lovely nyc hero

Our NYC bridal shop is located in the heart of Tribeca. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Alexandra Grecco, Made With Love, NEWHITE, Katherine Tash, Louvienne, and many more. Our wedding dresses range from $2,000–$8,000, with the majority of the gowns ranging from $2,500–$5,000. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop. NYC Lovelies, we can’t wait to meet you!

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NYC Sales Events

Jul 26 – Aug 04
New York City
Featured collection:
Collection X ‘Regal Elegance’
10% off all NEWHITE gowns
lovely nyc erica headshot

Meet Erica

Owner of Lovely NYC

Hi New York Lovelies, I’m Erica, Owner of Lovely Bride NYC. I was bit by the bridal bug pretty early in life and I continue to be inspired on the daily by our roster of insanely talented designers. At Lovely Bride NYC we cater to the chic minimalist, the bohemian spirit and the uber romantic. If there is one thing that sets New Yorkers apart it is that they take great pride in their individuality. Our team is a representation of that and they pride themselves on being able to create an entire look that is ‘uniquely you.' We are creators of calm and LOVE making decisions. So bring your VIPs but know that our team is here for you and together we will find your perfect dress. And remember, the fun does not stop when you say YES. We’ll help you lock down your wedding day look so that you can continue the wedding planning!


Lovely NYC IRL

Louvienne Zuko NYC @ashnagray @kristynmehlphoto
Louvienne Lane 1
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1 Louvienne Zuko Top John Skirt front
Zuko Fitted
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Bride: @ashnagray_
Photographer: @kristynmehlphoto

NEWHITE Palm NYC @andreaorozcos @bearcii
NEWHITE Inga full
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Bride: @andreaorozcos
Photographer: @bearcii

Adriana Madrid Celest NYC @ktlomb @annafduncan
Adriana Madrid Adhara Hero
Adriana Madrid
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Adriana Madrid Celest
Adriana Madrid
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Bride: @ktlomb
Photographer: @annafduncan

NEWHITE Aceno NYC @alexa schonhaut @mackenziegracecreative
NEWHITE Inga full
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Newhite Aceno
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Photographer: @mackenziegracecreative

NEWHITE Pado NYC @laurenkatebloomcaister @mischadurrantphotography
NEWHITE Inga full
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Newhite Pado
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Bride: @laurenkatebloomcaister

Photographer: @mischadurrantphotography

Alexandra Grecco Bryn NYC @evanna lerouge @98weddingco
AG Forsythia Hero
Alexandra Grecco
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AG Bryn front
Alexandra Grecco
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Bride: @evanna.lerouge

Photographer: @98weddingco

Alexandra Grecco Lotus NYC Ashley @emilymeingphoto
AG Forsythia Hero
Alexandra Grecco
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AG Lotus front
Alexandra Grecco
Lotus w/ slit
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Photographer: @emilymeingphoto

Vagabond Kahlo NYC @jordanroskopp @carlylynnevisuals
Vagabond Gia Hero
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Vagabond Kahlo Front
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Bride: @jordanroskopp

Photographer: @carlylynnevisuals

Louvienne Sterling NYC @chelsie cw @kenziecreates
Louvienne Lane 1
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Louvienne Sterling
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Bride: @chelsie_cw

