Lovely Phoenix Hero 2

Our Phoenix bridal shop is located in the heart of Uptown. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Sarah Seven, Rue De Seine, Lovers Society, Alexandra Grecco, Louvienne and more. Our wedding dresses range from $2,500 – $5,500, with the majority of the gowns ranging from $2,500 – $4,000. Transparency is our thing at Lovely. Visit our Dresses page to create a portal to see all of our dresses and prices before you shop. Phoenix Lovelies, we can’t wait to meet you!

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Meet Tory

Owner of Lovely Phoenix

Hey Lovely, I’m Tory, the owner of Lovely Bride Phoenix. Our number one goal is the find the dress of your dreams that also makes you feel like the very best, most true version of yourself. Our collection is known for its clean, chic, and modern styles, but we have plenty of romance. My team and I can't wait to help you find the one!


Phoenix Reviews

Lovely Bride
Based on 68 reviews
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Iliana PadillaIliana Padilla
21:36 27 Oct 22
Had such an amazing experience shopping for my wedding dress here! Jordan did such a great job helping me feel comfortable and picking out gorgeous dresses for me within my budget. I have had my eye on a certain dress for months now and thankfully it was exactly what I was looking for! Her suggestions were spot on but I just knew that one dress was perfect for me. Lovely Bride has such a great selection for all brides with a budget and I couldn’t be happier with my choice to shop there for my special dress!
ashley hashley h
16:15 29 Sep 22
Not only is this store super cute and enjoyable to visit, the manager Jordann is so kind, patient and genuine. Finding my dress was a semi lengthy process but Jordann was supportive the whole way. Highly recommend!
00:50 30 Jul 22
The dresses were lovely nothing but warm smiling faces and elegance!
Brionna RaumBrionna Raum
22:24 20 May 22
I had the best best best time at Lovely Bride! Jordan was amazing, she had my favorites all ready for me to try on even before I arrived. She is so sweet, welcoming, and super knowledgeable about all the designers and dresses. The atmosphere of the shop calmed my nerves immediately – it’s so beautiful and peaceful. I knew that I would find my dream dress the minute I stepped in, and I did! Thank you so much!
Rowan BäckRowan Bäck
00:08 10 Feb 22
From customer service to selection of gowns, Lovely Bride Phoenix does not disappoint. My stylist, Jordan, was amazing through the entire process. She gave excellent suggestions based on the vision I described and I never felt pressured to exceed my budget. I also appreciated not being rushed, despite being a bit indecisive and trying on some gowns a second…or third time. The second gown I tried on was ultimately the dress I purchased–I am so excited to be a Lovely and Sarah Seven bride! Thank you so much, Jordan!!
Jennifer TempestJennifer Tempest
23:57 02 Feb 22
The absolute BEST experience! After going to three other bridal shops this one took the cake. Jordan knew exactly my style based on our phone consultation prior to my apt which I think helped a lot and also the pictures I sent her of dresses. I will say it helped a lot to know the designer I was most interested in to narrow down options and boy does lovely bride have it all!!! They had every amazing designer I could ask for. The experience was intimate and special so thank you so much lovely bride for helping me and my best friend find dresses that were seriously made for us!
Madeline QuartaroMadeline Quartaro
23:13 21 Jan 22
I would recommend this salon to any bride looking for a dress! Jordan was so detail-oriented and attentive to my needs. She started the reservation with a 15-minute phone consultation prior to my appointment. Then, she had dresses pulled and a clear vision for the appointment. The dress I picked was the 2nd one I tried on (with the 1st dress as a close second!). She guided the appointment perfectly as well. I am so in love with my dress and the experience!
ashley Sutherlandashley Sutherland
21:56 17 Dec 21
I could not have had a better experience in my dreams! The customer service I received was better than I could have imagined. Coren was the sweetest, she had everything ready as soon as I got there. She pulled things for me that were perfectly my style. I had already been disappointed after my first wedding dress shopping weekend, because I am extremely picky. I am so thankful I was able to get an appointment and come her. She is extremely knowledgeable in what she is doing, and she made it such relaxing beautiful experience. I will only recommend Lovely Bride to anyone getting married.
Pearl SanchezPearl Sanchez
19:11 04 Sep 21
Coren was so professional and friendly. She didn’t pressure me into a dress. I loved how coren asked me questions about what i loved most about each dress. Her questions helped guide me to saying yes to my dress. Coren also made me feel comfortable and confident when trying on each dress. The store was beautiful, clean and i loved the by appointment only. We had the whole place to ourself which made it fee very exclusive.
Google rating score: 4.8 of 5, based on 68 reviews
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Find Us



Lovely Phoenix



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Phoenix Bridal Shop








(502) 516-6369




Tailors we recommend

Tailored in White
3015 North Scottsdale Road, Unit #127
Scottsdale, Arizona 85251
Cora @ (480) 307-7133
Alis Fashion Design
4151 N Marshall Way #4
Scottsdale, AZ 85251
Lana @ (480) 823-1212
Lovely Phoenix Hero

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parking guide

The closest subway to our shop is the 1/2/3, which lets off on Chambers Street. If you are driving in, there are several parking garages, with the closest one being an Icon parking on Greenwich Street between Jay Street and Duane Street.