Serving up realness since 2010
As the OG indie bridal shop, Lovely redefined the wedding dress shopping experience by straying from the norm of traditional bridal retail. We do things differently. We carry creative designers that are off the mainstream radar. We have exclusive brands, but are an inclusive company. We promote body positivity and self love. We are a sisterhood, #ourlovelies.
We know that bridal shopping should evolve, and brides want to shop online, even though you want your moment IRL in one of our shops. So you can now view our wedding dress collections online, including prices, by location, empowering you to shop like a badass. Hooray to more transparency in the bridal business!