Our Phoenix bridal shop is located in the heart of Uptown. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Sarah Seven, Rue De Seine, Lovers Society, Alexandra Grecco, Louvienne and more. Our wedding dresses range from $2,500–$5,500, with the majority of the gowns ranging from $2,500–$4,000. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop. Phoenix Lovelies, we can’t wait to meet you!
Phoenix Bridal Designers
Meet Tory
Owner of Lovely Phoenix
Hey Lovely, I’m Tory, the owner of Lovely Bride Phoenix. Our number one goal is the find the dress of your dreams that also makes you feel like the very best, most true version of yourself. Our collection is known for its clean, chic, and modern styles, but we have plenty of romance. My team and I can't wait to help you find the one!
– TORY
Lovely Phoenix IRL
Lovely Phoenix Reviews
This was the first & last stop for dress shopping, my stylist Jordan was able to really figure out what I wanted to see, trying the silhouettes, styles, colors etc. only had to try on 8 gowns before I was able to say yes! I don’t think I would change a single thing. Not to mention the studio was beautiful and very calm for the try on which I really appreciated. I didn’t feel rushed or overwhelmed which made the process so much more enjoyable. Thank you again!
As a soon-to-be bride exploring brands and looking for a memorable experience shopping for my dress, I would absolutely recommend coming to Lovely Bride. Xandra was so supportive and fun to work with! During our pre-appointment consultation, she prepared me for the appointment and listened to all of my concerns. During the appointment, she was helpful, kind, and honestly such a pleasure to work with. The entire showroom is gorgeous and the lines of gowns they carry is unmatched. I am so excited for my day now that I have my dress. 🤍 I would recommended Lovely Bride 10/10.
My experience at Lovely Bride was nothing short of amazing!! Having the online look book and client profile before hand made the process so much easier. I went in with all my favorites already picked out and didn’t have to deal with the stress of looking through hundreds of dresses. My stylist Sierra was the absolute best! She respected my budget and what I was looking for in a dress, there was no extra pressure. She felt like one of the girls hanging out in the private room, she was so comforting and welcoming! The location is so cute and their exclusive designers make Lovely one of the best places to say YES to the dress!!
Not my favorite but not awful. They have lots of beautiful dresses and a very beautiful store. I ended up finding my dress and for that I am super grateful! Customer service not that great. Felt very pushy “things can change in a matter of 10 minutes..what are you waiting for?” Also find it odd they don’t let you try on the dress in store once you get it in. I can see their reasoning, but if I spend 3k on a dress and something happens to not be right before I’ve altered it and it’s fresh from your store the answer to my “what do I do if something isn’t right?” I.e. zipper is broken, sizing feels incorrect after we measured and ordered.. Should not be “you’ll take it to your seamstress..you’re going to sign something that basically says you won’t be bringing it back to us”. Again, lovely store and the employee was nice but was not super impressed with customer service and the price point on some items.
Jordan was so helpful in guiding me to find the dress!!!! Absolutely beautiful studio!
I’m writing this review in hopes that the store can fix their customer service. A friend of mine visited this store, the first store to find her wedding dress. It doesn’t need to be said how important and magical a moment like this is for a bride… unfortunately that wasn’t the case at Lovely Bride. The staff was rude and not very helpful… She was asked her budget, picked out a couple dresses, didn’t let her out of the dressing room and the employees PUT BACK the dresses that she had chosen. Poor sales tactic if that’s the way this store is run. If those dresses didn’t fit her budget, that shouldn’t matter! It’s the experience in itself, and new brides don’t always know what a proper budget is. As a newly wed myself, I WILL NOT be recommending this place to any friends of mine after hearing what happened.
Xandra knew exactly what would fit my shape best and listened to my dress wish list. She delivered the PERFECT dress and I said yes! Couldn’t be happier.
I can’t say enough good things about my experience with Lovely Bride! I had visited 4 different bridal shops around the valley and my experience with Lovely was by far the best! Their stylist Xandra was absolutely wonderful – so personable and truly listened to my vision and what I was looking for in my dream dress! Xandra and Lovely made this experience so fun, stress free and I can’t wait to wear the dress of my dreams!
