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Our Phoenix bridal shop is located in the heart of Uptown. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Sarah Seven, Rue De Seine, Lovers Society, Alexandra Grecco, Louvienne and more. Our wedding dresses range from $2,500 – $5,500, with the majority of the gowns ranging from $2,500 – $4,000. Transparency is our thing at Lovely. Visit our Dresses page to create a portal to see all of our dresses and prices before you shop. Phoenix Lovelies, we can’t wait to meet you!

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Meet Tory

Owner of Lovely Phoenix

Hey Lovely, I’m Tory, the owner of Lovely Bride Phoenix. Our number one goal is the find the dress of your dreams that also makes you feel like the very best, most true version of yourself. Our collection is known for its clean, chic, and modern styles, but we have plenty of romance. My team and I can't wait to help you find the one!

– TORY

Phoenix Reviews

Lovely Bride
4.8
Based on 67 reviews
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Ateh WangiaAteh Wangia
00:33 13 Aug 22
Literally the worst dress experience from beginning to end! I don’t have the energy to go into detail but I will say professionalism is lacking. I regret spending my money here and wouldn’t recommend to anyone when there are so many options out there.
TendoTendo
00:50 30 Jul 22
The dresses were lovely nothing but warm smiling faces and elegance!
Brionna RaumBrionna Raum
22:24 20 May 22
I had the best best best time at Lovely Bride! Jordan was amazing, she had my favorites all ready for me to try on even before I arrived. She is so sweet, welcoming, and super knowledgeable about all the designers and dresses. The atmosphere of the shop calmed my nerves immediately – it’s so beautiful and peaceful. I knew that I would find my dream dress the minute I stepped in, and I did! Thank you so much!
Rowan BäckRowan Bäck
00:08 10 Feb 22
From customer service to selection of gowns, Lovely Bride Phoenix does not disappoint. My stylist, Jordan, was amazing through the entire process. She gave excellent suggestions based on the vision I described and I never felt pressured to exceed my budget. I also appreciated not being rushed, despite being a bit indecisive and trying on some gowns a second…or third time. The second gown I tried on was ultimately the dress I purchased–I am so excited to be a Lovely and Sarah Seven bride! Thank you so much, Jordan!!
Jennifer TempestJennifer Tempest
23:57 02 Feb 22
The absolute BEST experience! After going to three other bridal shops this one took the cake. Jordan knew exactly my style based on our phone consultation prior to my apt which I think helped a lot and also the pictures I sent her of dresses. I will say it helped a lot to know the designer I was most interested in to narrow down options and boy does lovely bride have it all!!! They had every amazing designer I could ask for. The experience was intimate and special so thank you so much lovely bride for helping me and my best friend find dresses that were seriously made for us!
Madeline QuartaroMadeline Quartaro
23:13 21 Jan 22
I would recommend this salon to any bride looking for a dress! Jordan was so detail-oriented and attentive to my needs. She started the reservation with a 15-minute phone consultation prior to my appointment. Then, she had dresses pulled and a clear vision for the appointment. The dress I picked was the 2nd one I tried on (with the 1st dress as a close second!). She guided the appointment perfectly as well. I am so in love with my dress and the experience!
ashley Sutherlandashley Sutherland
21:56 17 Dec 21
I could not have had a better experience in my dreams! The customer service I received was better than I could have imagined. Coren was the sweetest, she had everything ready as soon as I got there. She pulled things for me that were perfectly my style. I had already been disappointed after my first wedding dress shopping weekend, because I am extremely picky. I am so thankful I was able to get an appointment and come her. She is extremely knowledgeable in what she is doing, and she made it such relaxing beautiful experience. I will only recommend Lovely Bride to anyone getting married.
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Google rating score: 4.8 of 5, based on 67 reviews
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10AM-6PM

Wednesday:

Find Us

10AM-6PM

Thursday:

Lovely Phoenix

10AM-6PM

Friday:

location place

10AM-6PM

Phoenix Bridal Shop

Saturday:

10AM-6PM

Sunday:

711 E PALO VERDE DR.

PHOENIX, AZ 85014

Closed

Monday:

(502) 516-6369

PHOENIX@LOVELYBRIDE.COM

Closed

Tuesday:

Tailors we recommend

Tailored in White
3015 North Scottsdale Road, Unit #127
Scottsdale, Arizona 85251
Cora @ (480) 307-7133
Alis Fashion Design
4151 N Marshall Way #4
Scottsdale, AZ 85251
Lana @ (480) 823-1212
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Lovely phoenix fave local spots

parking guide

The closest subway to our shop is the 1/2/3, which lets off on Chambers Street. If you are driving in, there are several parking garages, with the closest one being an Icon parking on Greenwich Street between Jay Street and Duane Street.