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Our San Diego bridal shop is located in the heart of North Park. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Made With Love Bridal, Lovers Society, Alyssa Kristin, Louvienne and more. Our wedding dresses range from $2,000–$5,000, with the majority of the gowns ranging from $2,300–$3,600. Transparency is our thing at Lovely. Click on our Dresses page to register on our portal to see all of our dresses and prices before you shop. San Diego Lovelies, we can’t wait to meet you!

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Meet Rebekah

Owner of Lovely San Diego

Hi Lovely! I'm Rebekah, the owner of Lovely Bride San Diego. I've been a bridal fan girl my entire life and my team shares that love. We can't wait to help you find your gown of your dreams and we're so grateful we get to share this special day with you.

– Rebekah

Lovely San Diego IRL

Made With Love Winter SD @condimdiman @christinannephoto
Made With Love Elliot Hero
Made With Love
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Made With Love Winter
Made With Love
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Photographer: @christinannephoto

Louvienne Sterling SanDiego Brooke @alinakolot 1
Louvienne Jada Homepage Hero
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Louvienne Sterling
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Photographer: @alinakolot

Made With Love Archie San Diego Katie @reamazonas
Made With Love Elliot Hero
Made With Love
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Made With Love Archie
Made With Love
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Photographer: @reamazonas

Lovers Society Zepher San Diego Sydney @ashleighmitchellphoto
Lovers Society Darby Gown
Lovers Society
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Lovers Society Zepher
Lovers Society
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Photographer: @ashleighmitchellphoto

alyssa kristin vivian @misscarinab @astrayphoto
Alyssa Kristin Isla
Alyssa Kristin
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Alyssa Kristin Vivian Front
Alyssa Kristin
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Bride: @misscarinab

