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Our San Diego bridal shop is located in the heart of North Park. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Made With Love Bridal, Lovers Society, Alyssa Kristin, Louvienne and more. Our wedding dresses range from $2,000 – $5,000, with the majority of the gowns ranging from $2,300 – $3,600. Transparency is our thing at Lovely. Click Dresses in the menu to create a portal to see all of our dresses and prices before you shop. San Diego Lovelies, we can’t wait to meet you!

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Meet Rebekah

Owner of Lovely San Diego

Hi Lovely! I'm Rebekah, the owner of Lovely Bride San Diego. I've been a bridal fan girl my entire life and my team shares that love. We can't wait to help you find your gown of your dreams and we're so grateful we get to share this special day with you.

– Rebekah

San Diego Reviews

Lovely Bride
Based on 11 reviews
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Katie GillilandKatie Gilliland
02:07 28 Jul 22
I went to three bridal salons and Lovely Bride was my favorite! Nicole was so sweet, bubbly, and fun and made the experience so great for me and for my bridesmaids. They had a great selection of dresses and I loved that we had the whole bridal salon to ourselves. Highly recommend!
Chanel ArgueChanel Argue
17:41 20 Feb 22
This was the first time trying on wedding dresses and I wasn’t sure what to expect. As soon as we arrived, we were greeted by Nicole. She was sweet, welcoming and knowledgeable. She helped me get on the dresses which I really liked. She even picked out my favorite dresses – one that I never would have picked but really blew us all away. Thank you Nicole for going above and beyond to make my experience special !
Jobellie CustodioJobellie Custodio
04:29 05 Jan 22
I had the pleasure of being taken care of by Nicole. She was warm and welcoming from the start. This was my first time dress shopping and Nicole went above and beyond my expectations which put my nerves at ease.I really did enjoy building my Lovely Bride profile before my appointment. I feel completing this process helped the appointment flow efficiently. The dresses I favorited on my profile were set on the side already by the time I arrived to the appointment instead of spending time flipping through dresses. At the end of the appointment, I was torn between two dress. I didn’t want to take either of them off. After a week of contemplating, I finally decided on THE dress.The boutique itself is big and spacious. Very cozy and unique as well. The windows let’s in a lot of natural sunlight which made it more fun to see yourself in the dresses.Covid safe protocols were in place such as masks and limited guests at the boutique. I also liked the idea of one bride and their party at a time in the boutique. Creates more of an intimate experience and all the attention is focused on your appointment.The Lovely Bride team is also quick to respond, great customer service.Highly recommend this boutique for first time dress shoppers.Thank you Nicole and Lovely Bride San Diego for all you do!
Maria GarvinMaria Garvin
20:00 03 Mar 21
The Lovely Bride was my first appointment for wedding dress shopping and I was so happy with the entire experience. The store has such beautiful and unique dresses, and my time there felt intimate and special. I worked with a staff member named Delaney who was very friendly, easy going and attentive. When I asked the store to accommodate a rush order for me, they worked quickly to make it happen. When I ultimately decided to go with another dress, they were gracious and accommodating; and they congratulated me on finding my dress. I can’t say enough good things about the experience and I highly recommend this bridal boutique!
Elizabeth RCElizabeth RC
23:36 01 Jun 18
I had the most wonderful appointment with Rebekah at Lovely Bride yesterday afternoon! It was everything I’ve ever dreamed of and more! It was the true “bridal” experience I had hoped for. I love that they take only one appointment at a time, so my family and I had the store to ourselves along with Rebekah the owner. She was absolutely lovely…such a warm friendly personality that instantly put me at ease. She was so accommodating and I cannot say enough positive things about her and the entire appointment!
Google rating score: 4.5 of 5, based on 11 reviews
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San Diego Bridal Shop






(619) 230-5003




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parking guide

Street parking is usually available in North Park surrounding the shop. North Park Garage is just around the corner and is a 4 minute walk.