lovely bride charleston

Our Charleston bridal shop is located in the heart of Downtown Charleston on King Street. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Rue De Seine, Lovers Society, Sarah Seven, Alexandra Grecco and many more. Our wedding dresses range from $2,000 – $6,000, with the majority of the gowns ranging from $2,500 – $4,000. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop. Charleston Lovelies, we can’t wait to meet you!

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Meet Emily

Owner of Lovely Charleston

Hi Lovelies! I’m Emily Erdly, owner of Lovely Bride Charleston. I opened the downtown CHS store after relocating to the Holy City from New York after falling in love with working in Bridal.  Our quaint town, turned America’s favorite city, is the perfect home for Lovely. We curate a calm, fun, and fresh take on the bridal experience here in Charleston and make finding your perfect gown feel easy. My team and I can't wait to have you in!

– Emily

Lovely Charleston IRL

Anna Nico Wedding
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SAINT Emmett
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Bride: @annarittmeyer

Photographer: @deirdre.alston

Sarah Seven Rosanna CHS @brookerightnour @katieedewald
SS Bronte
Sarah Seven
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Sarah Seven Rosanna
Sarah Seven
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Bride: @brookerightnour

Photographer: @katieedewald

Suzanne Neville Delphine @elee diamccloskey @thetenoheight co
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Suzanne Neville
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Suzanne Neville
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Bride: @elee_diamccloskey

Photographer: @thetenoheight_co

Vagabond Kahlo Charleston Sabrina @kdimeg photo
Vagabond Knox
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Vagabond Kahlo Front
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Photographer: @kdimeg_photo

SAINT Miles Charleston
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Shop: Lovely Bride Charleston

Made With Love Archie Charleston @brittanypohl @daniellelopezphoto
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Made With Love
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Made With Love Archie
Made With Love
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Bride: @brittanypohl_

Photographer: @daniellelopezphoto

Made With Love Jaymes Charleston
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Made With Love
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Made With Love Jaymes
Made With Love
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Shop: Lovely Bride Charleston

SAINT Cole Charleston
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Shop: Lovely Bride Charleston

Sarah Seven Sandra CHS Ashton @ashtaharlerphoto 1
SS Bronte
Sarah Seven
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Sarah Seven Sandra
Sarah Seven
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Photographer: @ashtaharlerphoto

