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Serving up realness since 2010

As the OG indie bridal shop, Lovely redefined the wedding dress shopping experience by straying from the norm of traditional bridal retail. We believe in inclusion and individuality. We empower our brides to celebrate their authentic selves. We promote body positivity and self love. We are a sisterhood, #ourlovelies.

In our collective of 17 bridal shops across the country, we have created spaces where you can create memories and a sweet Instagram moment. We are all about experiences IRL.

And because we know our modern-minded lovelies want to feel knowledgable and empowered while dress shopping, you can view our wedding dress collections online, including prices, by location. Hooray to more transparency in the bridal business!


More about us

1000 Marietta Street NW
Atlanta, GA 30318
1657 North Wells Street
Chicago, IL 60614
2718 Woodburn Avenue
Cincinnati, OH 45206
2500 Routh Street
Dallas, Texas 75201
3377 Blake Street
Suite 101
Denver, CO 80205
2605 Dunlavy Street
Houston, TX 77006
87 East Green Street
Suite 206
Pasadena, CA 91105
175 NW 25th Street
Miami, FL 33127
237 Market Street
Philadelphia, PA 19106
7155 E Main Street
Scottsdale, AZ 85250
3830 Ray Street
San Diego, CA 92104
2266 Union Street
San Francisco, CA 94123
7315 Greenwood Ave N
Seattle, WA 98103
1632 Wisconsin Ave NW
Second Floor
Washington, DC 20007

Gabe and I both are very simplistic and tend to lean more towards natural elements of life. We both wanted our wedding to stand out and have wow factor, but we also wanted it to remain very simple and blend in with the environment. I did that by adding lots of greenery, and pops of colors with the flowers.

Our Bride Celbi
in Rue De Seine

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