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Our NYC bridal shop is located in the heart of Tribeca. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Made With Love Bridal, Rue De Seine, Lovers Society, Rime Arodaky,  Louvienne and many more. Fun Fact: we are also the flagship location for Alexandra Grecco, which means we carry the majority of her collection pieces! Our wedding dresses range from $2,000 – $8,000, with the majority of the gowns ranging from $2,500 – $5,000. Transparency is our thing at Lovely. Visit our Dresses page to create a portal to see all of our dresses and prices before you shop. NYC Lovelies, we can’t wait to meet you!

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Meet Erica

Owner of Lovely NYC

Hi New York Lovelies, I’m Erica, Owner of Lovely Bride NYC. I was bit by the bridal bug pretty early in life and I continue to be inspired on the daily by our roster of insanely talented designers. At Lovely Bride NYC we cater to the chic minimalist, the bohemian spirit and the uber romantic. If there is one thing that sets New Yorkers apart it is that they take great pride in their individuality. Our team is a representation of that and they pride themselves on being able to create an entire look that is ‘uniquely you.' We are creators of calm and LOVE making decisions. So bring your VIPs but know that our team is here for you and together we will find your perfect dress. And remember, the fun does not stop when you say YES. We’ll help you lock down your wedding day look so that you can continue the wedding planning!


