about experiences IRL.
And because we know our modern-minded lovelies want to feel knowledgable and empowered while dress shopping, you can view our wedding dress collections online, including prices, by location. Hooray to more transparency in the bridal business!
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Gabe and I both are very simplistic and tend to lean more towards natural elements of life. We both wanted our wedding to stand out and have wow factor, but we also wanted it to remain very simple and blend in with the environment. I did that by adding lots of greenery, and pops of colors with the flowers.