Photographer: @astrayphoto

Lovely San Diego Reviews

Lovely Bride
Based on 37 reviews
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Chloe VanhoofChloe Vanhoof
21:10 27 Sep 23
I cannot thank Delaney from The Lovely Bride in San Diego enough for her help finding my dress. I had already shopped a bit, and had one bad experience at another shop when I got to my appointment. She knew what I was looking for, understood the style, listened to me and ultmately helped me say yes to my dress. It was a fun, safe space, and felt very comfortable and easy. So happy with my experience!
Mia GonzalezMia Gonzalez
15:03 26 Sep 23
Went into Lovely Bride this weekend and it was the BEST Experience! It was my first bridal shop stop and Delayne made it the best possible day. A day before our appointment she called me to get all the details of my wedding and my vsion fro a dress. When we arrived she was warm, bubbly and welcoming. The shop is intimate and only accommodates one Bride at a time which was ideal! We had an hour and 15 minutes to try on all the dresses and accessories. Highly recommend anyone to come into Lovely Bride!!!
Gina GonzalezGina Gonzalez
01:42 25 Sep 23
Delaney was AMAZING!!! She made the entire experience very heartfelt and like she was part of our social circle. We absolutely LOVED her!
Taylor SterlingTaylor Sterling
02:12 18 Sep 23
I went to 3 dress shops while searching for my dress and Delaney was by far the most knowledgeable and amazing consultant we worked with. She knew exactly the questions to ask to help me narrow down and was so supportive when I chose to go with a dress from another store. She was the best
Jennifer RomanoJennifer Romano
08:45 15 Sep 23
I can not say enough about how great this place is, and how delightful Delaney is. The dresses she procures are the most amazing quality and craftmanship, everything is gorgeous, beautifully made, and the details she brings to all of her dresses are stunning!!!
Erika BaileyErika Bailey
23:14 11 Sep 23
I can not rave enough about my experience at Lovely Bride in San Diego! I had two appointments at this bridal dress shop and both experiences were beyond perfect. Nicole was 100000% the best bridal dress stylist I ever could have asked for! My first appointment was with my best friend when she was visiting town and I was 99% sure I had found “the one” at that point! But I wanted to show my mom in-person before purchasing so I reached out to the shop again to schedule another appointment. Due to my mom’s work schedule, she was only able to visit for a few days and when I reached out to schedule an appointments for the days she would be in town, Nicole let me know that the shop would actually be closed during those days. I was absolutely devastated and 100% freaking out, but Nicole called me and CAME BACK EARLY FROM HER VACATION (I repeat, CAME BACK EARLY FROM HER VACATION) in order for me to be able to show my mom the dress in person while she was still in town!!! She said she had another bride who also needed an appointment that day (or the guilt would have really eaten me alive to cut her vacation short!), but truly – what place has that type of customer service? Needless to say, my mom loved the dress as much as I did and I knew it was 100% the one after that! I can’t say enough good things about the process at Lovely Bride. I visited 4 other bridal dress shops in total and my experience at Lovely Bride was hands down my favorite. They carry a smaller selection of designers compared to some other shops, but I feel like that really makes them know those designs inside-and-out and I was already pretty certain I wanted a Made with Love dress, so it worked out perfectly! Nicole was so knowledgeable about all of the styles and she was so kind and comforting as I tried on each design. She made me feel SO comfortable throughout the entire process, and she really has the sweetest most bubbly personality ever! Also, the shop is SO cute and is my exact style haha I just absolutely loved all the pink and how it was decorated. The dress bag is adorable, and you also get treated with a cute surprise when you purchase your dress here (I won’t spoil it!). Nicole just had the best energy ever and she was never pushy at all which also made my experience here stand out from some of the other shops. I could not recommend more highly to any brides looking for a place to shop for their wedding dress! Thank you, thank you, thank you so much Nicole and Lovely Bride!!! I am so so so grateful!
Kelly HardwickKelly Hardwick
22:28 29 Aug 23
Delaney was so helpful and made this whole experience amazing! She made me feel very comfortable and helped me find my perfect dress. I love all the different dress options and styles that were available and I loved being the only one in the store for my appointment. I will definitely be recommending Lovely Bride San Diego to all brides I know.
Madison DormanMadison Dorman
14:04 24 Aug 23
This is the third dress shop I went to in search of my perfect dress! Delaney was super kind and helpful and helped me fine the one for me. I totally was not anticipating walking out of this store finding something I would truly like as I had one I already found at another store I really liked. I told Delaney what styles I liked and after trying on each one she recommended something else. She pushed (nicely) to try on something I would not have picked out for myself. I fell in love with the dress and she just knew. Delaney is just the best and I can’t recommend this shop enough! I should add that I’m a mid-sized girly and trying on dresses can be daunting for me. She was so supportive, sweet and helpful and made me feel so comfortable in my own skin and the dresses! Thank you!!
