lovely nyc hero

Our NYC bridal shop is located in the heart of Tribeca. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Alexandra Grecco, Made With Love, NEWHITE, Katherine Tash, Louvienne, and many more. Our wedding dresses range from $2,000–$8,000, with the majority of the gowns ranging from $2,500–$5,000. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop. NYC Lovelies, we can’t wait to meet you!

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NYC Sales Events

Dec 14 – Dec 14
Sample Sale
New York City
Featured collection:
Sample Gowns Discounted 30% to 70% off – Various Designers
Request a sample sale appointment on 12/14 below:
Nov 29 – Dec 10
New York City
Featured collection:
Traversal Collection
10% off all OUMA gowns
lovely nyc erica headshot

Meet Erica

Owner of Lovely NYC

Hi New York Lovelies, I’m Erica, Owner of Lovely Bride NYC. I was bit by the bridal bug pretty early in life and I continue to be inspired on the daily by our roster of insanely talented designers. At Lovely Bride NYC we cater to the chic minimalist, the bohemian spirit and the uber romantic. If there is one thing that sets New Yorkers apart it is that they take great pride in their individuality. Our team is a representation of that and they pride themselves on being able to create an entire look that is ‘uniquely you.' We are creators of calm and LOVE making decisions. So bring your VIPs but know that our team is here for you and together we will find your perfect dress. And remember, the fun does not stop when you say YES. We’ll help you lock down your wedding day look so that you can continue the wedding planning!


Lovely NYC IRL

Alexandra Grecco Lotus NYC Ashley @emilymeingphoto
Alexandra Grecco Vinci Editorial
Alexandra Grecco
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AG Lotus front
Alexandra Grecco
Lotus w/ slit
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Photographer: @emilymeingphoto

Vagabond Kahlo NYC @jordanroskopp @carlylynnevisuals
Vagabond Em 2023 Crepe Hero
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Vagabond Kahlo Front
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Bride: @jordanroskopp

Photographer: @carlylynnevisuals

Louvienne Sterling NYC @chelsie cw @kenziecreates
Louvienne Lane 1
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Louvienne Sterling
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Bride: @chelsie_cw

Photographer: @kenziecreates

Louvienne Sterling NYC @jackooklynsmiles @mwaringphoto
Louvienne Lane 1
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Louvienne Sterling
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Bride: @jackooklynsmiles

Photographer: @mwaringphoto

NEWHITE IM NYC @oneforthebrookes @bystephanievelez
NEWHITE Palm front
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Bride: @oneforthebrookes

Photographer: @bystephanievelez

Katherine Tash Cecilia NYC @mckamie holley @jessicasteddom
Katherine Tash Thumbnail Cecilia 1
Katherine Tash
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Katherine Tash Cecelia
Katherine Tash
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Bride: @mckamie_holley

Photographer: @jessicasteddom

NEWHITE Tonn NYC @briscalesse @khakibedfordphoto
NEWHITE Palm front
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Bride: @briscalesse

Photographer: @khakibedfordphoto

Louvienne Sterling NYC @sarrington5 @alyssafloodphoto
Louvienne Lane 1
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Louvienne Sterling
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Bride: @sarrington5

Photographer: @alyssafloodphoto

Alexandra Grecco Colette NYC @judiannromanello @zacpaul photo @charmingimagery
Alexandra Grecco Vinci Editorial
Alexandra Grecco
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Alexandra Grecco Colette
Alexandra Grecco
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Bride: @judiannromanello

