
Our NYC bridal shop is located in the heart of Tribeca. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Made With Love Bridal, Rue De Seine, Lovers Society, Rime Arodaky, Louvienne and many more. Fun Fact: we are also the flagship location for Alexandra Grecco, which means we carry the majority of her collection pieces! Our wedding dresses range from $2,000–$8,000, with the majority of the gowns ranging from $2,500–$5,000. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop. NYC Lovelies, we can’t wait to meet you!
NYC Bridal Designers
NYC Sales Events

Meet Erica
Owner of Lovely NYC
Hi New York Lovelies, I’m Erica, Owner of Lovely Bride NYC. I was bit by the bridal bug pretty early in life and I continue to be inspired on the daily by our roster of insanely talented designers. At Lovely Bride NYC we cater to the chic minimalist, the bohemian spirit and the uber romantic. If there is one thing that sets New Yorkers apart it is that they take great pride in their individuality. Our team is a representation of that and they pride themselves on being able to create an entire look that is ‘uniquely you.' We are creators of calm and LOVE making decisions. So bring your VIPs but know that our team is here for you and together we will find your perfect dress. And remember, the fun does not stop when you say YES. We’ll help you lock down your wedding day look so that you can continue the wedding planning!
– ERICA
Lovely NYC IRL


Find Us
10:00AM – 6:00PM
Tuesday:
12:00PM – 7:00PM
Wednesday:
Lovely NYC
New York City Bridal Shop

12:00PM – 7:00PM
Thursday:
11:00AM – 7:00PM
Friday:
9:00AM-6:00PM
Saturday:
9:00AM-6:00PM
Sunday:
Closed
Monday:
Tailors We Recommend
New York, NY 10018
New York, NY 10018
East Islip, NY 11730

Lovely NYC fave local spots
parking guide
The closest subway to our shop is the 1/2/3, which lets off on Chambers Street. If you are driving in, there are several parking garages, with the closest one being an Icon parking on Greenwich Street between Jay Street and Duane Street.