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Our Rochester bridal shop is located in the heart of Victor in a 200-year-old home that is designed to make you feel like you’re hanging with your favorite people at your best-friend’s house while picking out the dress of your dreams! Some of our designers include Alexandra Grecco, Made With Love Bridal, Rue De Seine, Lovers Society, Alyssa Kristin, Louvienne, Jenny Yoo, Alyne, and more. Our wedding dresses range from $1,500 – $6,000, with the majority of the gowns falling between $2,000 and $3,500. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop. Rochester Lovelies, we can’t wait to meet you!

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Meet Katie

Owner of Lovely Rochester

Hey Lovely! I’m Katie, the owner of Lovely Bride Rochester! People often ask me why I decided to open a Lovely in Western New York and I always say…why not? Don’t girls everywhere need cool wedding dresses? You’ll be working with me, Julia (our shop manager), or one of our amazing stylists when you visit. We will all be so excited if you join our Bridal Club and officially become one of Our Lovelies. But more importantly, we hope your wedding journey is as unique and joyful as you deserve it to be!


Lovely Rochester IRL

Louvienne Roux Rochester @sherisryanis @loraleahmariephotography
Louvienne Dt 1
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Louvienne Roux
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Bride: @sherisryanis

Photographer: @loraleahmariephotography

Louvienne Neve Rochester Nina @ashtynbrooke
Louvienne Dt 1
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Louvienne Neve
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Photographer: @ashtynbrooke

Louvienne Lela Rochester @courtneylspringer @juliahart
Louvienne Dt 1
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Louvienne Lela
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Bride: @courtneylspringer

Photographer: @juliahart____

Alexandra Grecco Viola Rochester @chwagner @jessyhermanphoto
Alexandra Grecco Harriet
Alexandra Grecco
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Alexandra Grecco
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Bride: @chwagner

Photographer: @jessyhermanphoto

Louvienne Roux Rochester @annakraus @meganannphotography
Louvienne Dt 1
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Louvienne Roux
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Bride: @annakraus

Photographer: @meganannphotography_

Alyssa Kristin Vivian Rochester @meganannphotography
Alyssa Kristin Isla
Alyssa Kristin
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Alyssa Kristin Vivian Front
Alyssa Kristin
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Photographer: @meganannphotography_

Made With Love Archie Rochester @abbyberrettone @juliahart 1
made with love dt
Made With Love
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Made With Love Archie
Made With Love
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Bride: @abbyberrettone