Photographers: @zacpaul_photo @charmingimagery

Lovely NYC Reviews

Lovely Bride New York
Based on 418 reviews
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Katelyn DooleyKatelyn Dooley
15:55 29 Nov 23
I had an amazing experience finding my dream dress at Lovely Bride!Their preparation for the appointment is very thoughtful – you get a link to your own portal where you can browse their dresses and favorite the ones you want to try on at your appointment. My stylist, Ebony, reached out a week before the appointment to get a better understanding of what I was looking for.Throughout the actual appointment, Ebony had the best energy and gave great support. She also gave me plenty of space and time to be alone with the friends I brought to the appointment. I never felt rushed or pressured.The setup of the fitting areas is super comfy and private, unlike other shops I went to where everyone is showing off their dresses in the same big room. It almost felt like you were in your friend’s living room.Every part of the process was thoughtful, transparent, and positive. I couldn’t recommend Lovely more!
Betsy PaulinoBetsy Paulino
13:56 29 Nov 23
I went to Lovely Bride for my first bridal appointment and had an amazing experience. The store itself is absolutely gorgeous and there was a beautiful selection of gowns. My stylist Ethan was awesome and so sweet; he listened to my preferences and pulled dresses based around my interests/budget while also making other suggestions that I really appreciated. My mom, sister, best friend, and I had so much fun with Ethan – I loved trying all sorts of styles and felt good throughout the process. Ultimately, I ended up walking away finding the one! I would 100% recommend Lovely Bride!
Allison BrisbaneAllison Brisbane
13:44 28 Nov 23
I’ve had a wonderful experience with Lovely Bride. Ethan helped me hone in on exactly what I was looking for; I came in with interest of everything from ballerina tulle to silk sheeths and left with 2 dream dresses to decide between. Their team is also super responsive by texts. Thank you Lovely Bride team
Zoe HarrisZoe Harris
02:14 19 Nov 23
Loved getting my dress at Lovely Bride NY. My stylist/associate was Jillian and she was amazing to work with. She was so genuine and sweet, she also made it to easy to set up my second appointment so quickly (so I was able to take advantage of the trunk sale for that designer) and she made my experience tailored to me and she was so willing to make sure I saw everything I wanted to and she even picked out dresses just based on the one’s I said I liked, one of which was actually the dress I ended up falling love with!! Such a lovely store with such elegant, romantic, clean, and bright vibes as soon as you walk in. I am so glad I found my dream dress here!!
Zoë EZoë E
00:39 14 Nov 23
Jess at Lovely Bride was fantastic! She made my process of finding the dress easy and fun. She quickly understood my style and suggested dresses for me to try. One of her suggestions wound up being the one! I would absolutely recommend Lovely Bridal and Jess in particular to a friend!
Courtney MarieCourtney Marie
17:53 13 Nov 23
My stylist Ethan was incredible, from the start he listened to what I wanted & always delivered. Ethan brought a couple dresses that I wouldn’t have chosen myself but I’m so so grateful he did because one of them ended up being THE one! I highly recommend him as a stylist for anyone visiting Lovely Bride in NYC!
Grace ConwayGrace Conway
15:41 10 Nov 23
i had THE BEST experience at lovely bride! the space was beautiful, but it was my thoughtful and innovative consultant, mckenah, who really made the experience special. she was so wonderful to work with and made sure the whole process felt fun and relaxed. she had the brilliant idea to customize/combine elements of two different dresses i loved, so not only did she help me find my dream dress, she created it!! thank you, mckenah!
Emily ArnoldEmily Arnold
19:52 08 Nov 23
All the stars in the world for Lovely. When the dress I chose came in and didn’t fit due to my proportions and long torso and tailoring would not work, Leanne from Lovely worked with the designer to come up with a game plan to save my dress. They ended up having the designer make a brand new bodice that was a few cm longer and worked with a local tailor to put the new bodice on the original dress. All the while, Leanne was communicative and so understanding of the situation. Just 2 months later, and my dress was ready to be picked up, fitting perfectly. Lovely contractually was not obligated to help me, yet Leanne and the team wanted to make sure my dream dress worked. I am so happy with my purchase and would recommend Lovely to any bride. Thank you so much Leanne — you are the best!!!!
Meghan MunozMeghan Munoz
14:32 25 Oct 23
