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Our NYC bridal shop is located in the heart of Tribeca. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Made With Love Bridal, Rue De Seine, Lovers Society, Rime Arodaky,  Louvienne and many more. Fun Fact: we are also the flagship location for Alexandra Grecco, which means we carry the majority of her collection pieces! Our wedding dresses range from $2,000–$8,000, with the majority of the gowns ranging from $2,500–$5,000. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop. NYC Lovelies, we can’t wait to meet you!

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NYC Sales Events

Jun 16 – Jun 25
New York City
Featured collection:
Collection VIII
10% off all NEWHITE gowns
Jul 01 – Jul 31
Sample Sale
New York City
Featured collection:
Sample Gowns from Various Designers
Additional 20% off pre-priced sample gowns
Aug 11 – Aug 20
New York City
Featured collection:
L’Envie Collection
10% off all OUMA gowns
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Meet Erica

Owner of Lovely NYC

Hi New York Lovelies, I’m Erica, Owner of Lovely Bride NYC. I was bit by the bridal bug pretty early in life and I continue to be inspired on the daily by our roster of insanely talented designers. At Lovely Bride NYC we cater to the chic minimalist, the bohemian spirit and the uber romantic. If there is one thing that sets New Yorkers apart it is that they take great pride in their individuality. Our team is a representation of that and they pride themselves on being able to create an entire look that is ‘uniquely you.' We are creators of calm and LOVE making decisions. So bring your VIPs but know that our team is here for you and together we will find your perfect dress. And remember, the fun does not stop when you say YES. We’ll help you lock down your wedding day look so that you can continue the wedding planning!


Lovely NYC IRL

NEWHITE Pado NYC @aniiikaaaa @ kayladavenport art
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Bride: @aniiikaaaa

Photographer: @_kayladavenport.art_

NEWHITE Onda NYC @angysworld @giovanahurstphoto
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Bride: @angysworld

Photographer: @giovanahurstphoto

Rime Arodaky Vihny NYC @allyssadeorocki @karinlundinstudio
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Rime Arodaky
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Rime Arodaky
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Bride: @allyssadeorocki

Photographer: @karinlundinstudio

Louvienne Jada NYC
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Shop: Lovely Bride NYC

LVN Sterling NYC @kellycavino @rubyolivia photography
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Louvienne Sterling
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Bride: @kellycavino_

Photographer: @rubyolivia.photography

1 LVN Blake NYC @alyssalpierce @jayleighflood
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Bride: @alyssalpierce

Photographer: @jayleighflood

AG Harriet NYC
Alexandra Grecco Harriet
Alexandra Grecco
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Alexandra Grecco Harriet - Satin Crepe
Alexandra Grecco
Harriet – Satin Crepe
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1 Louvienne Jada front
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Shop: Lovely Bride NYC

1 AG Paloma NYC Marija @andersen photo
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Alexandra Grecco
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Alexandra Grecco Paloma
Alexandra Grecco
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Photographer: @andersen.photo

