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Our Chicago bridal shop is located in the heart of the West Loop. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Dany Tabet, Louvienne, Suzanne Neville, Savannah Miller, and more. Our wedding dresses range from $2,000–$5,000, with the majority of the gowns ranging from $2,500–$4,000. Transparency is our thing at Lovely. Visit our Dresses page to to register on our portal to see all of our dresses and prices before you shop. Chicago Lovelies, we can’t wait to meet you!

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Chicago Sales Events

Jun 07 – Jun 16
Featured collection:
Collection V
10% off all Renhue gowns

Lovely Chicago IRL

SAINT Reine Chicago
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SAINT Reine - Unlined
Reine – Unlined
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Shop: Lovely Bride Chicago

Louvienne Kiandra Chicago @lizziediamond @catcunniphoto
Louvienne Lane 1
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Louvienne Kiandra
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Bride: @lizziediamond_

Photographer: @catcunniphoto

Suzanne Neville Delphine CHI @littleemac @kerricarlquist
Suzanne Neville Degas Hero
Suzanne Neville
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Suzanne Neville
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Bride: @littleemac

Photographer: @kerricarlquist

Alexandra Grecco Colette Chicago @aybeejee @sarahjanebradleyphotos
AG Forsythia Hero
Alexandra Grecco
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Alexandra Grecco Colette
Alexandra Grecco
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Bride: @aybeejee

Photographer: @sarahjanebradleyphotos

Vagabond Zoe Chicago @katiegring @kerricarlquist 1
Vagabond Gia Hero
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Vagabond Zoe Front
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Bride: @katiegring

Photographer: @kerricarlquist

Louvienne Wren Chicago Renne @kerricarlquist
Louvienne Lane 1
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Louvienne Wren
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Photographer: @kerricarlquist

suzanne neville forever chicago @mollmags @sarahjanebradleyphotos
Suzanne Neville Degas Hero
Suzanne Neville
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Bride: @mollmags

