#BlackLivesMatter - Lovely Bride Equality Statement

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Rochester NY Bridal Shop

72 West Main Street
Victor, NY 14564

Wednesday:  10am-6pm
Thursday:  11am-7pm
Friday:  10am–6pm
Saturday:  10am–6pm
Sunday: 11am-5pm
Monday & Tuesday:  Closed

Book an Appointment

First Appointments at our Western NY location are 2 hours in length. We dedicate a stylist to finding you a gown, so bring your 'I do' crew be ready to buy! Just looking? Give us a buzz...we'll have you in to browse!

What brides are saying

lovely rochester testimonial

‘My experience with finding my dress was magical from the moment I walked into Lovely Rochester. I knew I was on the hunt for a unique dress and it happened to be the first one I tried on. I have struggled with body image and self love and when I had my dress on it was the first time I didn’t say something like ‘if only my hips were a little smaller’ or ‘if only I didn’t look like this.’ Instead I said to myself ‘you’re beautiful. It’s possible to love myself right now without changing anything.’ I shared this with the owner Katie and my mom and we all had a good cry of happy tears together. My dress felt no different on my wedding day. I felt like the most beautiful person on the planet. Not only did I feel beautiful, I felt like myself. Like the dress was actually an expression of who I am. And it was a good wake up call to just love me exactly as I am.’

– Maddie, Real Bride
photographer @leannaaalexis
Find Inspiration


72 West Main Street
Victor, NY 14564


At Lovely Rochester, we have a lot adjacent to the building for parking.  For handicap access, please call the shop in advance as we have a portable ramp available.