Serving up realness since 2010
As the OG indie bridal shop, Lovely redefined the wedding dress shopping experience by straying from the norm of traditional bridal retail. We believe in inclusion and individuality. We empower our brides to celebrate their authentic selves. We promote body positivity and self love. We are a sisterhood, #ourlovelies.
In our collective of 17 bridal shops across the country, we have created spaces where you can create memories and a sweet Instagram moment. We are all about experiences IRL.
And because we know our modern-minded lovelies want to feel knowledgable and empowered while dress shopping, you can view our wedding dress collections online, including prices, by location. Hooray to more transparency in the bridal business!
Visit one of our shops
Gabe and I both are very simplistic and tend to lean more towards natural elements of life. We both wanted our wedding to stand out and have wow factor, but we also wanted it to remain very simple and blend in with the environment. I did that by adding lots of greenery, and pops of colors with the flowers.
Our Bride Celbi
in Rue De Seine
Upcoming Sales Events
Find your perfect veil in our shop and save 10% off your purchase!
Come shop Tara Lauren's newest collection and get 10% off during this exciting designer event! You can reserve your appointment online or give us a call to help you book.
Featuring the Curvy Enchanting and Curvy Boho Collections, Studio Levana gowns are great for the curvier woman! Any gown ordered from Studio Levana this weekend will get a 10% discount.
We will be featuring a selection of our favorite styles from the Spring 2019 Watters and Willowby collections. Questions about a specific gown? Give us a call and ask if it will be here! There will be a 10% discount on any Watters or Willowby gown ordered during these two weeks!
See the premiere of the Cloud Nine collection in Rochester! 10% off for the weekend.
Come "Get Paiged" and see the Spring 2019 Hayley Paige and Hayley Paige Blush Collections. 10% off for the sale weekend!
Come in for the debut of Vagabond Bridal in Rochester! 10% off during the sales event.
Chosen by One Day
Visit the "best of" Theia collections and get 10% off during the sales event!