Lovely NYC Reviews

Lovely Bride New York
Based on 323 reviews
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Jennifer AngileriJennifer Angileri
15:45 21 Dec 22
After going to 4 bridal shops on Long Island, i had the best luck finding my dress at Lovely Bride NY. I said yes to my dress & the experience couldn’t have been better. Unlike the other bridal shops I went to before, they actually look at your Pinterest to see what styles you like, and you choose your favorites on their website before heading to your apt. My bridal stylist was so helpful, not at all pushy, and helped me find my dream dress. 10 out of 10 experience.Plus, the aesthetic of the shop was so cute! That might not matter to some people, but it was just a nice added touch and it definitely matched my vibe. They had a huge atrium with natural lighting and huge mirrors so you could see your dress in natural lighting as well as in your try on area. Overall, I definitely recommend making your apt at Lovely Bride New York if you’re looking for your wedding dress!
Cait S.Cait S.
09:58 24 Oct 22
I would give this place 100 stars if I could!! It was my first stop on my hunt for my bridal dress and I ended up saying yes at the end of my session. From the time we walked in until the time we left, everyone was so incredibly welcoming and kind – it made the whole experience so wonderful. Especially since I was super nervous! Devon was INCREDIBLE. The sweetest person I’ve ever had the pleasure of working with in a retail setting. She brought out dresses I showed interest in on the Lovely online portal, as well as a few she picked out for me. It felt like she was a part of my family as I tried each one on, and she was so insightful and positive. I will be recommending Lovely NYC to every bride to be I meet. Don’t look any further – make an appointment here!!
R. E. Hu-Van WrightR. E. Hu-Van Wright
19:31 26 Sep 22
I wish I could give Lovely ten stars!!! I had no idea what I really wanted going in to my appointment and left with a dress that surpassed my wildest dreams. Yes, the dresses are STUNNING, but what made this such a memorable experience was how incredible it was to work with my stylist Jillian! (My mom must have hugged her at least 2-3 times before we left lol.) Jillian was such a dream: friendly, thoughtful, anticipating any needs, prioritizing my comfort throughout the whole appointment…I felt so incredibly well taken care of the entire time. She knew exactly which dresses to pull, and I ended up getting a dress that was completely outside of what I expected to choose and I couldn’t be happier. I also want to highlight that Lovely really does walk the walk when they say they are an inclusive space: it’s in the way every interaction made me feel safe, my level of comfort was always checked in on, and how Jillian made sure to accommodate my mom and godfather so they felt comfortable/had their needs met too. All the staff I interacted with were so kind!! Also, I do wanna reiterate that the dresses are outstanding and truly make you feel like a goddess. I did not know that was a feeling I could have in a dress?! I cannot recommend Lovely highly enough! THANK YOU LOVELY AND THANK YOU JILLIAN!!!!
Mackenzie RMackenzie R
03:21 31 Aug 22
I LOVED dress shopping at Lovely Bride and purchased a gorgeous dress here! I really liked how this store doesn’t overload you with a million options. We had Teresa as our consultant, and she got us closer and closer to a winner with every dress. She was so incredibly good at asking specific questions to find out what components of the dress were working and not working, and the dress I ultimately picked combined so many little elements that I loved. The process was easy and relaxed, not rushed, and felt very personalized and private. I would say that Lovely Bride will be most useful for you if you’ve had a few appointments already and sort of know your preferences, it is not an ideal place for trying on a ton of different options as a first pass. But once you’re ready to find the right one and make a decision, this store is perfect. The dress arrived right on time with what they estimated and was packaged neatly. I would highly recommend you try Lovely Bride for wedding dress shopping!!
Danielle NelsonDanielle Nelson
16:25 30 Aug 22
I cannot say enough good things about my experience at Lovely NYC. Jillian was my stylist, and she was amazing. She took the time to listen to what I wanted and what wasn’t working for me. She pulled so many options for me, while still keeping in mind my dream dress (which I ended up buying)! She made me feel super comfortable and made the entire experience so special for me and the people I brought. I highly recommend!
Kaitlyn CassidyKaitlyn Cassidy
19:00 09 Aug 22
Heather was amazing. She was calm, patient, positive and supportive. She helped me loosen up, have some fun and take my time in this special moment. She put me in a dress I would not have expected to love as much as I did (I was SHOCKED) and it ended up being the dress! Strongly recommend Heather and the rest of the Lovely Bride NY crew 💙💓🦋