hailey seheulthailey seheult
22:33 23 Aug 23
I had the BEST experience at Lovely Bride, SD. I had Delany as my bridal stylist, she was super helpful and NOT pushy (which was important for me as a bride). I felt beautiful if everything she picked and wound up saying ‘YES’ to the first dress I tried on! So excited to get my dress in. I can’t recommend Delany more!
Robyn ZortmanRobyn Zortman
02:41 14 Aug 23
Came here for my best friends dress and had the absolute best experience. Our 3rd shop of the day, so safe to say we were EXHAUSTED. Daleny had a clear plan of action for our bride to help narrow down the styles she had already fallen to love throughout the day and provided so much structure, energy, and VIBES for the appointment that were so clearly lacking at every other bridal shop. I can’t recommend her more! She was everything we didn’t know we needed for this special day!
Annie MaloneyAnnie Maloney
20:49 12 Aug 23
Delaney was AMAZING! So kind, Knowledgeable, and made my experience absolutely perfect. I found the perfect dress and had so much fun doing it! Thank you, Delaney!
Kelly FaunceKelly Faunce
20:37 12 Aug 23
Delaney made my sister’s day so fun, easy, and relaxing! She knew exactly what would work for my baby sis and made the group feel so special. Loved every moment and seeing my sister find her PERFECT dress!!
Catherine OswaldCatherine Oswald
18:55 03 Aug 23
I had such a great experience at Lovely! I love that the studio only allows one bride at a time, it feels so special and intimate! Delaney was an amazing stylist! She genuinely cared to get to know me and my party and asked questions to help me narrow down my options. Would definitely recommend to future brides!!
catie schmitzcatie schmitz
18:17 17 Jul 23
I had emailed some with Delaney and made an appt to come into the shop. She was timely (early) and let me in to start our appt. She had already pulled the dresses I requested to try on and even had some fun surprise styles I tried on. She was attentive and took pictures of me since I went alone and wanted to send pics to my mom and sisters to see. She was super informative regarding my measurements and giving me guidance on sizing and wasn’t pushy to make me purchase that day which was such a relief from other bridal shoppes. She called me to go over ordering details and was very patient and talked me through everything. I had a great experience and would recommend this shop to anyone. It was easy to find and Delaney gave me parking tips too. 🙂 5/5 stars
Jessica KeifeJessica Keife
03:03 17 Jul 23
We went dress shopping for my sister today, and our stylist Delaney was just the best. She was so knowledgeable, fun, and really helped our indecisive bride narrow down her vision. Although the shop is small, they had a wide variety of dresses that matched my sister’s aesthetic. We had a great experience and we highly recommend!
Courtney ClarkCourtney Clark
21:32 10 Jul 23
We had a great appointment at Lovely Bride. It was our favorite bridal shop in San Diego! Delaney, the manager, is SO knowledgeable about the gowns and what kinds of modifications can be made. She was incredible to work with! Highly recommend making an appointment here!
Marilyn CrawfordMarilyn Crawford
00:42 04 Jul 23
My daughter tried on dresses yesterday with Delaney as the guide. Her expertise and humor made it a great experience. She was inquisitive and then sensitive to my daughter’s desires. We highly recommend Delaney and are very grateful for her help in finding a perfect dress.
Jade VittJade Vitt
00:48 01 Jul 23
I had the most wonderful experience at Lovely Bride! I had a day full of wedding dress appointments in San Diego and Delaney was the only person who took the time to get to know me and my vision for my dream wedding dress beforehand. She was SO incredibly helpful and consultative throughout the entire process. It was a totally pressure & stress free experience because of her and I ended up finding my perfect wedding dress! I cannot recommend her and Lovely Bride enough!!
04:03 30 Apr 23
My experience at Lovely Bride San Diego was an absolute 10/10! Before walking in my mom and I were open minded and didn’t expect to find THE dress.But when we started trying on dresses, Nicole was the absolute best and helped point out dresses outside of my pre chosen ones. It was such a fun experience and she was so helpful and the best hype woman. I was nervous the experience could be awkward but she made it so enjoyable and memorable. OH and I found my dress and immediately was wow’ed by it the moment I put it on! Lovely Bride has such gorgeous and unique dresses, I’m so happy to say I said yes to the dress here!
Sydney HessSydney Hess
21:55 07 Feb 23
My group and I had a fabulous experience at Lovely Bride! Nicole, our stylist, was so wonderful. She had all my preferred dresses ready and was able to help with suggestions and ideas based on my style and where the wedding is taking place. Nicole was able to place me in 3 dresses I absolutely loved that I wouldn’t have originally chosen. Our group really enjoyed having the whole store to ourselves to cheer and enjoy the appointment. I highly recommend working with this shop.