Lovely Charleston Reviews

Lovely Bride
Based on 78 reviews
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Gabby MaleGabby Male
12:59 26 Dec 22
I had an amazing experience here! Nicole was an amazing bridal consultant, made the experience fun, seamless, and most importantly- successful! We had the whole store to ourselves and it made me feel very special, and I was able to focus on me, and my dress journey instead of seeing other brides to be also trying gowns on. I found my dress, and was honestly so happily surprised with the price too! Highly recommend
Sara HumbertSara Humbert
06:53 24 Dec 22
I had two friends in NYC recommend Lovely, so I made an appointment for my trip to Charleston! I brought my mom and we had our appointment with Nicole. I’m a decisive person, but still wasn’t sure if I’d find a dress right away. I felt comfortable to be myself and to be direct with Nicole. She was very prepared, engaging and even-keeled. She never pressured me to try on anything that didn’t appeal to me, and she gave great feedback/perspective as needed. Nicole respected my budget and communicated very well about price as we maneuvered through the appointment. We were very efficient, but I never felt rushed.The shop was clean and organized with great light! I was very torn between two dresses, and Nicole suggested carrying on with our day and calling her if I wanted to come back and try on the two dresses. We had lunch and I knew which dress I wanted to try on again, so she fit us in that afternoon & I bought my dress! Immediately cancelled two appointments I had that weekend elsewhere.I felt comfortable in my body, with my decisions and with my budget at Lovely with Nicole — I had a lot of fun with my mom & Nicole on top of all of it!! I HIGHLY recommend making an appointment here.
Brooke LorberBrooke Lorber
14:40 31 Aug 22
Had such a calm, comfortable and pleasant experience at Lovely! I worked with Nicole and she was amazing. I ended up finding my dress and Nicole even brought a dress back from the Atlanta store for me to try on a week later and confirm. Both my mom and I could not rave more about Nicole and the Lovely experience!
Tamara AlcaldeTamara Alcalde
17:17 27 Jul 22
Nicole was an absolute dream to work with. The thought of wedding dress shopping was exciting but overwhelming. Nicole was not pushy at all and did the most amazing job of navigating me through all my questions and the styles I liked until I found the dress I wanted. The entire process was easy and so much fun and I cannot recommend her or Lovely Bride enough!
Christina EgbertChristina Egbert
16:26 16 Jul 22
I just found my dress at lovely bride today! Nicole was the best helper and made the moment so special! I feel lucky to be a lovely bride!
Elise LeVanElise LeVan
16:38 06 May 22
Nicole was the best! She made my first time experience so wonderful. She also chose dresses based on what I liked and didn’t like so perfectly! She was easy going and approachable throughout the entire process.The showroom is also beautiful and comfortable & their process was so efficient.
Kimberly SchneiderKimberly Schneider
13:22 25 Apr 22
Nicole was an absolutely awesome stylist! I showed her a few pictures during my first visit but wasn’t completely sure what I wanted. She picked a perfect selection of dresses for me to try on and finally narrowed it down to “the one”. I would HIGHLY recommend Lovely Bride and Nicole!
13:18 12 Apr 22
My experience at Lovely Bride with Nicole was nothing short of amazing! I was originally so nervous starting the dress shopping experience but I felt welcomed and made to feel comfortable from the moment I walked into Lovely Bride. There were some particular pieces from a designer’s new collection that I was interested in trying on and Nicole personally reached out to me when they came in.I ended up being so indecisive because how can you choose between such beautiful dresses? Nicole was so gracious and helpful and made my decision so much easier. I was shopping alone and she made sure to take as many photos and videos as I needed. I am so thrilled to have purchased my dress here, I can’t wait for it to come in. I highly recommend Lovely Bride!
Carly AricoCarly Arico
02:10 06 Apr 22
Lovely Bride was great to work with from the second I reached out! I fell in love with a discontinued dress and checked with all the shops throughout the US that carried the Rue De Seine dress to see if they had a sample still, and low and behold, Lovely Bride of Charleston did! Nicole was so great throughout the process, sending me pictures and videos, and working with me to get the dress within my budget. After payment the dress was shipped and received packaged lovely with a personalized name touch, all within a few days! They helped me to find dream dress and I will forever be grateful! Keep rocking, Lovely Bride Charleston!
carly sweetcarly sweet
15:18 08 Feb 22
Where do I even begin. I traveled from NY to the Charleston location for a specific gown, but also bc I had heard great things about the shop. I was completely blown away. Nicole made us feel like VIPs. She never once made me feel like I was at an appointment or on a time constraint. It felt so natural and she was beyond welcoming. This is a huge decision and Nicole did everything she could to put me at ease and never pressured me into making a decision. This was way more than a dress fitting. It became one of the most memorable parts of my wedding process. If you live out of state, I would recommend taking the trip to the Charleston shop. You will NOT be disappointed.
Brittany TaylorBrittany Taylor
14:04 11 Aug 21
I had two appointments at Lovely Bride before saying YES TO THE DRESS! After my first appointment I canceled with my other bridal appointments because I had such a great experience at Lovely! Nicole was my stylist and she was fantastic!! She made me feel so comfortable and after telling her what I was looking for she pointed me in the right direction. Overall it was a great experience. I had so much fun and felt confident after walking out of my appointment. Becoming a Lovely Bride is something I will never regret!!!
Chi-Ante SingletaryChi-Ante Singletary
12:21 06 Jul 21
Great service. was able to come and find my perfect wedding dress! I loved my experience
Google rating score: 4.6 of 5, based on 78 reviews
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Find Us





Charleston Bridal Shop



Lovely Charleston

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(843) 764-9560


Follow us @lovelybridechs





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parking guide

While street parking is available in downtown Charleston, it can be tough to snag a spot! You’ll be sure to find a spot in a parking deck- there are two right by the store at 85 Queen Street & 93 Queen Street.