Photographer: @kenziecreates

Lovely NYC Reviews

Lovely Bride New York
Based on 492 reviews
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Chelsea SailonChelsea Sailon
13:44 05 Jul 24
My experience at Lovely Bride with Ebony was great! I went to 3 appointments that day in the area and she was the most attentive and kindest person who helped me. She made sure I tried on all my favorite gowns from their site and suggested some different gowns that had elements of what I was liking. I ended up buying the very first gown I tried on at Lovely Bride! I highly recommend coming here given their wide selection and personal service.
emma russoemma russo
21:01 03 Jul 24
I had such an experience at Lovely Bride and Macy was EVERYTHING! We had so much fun and she made me feel so calm. We had to try on a dress that was way too large to be able to see how it fit and Macy was able to get me a loaner in a size that fit!!!!!!! I was able to come back in and try that dress on which was amazing. It was so hard to decide and I ultimately got a dress somewhere else but the experience was nothing like that I had with Macy. I felt like I could be open and honest with her and really felt supported through this process. 10/10 recommend going for the dresses but also for the consultants that work there!
Julia CasazzaJulia Casazza
16:56 01 Jul 24
Cortney was an absolute angel!!! Highly recommend her to anyone searching for a dress. She was so sweet and patient. I went alone and she made me feel so comfortable-taking pictures for me and FaceTiming my mom so she could see the dresses. Best experience ever with her!
Katie Della TerzaKatie Della Terza
14:39 01 Jul 24
I had a great time with Jess at Lovely Bride! She was great about communicating before our appointment, so when I got there, everything went very smoothly. Jess was very open to my ideas, super helpful with her suggestions, and I felt she picked gowns that were definitely “me.” She even found some gowns I loved and would not have expected to. I loved all the gowns so much that it was hard to choose and Jess helped me narrow down the choices in a way that made sense for me and what I wanted. My appointment was low-stress, fun, and made me feel special. I would highly recommend Lovely Bride and Jess, especially if you are looking for a really special and unique boho gown!
Lindsey MorrisLindsey Morris
20:39 23 Jun 24
I had an amazing time at Lovely Bride with Jess as my stylist. She was truly amazing to work with, and made everything so easy. Gorgeous dress selection and honestly the best fitting room/showroom set-up that I experienced out of all the studios we went to. Great lighting, private rooms for everyone, gorgeous natural light in the main room. Coming here is a must!
Caitlin HaggertyCaitlin Haggerty
01:17 22 Jun 24
I had the most INCREDIBLE experience at Lovely Bride! My first appointment with Jess was a dream. Jess is attentive, thoughtful, patient, and has the best energy. She picked up on my style immediately and brought out 9 amazing dresses in just an hour and a half. I absolutely loved every single one – and wish I could have gone home with them all – but ended up being the most in love with the very first one. I came back for my second appointment with Jordan, who was just as fantastic to work with, and I said yes to my wedding dress! The staff was the sweetest, communication was fantastic, and the space was so fun to be in. One of the best experiences of my life!
Annie FrancisAnnie Francis
19:14 17 Jun 24
Fantastic experience with Courtney as my stylist! She chose gowns that I never would have thought to pick that looked great, and she made it very low pressure and just FUN! She is a doll and the dresses are stunning. Great shopping experience. 🙂
Lucy DarlingtonLucy Darlington
18:45 12 Jun 24
Had the greatest experience here!! Courtney was a star and made the process so fun and seamless. The store was amazing and they had such a large selection. I’m in love with my dress and had such an amazing time picking it out. I would highly recommend Lovely Bride and Courtney!!!!
Marlee CaineMarlee Caine
13:31 12 Jun 24
I had an amazing experience at Lovely. The energy and vibe of the place is very welcoming, and the staff are all lovely (no pun intended.) My stylist Macie was amazing- she listened to me and hyped me up the whole time. I never felt rushed or pressured, only supported. She brought out something I never would have tried and it ended up being the dress! I was nervous about feeling pressured or unsure but they do a great job of letting YOU make the decision.
Alex HendryAlex Hendry
00:27 11 Jun 24
I had the pleasure of working with Bedreaux during my appointment. He was so amazing to work with and had a great eye for pulling stuff that I loved but wouldn’t have necessarily pulled looking to at on the rack. Such a lovely space as well! Definitely recommend this boutique for dress shopping!
Tessa BresnenTessa Bresnen
00:22 06 Jun 24
Shout out to Jennelle at Lovely Bride New York. She knew that we didn’t have the best experience while shopping in Chicago and did everything in her power to make our experience better. She accommodated our timing, stayed late, helped us get the dress that was perfect (plot twist, it wasn’t the one we originally came in for) and did it with ease and kindness. If I could duplicate Jennelle I’d want to interact with her every single place I shop. Lovely Bride is happy to have her – and if you’re looking for a wedding dress, I recommend not only this shop, but stick with Jennelle.
Gabbi ShererGabbi Sherer
12:30 04 Jun 24
I had an amazing experience with Jennelle at Lovely! She made me feel welcome and at ease from the start, listening to my vision and selecting dresses that perfectly matched my style. Her expertise and warm demeanor made the entire process enjoyable and stress-free. I felt truly special throughout the experience, and I couldn’t recommend Jennelle more highly to any bride-to-be!
Anne AchenbaumAnne Achenbaum
15:59 30 May 24
I had such a wonderful experience at Lovely and I’m so happy I found my dress! Jennelle was an incredibly thoughtful stylist—I appreciated all her guidance and compassion throughout the entire process and I would absolutely recommend her, especially if you’re at the start of your search! She helped me find the perfect dress for me and I’m so grateful.
Abby McConaugheyAbby McConaughey
21:18 25 May 24
I had the best experience at Lovely Bridal in NYC! I was truly not expecting to leave with a dress (ordered) but Courtney nailed it & brought me the dress of my dreams! She took the time to ask me questions & preferences before my appt & then ended up having suggested dresses during my appointment. One of them being the one. She was so great & made the experience. Thank you Courtney!
Carly McElroyCarly McElroy
14:19 22 May 24
I cannot possibly say enough kind words about Cortney at Lovely Bride! I am a person who loathes shopping and trying on clothes, and was filled with anxiety about going dress shopping. Cortney immediately made me feel so comfortable, took all the pressure off and made the appointment so much fun – which is never a word I would associate with a shopping experience. I had a very limited idea of what I might even want, and somehow Cortney managed to get inside my brain and pull the perfect dress for me – one I never would have even thought to pick out on my own! I went to a few other appointments afterwards, and my friends and I all agreed – no one came close to queen Cortney when it came to the energy, encouragement, and overall good vibes. I ended up coming back to revisit that dress she pulled for me (the first one I ever put on!) and the follow up appointment was just so special. She truly formed a relationship with me and my guests. We felt like we were hanging out with a dear friend who was just as excited as we were to see me find a dress I loved. I truly can’t imagine having a better experience with anyone else. Cortney is a freaking DREAM and you will be lucky if you can work with her as your stylist. I am so appreciative of her making this anxiety ridden, self conscious bride feel gorgeous and confident, and helping to guide me to a perfect dress that I couldn’t be more excited about. Thank you Cortney and Lovely Bride!
Carly WootersCarly Wooters
13:38 21 May 24
10/10 experience!! I went to Lovely Bride on Saturday, hoping to get a feel for what I wanted to wear for my wedding, but I left saying yes to the dress of my dreams! Jillian helped us and was knowledgeable about all the dresses and what fit me best. She was so personable and made me feel like I’ve known her forever, making my decision feel so comfortable and easy!! Thank you Jillian and Lovely Bride!!
Claire FieldsClaire Fields
16:03 15 May 24
I had an amazing experience at Lovely Bride in Soho. My Bridal Consultant Bedreaux was INCREDIBLE. I am definitely more of an artistic and fashion-forward bridge, and he understood my look right away. Bedearux was very patient with me and never made me feel rushed or misunderstood. I felt I could always be honest about what I liked and didn’t like! I ended up going with a different designer at a different atelier, but really enjoyed my experience thanks to Bedreaux.
Megan McParlandMegan McParland
19:28 14 May 24
It was such a great experience! Jenelle was amazing. She really listened to what I was looking for. I also didn’t feel pressured or rushed to make a decision. I was so happy to find my dress at lovely 💕
Natalie BoychukNatalie Boychuk
13:48 06 May 24
