Jenny Yoo
Drawing from her roots in bridesmaid dress design, Jenny Yoo launched her premiere namesake bridal collection in 2006, priding herself on exquisitely crafted styles for the contemporary bride. In 2016, she launched Jenny by Jenny Yoo for the more youthful and spirited bride. Defined by her signature style of clean lines and modern cuts, Jenny designs for brides with confident sophistication and effortless style. Luxurious fabrications, delicate embroideries, inventive silhouettes, and textural applique make the details of her collection truly remarkable.
Price Range:
$1,300 – $3,500
Size Range:
0 – 24
Dress Production Timeline:
12 weeks
Rush Options:
5 weeks with varying rush fee
Available in These
Locations:
Lovely Favorites
Bella
Belinda
Alora
Savannah
Natalie
Renata
Sienna
Leah
Gwendolyn
Eve
The best thing about the design process is the end result of your hard work: a bride wearing your dress!
– rinat asher
Q&A Interview with Rinat Asher,
Owner & Designer at Flora
01
where do you find design inspiration?
It’s in everyday things and fashion I like to wear. It is now over 10 years ago that we started HOUSE OF FLORA. I felt that I needed to bring something different to the bridal fashion at the time. It’s important for me that brides feel like themselves, but the best version of themselves.
02
describe the flora bride.
Our bride is confident, fashion loving, and their own person – but they can be anyone… anyone who loves FLORA is our bride.
03
what are 3 things on your desk that you can’t live without?
1. Photos of my children, my husband, and my grandmother, whose name is FLORA – she inspired me to follow my heart.
2. My phone to take photos for inspiration and brides.
3. A coffee or water just to keep me going.
04
what’s your best wedding advice for our lovelies?
When the dress feels right, make sure you get her. It’s the best feeling to know what you are going to wear, as opposed to trying to find it!
About Jenny Yoo
Drawing from her roots in bridesmaid dress design, Jenny Yoo launched her premiere namesake bridal collection in 2006, priding herself on exquisitely crafted styles for the contemporary bride. In 2016, she launched Jenny by Jenny Yoo for the more youthful and spirited bride. Defined by her signature style of clean lines and modern cuts, Jenny designs for brides with confident sophistication and effortless style. Luxurious fabrications, delicate embroideries, inventive silhouettes, and textural applique make the details of her collection truly remarkable.