Lovely Bride and Jess made wedding dress shopping so easy and magical! I had known that Lovely Bride was THE place you want to go for the best wedding dress experience as I accompanied a friend when she went shopping and so I knew I had to book when it was my turn. Jess was so attentive, listened to all my wants and ended up helping me find my dream dress even though I was nervous about not finding something right away. There wasn’t even one moment of feeling uncomfortable and I’m so happy I said Yes and am officially a Lovely Bride. Thanks again Jess, you are a star!
Isabella RomanIsabella Roman
14:12 25 Oct 23
I had such a wonderful experience shopping for my wedding dress here. I found the perfect dress for me. McKenah was amazing, she was so helpful and made me feel so special.
Kate FreudenbergKate Freudenberg
18:39 23 Oct 23
I can’t say enough good things about our experience at Lovely Bride! I came in with the intention of looking at dresses by Alexandra Grecco. Jordan and McKenna were instrumental in guiding me through the process! Starting off with little knowledge on wedding dresses, it was invaluable to have their feedback and support. Jordan helped my mom and I start the process at our first appointment and ultimately helped me pick out “the dress” in the following weeks. We really appreciate her patience, kindness, and constructive expertise throughout our whole experience! Overall Lovely Bride made finding a wedding dress comfortable and fun!
Excellent service! I found my dreamed dress with Jess’s help. The whole team has a calm, happy and customer orientated vibe.After looking around in several places where the service was horrendous, the teams were disorganized and the information was not accurate; I felt blessed with the Lovely Bride NY and the experience they offer you.
Lorelie DimarcoLorelie Dimarco
11:38 19 Oct 23
Jane JonasJane Jonas
14:17 09 Oct 23
Going to Lovely Bride is such a stand out experience. The selection of gowns they have are stunning, but the staff are truly what makes this place so special! They were so accommodating and truly listen for what you’re looking for. 10/10 recommend!
Kiley MadiganKiley Madigan
15:40 03 Oct 23
An overall wonderful experience – my stylist Mckenah made me feel comfortable and confident while trying on as many styles as I needed to. They let us stay after and drink champagne in the lobby to celebrate finding the dress and every single staff member was kind and attentive towards me and my entire party. Can’t speak highly enough of the experience!
Mary Kate BergerMary Kate Berger
01:20 02 Oct 23
I had such a nice experience at Lovely Bride! Their variety of dresses that they have are fantastic and their consultants truly listen to what the bride is looking for! This is definitely true for the experience I had with Jordan. Jordan was beyond nice, a great listener and showed me so many gorgeous dresses! She made the appointment feel so fun and made me feel special and important. I ultimately didn’t find my dress there, but their were so many that were gorgeous and I felt beautiful in. Jordan is the ultimate hype girl and anyone would be so lucky to get her as a consultant!
Tess LioneTess Lione
16:49 30 Sep 23
HIGHLY recommend everyone to make this their first stop when looking for their wedding dress. I worked with Jess and she was an absolute GEM of a human. She made the process enjoyable- totally “got” me and my style and pulled the most amazing dresses. I said yes to the 3rd dress she pulled for me and cancelled all my other appointments for the day.The experience was so relaxed, I had my mom and sister with me, they were allowed to take photos and ask questions- we were in a slightly secluded room off the main hallway (all of the rooms are) and so it was the perfect amount of privacy. I could not have imagined the process could be so enjoyable and easy – it felt like shopping with a friend but was very special. I wasn’t rushed or pressured to make any decisions and got to try my chosen dress on several times to make sure.Jess gave amazing advice, wonderful perspective and truly made the experience so memorable- thank you Jess!!! And thank you Lovely Bride! Everyone we encountered there was so lovely 🙂
Jordan MericleJordan Mericle
18:58 25 Sep 23
I had a wonderful experience at Lovely Bride. We were running late because a previous appointment uptown was way behind, but we called as we rushed downtown and they accommodated us with as much time as they could, with zero issues.Janelle was SO wonderful. She brought some wonderful options, and while I didn’t find my dress at this shop, the experience and the warmth I felt during the whole process was 10/10. Highly recommend coming here if you’re looking in NYC!Thank you for treating us so kindly 🙂
Zoe CarrilZoe Carril
23:46 21 Sep 23
I can’t say enough wonderful things about Sarah! From the moment I met her, I knew I was going to walk away with my wedding dress that day. She had clearly taken the time to read my preferences and was so mindful of my budget. She was patient, kind, and so personable.Sarah clearly had a depth of knowledge about all the dresses in the shop and I never once felt rushed or pressured to make a decision. It honestly felt like I was dress shopping with one of my best friends! 10/10 experience at Lovely Bride and a 15/10 experience working with Sarah!