I wish I could give Lovely Bride – and specifically Jordan – 10 stars!Shopping for a wedding dress can be overwhelming, but Jordan was incredibly sweet and made the process really fun. She was able to accommodate me changing my appointment to have my parents join me, and was great about wheelchair accommodations for my mother. She was incredibly tuned in to what I was looking for, and made me feel super confident about saying “yes” to my dress! As an indecisive person, I didn’t feel rushed and was able to try on a range of dresses — all of which were gorgeous. I especially appreciated that she noticed how happy I was in the dress I picked, even though it was significantly lower priced than the alternative I was considering, and I never felt any pressure to go with the more expensive option. The selection of smaller designers is really great and they had a bunch of options I couldn’t have tried on elsewhere. I can’t wait to wear my dress and couldn’t have been happier with my experience at Lovely. Big thank you to Jordan! 🙂
Samantha ZimitsSamantha Zimits
01:00 03 May 24
Had a really great time at Lovely! Jordan in particular was so great at pulling so many dresses that I loved. She made the process so easy and fun.
Christina LoConteChristina LoConte
21:11 29 Apr 24
I had such a great experience at Lovely Bride NY! Jillian was amazing – she instantly understood my vision and selected multiple dresses I loved in all different styles for me to get the full experience. She was very helpful, accommodating, and super friendly!
Grace TanGrace Tan
16:22 27 Apr 24
Could not have asked for a better experience with Ethan! I came in with some ideas on my dress but honestly wasn’t sure which way I’d end up. Ethan was SO supportive throughout the whole process and great at picking up what I was feeling and guiding me. The dress selection at Lovely was also great and felt like I was able to try on a wide spectrum.I ended up going with another dress not at Lovely but I can’t wait to come with my friends and experience Ethan’s insight and energy again!
Elizabeth IrvinElizabeth Irvin
23:54 21 Apr 24
Lovely Bride is amazing and our consultant Jess was the BEST! The layout of the store, the selection of dresses, and the whole staff made the experience so special. Again, we loved Jess and really appreciate all her help. Highly highly recommend Lovely Bride!
Samantha FrostSamantha Frost
13:05 17 Apr 24
Cortney was amazing – patient, thoughtful and helpful through the whole process. She was adept at dealing with family members and helping me ensure my opinion/dreams were fulfilled! She was also helpful in providing her input when asked while making sure not to overstep. Would recommend her and Lovely Bride Tribeca to anyone! Amazing selection, amazing service and a beautiful space to find the perfect gown!
Angela DuffyAngela Duffy
02:06 06 Apr 24
I had such a great experience at Lovely Bride. Cortney was amazing! I felt very comfortable and no pressure to purchase a dress that day! But I did! She was patient and super personable. Looking forward to making my accessories appointment with her!
Julissa SanchezJulissa Sanchez
18:16 04 Apr 24
Lovely Bride ended up being my only stop for wedding dress shopping. I was helped by Jess who did a phenomenal job of listening to my likes and concerns. She made me feel comfortable, but also picked dresses I wouldn’t have necessarily imagined for myself and it surprised me how much I liked them! I never felt rushed even as I FaceTimed with friends who couldn’t be there in person.They have a stunning room with incredible natural lighting where they take you if you really like a dress. Once we were in this room, without saying a word, Jess placed a stunning veil on my head based on what she overheard me describing to my friends. Everyone was immediately in tears 🥹Needless to say, I canceled the rest of my appts and I said yes to my dress here!
Faith BrownFaith Brown
14:07 02 Apr 24
Ethan made our experience so comfortable and memorable at Lovely! They have the best selection of gowns and have an amazing staff who works together to tailor your individual look until you have your “this is the one!” moment. Thank you Ethan and thank you Lovely Bride!
Ingrid MIngrid M
15:33 29 Mar 24
This review is for the amazing Jordan! I had the pleasure of having her as my stylist during my appointment and she did a wonderful job listening to my needs and coming up with suggestions. Dress shopping was a bit anxiety producing for me but Jordan made me feel so welcome, comfortable and special. I listened to her direction and she ended up bringing some beautiful dresses that I never would have thought of – she’s a pro. Honestly, Jordan deserves a raise with how good she is at her job. I feel 100% comfortable recommending her as a stylist to any bride reading these reviews.
Alexandra SAlexandra S
11:58 29 Mar 24
Lovely Bride was my first ever bridal appointment and I could not have asked for a better experience.I was matched with Sarah who was truly the kindest, most attentive person I could have ever chosen to work with for a first timer! I was nervous about the experience so it was great to have someone put me at ease. She took all of my notes and also reached out beforehand for more information so when I got there, she knew exactly what to pull for me.I loved that she truly listened to my feedback on every dress and I ended up narrowing it down to two amazing options. Sarah was upfront about pricing which I appreciated so much and never showed me things outside my budget. I would recommend anyone goes to see her.My only critique is not at all related to Sarah. The lookbook website that you are supposed to review ahead of time needs some serious work! And they send you a ton of emails – some of which are duplicates. This made a weird first impression for me, but it was completely wiped from my mind after going in person.
Brianna VandervoortBrianna Vandervoort
15:00 26 Mar 24
I had the absolute best experience at Lovely Bride with Cortney! She made everything such a fun, positive experience and created such a perfect environment with my family and friends. I highly recommend Lovely Bride to anyone shopping for wedding dresses – and especially Cortney who made the experience even better than I could have imagined!
carole Phillipscarole Phillips
16:13 24 Mar 24
I had such an amazing experience here! First with my stylist Sarah who was so sweet and knowledgeable about the store’s selection. She also had my wishlist open and knew exactly what I was looking for. I wasn’t quite ready to purchase at that time and I didn’t feel pressured at all – unlike at other places where they hard sell you at the end. I needed a second appointment and when I came in again I saw Mckenah who was also so nice and super knowledgeable. She was very patient while I made my final decision and when I did, she explained every step of the ordering process. I couldn’t recommend this place enough! 10/10!
Amanda VazquezAmanda Vazquez
16:14 20 Mar 24
I had the best experience coming to Lovely Bride. My bridal consultant was Janelle, who was communicative, a great listener and made me and my family feel super welcomed. Prior to my appointment she communicated with me via text to identify my top 3 dresses I wanted to start with. She asked great questions to understand how a felt about each style I tried on. I ended up falling in love with my wild card that I tried on. She was not pushy to tell me that it was the one based on my reaction, but allowed me to navigate it myself my asking great questions. She knew I had another appointment later in the day and did not make me feel bad about that or like I had to make a decision on the spot. All of my selections were in the portal later that day with pricing. I eventually made a purchase appointment 2 weeks later all communicating via text (super easy). This time I wanted to bring my Grandma who has limited mobility and would not be able to make it my wedding. I gave the salon a heads up and they put us in the room closest to the entrance so she would not have to walk much and even offered to take out their ramp in front of the store to accommodate the three steps they have to enter. In the end I said yes to my dress and had the most welcoming experience with my closest people, which I will never forget. Lovely Bride holds a select amount of brands that feel a lot smaller and more niche than what you would find at a big wedding store. I LOVED that. It was the only store in NY that held the original dress I wanted to try on and the only store in NY to hold the brand I ended up purchasing, which I thought was pretty cool.
Valerie ClemensValerie Clemens
16:37 14 Mar 24
Had an amazing experience at Lovely with McKenah! She was so understanding and knew what to bring out for me right from the start. I felt amazing in all her selections and the boutique itself was amazing and beautiful.
14:39 10 Mar 24
I had a fantastic experience at Lovely Bride. Jennelle did such an amazing job showing me the most gorgeous gowns. Such a great experience!
Mabel Del CastilloMabel Del Castillo
16:01 09 Mar 24
I said “yes to the dress” here thanks to Jennelle!!! She made my experience stress-free and was considerate of my budget. Jennelle’s transparency and exceptional service extended beyond my purchase, going above and beyond my expectations.
Melanie RushMelanie Rush
14:25 06 Mar 24
I had a fantastic experience at Lovely Bride, where I just got my dress! Courtney was an amazing consultant, and pulled exactly the type of dress I was looking for. When I lit up in the dress Courtney just knew it was the one to beat. I had other appointments for the rest of the weekend, and to be safe I kept most of them. But no other dress could beat my favorite, and even more than that, no other salon had as personalized or comfortable an experience – so both for the dress and the experience Lovely Bride couldn’t be beat.After my first appointment I reached out to Cortney the next day to ask for a very last minute second appointment, and she was very accommodating. I was given multiple options for when to come in later that day! Courtney was able to run this second appointment too, and my family and I couldn’t have been happier with how everything turned out.
