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Our San Diego bridal shop is located in the heart of North Park. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Made With Love Bridal, Lovers Society, Alyssa Kristin, Louvienne and more. Our wedding dresses range from $2,000 – $5,000, with the majority of the gowns ranging from $2,300 – $3,600. Transparency is our thing at Lovely. Click Dresses in the menu to create a portal to see all of our dresses and prices before you shop. San Diego Lovelies, we can’t wait to meet you!

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Meet Rebekah

Owner of Lovely San Diego

Hi Lovely! I'm Rebekah, the owner of Lovely Bride San Diego. I've been a bridal fan girl my entire life and my team shares that love. We can't wait to help you find your gown of your dreams and we're so grateful we get to share this special day with you.

– Rebekah

San Diego Events

Dec 01 – Dec 04
SAINT
San Diego
Featured collection:
Austro Collection
Bonus:
10% off all SAINT gowns

San Diego Reviews

Lovely Bride
4.6
Based on 14 reviews
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Naomi HarrisonNaomi Harrison
21:47 12 Nov 22
After several bridal shops this one had everything I needed and more. Nicole is an absolute darling – I wanted to invite her to the wedding! She is a complete pro and made me feel so at ease, she has the best advice. Every bridal shop needs a Nicole! The dress selection is amazing. After going to shops and finding nothing I liked, I was spoiled for choice with options here! Thank you thank you and keep up the good work!
Bri DavisBri Davis
16:13 04 Oct 22
Let me just say Nicole is amazing. She made my appointment enjoyable. She was delightful and attentive. She also recommended options that took me out of my comfort zone and let me tell you her taste is impeccable. She made this experience so wonderful and my whole team love her as well. Thank you Nicole for your amazing energy, attention to detail and great laugh & good time.
Emily BurkeEmily Burke
04:55 30 Sep 22
I found my dream dress and loved every single moment of my experience at lovely bride thanks to Nicole!! She made me feel so comfortable and is literally the clip QUEEN. I went to other places after my first visit and nobody could get a dress to fit me like she could. This makes such a huge difference so you can see what it will actually look like in your size!! Thank you thank you 💛💛
Katie GillilandKatie Gilliland
02:07 28 Jul 22
I went to three bridal salons and Lovely Bride was my favorite! Nicole was so sweet, bubbly, and fun and made the experience so great for me and for my bridesmaids. They had a great selection of dresses and I loved that we had the whole bridal salon to ourselves. Highly recommend!
Chanel ArgueChanel Argue
17:41 20 Feb 22
This was the first time trying on wedding dresses and I wasn’t sure what to expect. As soon as we arrived, we were greeted by Nicole. She was sweet, welcoming and knowledgeable. She helped me get on the dresses which I really liked. She even picked out my favorite dresses – one that I never would have picked but really blew us all away. Thank you Nicole for going above and beyond to make my experience special !
Jobellie CustodioJobellie Custodio
04:29 05 Jan 22
I had the pleasure of being taken care of by Nicole. She was warm and welcoming from the start. This was my first time dress shopping and Nicole went above and beyond my expectations which put my nerves at ease.I really did enjoy building my Lovely Bride profile before my appointment. I feel completing this process helped the appointment flow efficiently. The dresses I favorited on my profile were set on the side already by the time I arrived to the appointment instead of spending time flipping through dresses. At the end of the appointment, I was torn between two dress. I didn’t want to take either of them off. After a week of contemplating, I finally decided on THE dress.The boutique itself is big and spacious. Very cozy and unique as well. The windows let’s in a lot of natural sunlight which made it more fun to see yourself in the dresses.Covid safe protocols were in place such as masks and limited guests at the boutique. I also liked the idea of one bride and their party at a time in the boutique. Creates more of an intimate experience and all the attention is focused on your appointment.The Lovely Bride team is also quick to respond, great customer service.Highly recommend this boutique for first time dress shoppers.Thank you Nicole and Lovely Bride San Diego for all you do!
Maria GarvinMaria Garvin
20:00 03 Mar 21
The Lovely Bride was my first appointment for wedding dress shopping and I was so happy with the entire experience. The store has such beautiful and unique dresses, and my time there felt intimate and special. I worked with a staff member named Delaney who was very friendly, easy going and attentive. When I asked the store to accommodate a rush order for me, they worked quickly to make it happen. When I ultimately decided to go with another dress, they were gracious and accommodating; and they congratulated me on finding my dress. I can’t say enough good things about the experience and I highly recommend this bridal boutique!
Elizabeth RCElizabeth RC
23:36 01 Jun 18
I had the most wonderful appointment with Rebekah at Lovely Bride yesterday afternoon! It was everything I’ve ever dreamed of and more! It was the true “bridal” experience I had hoped for. I love that they take only one appointment at a time, so my family and I had the store to ourselves along with Rebekah the owner. She was absolutely lovely…such a warm friendly personality that instantly put me at ease. She was so accommodating and I cannot say enough positive things about her and the entire appointment!
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Google rating score: 4.6 of 5, based on 14 reviews
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map location

11PM-6PM

Wednesday:

Find Us

11PM-6PM

Thursday:

LOVELY SAN DIEGO

11PM-6PM

Friday:

location place

10AM-5PM

San Diego Bridal Shop

Saturday:

10AM-5PM

Sunday:

Closed

Monday:

(619) 230-5003

SD@LOVELYBRIDE.COM

Closed

Tuesday:

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Lovely San Diego Local fave spots

Communal Coffee

Dark Horse Coffee

Holsem Coffee

parking guide

Street parking is usually available in North Park surrounding the shop. North Park Garage is just around the corner and is a 4 minute walk.