Photographer: @juliahart_

Lovely Rochester Reviews

Lovely Bride
Based on 147 reviews
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Mel LMel L
13:29 05 Feb 23
My experience here was just.. lovely! I went over the weekend during their sample sale. I wasn’t sure if I would find “the one” but every dress was SO beautiful it was hard to choose!! The stylists were great with asking me all the right questions to help make the final/best decision. I’m in LOVE with the dress I chose. It was an incredibly beautiful space, the staff was amazing, everyone was so helpful.. 10/10 would highly recommend!
Sarah RoweSarah Rowe
15:08 05 Oct 22
My experience at Lovely was absolutely amazing! My stylist Kendall made the whole appointment so personal and enjoyable. She gave me such good advice and was so professional. She was never pushy and made me feel beautiful in every dress I tried on. I did end up purchasing my dream dress there but never felt pressured to do so. Bonus is that I was able to customize my dress to something I will feel more comfortable in! I just felt like the dresses were of better quality and the store has different designers than some of the other shops in town. Everyone was super friendly and made the whole experience so enjoyable. Definitely recommend Lovely 10/10!
Lauren TomaschkoLauren Tomaschko
13:27 13 Sep 22
I had the best experience finding my wedding dress at lovely bride! Kendall was amazing at listening to what I had in mind and pulled the exact style of dresses that I was open to in order to cancel out all of the options I thought I would maybe want. Which led me to finding my absolute dream dress. That dress actually ended up being the 2nd I tried on! Julia was also there to help along the way and was also nothing short of amazing. They really have a great eye and are genuinely there to help you find the one!
Kaitlyn YagerKaitlyn Yager
16:53 08 Sep 22
All I have to say are good things about my experience at Lovely Bride. Lovely Bride was not the first bridal shop I had checked out, actually the third. I worked with Kendall, who was such a sweetheart. Unlike the other shops I checked out, Kendall sat down with me and first to discuss things I’ve liked and haven’t liked. It was such a personable experience. I didn’t feel like just a “customer”. Wishing 30 minutes of my 2 hour appointment, I had tried on two dresses I LOVED (a feeling I didn’t feel at the other two bridal shops) Kendall allowed me to go back and forth between the two dresses to figure out which one was THE dress! 50 minutes into the appointment I was swiping my card as I had said “yes to the dress!” My experience was beyond wonderful. Along with Kendall, all the staff was amazing and so kind.
Katie LocastroKatie Locastro
18:05 01 Sep 22
Where do I even start! My experience at Lovely bride in Rochester was absolute perfection. First of all, the shop is absolutely BEAUTIFUL! I love how every bride gets their own room/space to try on dresses, it really gives a sense of privacy to brides and guests! All of the dresses were pristine! The quality was amazing on every dress I tried. Next, my consultant, Julia, was absolutely phenomenal! She made me feel so comfortable and really just had so much fun with us. Not to mention her knowledge of all of the dresses/designers/fabrics etc. was very impressive! I can not wait to go back and pick up my dream gown. I have nothing but good things to say about this bridal shop!
Lauren PelkeyLauren Pelkey
13:48 26 Jul 22
I had an absolutely delightful experience! I had Deborah and she was amazing!! So kind and tentative. Let me stay true to the styles I love while also switching it up to things I’d never wear. I also had two other lovely ladies (I’m blanking on their names) but they were all spectacular!! It was fun hearing their inputs to the designers I chose and all the positive input they gave. I’d recommend lovely bride in Rochester to everyone! I already have been! Picture of a dress I didn’t choose!
Emily DonalsEmily Donals
19:59 16 Jul 22
I had such a wonderful experience at my first ever bridal appointment. I worked with Kendall and Debra. They did a fantastic job narrowing my search by asking me a variety of questions about elements I liked and didn’t like. It gave me such a good idea of what dresses were for me and I learned a ton! They started the appointment by sitting with me and asking about my wedding, the venue, my aesthetic, and my wants. Their systematic approach combined with truly listening to my needs made for the perfect experience. Also, the shop is adorable! Thank you ladies!
Emily XiaoEmily Xiao
02:40 12 Jul 22
The stylists here are fantastic! Very down-to-earth, kind, honest, easy to talk to, and just want to help you find the perfect dress! I was nervous to go dress shopping in a new city I had just moved to alone (no local family or friends), but they made me feel so comfortable. They had perfect suggestions of styles they thought I might like, were patient when I was unsure, and I felt absolutely no pressure from the staff to purchase anything specific. They gave me a realistic timeline for my dress and suggested a fantastic tailor. Great experience, 100% recommend!
Caroline VillaCaroline Villa
15:09 28 Jun 22
I truly loved my experience here! The entire store is super cute and comfortable, and it’s nice that the spaces for each bride are more private compared to other stores. I worked with Mariah and she made me really comfortable and I felt like she really listened to what I wanted and how I felt. I never once felt overly pressured to make a decision or try something I didn’t want. Thank you thank you!!
Marissa EibertMarissa Eibert
01:20 23 Jun 22
I’m so glad I chose lovely! Mariah was so so nice to work with, and actually chose a dress for me that was not on my list, that I ended up falling in love with and purchasing! It’s clear she knew what she was doing and really listened to what I liked and disliked about each dress I tried on. Would recommend Lovely as the first (and probably last) stop for any bride
Jessica IyerJessica Iyer
13:25 07 Jun 22
Lovely was an incredible experience. everyone there was kind, down to earth, extremely helpful, and I felt like they genuinely cared about finding me the perfect dress. I brought 4 of my family members, and they were accommodating and patient with them as well (we can be a lot!). Instead of just putting me in the “latest trend” gown, they really wanted to find a dress that I felt comfortable and “my best self” in. they not only helped me find a dress, but helped me realize how I felt in each one! Sometimes it can be overwhelming because every gown is beautiful, but they really help you narrow it down based on how YOU feel. Julia was my stylist, who was just incredible – so kind and genuine, and had great ideas of gowns to pull to try. overall, amazing experience! if in Rochester – go there!!
Darra KuberaDarra Kubera
01:01 03 Jun 22
10/10 stars. From the moment you walk into this shop you’re greeted with the friendliest staff and the best smelling space I’ve ever encountered. Finding my dream dress in this store was a magical experience I will NEVER FORGET!
Breanna LeibyBreanna Leiby
23:01 07 Apr 22
WOW! JUST WOW! Went to two different bridal salons back-to-back on two different days and Lovely Bride was so far above and beyond it was amazing. Their attention to detail and knowledge of the dresses was next level. It made the whole experience one to remember and i would HIGHLY recommend this place to anyone going there!
Jenny Rae SiploJenny Rae Siplo
16:26 19 Jan 21
Such a beautiful shop with an amazing curated collection of new and modern wedding dress designs. Incredible and talented staff. A must stop!!
Google rating score: 4.9 of 5, based on 147 reviews
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Rochester NY Bridal Shop







(585) 398-8597


Follow us @lovelybriderochester





Tailors We Recommend

Bespoke Designs
137 East Ave, Suite 201
Rochester,NY, 14604
(585) 429-0223
Made by Anatomy
391 Washington St Suite 6
Buffalo, NY 14203
(716) 882-1500
Eugene Taddeo
Syracuse, NY
Alex Fashion & Bridal
3300 Monroe Ave Suite 116
Rochester, NY 14618
(585) 506-8506
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parking guide

At Lovely Rochester, we have a lot adjacent to the building for parking. For handicap access, please call the shop in advance as we have a portable ramp available.