22:06 03 Mar 24
Deanna GialanellaDeanna Gialanella
13:32 25 Feb 24
Jess Lyke was an absolute gem to work with. She was so fun and made me feel so comfortable the entire time. She took all of my ideas and helped me tailor them into the vision in my head. When we narrowed down to one dress, it came in two different fabrics and the silk material I was leaning towards wasn’t available for try on in store. She whipped up a makeshift dress by putting a silk skirt over me and clipped silk straps to the front of the gown neckline and i instantly saw what the dress would look like. She is a miracle worker! Also she was very patient with me during a mini meltdown I had which I very much appreciated 🙂 Feeling very lucky she was my stylist! Thank you!
Christy FoxChristy Fox
18:17 20 Feb 24
I had an incredible experience at Lovely during my appointment in late January. I had pretty vague direction on what I was looking for, but my stylist, McKenah, was able to brilliantly take pieces from my feedback on each dress to put something together that checked all of the boxes. She asked me to trust her vision of pairing a more simple dress with a detailed overlay to create something entirely unique that felt custom and spoke to to all of the different things i wanted, and I’m so glad I did! I can’t wait for my dress to ship later this year and see it all come to life.As a plus size bride, I was incredibly nervous about the process of finding my dream dress and I can’t believe how simple and seamless it ended up being. I also love that the salon is set up in a way that allows you to dress yourself for the most part behind a curtain before being clipped in by the stylist. I found it much more comfortable than other studios I’ve tried where I had to fully strip in front of the stylist. Thank you, Lovely, for making the most stressful part of wedding planning a breeze!
Mopewa OMopewa O
16:44 15 Feb 24
Had a lovely experience wedding dress shopping at Lovely Bride. I went to 3 places total but ended up getting my dress here. I worked with Jess who was so kind, patient, and has great calming energy. I highly recommend not just Lovely, but Jess specifically!The experience was so relaxed, I had my mom and some friends with me, and they were able to take photos and ask questions which was really helpful. We were in a slightly secluded room off the main hallway which was a nice amount of privacy. And Jess walked us to an area with a lot of light to see the dress in full once I had narrowed it down to one.I also got to make a followup appointment and try my chosen dress on again when it came down to two dresses and I wasn’t sure. I didn’t feel rushed or pressured at all which I appreciate.
Elise KingElise King
17:44 10 Feb 24
Fantastic selection of dresses, comfortable and cute boutique, and, most importantly, friendly staff who really listens.
Sandy Perez RoblesSandy Perez Robles
14:31 10 Feb 24
Truly exceptional! The team ( at Lovely was incredibly kind and attentive, taking the time to understand my preferences. The entire experience felt tailored to me, resulting in finding my dream dress. I highly recommend visiting Lovely!
Alyssa AvallonAlyssa Avallon
01:41 08 Feb 24
Wow, what a great experience at Lovely Bride NYC! This was the third and last place I went shopping as I found my dress here. I worked with Cortney who was exactly what I needed. Helpful, positive, and not pushy whatsoever. Extremely transparent and mindful of budget. She paid careful and close attention to what I liked and didn’t like and made all the right suggestions. The shop is a beautiful space and I loved the private little areas where you try on dresses – adorable, comfortable and not over the top. Highly recommend!!!
Krislyn EngelkeKrislyn Engelke
23:45 05 Feb 24
Anna DorsteAnna Dorste
21:42 31 Jan 24
Lovely Bride was TRULY lovely! I traveled from Boston to NYC for a specific dress, and they made my appointment and all that effort truly worthwhile. I’ve been to other boutiques where I felt like a sausage being stuffed into sizes too small, and it was such an awful experience emotionally, but EVERY SINGLE DRESS at Lovely either fit me or was too big! Their range of sample sizes is vast and they truly are body positive and size inclusive, which made the experience that much more special. My stylist Jordan was also just so nice, so positive, really listened to what I liked/didn’t like about every dress I tried on. It felt like she was truly excited for me and CARED about my experience!! I did indeed end up choosing the special dress I travelled just to see, and I’m so so so glad I did. 10/10 would recommend to everyone ☺️
Giovanna GuarnieriGiovanna Guarnieri
16:16 31 Jan 24
Jordan was kind, attentive and patient with me as I went through the dress buying process! It was an overall great experience!
Morgan BiglerMorgan Bigler
20:32 30 Jan 24
So perfect. Couldn’t ask for a better experience! Glad I found the dress all the way from NC!!
Alexa BezzoneAlexa Bezzone
16:01 29 Jan 24
The entire staff at Lovely Bride New York was absolutely amazing! I highly recommend this bridal salon for wedding dress shopping. The environment felt warm, friendly, and the staff were very attentive to your wants and needs. I will be recommending this salon to all of my friends who are searching for their perfect wedding dress.
Laura BassettLaura Bassett
14:54 22 Jan 24
This was just such an amazing experience. Our consultant, Cortney was so welcoming and kind and provided an amazing selection to see what would work best for me. She was attentive but not pushy while I made my decision and I cannot wait to get this party started!
Grace SingletonGrace Singleton
20:00 21 Jan 24
My visit to Lovely was my first time going wedding dress shopping, and my stylist Ebony made the experience amazing for both me and for my squad. We truly had the best day, and I learned so much about what I was looking for in a gown, all thanks to her going above and beyond to find dresses that made me feel beautiful. Both the dress selection and the shopping experience here are wonderful — I highly recommend to any other brides looking to find *their* dress.
Caitlin WilliamsCaitlin Williams
20:19 18 Jan 24
I had an amazing experience getting my wedding dress. It was my first and only stop getting my dress. I worked with Jess and I could not have had a better time. She knew what I wanted before I was even sure and pulled the most amazing dresses. The entire vibe of Lovely Bride was so welcoming and warm. I loved the privacy of individual rooms. I couldn’t have had a better time and found a better dream dress. Thank you again Jess!!!
Kristina IKristina I
15:42 17 Jan 24
Lovely Bride was a wonderful experience – I appreciated my stylist, McKenah’s demeanour, laid back attitude and energy. She was incredible helpful with pulling dresses she thought I might like based on my preferences. I appreciated the private rooms for myself and my guests (mom, sister, mother in law). I highly recommend the dress shopping experience at Lovely. Their atrium (lots of natural light) is beautiful!
Erika DalyErika Daly
16:55 16 Jan 24
couldn’t have asked for a better wedding dress shopping experience. ethan was my stylist and they were so knowledgeable, listened to my needs and wants, and helped me find THE dress! from top to bottom, my time at lovely bride and ethan was a 10/10, and i would highly recommend looking for your wedding dress there. i felt comfortable, beautiful and heard, and i can’t wait to go back for my fitting!
Lekha GrandhiLekha Grandhi
16:24 08 Jan 24
My mom and I had an amazing experience at Lovely Bride, NY. Sarah was our stylist and she was so sweet, kind, made us feel welcomed and comfortable right away. She really got to know my style and helped me find dresses that fit my vision. This was my first time here and I fell in love with my dress right away. It was such a memorable day and I can’t thank Sarah and Lovely Bride enough for everything.
14:46 07 Jan 24
(Review written after buying, I haven’t received dress- I can add that experience after it arrives.)From booking the appointment to purchasing my dress, Lovely Bride was a wonderful experience. This was my third, and final stop in the search. Previously I went to amsale as well as Madison ave shops (for maybe a less traditional bridal gown, but opted for traditional as you’ll read below)A friend who just got married suggested Lovely Bride for their customer service and the variety they have- a large variety but not overwhelming or chaotic like the klienfelds of the industry. Funny thing too- one of my two friends that came to the appointment with me actually got her dress at Lovely Bride 10 years prior!Now the main reason I wanted to write a review was to recommend to any bride to work with JILLIAN! She reached out a week or so ahead of my appointment to ask questions in the most polite, compassionate way (it’s like she sensed I may be overwhelmed with the process even before i said i was!) she had a wonderful enthusiasm and listened to all the things I mentioned ahead. When I arrived she was so welcoming to me and my two friends and had the dresses I selected ready to go. She was a master at rigging the dress with the clips to make it look like what it would after alterations- so you have confidence in what you are buying.She helped me very quickly find my dress (that will include some custom made shawl, but she rigged one with a veil, and quickly confirmed the designer could do it!)About 3 weeks after buying it my mom came to town and Jillian set up a second visit so I could show my mom what I looked like in it, in person. It meant so much to my mom- and Jillian did this with a smile and ease.I am sure that the other associates are wonderful- from my personal experience I loved working with Jillian, she’s a key reason why I bought there. And I know any friend who gets engaged I will suggest they go see Jillian at Lovely Bride!