New York City Reviews

Lovely Bride New York
Based on 285 reviews
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Kaitlyn CassidyKaitlyn Cassidy
19:00 09 Aug 22
Heather was amazing. She was calm, patient, positive and supportive. She helped me loosen up, have some fun and take my time in this special moment. She put me in a dress I would not have expected to love as much as I did (I was SHOCKED) and it ended up being the dress! Strongly recommend Heather and the rest of the Lovely Bride NY crew 💙💓🦋
Ashley CarrizoAshley Carrizo
15:49 09 Aug 22
I heard about lovely bride from a friend also a new bride. I found my dress on the first try but I went and tried a few other traditional bridal shops to make sure. No other bridal store compares to Lovely Bride boutique. The styles offered and the staff are unmatched. I had Sivan as my stylist both when I came in the first time and when I said yes to the dress. She was so kind and patient on both appointments and helped me find my DREAM DRESS! I am so happy I was able to have such a great experience and I highly recommend all future brides run don’t walk to Lovely Bride NYC!
Jenna LevineJenna Levine
14:17 07 Aug 22
Went to 6 different shops in NYC and Lovely Bride was by far the best experience. Amazing energy, kind and supportive attendants, and a great selection of dresses. Jess was my attendant and truly made the experience 🙌. She was soooo helpful, not pushy at all, and seemed so genuinely happy to be there. I felt like I was shopping with a friend. 5 stars for Lovely!
Lindsay HillLindsay Hill
14:25 26 Jul 22
I came to Lovely NYC from Chicago to purchase my Alexandra Grecco wedding dress! Jillian was so sweet and beyond helpful! She spent so much time reassuring me and making me feel so confident in my decision. She took her time and was thoughtful with all my measurements. She brought in the manager to talk through my concerns and help me feel validated. I purchase my June 2023 dress and veil through them! Would highly recommend!
Kelly BocchinoKelly Bocchino
15:07 25 Jul 22
My experience at Lovely Bride NYC and with stylist Jess was truly incredible – Jess and the other staff were so friendly and showed genuine interest/excitement regarding the wedding dress shopping process. Jess did her research regarding my dress favorites and overall wedding vibe, she helped me narrow down my decision and made the whole purchasing process easy and clear. 1000% would recommend this store and stylist Jess for dress shopping!
02:01 21 Jul 22
Thank you Lovely for the extraordinary wedding dress shopping experience! My daughter knew of your business and was excited to try on dresses.Fast forward almost one year later, my daughter received her dress and it was NOT the color of the sample she tried on. We immediately contacted Kelsey and the store owner and that started a wild goose chase of trying to get some help regarding what to do since the wedding is in the beginning of this October. We sent pics, a video and wrote back & forth many times which added more stress to my daughter, the beautiful bride to be in addition to the extra cost for alterations. This was not the experience we had hoped for. Suffice it to say, I do not recommend shopping here.PS… Thankfully our alterations team are experts and are going out of their way to make the dress the way my daughter expected it to look.
Marielle RiveraMarielle Rivera
12:27 20 Jul 22
The dresses here are beautiful and well made. I loved my shopping experience – we were able to take the suite downstairs and it felt so special to have a private space. Kelsey texted me 2 days before my appointment to discuss my wedding and what I was looking for. They also encourage you to make an account on their website and favorite up to 10 dresses. These seem like small gestures but they make the process so much more efficient. Kelsey was a thoughtful stylist and swapped out samples for larger sizes whenever possible to make me more comfortable. She really listened to what I wanted and was incredibly knowledgeable about their selection. I highly recommend this store for the service, the experience, the dresses, and the price point. Ask for Kelsey!
I cannot say enough good things about this place. I felt comfortable. I wasn’t trying on dresses in front of everyone. They were super body positive. I loved two dresses and my associate blended them together. I had Jess and she was AMAZING. I cannot say enough good things about her and the store.
Rachel LeeRachel Lee
13:06 13 Jun 22
My family and I had the most amazing time at Lovely Bride. Our stylist Jillian was so kind and patient with me. I never felt rushed or pressured to purchase and was able to really take my time. Not a detail was missed! Everyone should go to Lovely for the most hands on/ personal experience!
Kristen DrevnaKristen Drevna
04:21 06 Jun 22
Shopping at Lovely Bride is a fabulous experience from end to end! My stylist Jillian made me feel so comfortable and truly took the time to listen to my style goals. Jillian’s attentiveness, dedication, and energetic personality made the whole process an amazing one. The salon is gorgeous, clean, & modern. Every member of the staff I encountered was friendly. There is a really solid variety of styles available. I never felt rushed. Basically, all of the positive things you want from a bridal appointment can be found here. I highly recommend!!
Raechel HilleryRaechel Hillery
15:04 31 May 22
Lovely was my first salon experience, and it did not disappoint! I’ve been a fan of the brand for a while, so I was excited for my chance to try on dresses here!Heather was incredible from the start. She began communicating with me about my style preferences and the dresses I had pre selected to try on a couple days in advance. I had a second appointment lined up elsewhere on the same day, but left Lovely knowing I had already found my dress. Heather was more than accommodating and welcomed us back to Lovely before they closed for the evening to measure me and place my order.It was a wonderful experience and I can’t recommend them and Heather enough!!
Paige MulcahyPaige Mulcahy
14:11 29 May 22
Jillian is AMAZING! She was so patient with me and I could tell she had taken a lot of time to look at my pinterest board and my Lovely look book before I arrived. The sunny atrium at Lovely is so beautiful! It made such a huge difference to see myself in the dress of my dream in gorgeous natural sunlight. It made me cry out of happiness. We had to change our wedding plans at the last minute and Jillian was again so patient waiting for me to sort out our new date/location before ordering the dress and I really appreciated that.
Ila CamachoIla Camacho
13:55 03 May 22
Jillian was my stylist and she was absolutely amazing! She really listened to my dress goals and saw my overall vision. Her attention to detail was impeccable. Jillian was so sweet and made my dress experience one I will never forget! She was so wonderful to my family and I couldn’t have asked for anything better! I highly recommend Jillian and lovely bridal!
Christina KubrakChristina Kubrak
13:22 03 May 22
I had the absolute BEST experience shopping for my wedding dress at here. The shop is so atheistically appealing; from the waiting area to the individual changing rooms to the great room in the back. I had the sweetest ladies helping me. Shout out to Mykel who found my dress at my first fitting and Heather who helped with my follow up appointment! I’m so excited for my wedding dress to arrive! Thank you Lovely Bride NYC!
Google rating score: 4.5 of 5, based on 285 reviews
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map location

10:00AM – 6:00PM


Find Us

12:00PM – 7:00PM


Lovely NYC

location place

12:00PM – 7:00PM


New York City Bridal Shop

11:00AM – 7:00PM






(212) 924-2050




Tailors we recommend

Sew Elegant
108 W 39th St, Ste 903
New York, NY 10018
(212) 764-1701
Sew In Love
55 W 39th St, Suite 306
New York, NY 10018
(212) 498-9166
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parking guide

The closest subway to our shop is the 1/2/3, which lets off on Chambers Street. If you are driving in, there are several parking garages, with the closest one being an Icon parking on Greenwich Street between Jay Street and Duane Street.