Olivia SaporitoOlivia Saporito
14:48 19 Sep 23
Don’t walk, RUN to Lovely Bride NYC. And when you get there (or call/email to set up an appointment) ask for Kelsey. She is the coolest, kindest, most FUN person to work with. She made this experience everything I wanted and more. She knew EXACTLY what I wanted and was able to take me from almost saying yes to a dress at Kleinfeld’s that I was uncertain about but exhausted by the process…to YES to my DREAM dress. I never felt more special or taken care of- she really made this process so enjoyable. She also helped me really take my time to ensure I was absolutely POSITIVE about what I was choosing. Lovely had SO many stunning dresses to choose from and SO. MUCH. customizability. I left with not 1 but 2 ! I really can’t recommend this place enough to a bride who really wants to feel seen, listened to, not pressured and feel beautiful and confident and SPECIAL.
Isa BjorkesonIsa Bjorkeson
13:22 19 Sep 23
Found my perfect dress! Had the best selection of 4 bridal shops I visited and the sweetest Rep, Jess to help me find my dress! 🙂
Samantha HudzikSamantha Hudzik
00:28 13 Sep 23
My party and I had so much fun dress shopping at Lovely! The space was beautiful, the dress selection was on point, and our stylist Jillian was excellent. She absolutely nailed my style and pulled so many dresses I loved, while giving helpful feedback to help me pick my perfect wedding dress. She went out of our way to make our day so special! We went to another big name bridal shop in the area but it truly paled in comparison to our experience at Lovely Bride NYC.
Sarah KunzeSarah Kunze
18:38 10 Sep 23
Very accurately named, I have such a lovely experience shopping at Lovely Bride and ultimately surprised myself and found my dress here! My stylist, Jordan, couldn’t have been more delightful, helpful, or creative – I was looking for something unique and she consistently brought me interesting dresses and accessories to fit my vision. Even at the end of the appt – she never rushed me or my party as we shared an emotional moment and took pictures. Truly a wonderful time working with her!!There were so many different styles and designers to choose from, ranging from lacy and classic to svelte and modern. Would highly recommend and will tell all my engaged friends to make this their first stop!
Sydney BoyerSydney Boyer
14:30 03 Sep 23
Had an amazing experience at Lovely! Sarah really read over my profile and continued to pull dresses that I requested or based on feedback when trying on. Overall, wonderful experience and I ended up finding “the one”!
YJ LeeYJ Lee
20:23 01 Sep 23
Had a wonderful experience finding *the* dress at Lovely Bride!! Heather was amazing to work with. I went into the appointment with a specific dress in mind; I had been thinking about it for months but when I tried it on, it didn’t feel quite right. She was able to pull some other options, and I ended up choosing a different gown by the same designer. She spent the time to really understand what I was looking for and pulled out the perfect dress for me! I ended up coming back to officially sign on for the dress at a different time, and she was very responsive and attentive during the whole process. Lovely Bride was really accommodating and amazing to work with — highly recommend!
Rachael TutonRachael Tuton
00:15 31 Aug 23
This store is magic. The only place I went to try on dresses, because I found it here and have zero regrets. Heather was amazing, and was so patient and attentive, and knew as soon as I put on the one that it was for me. She definitely made me feel special, like a bride, and excited for the big day. They have an AMAZING collection of designers.
Lauren GerardLauren Gerard
21:34 28 Aug 23
After several friends and friends of friends told me they found their dress (on their first trip) to Lovely Bride I scheduled my appointment and they completely exceeded my expectations. I had the most amazing time with my stylist, Sarah. She is incredibly talented at what she does and it’s obvious that she has such a high emotional intelligence. I was not particularly looking forward to having to find a dress and she made the entire time so enjoyable. She understood exactly what I was looking for and went the extra mile to find a dress that had been discontinued by the designer. Could not recommend Lovely, and more specifically Sarah, enough.
Linh TranLinh Tran
13:11 15 Aug 23
I went to this appointment thinking I already found a dress at a different store, but didn’t want to cancel the appointment last minute. I ended up purchasing THE dress and it was beyond my imagination! My stylist Jordan was fantastic! She totally got the vibe I was going for and was also great in terms of being conscious of my budget. The space itself is also so cute and the whole experience really was exactly what I didn’t know I wanted. I couldn’t recommend more!