Tori JasutaTori Jasuta
18:28 04 Jan 24
A classic bridal shop. Superb experience with McKenah who brought me a few of the styles I “liked” on my online portal. Then added her own ideas. As we narrowed in, she brought me to the dress section to peruse and it was McKenah who suggested a dress + overskirt combo. It was clear she was listening to my feedback throughout our session because I had never thought of that but it fit my desire perfectly. Highly recommend any bride-to-be must visit Lovely!
Kristen FerriesKristen Ferries
16:21 02 Jan 24
I had the best experience at Lovely. Cortney was friendly, easy-going, and put me and my entire family at ease. She pulled the dresses I requested but also pulled a few unexpected ones that I loved. Lovely also accommodated a brief second appointment the day after my appointment, to do a final look before pulling the trigger. I am obsessed with my dress and feel super confident in the process because of Lovely’s amazing staff. Ebony was also fabulous and so helpful, as was Ethan. Everyone in the store was incredibly positive and genuine, and I loved everything about the experience. Thank you!
Caroline ValloneCaroline Vallone
15:45 01 Jan 24
The stylists here are the best – they are so patient, fun, and knowledgeable. I was extremely indecisive and I went back …. 3 …. times 🙂 I was assisted by Ebony and Jess, there are not enough words to explain how great both of them were. They made me feel comfortable, safe, and like I was with friends! What an awesome experience this was and I can’t wait for my dress to arrive in a few months!
Angela F.Angela F.
15:50 20 Dec 23
While I didn’t get my dress here, I had such an incredible experience!! Ethan was my stylist is he was so wonderful to work with, super positive, listened to my thoughts, was great with my group (mom, MOH, future MIL & SIL), and overall just made it the best possible first-time-wedding-dress shopping experience ever. Highly recommend you make this place your first stop. Thank you thank you!! 🩷
Triscinny LeeTriscinny Lee
22:17 16 Dec 23
I saved visiting lovely till I had visited a few other shops just to be sure and I couldn’t have made a better choice. Jess was so helpful and completely understood what I was going for and wanted. My bridesmaids all agreed that she nailed every style she pulled compared to the stylists at other places we had gone.She was super helpful, encouraging, thorough and made my experience so so special. I think she too knew when I had found the one and I’m so glad I found my dream dress at Lovely. I’m excited to say I’m a Lovely Bride 🤍
Ryan O'GaraRyan O’Gara
04:30 15 Dec 23
I would definitely recommend Lovely Bride. The store is beautiful, gives 1.5 hrs for appt (so there’s no rush), and the employees are amazing. I had the pleasure of working with Cortney and it was by far the best wedding dress shopping experience I had. Thank you!
amy bamy b
22:01 14 Dec 23
I had several appointments scheduled over a weekend to try and find my dress. I had never tried on wedding dresses before and was all over the place with my styles. Sarah texted me days before my appointment to learn more about my style and inspiration and things I wasn’t interested in. I had thought I found a dress at another salon the day before my appointment but decided to go to Lovely anyway because Sarah was so great via text beforehand and I’m SO glad I did! As soon as I met Sarah I knew she understood my vibe and I loved every dress she pulled for me. I ended up purchasing my dress from her and am so glad I kept my appointment. The entire experience at Lovely was…lovely! Even after I decided on my dress Ethan, was really helpful explaining my sizing options and reaching out to me afterward to confirm my decision. I couldn’t have asked for a better experience!
Maya ReyesMaya Reyes
15:42 14 Dec 23
I had an amazing experience at Lovely Bride and happy to say I found my dress here, thanks to Cortney. I came in with a limited budget and tight timeline, and Cortney worked with me to find an incredible gown. I came in confused about what I wanted, and Cortney was amazing in helping me hone in on what I was attracted to while stile providing me with an array of options. She was incredibly kind and encouraging. All NYC brides should definitely stop at Lovely Bride on their search. I’m so incredibly excited to wear my dress, a gorgeous Alexandra Grecco piece made right here in NYC!
Katelyn DooleyKatelyn Dooley
15:55 29 Nov 23
I had an amazing experience finding my dream dress at Lovely Bride!Their preparation for the appointment is very thoughtful – you get a link to your own portal where you can browse their dresses and favorite the ones you want to try on at your appointment. My stylist, Ebony, reached out a week before the appointment to get a better understanding of what I was looking for.Throughout the actual appointment, Ebony had the best energy and gave great support. She also gave me plenty of space and time to be alone with the friends I brought to the appointment. I never felt rushed or pressured.The setup of the fitting areas is super comfy and private, unlike other shops I went to where everyone is showing off their dresses in the same big room. It almost felt like you were in your friend’s living room.Every part of the process was thoughtful, transparent, and positive. I couldn’t recommend Lovely more!
Betsy PaulinoBetsy Paulino
13:56 29 Nov 23
I went to Lovely Bride for my first bridal appointment and had an amazing experience. The store itself is absolutely gorgeous and there was a beautiful selection of gowns. My stylist Ethan was awesome and so sweet; he listened to my preferences and pulled dresses based around my interests/budget while also making other suggestions that I really appreciated. My mom, sister, best friend, and I had so much fun with Ethan – I loved trying all sorts of styles and felt good throughout the process. Ultimately, I ended up walking away finding the one! I would 100% recommend Lovely Bride!
Allison BrisbaneAllison Brisbane
13:44 28 Nov 23
I’ve had a wonderful experience with Lovely Bride. Ethan helped me hone in on exactly what I was looking for; I came in with interest of everything from ballerina tulle to silk sheeths and left with 2 dream dresses to decide between. Their team is also super responsive by texts. Thank you Lovely Bride team
Zoe HarrisZoe Harris
02:14 19 Nov 23
Loved getting my dress at Lovely Bride NY. My stylist/associate was Jillian and she was amazing to work with. She was so genuine and sweet, she also made it to easy to set up my second appointment so quickly (so I was able to take advantage of the trunk sale for that designer) and she made my experience tailored to me and she was so willing to make sure I saw everything I wanted to and she even picked out dresses just based on the one’s I said I liked, one of which was actually the dress I ended up falling love with!! Such a lovely store with such elegant, romantic, clean, and bright vibes as soon as you walk in. I am so glad I found my dream dress here!!
Zoë EZoë E
00:39 14 Nov 23
Jess at Lovely Bride was fantastic! She made my process of finding the dress easy and fun. She quickly understood my style and suggested dresses for me to try. One of her suggestions wound up being the one! I would absolutely recommend Lovely Bridal and Jess in particular to a friend!
Courtney MarieCourtney Marie
17:53 13 Nov 23
My stylist Ethan was incredible, from the start he listened to what I wanted & always delivered. Ethan brought a couple dresses that I wouldn’t have chosen myself but I’m so so grateful he did because one of them ended up being THE one! I highly recommend him as a stylist for anyone visiting Lovely Bride in NYC!
Grace ConwayGrace Conway
15:41 10 Nov 23
i had THE BEST experience at lovely bride! the space was beautiful, but it was my thoughtful and innovative consultant, mckenah, who really made the experience special. she was so wonderful to work with and made sure the whole process felt fun and relaxed. she had the brilliant idea to customize/combine elements of two different dresses i loved, so not only did she help me find my dream dress, she created it!! thank you, mckenah!
Emily ArnoldEmily Arnold
19:52 08 Nov 23
All the stars in the world for Lovely. When the dress I chose came in and didn’t fit due to my proportions and long torso and tailoring would not work, Leanne from Lovely worked with the designer to come up with a game plan to save my dress. They ended up having the designer make a brand new bodice that was a few cm longer and worked with a local tailor to put the new bodice on the original dress. All the while, Leanne was communicative and so understanding of the situation. Just 2 months later, and my dress was ready to be picked up, fitting perfectly. Lovely contractually was not obligated to help me, yet Leanne and the team wanted to make sure my dream dress worked. I am so happy with my purchase and would recommend Lovely to any bride. Thank you so much Leanne — you are the best!!!!
Meghan MunozMeghan Munoz
14:32 25 Oct 23
Lovely Bride and Jess made wedding dress shopping so easy and magical! I had known that Lovely Bride was THE place you want to go for the best wedding dress experience as I accompanied a friend when she went shopping and so I knew I had to book when it was my turn. Jess was so attentive, listened to all my wants and ended up helping me find my dream dress even though I was nervous about not finding something right away. There wasn’t even one moment of feeling uncomfortable and I’m so happy I said Yes and am officially a Lovely Bride. Thanks again Jess, you are a star!