Photographer: @sarahjanebradleyphotos

Lovely Chicago Reviews

Lovely Bride
Based on 121 reviews
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Natalie JakubowskiNatalie Jakubowski
01:15 13 May 24
My guests and I had such a great time at Lovely Bride. The space itself is really cute and my stylist, Sammy, was truly amazing. She made me feel so comfortable and really understood what I was looking for. I found my perfect dress here and had such a wonderful experience! 10/10.
Jo Jo WinkelmannJo Jo Winkelmann
10:55 20 Apr 24
Emma KoehlerEmma Koehler
15:18 05 Feb 24
Bright and airy studio that makes trying on dresses so fun! They have a wide variety of styles to choose from which helps weigh your options and styles. I worked with Rachel and had an amazing experience with her– she is calm, relaxed and sets the tone for the whole experience to make the whole process less overwhelming and all about what you love and feel good in. She quickly takes in notes on how you are feeling and what you are/aren’t loving about a dress and can pull new styles based on what she picks up. I was so surprised at some she pulled into the room for me, that I didn’t initially select, ended up being some of my favorite styles! Would absolutely recommend booking an appointment and working with her at Lovely Bride!
Sam EngelSam Engel
19:40 21 Jan 24
Tiffany at Lovely Bride made my bridal fantasy come true! I tried on close to 50 dresses at other shops and was starting to feel discouraged that I wouldn’t find “the one” or have that “aha” moment. Tiffany guided and supported me, shared her wonderful expertise, and helped me think through things and tap into my emotional side when it was most needed. Can’t say enough good things about Tiffany and the team at Lovely Bride!
Rachel HandrichRachel Handrich
21:45 11 Jan 24
Had an incredible experience at Lovely Bride! Kate is fantastic, and makes you feel comfortable and at ease. I would definitely recommend going to here for bridal gowns.
Ariel StamperAriel Stamper
14:54 06 Jan 24
My experience at Lovely Bride was wonderful! I worked with Tiffany and she was so knowledgeable and kind. She also took the time to ask who I brought with me to my appointment and spoke directly to my group if they had any questions which set a super comfortable and relaxed tone for the whole appointment! My situation is a little unique as I already purchased a wedding gown elsewhere, but will now be expecting at the time of my wedding and my original dress could not accommodate this change of my figure. Given this info, there was a specific dress that I requested for the appointment and they had it ready for me! Tiffany was on the ball and checked stock on other styles that would work well and also pulled beautiful OTR options that I could even take home with me the same day if I fell in love with one. I ultimately fell in love with an option that she chose and we were able to discuss fit, sizing, and shipping info to make sure that all aligned with my fast approaching date. I was previously in this industry for 5 years and felt super comfortable working with the team at Lovely and, even before I had my own experience, recommended them to my bff who also purchased her wedding gown there last year! I would recommended Lovely!! Thanks again! 🤍🤍
kiley hansonkiley hanson
19:56 11 Nov 23
I had the most wonderful experience shopping at lovely bride. Sydney helped me with everything and she was great we all loved her. Getting my wedding dress couldn’t have been any easier honestly, smoothest day ever! I would absolutely recommend coming here. 10/10
Kelly LockerbieKelly Lockerbie
14:55 19 Oct 23
One of the more fun bridal boutiques I visited!! Our stylist was so much fun and did a fantastic job pulling dresses from the wide selection based on our feedback – I was impressed she knew so many dresses so well! It was fun to be able to peruse through the racks of dresses, something not all boutiques offer. Overall wonderful experience and would recommend to anyone.
Amanda PhanAmanda Phan
18:57 13 Sep 23
I had a WONDERFUL experience at Lovely Bride picking out my dream wedding dress!! Kate was an amazing stylist who picked awesome choices out to try! She was a fun hype woman who made me feel beautiful in lots of styles. I felt very comfortable visiting the bridal shop and was sooo grateful for amazing communication once we made the decision to purchase my dress! We were so glad we went to Lovely Bride!!
Joanne HuangJoanne Huang
01:05 08 Sep 23
Lovely Bride definitely deserves its name, its selection is lovely! They have a wide variety and many options that are perfect for a modern bride. The shop had a charming layout that worked well for dress shopping with my bridesmaids. Very supportive and inclusive environment. My stylist, Max, was helpful and listened to my preferences, ultimately pulling out a winner that made me feel beautiful and very me! I was torn between several options and Max helped me narrow down. I received many compliments on my dress and was so happy with my choice. Scheduling the initial try-on and pick-up appointments was convenient and done online. Brides, come here so you can say ‘yes to the dress’ – and if you don’t, you’ll at least have an amazing shopping experience!