Haley BlackwoodHaley Blackwood
14:21 14 Aug 23
I had an amazing experience finding my dress at Lovely! My stylist, Heather, was so patient and extremely helpful during the process! She made this process so easy and enjoyable – a special day I will never forget!
Jessie YorkeJessie Yorke
21:00 13 Aug 23
I had the most amazing first dress shopping experience here. McKenah was so knowledgeable and professional. Great ambiance and great dress selection. Would recommend 100%!!
Alyssa AharonianAlyssa Aharonian
21:54 09 Aug 23
McKenah was an absolute joy to work with! She made the experience so enjoyable, was not overly “sales-y” but was encouraging and reassuring, and listened to exactly what I was looking for. The team made the scheduling and whole process very seamless. The New York location is beautiful and they have a wonderful selection of dresses.
Barbara SimovicBarbara Simovic
14:39 18 Jul 23
Honestly the entire experience was what I was crossing my fingers it would be. Taneah made it that and more. She was so incredibly sweet, went perfectly with our group, and I felt like it was shopping with one of my friends. The entire ambiance of Lovely Bride NYC is so magical I absolutely loved it. So happy I said yes here!
Julia LivertonJulia Liverton
19:14 23 Jun 23
Lovely Bride is a must-go! My consultant Sarah was absolutely amazing – she really took the time to understand me and what I was looking for, even before the appointment! She had great suggestions, and paid very close attention to the feedback from each dress. Their dress selection is vast and the dresses are absolutely gorgeous! The space is also incredible – you start off in your own room with the group you came with and your consultant. Once you narrow down your top options, they take you to the atrium which is a gorgeous, naturally lit space that really gives you the space and perfect lighting. Even though I ended up finding my dress elsewhere, I could not recommend Lovely Bride more!
Rachel FriedmanRachel Friedman
13:18 21 Jun 23
Had such a fabulous, fun, and professional experience at Lovely Bride this past weekend. My stylist, Heather, was so composed and picked up on exactly what we needed at every moment. I loved the communication leading up to the appointment, and having access to the lookbook in advance as part of the styling experience was crucial. There’s no way I would have found the perfect dress in ONE HOUR without that process. The walk through the sunlit show room after I landed on my favorite dress totally sealed the deal. Genius. They really have it down to a science. Plus, parking was a breeze on Saturday and the girls at the front had great recommendations for celebratory cocktails. I can’t recommend Lovely Bride NYC enough.
melisa ponjevicmelisa ponjevic
13:28 23 May 23
W O W. Just finished saying YES! to the dress this past weekend at Lovely Bride. I think it was everything I could have imagined for my dress fitting. The vibe and colors of the place are amazing. My stylist 10/10, she gassed me up enough for the rest of the year! I cant remember her name but she had brownish, gingerish hair. She was amazing pulling dress that were right up my ally and from my look book. She was also amazing at finding the perfect in-between. I definitely was on a high from my appointment. The experience was truly amazing, I wish I could do it again.
Hannah BeeryHannah Beery
16:28 24 Apr 23
Lovely Bride NYC saved the day when I found myself needing a new wedding dress 5 weeks before my wedding. They have quite a large selection and various designers, plus an amazing staff who gives detailed attention to each customer! I had thought maybe they would only have dresses that are more boho when my style is more classic and elegant but I was blown away with their selection.My consultant, Jess, was absolutely amazing and so thoughtful. She really listened to what I liked and didn’t like and the vision of my wedding. When I came back to Lovely a few weeks before my wedding in crisis, she listened to me and calmed me and found the perfect sample dress for me to take home that day. She let me cry (twice!) and genuinely cared about making sure that I left there with my dream dress after having a catastrophe at another salon. I told everyone she was my fairy dress godmother, because how else can you describe it?!I wore a Rime Arodaky dress that was so unique and I seriously fell in love with at first sight! Thank you Lovely Bride NYC for making me feel so beautiful on my wedding day.
Olivia RodriguezOlivia Rodriguez
13:26 23 Mar 23
I had my very first bridal appointment at Lovely Bride and it was truly a wonderful experience! Brian was my stylist and they were absolutely incredible to work with. Though I ended up finding my dress at a different shop, I highly recommend Lovely Bride – they have unique designers to choose from. Brian took the time to understand the look I was going for and made the best recommendations from there. Outside of this, it’s such a cute place!