Isabella RomanIsabella Roman
14:12 25 Oct 23
I had such a wonderful experience shopping for my wedding dress here. I found the perfect dress for me. McKenah was amazing, she was so helpful and made me feel so special.
Kate FreudenbergKate Freudenberg
18:39 23 Oct 23
I can’t say enough good things about our experience at Lovely Bride! I came in with the intention of looking at dresses by Alexandra Grecco. Jordan and McKenna were instrumental in guiding me through the process! Starting off with little knowledge on wedding dresses, it was invaluable to have their feedback and support. Jordan helped my mom and I start the process at our first appointment and ultimately helped me pick out “the dress” in the following weeks. We really appreciate her patience, kindness, and constructive expertise throughout our whole experience! Overall Lovely Bride made finding a wedding dress comfortable and fun!
Excellent service! I found my dreamed dress with Jess’s help. The whole team has a calm, happy and customer orientated vibe.After looking around in several places where the service was horrendous, the teams were disorganized and the information was not accurate; I felt blessed with the Lovely Bride NY and the experience they offer you.
Lorelie DimarcoLorelie Dimarco
11:38 19 Oct 23
Jane JonasJane Jonas
14:17 09 Oct 23
Going to Lovely Bride is such a stand out experience. The selection of gowns they have are stunning, but the staff are truly what makes this place so special! They were so accommodating and truly listen for what you’re looking for. 10/10 recommend!
Kiley MadiganKiley Madigan
15:40 03 Oct 23
An overall wonderful experience – my stylist Mckenah made me feel comfortable and confident while trying on as many styles as I needed to. They let us stay after and drink champagne in the lobby to celebrate finding the dress and every single staff member was kind and attentive towards me and my entire party. Can’t speak highly enough of the experience!
Mary Kate BergerMary Kate Berger
01:20 02 Oct 23
I had such a nice experience at Lovely Bride! Their variety of dresses that they have are fantastic and their consultants truly listen to what the bride is looking for! This is definitely true for the experience I had with Jordan. Jordan was beyond nice, a great listener and showed me so many gorgeous dresses! She made the appointment feel so fun and made me feel special and important. I ultimately didn’t find my dress there, but their were so many that were gorgeous and I felt beautiful in. Jordan is the ultimate hype girl and anyone would be so lucky to get her as a consultant!
Tess LioneTess Lione
16:49 30 Sep 23
HIGHLY recommend everyone to make this their first stop when looking for their wedding dress. I worked with Jess and she was an absolute GEM of a human. She made the process enjoyable- totally “got” me and my style and pulled the most amazing dresses. I said yes to the 3rd dress she pulled for me and cancelled all my other appointments for the day.The experience was so relaxed, I had my mom and sister with me, they were allowed to take photos and ask questions- we were in a slightly secluded room off the main hallway (all of the rooms are) and so it was the perfect amount of privacy. I could not have imagined the process could be so enjoyable and easy – it felt like shopping with a friend but was very special. I wasn’t rushed or pressured to make any decisions and got to try my chosen dress on several times to make sure.Jess gave amazing advice, wonderful perspective and truly made the experience so memorable- thank you Jess!!! And thank you Lovely Bride! Everyone we encountered there was so lovely 🙂
Jordan MericleJordan Mericle
18:58 25 Sep 23
I had a wonderful experience at Lovely Bride. We were running late because a previous appointment uptown was way behind, but we called as we rushed downtown and they accommodated us with as much time as they could, with zero issues.Janelle was SO wonderful. She brought some wonderful options, and while I didn’t find my dress at this shop, the experience and the warmth I felt during the whole process was 10/10. Highly recommend coming here if you’re looking in NYC!Thank you for treating us so kindly 🙂
Zoe CarrilZoe Carril
23:46 21 Sep 23
I can’t say enough wonderful things about Sarah! From the moment I met her, I knew I was going to walk away with my wedding dress that day. She had clearly taken the time to read my preferences and was so mindful of my budget. She was patient, kind, and so personable.Sarah clearly had a depth of knowledge about all the dresses in the shop and I never once felt rushed or pressured to make a decision. It honestly felt like I was dress shopping with one of my best friends! 10/10 experience at Lovely Bride and a 15/10 experience working with Sarah!
Olivia SaporitoOlivia Saporito
14:48 19 Sep 23
Don’t walk, RUN to Lovely Bride NYC. And when you get there (or call/email to set up an appointment) ask for Kelsey. She is the coolest, kindest, most FUN person to work with. She made this experience everything I wanted and more. She knew EXACTLY what I wanted and was able to take me from almost saying yes to a dress at Kleinfeld’s that I was uncertain about but exhausted by the process…to YES to my DREAM dress. I never felt more special or taken care of- she really made this process so enjoyable. She also helped me really take my time to ensure I was absolutely POSITIVE about what I was choosing. Lovely had SO many stunning dresses to choose from and SO. MUCH. customizability. I left with not 1 but 2 ! I really can’t recommend this place enough to a bride who really wants to feel seen, listened to, not pressured and feel beautiful and confident and SPECIAL.
Isa BjorkesonIsa Bjorkeson
13:22 19 Sep 23
Found my perfect dress! Had the best selection of 4 bridal shops I visited and the sweetest Rep, Jess to help me find my dress! 🙂
Samantha HudzikSamantha Hudzik
00:28 13 Sep 23
My party and I had so much fun dress shopping at Lovely! The space was beautiful, the dress selection was on point, and our stylist Jillian was excellent. She absolutely nailed my style and pulled so many dresses I loved, while giving helpful feedback to help me pick my perfect wedding dress. She went out of our way to make our day so special! We went to another big name bridal shop in the area but it truly paled in comparison to our experience at Lovely Bride NYC.
Sarah KunzeSarah Kunze
18:38 10 Sep 23
Very accurately named, I have such a lovely experience shopping at Lovely Bride and ultimately surprised myself and found my dress here! My stylist, Jordan, couldn’t have been more delightful, helpful, or creative – I was looking for something unique and she consistently brought me interesting dresses and accessories to fit my vision. Even at the end of the appt – she never rushed me or my party as we shared an emotional moment and took pictures. Truly a wonderful time working with her!!There were so many different styles and designers to choose from, ranging from lacy and classic to svelte and modern. Would highly recommend and will tell all my engaged friends to make this their first stop!
Sydney BoyerSydney Boyer
14:30 03 Sep 23
Had an amazing experience at Lovely! Sarah really read over my profile and continued to pull dresses that I requested or based on feedback when trying on. Overall, wonderful experience and I ended up finding “the one”!
YJ LeeYJ Lee
20:23 01 Sep 23
Had a wonderful experience finding *the* dress at Lovely Bride!! Heather was amazing to work with. I went into the appointment with a specific dress in mind; I had been thinking about it for months but when I tried it on, it didn’t feel quite right. She was able to pull some other options, and I ended up choosing a different gown by the same designer. She spent the time to really understand what I was looking for and pulled out the perfect dress for me! I ended up coming back to officially sign on for the dress at a different time, and she was very responsive and attentive during the whole process. Lovely Bride was really accommodating and amazing to work with — highly recommend!
Rachael TutonRachael Tuton
00:15 31 Aug 23
This store is magic. The only place I went to try on dresses, because I found it here and have zero regrets. Heather was amazing, and was so patient and attentive, and knew as soon as I put on the one that it was for me. She definitely made me feel special, like a bride, and excited for the big day. They have an AMAZING collection of designers.
Lauren GerardLauren Gerard
21:34 28 Aug 23
After several friends and friends of friends told me they found their dress (on their first trip) to Lovely Bride I scheduled my appointment and they completely exceeded my expectations. I had the most amazing time with my stylist, Sarah. She is incredibly talented at what she does and it’s obvious that she has such a high emotional intelligence. I was not particularly looking forward to having to find a dress and she made the entire time so enjoyable. She understood exactly what I was looking for and went the extra mile to find a dress that had been discontinued by the designer. Could not recommend Lovely, and more specifically Sarah, enough.
Linh TranLinh Tran
13:11 15 Aug 23
I went to this appointment thinking I already found a dress at a different store, but didn’t want to cancel the appointment last minute. I ended up purchasing THE dress and it was beyond my imagination! My stylist Jordan was fantastic! She totally got the vibe I was going for and was also great in terms of being conscious of my budget. The space itself is also so cute and the whole experience really was exactly what I didn’t know I wanted. I couldn’t recommend more!
Haley BlackwoodHaley Blackwood
14:21 14 Aug 23