Alexis FloresAlexis Flores
16:07 29 Jun 23
Hannah Maloy-Collado was an absolute delight to work with while trying on wedding dresses. Her expertise and attention to detail made the experience enjoyable and stress-free. She provided excellent guidance and was genuinely invested in helping me find the perfect dress. Hannah’s warm and friendly demeanor created a comfortable atmosphere, and her patience ensured that I felt confident. I highly recommend her services for anyone searching for their dream wedding gown.
Chloe BoeningChloe Boening
02:13 04 Apr 23
Had such a fun time trying on dresses at Lovely. The stylist I was paired with was super sweet and down to earth, never made me feel like just another sale. She was also very honest with me about pricing and availability, as my wedding date is less than 6 months away and is considered a rush order. Their selection is super diverse but organized VERY well. The showroom itself is also super open and bright, but you and your bridal party will still feel like you have your own space. All in all, a 10/10 experience!!
Joni MeederJoni Meeder
04:17 27 Mar 23
Lovely Bride has been lovely to me! What started off as a stressful topic quickly became my favorite part of wedding planning. Tiffany is like no other—her personality is amazing and makes me feel so comfortable! She has quickly become a great mate of mine and she holds a special place in my heart—so lucky to have her and everyone else at Lovely Bride on my team! There’s no one else is trust to take care of me regarding my wedding dress. I’m beyond grateful for the care and attention they’ve given me over the last year! Xxx
Anne KinzeyAnne Kinzey
02:20 01 Mar 23
A quest for a bridal gown in Chicago, leads me to highly recommend Lovely Bride! Each point of contact with this bridal shop was professional, very friendly, and top notch; initial phone call, reception desk greeting, to most importantly, the appointment with Tiffany. The selection of gowns is perfectly curated and Tiffany with whom we worked cannot know more about each gown. This shop is a ‘mind melding’, enthusiatic’ (but not overbearing) read on the bride and her search for ‘her dress.’
Ashtin DallaviaAshtin Dallavia
16:01 16 Feb 23
I had the best experience here! I went to Lovely Bride for an accessories appointment as I already had my dress. Sydney went above and beyond to help me find the perfect veil for me! I was a little indecisive since I couldn’t try on my exact dress but Sydney helped me try on similar dresses to help me imagine the full look with the veils. She even let me come back to do a second try on before I committed and was so so kind about it! If I had to buy another wedding dress or any wedding accessory, I would 100% return to Lovely Bride! Thank you Sydney!!
Mayra FigueroaMayra Figueroa
21:21 15 Dec 22
I purchased my wedding dress this past Sunday and Tiffany was such a great help. We keep talking about Tiffany and the wedding dress. She was so so so great.As a bigger-bust girl, I have always struggled with clothes and dresses and I just knew that Lovely Bride was going to be the place, but Tiffany really put the cherry on top of the experience. I really do appreciate it.My family and I felt so comfortable. It felt like we’ve known Tiffany our entire life. She actually picked my wedding dress! My family and I did not even bother to look at it and Tiffany snuck it into our options and as soon as I put it on… WE ALL KNEW IT WAS THE ONE!Tiffany kept the style, length, vibe and budget in mind. I also just called to get the Alterations information and the front desk was such a great help.Quick, easy, friendly – such a great experience!
Kyla FoleyKyla Foley
04:25 01 Dec 22
Lovely Bride Chicago was my first dress shopping experience and it was a dream! My stylist Max was so wonderful to work with and helped me find the right dress to say “yes” to without pressuring me. I had no idea what to expect going into the experience, but it definitely exceeded any expectations I did have. My entourage was also impressed and thought the boutique was darling. 11/10 🙂
Ashley KennedyAshley Kennedy
06:27 19 Nov 22
I was nervous coming in as a plus size bride, but Max made me feel so confident! She was super positive throughout and the language she used was always kind, inclusive, and encouraging! It also helped that so many of the dresses and designers had amazing size ranges. All of the dresses I tried on were gorgeous and flattering on my body. I found the dress of my literal dreams and she answered every question, sharing additional tips and bits of info on care/storage/etc. that I hadn’t even thought of. Max is amazing and I’m so grateful to her and Lovely Bride!
Kyla KinnamonKyla Kinnamon
17:44 14 Nov 22
The staff and selection at Lovely Bride were amazing! As a large lady, I went in with a lot of anxiety in terms of fit and style, but by the end of the appointment that was all gone. Styles that I previously thought wouldn’t worked for me turned out to look amazing on me and I left with a whole new idea of what I can pull off when it comes to dresses. While I did end up finding my dress at a different store, I still recommend them as a must for bridal shopping. Truly was a wonderful experience!
Maggie FinnMaggie Finn
