Founded in 2016, by Juliette Kim, NEWHITE aims to redefine the modern way of celebrating love and individuality for brides of the new generation. NEWHITE stands for fresh vision and perspective on wedding and marriage. The minimal yet sophisticated aesthetic of NEWHITE collection is drawn from the designer’s love for architectures. She also draws inspirations from effortless Californian life and urban spirit of New York City to create a bridal collection that is fresh, fashion-forward yet understated perfection for modern women.
$1,900 – $4,300
2 – 18
12 – 14 weeks
Dress Production Timeline:
6 – 11 weeks with varying rush fees
What influenced you to become a designer?
I love to design and feel very happy when I'm able to be creative and in charge of my vision. I knew I did not want to work for a big corporation, so I decided to intern for smaller, independent brands. I worked for a couple women, who were around my age, who were working very hard, handling all the aspects of their business, and I felt inspired to do the same.
What makes you stand apart from other designers?
I try not to focus too much on what other designers are doing. When designing a collection I try to stay as true to myself as possible, and I think if you do that then you'll always stand out in some way. Other than that, all of our pieces are made in the U.S., and the number of designers who produce locally are far too few.
“I Design Gowns For The Woman Who Wants To Wear A Gown That Feels Incredibly Special, But Is Still Comfortable, And Most Importantly She Feels Like Herself While Wearing It.”
What is your design background?
My mom taught me how to sew when I was younger. I would make costumes for plays my friends and sister would perform in our yard. Years later, I went to FIT and studied design.
– Rita Vinieris
Where do you find your design inspiration?
Everywhere. Vintage clothes have always been very inspirational to me, though. I mostly wore vintage growing up, because I loved the attention to detail and faded colors.
About Rita Vinieris
Rita Vinieris is passionate about design, quality fabrications, and couture details. She creates silhouettes for real women to feel their most beautiful.
Fluid silhouettes and meticulous attention to detail have long been Rita's understated signature. She infuses her collections with a sense of light-handed charm. It’s a feeling born of sublime luxury and low-key ornamentation. Rita Vinieris combines a unique vision with couture-level craftsmanship to create iconic dresses that celebrate the women who wear them.
She has been crafting timeless bridal gowns for the modern woman for the last 25 years. Pulling inspiration from the world-at-large, bringing her perspective to new collections each season.