Jennifer AngileriJennifer Angileri
15:45 21 Dec 22
After going to 4 bridal shops on Long Island, i had the best luck finding my dress at Lovely Bride NY. I said yes to my dress & the experience couldn’t have been better. Unlike the other bridal shops I went to before, they actually look at your Pinterest to see what styles you like, and you choose your favorites on their website before heading to your apt. My bridal stylist was so helpful, not at all pushy, and helped me find my dream dress. 10 out of 10 experience.Plus, the aesthetic of the shop was so cute! That might not matter to some people, but it was just a nice added touch and it definitely matched my vibe. They had a huge atrium with natural lighting and huge mirrors so you could see your dress in natural lighting as well as in your try on area. Overall, I definitely recommend making your apt at Lovely Bride New York if you’re looking for your wedding dress!
Cait S.Cait S.
09:58 24 Oct 22
I would give this place 100 stars if I could!! It was my first stop on my hunt for my bridal dress and I ended up saying yes at the end of my session. From the time we walked in until the time we left, everyone was so incredibly welcoming and kind – it made the whole experience so wonderful. Especially since I was super nervous! Devon was INCREDIBLE. The sweetest person I’ve ever had the pleasure of working with in a retail setting. She brought out dresses I showed interest in on the Lovely online portal, as well as a few she picked out for me. It felt like she was a part of my family as I tried each one on, and she was so insightful and positive. I will be recommending Lovely NYC to every bride to be I meet. Don’t look any further – make an appointment here!!
R. E. Hu-Van WrightR. E. Hu-Van Wright
19:31 26 Sep 22
I wish I could give Lovely ten stars!!! I had no idea what I really wanted going in to my appointment and left with a dress that surpassed my wildest dreams. Yes, the dresses are STUNNING, but what made this such a memorable experience was how incredible it was to work with my stylist Jillian! (My mom must have hugged her at least 2-3 times before we left lol.) Jillian was such a dream: friendly, thoughtful, anticipating any needs, prioritizing my comfort throughout the whole appointment…I felt so incredibly well taken care of the entire time. She knew exactly which dresses to pull, and I ended up getting a dress that was completely outside of what I expected to choose and I couldn’t be happier. I also want to highlight that Lovely really does walk the walk when they say they are an inclusive space: it’s in the way every interaction made me feel safe, my level of comfort was always checked in on, and how Jillian made sure to accommodate my mom and godfather so they felt comfortable/had their needs met too. All the staff I interacted with were so kind!! Also, I do wanna reiterate that the dresses are outstanding and truly make you feel like a goddess. I did not know that was a feeling I could have in a dress?! I cannot recommend Lovely highly enough! THANK YOU LOVELY AND THANK YOU JILLIAN!!!!
Mackenzie RMackenzie R
03:21 31 Aug 22
I LOVED dress shopping at Lovely Bride and purchased a gorgeous dress here! I really liked how this store doesn’t overload you with a million options. We had Teresa as our consultant, and she got us closer and closer to a winner with every dress. She was so incredibly good at asking specific questions to find out what components of the dress were working and not working, and the dress I ultimately picked combined so many little elements that I loved. The process was easy and relaxed, not rushed, and felt very personalized and private. I would say that Lovely Bride will be most useful for you if you’ve had a few appointments already and sort of know your preferences, it is not an ideal place for trying on a ton of different options as a first pass. But once you’re ready to find the right one and make a decision, this store is perfect. The dress arrived right on time with what they estimated and was packaged neatly. I would highly recommend you try Lovely Bride for wedding dress shopping!!
Danielle NelsonDanielle Nelson
16:25 30 Aug 22
I cannot say enough good things about my experience at Lovely NYC. Jillian was my stylist, and she was amazing. She took the time to listen to what I wanted and what wasn’t working for me. She pulled so many options for me, while still keeping in mind my dream dress (which I ended up buying)! She made me feel super comfortable and made the entire experience so special for me and the people I brought. I highly recommend!
Kaitlyn CassidyKaitlyn Cassidy
19:00 09 Aug 22
Heather was amazing. She was calm, patient, positive and supportive. She helped me loosen up, have some fun and take my time in this special moment. She put me in a dress I would not have expected to love as much as I did (I was SHOCKED) and it ended up being the dress! Strongly recommend Heather and the rest of the Lovely Bride NY crew 💙💓🦋