Ashley CarrizoAshley Carrizo
15:49 09 Aug 22
I heard about lovely bride from a friend also a new bride. I found my dress on the first try but I went and tried a few other traditional bridal shops to make sure. No other bridal store compares to Lovely Bride boutique. The styles offered and the staff are unmatched. I had Sivan as my stylist both when I came in the first time and when I said yes to the dress. She was so kind and patient on both appointments and helped me find my DREAM DRESS! I am so happy I was able to have such a great experience and I highly recommend all future brides run don’t walk to Lovely Bride NYC!
Jenna LevineJenna Levine
14:17 07 Aug 22
Went to 6 different shops in NYC and Lovely Bride was by far the best experience. Amazing energy, kind and supportive attendants, and a great selection of dresses. Jess was my attendant and truly made the experience 🙌. She was soooo helpful, not pushy at all, and seemed so genuinely happy to be there. I felt like I was shopping with a friend. 5 stars for Lovely!
Lindsay HillLindsay Hill
14:25 26 Jul 22
I came to Lovely NYC from Chicago to purchase my Alexandra Grecco wedding dress! Jillian was so sweet and beyond helpful! She spent so much time reassuring me and making me feel so confident in my decision. She took her time and was thoughtful with all my measurements. She brought in the manager to talk through my concerns and help me feel validated. I purchase my June 2023 dress and veil through them! Would highly recommend!
Kelly BocchinoKelly Bocchino
15:07 25 Jul 22
My experience at Lovely Bride NYC and with stylist Jess was truly incredible – Jess and the other staff were so friendly and showed genuine interest/excitement regarding the wedding dress shopping process. Jess did her research regarding my dress favorites and overall wedding vibe, she helped me narrow down my decision and made the whole purchasing process easy and clear. 1000% would recommend this store and stylist Jess for dress shopping!
02:01 21 Jul 22
Thank you Lovely for the extraordinary wedding dress shopping experience! My daughter knew of your business and was excited to try on dresses.Fast forward almost one year later, my daughter received her dress and it was NOT the color of the sample she tried on. We immediately contacted Kelsey and the store owner and that started a wild goose chase of trying to get some help regarding what to do since the wedding is in the beginning of this October. We sent pics, a video and wrote back & forth many times which added more stress to my daughter, the beautiful bride to be in addition to the extra cost for alterations. This was not the experience we had hoped for. Suffice it to say, I do not recommend shopping here.PS… Thankfully our alterations team are experts and are going out of their way to make the dress the way my daughter expected it to look.
Marielle RiveraMarielle Rivera
12:27 20 Jul 22
The dresses here are beautiful and well made. I loved my shopping experience – we were able to take the suite downstairs and it felt so special to have a private space. Kelsey texted me 2 days before my appointment to discuss my wedding and what I was looking for. They also encourage you to make an account on their website and favorite up to 10 dresses. These seem like small gestures but they make the process so much more efficient. Kelsey was a thoughtful stylist and swapped out samples for larger sizes whenever possible to make me more comfortable. She really listened to what I wanted and was incredibly knowledgeable about their selection. I highly recommend this store for the service, the experience, the dresses, and the price point. Ask for Kelsey!
I cannot say enough good things about this place. I felt comfortable. I wasn’t trying on dresses in front of everyone. They were super body positive. I loved two dresses and my associate blended them together. I had Jess and she was AMAZING. I cannot say enough good things about her and the store.
Rachel LeeRachel Lee
13:06 13 Jun 22
My family and I had the most amazing time at Lovely Bride. Our stylist Jillian was so kind and patient with me. I never felt rushed or pressured to purchase and was able to really take my time. Not a detail was missed! Everyone should go to Lovely for the most hands on/ personal experience!
Kristen DrevnaKristen Drevna
04:21 06 Jun 22
Shopping at Lovely Bride is a fabulous experience from end to end! My stylist Jillian made me feel so comfortable and truly took the time to listen to my style goals. Jillian’s attentiveness, dedication, and energetic personality made the whole process an amazing one. The salon is gorgeous, clean, & modern. Every member of the staff I encountered was friendly. There is a really solid variety of styles available. I never felt rushed. Basically, all of the positive things you want from a bridal appointment can be found here. I highly recommend!!
Raechel HilleryRaechel Hillery
15:04 31 May 22