14:01 24 Oct 22
Truly a wonderful experience. Cindy was amazing and made the process enjoyable and easy. I am obsessed with my dress!!!! This was my first appointment and did not feel the need to go anywhere else. 10/10 would recommend!
Carlee Ayers-MerrittCarlee Ayers-Merritt
18:22 24 Jul 22
After trying on 60+ dresses, I had picked out what I thought was my wedding dress. I took my family and friends to Lovely Bride and found one additional dress I loved. Tiffany made my dress dreams come true by suggesting I custom order my dress with my favorite details from both dresses and it is truly exactly what I was looking for. The entire process was so smooth and I’m so appreciative of the time and care Tiffany took while helping me make my perfect dress! I highly suggest shopping here.
Annie GullicksonAnnie Gullickson
18:58 03 Jul 22
My experience with Lovely Bride was so amazing! Max was my stylist and the dresses and veils she pulled for me were more amazing than I could’ve imagined. I ended up saying yes to the dress after Max pulled a style that wasn’t even on my radar but no other dresses compared to it. I went to so many other boutiques and I kept circling back to the dress here. Would highly recommend going in with an open mind, I’m so glad I did!!
Ryan CarterRyan Carter
02:44 30 May 22
I am so happy I made an appointment here. I went to two bridal shops right after I got engaged, and had fun experiences but wasn’t ready to purchase yet, and didn’t find a dress that I was 100% on. Their online booking and portal experience is very helpful, and their instagram is great too, I went in with screenshots of dresses I was interested in from their posts, and ended up purchasing one of them! When I walked in with my party, Tiffany greeted us and had us wait in their sitting room with refreshments. Once she was ready for us, she had my party wait while she walked my through every one of the racks and had me browse and show her all the ones I liked. Then she had me try on 3 at a time so I wouldn’t get overwhelmed. When I started narrowing down the ones that I was considering, she would immediately share the price, timeline and options with things like color or lining. I had two dresses that I kept going back and forth between, and she was so amazing with not rushing me at all and suggesting I keep trying them back on. She was so intuitive with recognizing what I needed or wanted to do (like bringing me veils, adding straps, letting me see in other rooms with different lighting, facetiming a friend, and having my sister take a video in each). They don’t have the biggest selection, but that could be a good positive thing! I purchased my dress same day and am so excited to wear it on my wedding day. Tiffany is wonderful and I’m so grateful for her!
Elya BottigerElya Bottiger
00:32 29 Mar 22
What an amazing experience! Max is so amazing at what she does. One of the dresses she brought me became my dream dress. And then she brought a veil and suddenly I could see what my bride look was and it was magical or should I say Max-ical. This was the most supportive fitting I’ve ever had. I can’t wait to get my dress!
Allyson MurphyAllyson Murphy
12:30 28 Feb 22
Had the most amazing experience at Lovely Bride Chicago! The space is adorable and they had a wonderful selection of dresses. Tiffany could not have been more helpful! She made me feel so comfortable and had brought out dresses that were exactly what was in my budget and styles that I liked. Thank you Tiffany for making the day so special!Can’t wait to wear the dress on my wedding day!!
Annie AquinoAnnie Aquino
18:45 16 Dec 21
Not enough good words to say about this place and people ! Every one hypes you up and makes you feel welcome and excited for your dress journey. They support you from beginning to end and are willing to help even after you receive your dress. I couldn’t imagine a better experience
Nikki LevineNikki Levine
19:50 21 Nov 21
Had a great experience at Lovely Bride Chicago! I had gone to several other places prior and had struck out at all of them. The team at Lovely Bride listened closely to what I wanted and helped me find a dress that made me feel so special but also like myself! Could not recommend coming here more!
Madeline WarholicMadeline Warholic
23:40 13 Nov 21
Lovely Bride was my first experience wedding dress shopping and they were the best! They were welcoming and the store had plenty of great options. Tiffany was SO helpful and the best listener – she helped me find my dress in no time! Would highly recommend Lovely Bride to anyone who wants a positive, low pressure bridal experience.
Google rating score: 4.8 of 5, based on 121 reviews
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Find Us

1PM – 6PM



11AM – 6PM


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Chicago Bridal Shop

11AM – 6PM


10AM – 5:30PM


10AM – 5:30PM


(773) 299-6561


Follow us @lovelybridechicago





Tailors We Recommend

Arthur + Lucca
2016 W Fulton St.
Chicago, IL 60612
(312) 307-1669
(312) 307-1669
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parking guide

There may be street parking available near our shop, or you can find paid spots with the SpotHero app, which we recommend for more reliable parking.