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Serving up realness since 2010

As the OG indie bridal shop, Lovely redefined the wedding dress shopping experience by straying from the norm of traditional bridal retail. We do things differently. We carry creative designers that are off the mainstream radar. We have exclusive brands, but are an inclusive company. We promote body positivity and self love. We are a sisterhood, #ourlovelies.

We know that bridal shopping should evolve, and brides want to shop online, even though you want your moment IRL in one of our shops. So you can now view our wedding dress collections online, including prices, by location, empowering you to shop like a badass. Hooray to more transparency in the bridal business!


More about us

1000 Marietta Street NW
Atlanta, GA 30318
1657 North Wells Street
Chicago, IL 60614
2718 Woodburn Avenue
Cincinnati, OH 45206
2500 Routh Street
Dallas, Texas 75201
2636 Walnut St
Unit 100
Denver, CO 80205
2605 Dunlavy Street
Houston, TX 77006
87 East Green Street
Suite 206
Pasadena, CA 91105
175 NW 25th Street
Miami, FL 33127
237 Market Street
Philadelphia, PA 19106
7155 E Main Street
Scottsdale, AZ 85250
3830 Ray Street
San Diego, CA 92104
2266 Union Street
San Francisco, CA 94123
7315 Greenwood Ave N
Seattle, WA 98103
1632 Wisconsin Ave NW
Second Floor
Washington, DC 20007

I went into Lovely Bride knowing that I wanted to take a risk on my wedding day but to still feel like a bride. As soon as I put it on, it felt like me. I knew that I had to go with my gut and remain confident in how I felt in the dress.

Our Bride Briana
in Vagabond

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