NEWHITE was founded to redefine the modern way of celebrating love and individuality for brides of the new generation. The brand is dedicated to creating a new kind of bridal fashion to connect with brides around the world to be part of their modern love story. The minimal yet sophisticated aesthetic of NEWHITE collection is drawn from the designer Juliette Kim's love for architecture, and the effortless Californian life and urban spirit of New York City. A bridal collection founded in 2016 that is fresh, fashion-forward, yet understated perfection for modern brides.
$1,900 – $4,300
Price Range:
2 – 18
Size Range:
16 weeks
Dress Production Timeline:
6 – 11 weeks with varying rush fees
Rush Options:
Available in These
Locations:
NEWHITE Real Brides
When and how did you get your start?
I started after my own wedding and realized how outdated the wedding dresses felt and how difficult it was to find anything that felt comfortable. I was working as a designer at that time after studying fashion design at FIT in NYC. The wedding dress industry wasn’t in my career interest but I realized that I could bring something different to modern brides. In the beginning, I focused on custom design pieces. I explored a lot of fabrics and cuts that felt effortless and refreshing. Eventually I launched the first collection and started connecting with like-minded female entrepreneurs in the bridal industry around the world.
Where do you find design inspiration?
Everything definitely starts with “a modern twist on bridal”, and then I look for fabrics that can create the silhouettes and textures to bring a fresh take on that. I love starting with draping and seeing how the fabric naturally moves and drapes around the body. The rest is the design process to make it comfortable, practical, and functional.
I love working through the process of how ideas turn into a gorgeous garment that moves people. The butterfly moment is when the model puts on the first design sample and brings the dress to life. Seeing the fabric move around the body and the idea coming to life is just magical.
describe the newhite bride.
She is an independent, confident, and empowered woman with a great sense of style. She is a career-oriented city girl, well-cultured and well-traveled. Her wedding dress is an expression of her personal style and she wants to feel like herself and comfortable in her dress. She knows who she is and what looks good on her. She looks for a dress that is elegant, elevated with a sophisticated touch, and well balanced with trend and classic elements. She adores the idea of minimalistic and effortless style as well as artistic and unique designs.
What do you love most about the design process?
I love working through the process of how ideas turn into a gorgeous garment that moves people. The butterfly moment is when the model puts on the first design sample and brings the dress to life. Seeing the fabric move around the body and the idea coming to life is just magical. Also, when I see stunning wedding photos of brides wearing NEWHITE dresses, I feel really rewarded for what I do.
– juliette kim
About NEWHITE
NEWHITE was founded to redefine the modern way of celebrating love and individuality for brides of the new generation. The brand is dedicated to creating a new kind of bridal fashion to connect with brides around the world to be part of their modern love story. The minimal yet sophisticated aesthetic of NEWHITE collection is drawn from the designer Juliette Kim's love for architecture, and the effortless Californian life and urban spirit of New York City. A bridal collection founded in 2016 that is fresh, fashion-forward, yet understated perfection for modern brides.