Lovely was my first salon experience, and it did not disappoint! I’ve been a fan of the brand for a while, so I was excited for my chance to try on dresses here!Heather was incredible from the start. She began communicating with me about my style preferences and the dresses I had pre selected to try on a couple days in advance. I had a second appointment lined up elsewhere on the same day, but left Lovely knowing I had already found my dress. Heather was more than accommodating and welcomed us back to Lovely before they closed for the evening to measure me and place my order.It was a wonderful experience and I can’t recommend them and Heather enough!!
Paige MulcahyPaige Mulcahy
14:11 29 May 22
Jillian is AMAZING! She was so patient with me and I could tell she had taken a lot of time to look at my pinterest board and my Lovely look book before I arrived. The sunny atrium at Lovely is so beautiful! It made such a huge difference to see myself in the dress of my dream in gorgeous natural sunlight. It made me cry out of happiness. We had to change our wedding plans at the last minute and Jillian was again so patient waiting for me to sort out our new date/location before ordering the dress and I really appreciated that.
Ila CamachoIla Camacho
13:55 03 May 22
Jillian was my stylist and she was absolutely amazing! She really listened to my dress goals and saw my overall vision. Her attention to detail was impeccable. Jillian was so sweet and made my dress experience one I will never forget! She was so wonderful to my family and I couldn’t have asked for anything better! I highly recommend Jillian and lovely bridal!
Christina KubrakChristina Kubrak
13:22 03 May 22
I had the absolute BEST experience shopping for my wedding dress at here. The shop is so atheistically appealing; from the waiting area to the individual changing rooms to the great room in the back. I had the sweetest ladies helping me. Shout out to Mykel who found my dress at my first fitting and Heather who helped with my follow up appointment! I’m so excited for my wedding dress to arrive! Thank you Lovely Bride NYC!
Kazandra AlemanKazandra Aleman
20:00 16 Feb 22
My experience was FABULOUS. This store was my 3rd wedding dress shopping experience, and I was exhausted. My experience was FABULOUS. Sivan, quickly brought my energy right back up asking about my wedding details, and really digging deep for the vision I wanted for my wedding dress. The dresses are absolutely stunning. Sivan was wonderful brining in both options that were exactly what I described and options that tested my comfort zone. Her patience, kindness, and great energy were extremely appreciated. The ambiance of the entire store is great and makes you excited to be a bride all over again!
Julia D'AgostinoJulia D’Agostino
14:06 11 Jan 22
Lovely was my fourth and final wedding dress shop I visited, and I so wish I had come here first. I had the most comfortable and pleasant experience here. Jillian and the entire staff was so kind from the moment we walked through the door, and accommodated us with everything we needed. The gown selection is beyond, the cleanliness of the rooms, the small curtain in the rooms for privacy for changing, I can go on. There is a super special atrium in the back for saying ‘yes’ to your dress and it is just out of this world. I purchased my Rime Arodaky gown here as well as my veil. I wish I could come back here everyday just to visit them!
Lacey SmitLacey Smit
19:04 28 Nov 21
Ever since I got engaged, I had my eye on Lovely Bride and I am SO glad I found my wedding dress here! They have the most beautiful designers from around the world. My dress was the Eames dress from Chosen by One Day and I felt absolutely radiant in it. From start to finish, it was so easy to communicate with the staff and they were available to address any questions I had about my dress, tailors, and the cleaning process. It was easy to make an appointment online and they made the experience of choosing my dress feel so personalized and special. They were flexible, understanding, and very professional throughout. If you are looking for your wedding dress, look no further than Lovely Bride to find your perfect gown.
Google rating score: 4.5 of 5, based on 323 reviews
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Find Us

10:00AM – 6:00PM


12:00PM – 7:00PM


Lovely NYC

New York City Bridal Shop

location place

12:00PM – 7:00PM


11:00AM – 7:00PM




(212) 924-2050


Follow us @lovelybridenyc





Tailors We Recommend

Sew In Love
55 W 39th St, Suite 306
New York, NY 10018
(212) 498-9166
Sew Elegant Bridal
108 W 39th St, #903
New York, NY 10018
(212) 764-1701
Bridal Alterations by Kirstyn
80 W Main Street
East Islip, NY 11730
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parking guide

The closest subway to our shop is the 1/2/3, which lets off on Chambers Street. If you are driving in, there are several parking garages, with the closest one being an Icon parking on Greenwich Street between Jay Street and Duane Street.