I had an amazing experience finding my dress at Lovely! My stylist, Heather, was so patient and extremely helpful during the process! She made this process so easy and enjoyable – a special day I will never forget!
Jessie YorkeJessie Yorke
21:00 13 Aug 23
I had the most amazing first dress shopping experience here. McKenah was so knowledgeable and professional. Great ambiance and great dress selection. Would recommend 100%!!
Alyssa AharonianAlyssa Aharonian
21:54 09 Aug 23
McKenah was an absolute joy to work with! She made the experience so enjoyable, was not overly “sales-y” but was encouraging and reassuring, and listened to exactly what I was looking for. The team made the scheduling and whole process very seamless. The New York location is beautiful and they have a wonderful selection of dresses.
Barbara SimovicBarbara Simovic
14:39 18 Jul 23
Honestly the entire experience was what I was crossing my fingers it would be. Taneah made it that and more. She was so incredibly sweet, went perfectly with our group, and I felt like it was shopping with one of my friends. The entire ambiance of Lovely Bride NYC is so magical I absolutely loved it. So happy I said yes here!
Julia LivertonJulia Liverton
19:14 23 Jun 23
Lovely Bride is a must-go! My consultant Sarah was absolutely amazing – she really took the time to understand me and what I was looking for, even before the appointment! She had great suggestions, and paid very close attention to the feedback from each dress. Their dress selection is vast and the dresses are absolutely gorgeous! The space is also incredible – you start off in your own room with the group you came with and your consultant. Once you narrow down your top options, they take you to the atrium which is a gorgeous, naturally lit space that really gives you the space and perfect lighting. Even though I ended up finding my dress elsewhere, I could not recommend Lovely Bride more!
Rachel FriedmanRachel Friedman
13:18 21 Jun 23
Had such a fabulous, fun, and professional experience at Lovely Bride this past weekend. My stylist, Heather, was so composed and picked up on exactly what we needed at every moment. I loved the communication leading up to the appointment, and having access to the lookbook in advance as part of the styling experience was crucial. There’s no way I would have found the perfect dress in ONE HOUR without that process. The walk through the sunlit show room after I landed on my favorite dress totally sealed the deal. Genius. They really have it down to a science. Plus, parking was a breeze on Saturday and the girls at the front had great recommendations for celebratory cocktails. I can’t recommend Lovely Bride NYC enough.
melisa ponjevicmelisa ponjevic
13:28 23 May 23
W O W. Just finished saying YES! to the dress this past weekend at Lovely Bride. I think it was everything I could have imagined for my dress fitting. The vibe and colors of the place are amazing. My stylist 10/10, she gassed me up enough for the rest of the year! I cant remember her name but she had brownish, gingerish hair. She was amazing pulling dress that were right up my ally and from my look book. She was also amazing at finding the perfect in-between. I definitely was on a high from my appointment. The experience was truly amazing, I wish I could do it again.
Hannah BeeryHannah Beery
16:28 24 Apr 23
Lovely Bride NYC saved the day when I found myself needing a new wedding dress 5 weeks before my wedding. They have quite a large selection and various designers, plus an amazing staff who gives detailed attention to each customer! I had thought maybe they would only have dresses that are more boho when my style is more classic and elegant but I was blown away with their selection.My consultant, Jess, was absolutely amazing and so thoughtful. She really listened to what I liked and didn’t like and the vision of my wedding. When I came back to Lovely a few weeks before my wedding in crisis, she listened to me and calmed me and found the perfect sample dress for me to take home that day. She let me cry (twice!) and genuinely cared about making sure that I left there with my dream dress after having a catastrophe at another salon. I told everyone she was my fairy dress godmother, because how else can you describe it?!I wore a Rime Arodaky dress that was so unique and I seriously fell in love with at first sight! Thank you Lovely Bride NYC for making me feel so beautiful on my wedding day.
Olivia RodriguezOlivia Rodriguez
13:26 23 Mar 23
I had my very first bridal appointment at Lovely Bride and it was truly a wonderful experience! Brian was my stylist and they were absolutely incredible to work with. Though I ended up finding my dress at a different shop, I highly recommend Lovely Bride – they have unique designers to choose from. Brian took the time to understand the look I was going for and made the best recommendations from there. Outside of this, it’s such a cute place!
Jennifer AngileriJennifer Angileri
15:45 21 Dec 22
After going to 4 bridal shops on Long Island, i had the best luck finding my dress at Lovely Bride NY. I said yes to my dress & the experience couldn’t have been better. Unlike the other bridal shops I went to before, they actually look at your Pinterest to see what styles you like, and you choose your favorites on their website before heading to your apt. My bridal stylist was so helpful, not at all pushy, and helped me find my dream dress. 10 out of 10 experience.Plus, the aesthetic of the shop was so cute! That might not matter to some people, but it was just a nice added touch and it definitely matched my vibe. They had a huge atrium with natural lighting and huge mirrors so you could see your dress in natural lighting as well as in your try on area. Overall, I definitely recommend making your apt at Lovely Bride New York if you’re looking for your wedding dress!
Cait S.Cait S.
09:58 24 Oct 22
I would give this place 100 stars if I could!! It was my first stop on my hunt for my bridal dress and I ended up saying yes at the end of my session. From the time we walked in until the time we left, everyone was so incredibly welcoming and kind – it made the whole experience so wonderful. Especially since I was super nervous! Devon was INCREDIBLE. The sweetest person I’ve ever had the pleasure of working with in a retail setting. She brought out dresses I showed interest in on the Lovely online portal, as well as a few she picked out for me. It felt like she was a part of my family as I tried each one on, and she was so insightful and positive. I will be recommending Lovely NYC to every bride to be I meet. Don’t look any further – make an appointment here!!
R. E. Hu-Van WrightR. E. Hu-Van Wright
19:31 26 Sep 22
I wish I could give Lovely ten stars!!! I had no idea what I really wanted going in to my appointment and left with a dress that surpassed my wildest dreams. Yes, the dresses are STUNNING, but what made this such a memorable experience was how incredible it was to work with my stylist Jillian! (My mom must have hugged her at least 2-3 times before we left lol.) Jillian was such a dream: friendly, thoughtful, anticipating any needs, prioritizing my comfort throughout the whole appointment…I felt so incredibly well taken care of the entire time. She knew exactly which dresses to pull, and I ended up getting a dress that was completely outside of what I expected to choose and I couldn’t be happier. I also want to highlight that Lovely really does walk the walk when they say they are an inclusive space: it’s in the way every interaction made me feel safe, my level of comfort was always checked in on, and how Jillian made sure to accommodate my mom and godfather so they felt comfortable/had their needs met too. All the staff I interacted with were so kind!! Also, I do wanna reiterate that the dresses are outstanding and truly make you feel like a goddess. I did not know that was a feeling I could have in a dress?! I cannot recommend Lovely highly enough! THANK YOU LOVELY AND THANK YOU JILLIAN!!!!
Mackenzie RMackenzie R
03:21 31 Aug 22
I LOVED dress shopping at Lovely Bride and purchased a gorgeous dress here! I really liked how this store doesn’t overload you with a million options. We had Teresa as our consultant, and she got us closer and closer to a winner with every dress. She was so incredibly good at asking specific questions to find out what components of the dress were working and not working, and the dress I ultimately picked combined so many little elements that I loved. The process was easy and relaxed, not rushed, and felt very personalized and private. I would say that Lovely Bride will be most useful for you if you’ve had a few appointments already and sort of know your preferences, it is not an ideal place for trying on a ton of different options as a first pass. But once you’re ready to find the right one and make a decision, this store is perfect. The dress arrived right on time with what they estimated and was packaged neatly. I would highly recommend you try Lovely Bride for wedding dress shopping!!
Danielle NelsonDanielle Nelson
16:25 30 Aug 22
I cannot say enough good things about my experience at Lovely NYC. Jillian was my stylist, and she was amazing. She took the time to listen to what I wanted and what wasn’t working for me. She pulled so many options for me, while still keeping in mind my dream dress (which I ended up buying)! She made me feel super comfortable and made the entire experience so special for me and the people I brought. I highly recommend!
Kaitlyn CassidyKaitlyn Cassidy
19:00 09 Aug 22
Heather was amazing. She was calm, patient, positive and supportive. She helped me loosen up, have some fun and take my time in this special moment. She put me in a dress I would not have expected to love as much as I did (I was SHOCKED) and it ended up being the dress! Strongly recommend Heather and the rest of the Lovely Bride NY crew 💙💓🦋