Ashley CarrizoAshley Carrizo
15:49 09 Aug 22
I heard about lovely bride from a friend also a new bride. I found my dress on the first try but I went and tried a few other traditional bridal shops to make sure. No other bridal store compares to Lovely Bride boutique. The styles offered and the staff are unmatched. I had Sivan as my stylist both when I came in the first time and when I said yes to the dress. She was so kind and patient on both appointments and helped me find my DREAM DRESS! I am so happy I was able to have such a great experience and I highly recommend all future brides run don’t walk to Lovely Bride NYC!
Jenna LevineJenna Levine
14:17 07 Aug 22
Went to 6 different shops in NYC and Lovely Bride was by far the best experience. Amazing energy, kind and supportive attendants, and a great selection of dresses. Jess was my attendant and truly made the experience 🙌. She was soooo helpful, not pushy at all, and seemed so genuinely happy to be there. I felt like I was shopping with a friend. 5 stars for Lovely!
Lindsay HillLindsay Hill
14:25 26 Jul 22
I came to Lovely NYC from Chicago to purchase my Alexandra Grecco wedding dress! Jillian was so sweet and beyond helpful! She spent so much time reassuring me and making me feel so confident in my decision. She took her time and was thoughtful with all my measurements. She brought in the manager to talk through my concerns and help me feel validated. I purchase my June 2023 dress and veil through them! Would highly recommend!
Kelly BocchinoKelly Bocchino
15:07 25 Jul 22
My experience at Lovely Bride NYC and with stylist Jess was truly incredible – Jess and the other staff were so friendly and showed genuine interest/excitement regarding the wedding dress shopping process. Jess did her research regarding my dress favorites and overall wedding vibe, she helped me narrow down my decision and made the whole purchasing process easy and clear. 1000% would recommend this store and stylist Jess for dress shopping!
02:01 21 Jul 22
Thank you Lovely for the extraordinary wedding dress shopping experience! My daughter knew of your business and was excited to try on dresses.Fast forward almost one year later, my daughter received her dress and it was NOT the color of the sample she tried on. We immediately contacted Kelsey and the store owner and that started a wild goose chase of trying to get some help regarding what to do since the wedding is in the beginning of this October. We sent pics, a video and wrote back & forth many times which added more stress to my daughter, the beautiful bride to be in addition to the extra cost for alterations. This was not the experience we had hoped for. Suffice it to say, I do not recommend shopping here.PS… Thankfully our alterations team are experts and are going out of their way to make the dress the way my daughter expected it to look.
Marielle RiveraMarielle Rivera
12:27 20 Jul 22
The dresses here are beautiful and well made. I loved my shopping experience – we were able to take the suite downstairs and it felt so special to have a private space. Kelsey texted me 2 days before my appointment to discuss my wedding and what I was looking for. They also encourage you to make an account on their website and favorite up to 10 dresses. These seem like small gestures but they make the process so much more efficient. Kelsey was a thoughtful stylist and swapped out samples for larger sizes whenever possible to make me more comfortable. She really listened to what I wanted and was incredibly knowledgeable about their selection. I highly recommend this store for the service, the experience, the dresses, and the price point. Ask for Kelsey!
I cannot say enough good things about this place. I felt comfortable. I wasn’t trying on dresses in front of everyone. They were super body positive. I loved two dresses and my associate blended them together. I had Jess and she was AMAZING. I cannot say enough good things about her and the store.
Rachel LeeRachel Lee
13:06 13 Jun 22
My family and I had the most amazing time at Lovely Bride. Our stylist Jillian was so kind and patient with me. I never felt rushed or pressured to purchase and was able to really take my time. Not a detail was missed! Everyone should go to Lovely for the most hands on/ personal experience!
Kristen DrevnaKristen Drevna
04:21 06 Jun 22
Shopping at Lovely Bride is a fabulous experience from end to end! My stylist Jillian made me feel so comfortable and truly took the time to listen to my style goals. Jillian’s attentiveness, dedication, and energetic personality made the whole process an amazing one. The salon is gorgeous, clean, & modern. Every member of the staff I encountered was friendly. There is a really solid variety of styles available. I never felt rushed. Basically, all of the positive things you want from a bridal appointment can be found here. I highly recommend!!
Raechel HilleryRaechel Hillery
15:04 31 May 22