Jodie GoodwinJodie Goodwin
02:18 06 Feb 23
Was there with a large party. Most came from out of town. Our assistant, Nicole, was professional, personable, helpful, and took her time. Made plenty of suggestions beyond the picks. She made it a delightful experience and was genuinely enthusiastic and very good at her job. ❤️
Naomi HarrisonNaomi Harrison
21:47 12 Nov 22
After several bridal shops this one had everything I needed and more. Nicole is an absolute darling – I wanted to invite her to the wedding! She is a complete pro and made me feel so at ease, she has the best advice. Every bridal shop needs a Nicole! The dress selection is amazing. After going to shops and finding nothing I liked, I was spoiled for choice with options here! Thank you thank you and keep up the good work!
Bri DavisBri Davis
16:13 04 Oct 22
Let me just say Nicole is amazing. She made my appointment enjoyable. She was delightful and attentive. She also recommended options that took me out of my comfort zone and let me tell you her taste is impeccable. She made this experience so wonderful and my whole team love her as well. Thank you Nicole for your amazing energy, attention to detail and great laugh & good time.
Emily BurkeEmily Burke
04:55 30 Sep 22
I found my dream dress and loved every single moment of my experience at lovely bride thanks to Nicole!! She made me feel so comfortable and is literally the clip QUEEN. I went to other places after my first visit and nobody could get a dress to fit me like she could. This makes such a huge difference so you can see what it will actually look like in your size!! Thank you thank you 💛💛
Katie GillilandKatie Gilliland
02:07 28 Jul 22
I went to three bridal salons and Lovely Bride was my favorite! Nicole was so sweet, bubbly, and fun and made the experience so great for me and for my bridesmaids. They had a great selection of dresses and I loved that we had the whole bridal salon to ourselves. Highly recommend!
Chanel ArgueChanel Argue
17:41 20 Feb 22
This was the first time trying on wedding dresses and I wasn’t sure what to expect. As soon as we arrived, we were greeted by Nicole. She was sweet, welcoming and knowledgeable. She helped me get on the dresses which I really liked. She even picked out my favorite dresses – one that I never would have picked but really blew us all away. Thank you Nicole for going above and beyond to make my experience special !
Jobellie CustodioJobellie Custodio
04:29 05 Jan 22
I had the pleasure of being taken care of by Nicole. She was warm and welcoming from the start. This was my first time dress shopping and Nicole went above and beyond my expectations which put my nerves at ease.I really did enjoy building my Lovely Bride profile before my appointment. I feel completing this process helped the appointment flow efficiently. The dresses I favorited on my profile were set on the side already by the time I arrived to the appointment instead of spending time flipping through dresses. At the end of the appointment, I was torn between two dress. I didn’t want to take either of them off. After a week of contemplating, I finally decided on THE dress.The boutique itself is big and spacious. Very cozy and unique as well. The windows let’s in a lot of natural sunlight which made it more fun to see yourself in the dresses.Covid safe protocols were in place such as masks and limited guests at the boutique. I also liked the idea of one bride and their party at a time in the boutique. Creates more of an intimate experience and all the attention is focused on your appointment.The Lovely Bride team is also quick to respond, great customer service.Highly recommend this boutique for first time dress shoppers.Thank you Nicole and Lovely Bride San Diego for all you do!
Maria GarvinMaria Garvin
20:00 03 Mar 21
The Lovely Bride was my first appointment for wedding dress shopping and I was so happy with the entire experience. The store has such beautiful and unique dresses, and my time there felt intimate and special. I worked with a staff member named Delaney who was very friendly, easy going and attentive. When I asked the store to accommodate a rush order for me, they worked quickly to make it happen. When I ultimately decided to go with another dress, they were gracious and accommodating; and they congratulated me on finding my dress. I can’t say enough good things about the experience and I highly recommend this bridal boutique!
Elizabeth RCElizabeth RC
23:36 01 Jun 18
I had the most wonderful appointment with Rebekah at Lovely Bride yesterday afternoon! It was everything I’ve ever dreamed of and more! It was the true “bridal” experience I had hoped for. I love that they take only one appointment at a time, so my family and I had the store to ourselves along with Rebekah the owner. She was absolutely lovely…such a warm friendly personality that instantly put me at ease. She was so accommodating and I cannot say enough positive things about her and the entire appointment!
Google rating score: 4.9 of 5, based on 37 reviews
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San Diego Bridal Shop

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(619) 230-5003


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parking guide

Street parking is usually available in North Park surrounding the shop. North Park Garage is just around the corner and is a 4 minute walk.