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The Most Exclusive, Inclusive Bride Club

As the OG indie bridal shop, established in 2010, Lovely redefined the wedding dress experience by carrying creative, indie designers that are off the mainstream radar. Real designers, with real names, and real talent…not mass produced factory gowns. You’re better than that.

We promote body positivity and self love. We work hard to choose unique gowns in an inclusive size range. We believe in transparency in pricing and shopability online. We are a sisterhood, #ourlovelies.


More about us

1000 Marietta Street NW
Atlanta, GA 30318
1657 North Wells Street
Chicago, IL 60614
2718 Woodburn Avenue
Cincinnati, OH 45206
2500 Routh Street
Dallas, Texas 75201
2636 Walnut St
Unit 100
Denver, CO 80205
2605 Dunlavy Street
Houston, TX 77006
87 East Green Street
Suite 206
Pasadena, CA 91105
175 NW 25th Street
Miami, FL 33127
237 Market Street
Philadelphia, PA 19106
7155 E Main Street
Scottsdale, AZ 85250
3830 Ray Street
San Diego, CA 92104
2266 Union Street
San Francisco, CA 94123
7315 Greenwood Ave N
Seattle, WA 98103
1632 Wisconsin Ave NW
Second Floor
Washington, DC 20007

I went into Lovely Bride knowing that I wanted to take a risk on my wedding day but to still feel like a bride. As soon as I put it on, it felt like me. I knew that I had to go with my gut and remain confident in how I felt in the dress.

Our Bride Briana
in Vagabond

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