Lovely was my first salon experience, and it did not disappoint! I’ve been a fan of the brand for a while, so I was excited for my chance to try on dresses here!Heather was incredible from the start. She began communicating with me about my style preferences and the dresses I had pre selected to try on a couple days in advance. I had a second appointment lined up elsewhere on the same day, but left Lovely knowing I had already found my dress. Heather was more than accommodating and welcomed us back to Lovely before they closed for the evening to measure me and place my order.It was a wonderful experience and I can’t recommend them and Heather enough!!
Paige MulcahyPaige Mulcahy
14:11 29 May 22
Jillian is AMAZING! She was so patient with me and I could tell she had taken a lot of time to look at my pinterest board and my Lovely look book before I arrived. The sunny atrium at Lovely is so beautiful! It made such a huge difference to see myself in the dress of my dream in gorgeous natural sunlight. It made me cry out of happiness. We had to change our wedding plans at the last minute and Jillian was again so patient waiting for me to sort out our new date/location before ordering the dress and I really appreciated that.
Ila CamachoIla Camacho
13:55 03 May 22
Jillian was my stylist and she was absolutely amazing! She really listened to my dress goals and saw my overall vision. Her attention to detail was impeccable. Jillian was so sweet and made my dress experience one I will never forget! She was so wonderful to my family and I couldn’t have asked for anything better! I highly recommend Jillian and lovely bridal!
Christina KubrakChristina Kubrak
13:22 03 May 22
I had the absolute BEST experience shopping for my wedding dress at here. The shop is so atheistically appealing; from the waiting area to the individual changing rooms to the great room in the back. I had the sweetest ladies helping me. Shout out to Mykel who found my dress at my first fitting and Heather who helped with my follow up appointment! I’m so excited for my wedding dress to arrive! Thank you Lovely Bride NYC!
Kazandra AlemanKazandra Aleman
20:00 16 Feb 22
My experience was FABULOUS. This store was my 3rd wedding dress shopping experience, and I was exhausted. My experience was FABULOUS. Sivan, quickly brought my energy right back up asking about my wedding details, and really digging deep for the vision I wanted for my wedding dress. The dresses are absolutely stunning. Sivan was wonderful brining in both options that were exactly what I described and options that tested my comfort zone. Her patience, kindness, and great energy were extremely appreciated. The ambiance of the entire store is great and makes you excited to be a bride all over again!
Julia D'AgostinoJulia D’Agostino
14:06 11 Jan 22
Lovely was my fourth and final wedding dress shop I visited, and I so wish I had come here first. I had the most comfortable and pleasant experience here. Jillian and the entire staff was so kind from the moment we walked through the door, and accommodated us with everything we needed. The gown selection is beyond, the cleanliness of the rooms, the small curtain in the rooms for privacy for changing, I can go on. There is a super special atrium in the back for saying ‘yes’ to your dress and it is just out of this world. I purchased my Rime Arodaky gown here as well as my veil. I wish I could come back here everyday just to visit them!
Lacey SmitLacey Smit
19:04 28 Nov 21
Ever since I got engaged, I had my eye on Lovely Bride and I am SO glad I found my wedding dress here! They have the most beautiful designers from around the world. My dress was the Eames dress from Chosen by One Day and I felt absolutely radiant in it. From start to finish, it was so easy to communicate with the staff and they were available to address any questions I had about my dress, tailors, and the cleaning process. It was easy to make an appointment online and they made the experience of choosing my dress feel so personalized and special. They were flexible, understanding, and very professional throughout. If you are looking for your wedding dress, look no further than Lovely Bride to find your perfect gown.
Google rating score: 4.6 of 5, based on 418 reviews
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map location

Find Us

12:00PM – 7:00PM


12:00PM – 7:00PM


Lovely NYC

New York City Bridal Shop

location place

11:00AM – 7:00PM


9:00AM – 6:00PM


9:00AM – 6:00PM




(212) 924-2050


Follow us @lovelybridenyc



Tailors We Recommend

Sew In Love
55 W 39th St, Suite 306
New York, NY 10018
(212) 498-9166
Bridal Alterations by Kirstyn
80 W Main Street
East Islip, NY 11730
Contact via website
Allys Bridal
636 Washington Street
Hoboken, NJ 07030
(201) 217-9711
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parking guide

The closest subway to our shop is the 1/2/3, which lets off on Chambers Street. If you are driving in, there are several parking garages, with the closest one being an Icon parking on Greenwich Street between Jay Street and Duane Street.