Ashley CarrizoAshley Carrizo
15:49 09 Aug 22
I heard about lovely bride from a friend also a new bride. I found my dress on the first try but I went and tried a few other traditional bridal shops to make sure. No other bridal store compares to Lovely Bride boutique. The styles offered and the staff are unmatched. I had Sivan as my stylist both when I came in the first time and when I said yes to the dress. She was so kind and patient on both appointments and helped me find my DREAM DRESS! I am so happy I was able to have such a great experience and I highly recommend all future brides run don’t walk to Lovely Bride NYC!
Jenna LevineJenna Levine
14:17 07 Aug 22
Went to 6 different shops in NYC and Lovely Bride was by far the best experience. Amazing energy, kind and supportive attendants, and a great selection of dresses. Jess was my attendant and truly made the experience 🙌. She was soooo helpful, not pushy at all, and seemed so genuinely happy to be there. I felt like I was shopping with a friend. 5 stars for Lovely!
Lindsay HillLindsay Hill
14:25 26 Jul 22
I came to Lovely NYC from Chicago to purchase my Alexandra Grecco wedding dress! Jillian was so sweet and beyond helpful! She spent so much time reassuring me and making me feel so confident in my decision. She took her time and was thoughtful with all my measurements. She brought in the manager to talk through my concerns and help me feel validated. I purchase my June 2023 dress and veil through them! Would highly recommend!
Kelly BocchinoKelly Bocchino
15:07 25 Jul 22
My experience at Lovely Bride NYC and with stylist Jess was truly incredible – Jess and the other staff were so friendly and showed genuine interest/excitement regarding the wedding dress shopping process. Jess did her research regarding my dress favorites and overall wedding vibe, she helped me narrow down my decision and made the whole purchasing process easy and clear. 1000% would recommend this store and stylist Jess for dress shopping!
02:01 21 Jul 22
Thank you Lovely for the extraordinary wedding dress shopping experience! My daughter knew of your business and was excited to try on dresses.Fast forward almost one year later, my daughter received her dress and it was NOT the color of the sample she tried on. We immediately contacted Kelsey and the store owner and that started a wild goose chase of trying to get some help regarding what to do since the wedding is in the beginning of this October. We sent pics, a video and wrote back & forth many times which added more stress to my daughter, the beautiful bride to be in addition to the extra cost for alterations. This was not the experience we had hoped for. Suffice it to say, I do not recommend shopping here.PS… Thankfully our alterations team are experts and are going out of their way to make the dress the way my daughter expected it to look.
Marielle RiveraMarielle Rivera
12:27 20 Jul 22
The dresses here are beautiful and well made. I loved my shopping experience – we were able to take the suite downstairs and it felt so special to have a private space. Kelsey texted me 2 days before my appointment to discuss my wedding and what I was looking for. They also encourage you to make an account on their website and favorite up to 10 dresses. These seem like small gestures but they make the process so much more efficient. Kelsey was a thoughtful stylist and swapped out samples for larger sizes whenever possible to make me more comfortable. She really listened to what I wanted and was incredibly knowledgeable about their selection. I highly recommend this store for the service, the experience, the dresses, and the price point. Ask for Kelsey!
I cannot say enough good things about this place. I felt comfortable. I wasn’t trying on dresses in front of everyone. They were super body positive. I loved two dresses and my associate blended them together. I had Jess and she was AMAZING. I cannot say enough good things about her and the store.
Rachel LeeRachel Lee
13:06 13 Jun 22
My family and I had the most amazing time at Lovely Bride. Our stylist Jillian was so kind and patient with me. I never felt rushed or pressured to purchase and was able to really take my time. Not a detail was missed! Everyone should go to Lovely for the most hands on/ personal experience!
Kristen DrevnaKristen Drevna
04:21 06 Jun 22
Shopping at Lovely Bride is a fabulous experience from end to end! My stylist Jillian made me feel so comfortable and truly took the time to listen to my style goals. Jillian’s attentiveness, dedication, and energetic personality made the whole process an amazing one. The salon is gorgeous, clean, & modern. Every member of the staff I encountered was friendly. There is a really solid variety of styles available. I never felt rushed. Basically, all of the positive things you want from a bridal appointment can be found here. I highly recommend!!
Raechel HilleryRaechel Hillery
15:04 31 May 22
Lovely was my first salon experience, and it did not disappoint! I’ve been a fan of the brand for a while, so I was excited for my chance to try on dresses here!Heather was incredible from the start. She began communicating with me about my style preferences and the dresses I had pre selected to try on a couple days in advance. I had a second appointment lined up elsewhere on the same day, but left Lovely knowing I had already found my dress. Heather was more than accommodating and welcomed us back to Lovely before they closed for the evening to measure me and place my order.It was a wonderful experience and I can’t recommend them and Heather enough!!
Paige MulcahyPaige Mulcahy
14:11 29 May 22
Jillian is AMAZING! She was so patient with me and I could tell she had taken a lot of time to look at my pinterest board and my Lovely look book before I arrived. The sunny atrium at Lovely is so beautiful! It made such a huge difference to see myself in the dress of my dream in gorgeous natural sunlight. It made me cry out of happiness. We had to change our wedding plans at the last minute and Jillian was again so patient waiting for me to sort out our new date/location before ordering the dress and I really appreciated that.
Ila CamachoIla Camacho
13:55 03 May 22
Jillian was my stylist and she was absolutely amazing! She really listened to my dress goals and saw my overall vision. Her attention to detail was impeccable. Jillian was so sweet and made my dress experience one I will never forget! She was so wonderful to my family and I couldn’t have asked for anything better! I highly recommend Jillian and lovely bridal!
Christina KubrakChristina Kubrak
13:22 03 May 22
I had the absolute BEST experience shopping for my wedding dress at here. The shop is so atheistically appealing; from the waiting area to the individual changing rooms to the great room in the back. I had the sweetest ladies helping me. Shout out to Mykel who found my dress at my first fitting and Heather who helped with my follow up appointment! I’m so excited for my wedding dress to arrive! Thank you Lovely Bride NYC!
Kazandra AlemanKazandra Aleman
20:00 16 Feb 22
My experience was FABULOUS. This store was my 3rd wedding dress shopping experience, and I was exhausted. My experience was FABULOUS. Sivan, quickly brought my energy right back up asking about my wedding details, and really digging deep for the vision I wanted for my wedding dress. The dresses are absolutely stunning. Sivan was wonderful brining in both options that were exactly what I described and options that tested my comfort zone. Her patience, kindness, and great energy were extremely appreciated. The ambiance of the entire store is great and makes you excited to be a bride all over again!
Julia D'AgostinoJulia D’Agostino
14:06 11 Jan 22
Lovely was my fourth and final wedding dress shop I visited, and I so wish I had come here first. I had the most comfortable and pleasant experience here. Jillian and the entire staff was so kind from the moment we walked through the door, and accommodated us with everything we needed. The gown selection is beyond, the cleanliness of the rooms, the small curtain in the rooms for privacy for changing, I can go on. There is a super special atrium in the back for saying ‘yes’ to your dress and it is just out of this world. I purchased my Rime Arodaky gown here as well as my veil. I wish I could come back here everyday just to visit them!
Lacey SmitLacey Smit
19:04 28 Nov 21
Ever since I got engaged, I had my eye on Lovely Bride and I am SO glad I found my wedding dress here! They have the most beautiful designers from around the world. My dress was the Eames dress from Chosen by One Day and I felt absolutely radiant in it. From start to finish, it was so easy to communicate with the staff and they were available to address any questions I had about my dress, tailors, and the cleaning process. It was easy to make an appointment online and they made the experience of choosing my dress feel so personalized and special. They were flexible, understanding, and very professional throughout. If you are looking for your wedding dress, look no further than Lovely Bride to find your perfect gown.
Google rating score: 4.7 of 5, based on 492 reviews
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map location

Find Us

10AM – 7PM


10AM – 7PM


Lovely NYC

New York City Bridal Shop

location place

10AM – 7PM


10AM – 6PM


9:30AM – 6PM


9:30AM – 6PM


(212) 924-2050


Follow us @lovelybridenyc



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parking guide

The closest subway to our shop is the 1/2/3, which lets off on Chambers Street. If you are driving in, there are several parking garages, with the closest one being an Icon parking on Greenwich Street between Jay Street and Duane Street.