I had the most incredible experience at Lovely Bride Phoenix! The experience was intimate, and I was made to feel very special. Jordan was so incredible! She listened to everything I had to say as far as what I liked and what I didn’t. She was so sweet and attentive the entire appointment! I’m so happy I was able to find my dress here with such a seamless, stress-free experience!
Such a LOVELY experience! In all seriousness, I did have such a wonderful experience due to my stylist Jordan. Jordan helped me find “the one” & she was so patient & kind throughout the entire process! I would certainly recommend Jordan to anyone who is looking to come to Lovely Bride in Phoenix. I was visiting from out of state & the whole process was seamless, from beginning to end. Definitely was a more intimate experience, which I enjoyed as there were private rooms for you & your guests to try on the dresses. Couldn’t be happier with my decision to buy my gown & veil at Lovely!
These gals were amazing start to finish! The dress selection is incredible. The studio is gorgeous and clean. I originally purchased my dress from them a few months prior. Recently, they posted about a trunk show they were having and I couldn’t help myself – I had to try on one of the dresses. I called and ask if they could squeeze me in last minute day of to try on this gown. Not only did Jordan accommodate me coming in on such short notice, but I practically got a one-on-one styling sesh with the designer! Everyone was so excited and brought the best energy to my appointment. Everything felt meant to be and I ended up saying yes to this NEW DRESS! I felt so much support from the Lovely Bride team and my dress designer (House of Renhue). The most perfect shopping experience – thanks to them.
My experience with Lovely Bride was so welcoming and their place is so beautiful and elegant. A very special thank you to Xandra for being the best stylist. When I arrived, she was prepared with dresses for me to try on that I absolutely loved. I love that I am supporting small business and women designers. I can’t wait to wear my beautiful dress! Much love, xx Hailey.
By far the best wedding dress shopping experience I had!! Jordan was SO kind and knowledgeable. Even my friends were so impressed with her!! I love that you can see their whole collection online and choose your favorites before coming into the store too. The private room, champagne, and water were all icing on the cake!!! Plus trying on my top two dresses in heels + the veil in front of the “big mirror” really just helped to seal the deal. Will recommend Lovely to everyone!
I went to many bridal shops and tried on many dresses before I found ‘the one’ – I had success at Lovely and they made the experience very enjoyable! She didn’t pressure me and listened to the type of styles I was interested in trying
I absolutely loved finding my dress at Lovely Bride! Tiffany was incredibly helpful and made sure I felt completely comfortable. Not only do they have an excellent selection of gowns but the team really listens to what you like and don’t like about each dress to narrow down to your perfect dress. I also enjoyed the privacy that their salon offers. I was able to be in my own private room so just my guests were watching me try on dresses, not everyone in the shop. It gave a special and intimate feel to wedding dress shopping that I had not experienced elsewhere. Highly recommend finding your wedding dress at Lovely Bride!
Had such an amazing experience shopping for my wedding dress here! Jordan did such a great job helping me feel comfortable and picking out gorgeous dresses for me within my budget. I have had my eye on a certain dress for months now and thankfully it was exactly what I was looking for! Her suggestions were spot on but I just knew that one dress was perfect for me. Lovely Bride has such a great selection for all brides with a budget and I couldn’t be happier with my choice to shop there for my special dress!
Not only is this store super cute and enjoyable to visit, the manager Jordann is so kind, patient and genuine. Finding my dress was a semi lengthy process but Jordann was supportive the whole way. Highly recommend!
I had the best best best time at Lovely Bride! Jordan was amazing, she had my favorites all ready for me to try on even before I arrived. She is so sweet, welcoming, and super knowledgeable about all the designers and dresses. The atmosphere of the shop calmed my nerves immediately – it’s so beautiful and peaceful. I knew that I would find my dream dress the minute I stepped in, and I did! Thank you so much!
From customer service to selection of gowns, Lovely Bride Phoenix does not disappoint. My stylist, Jordan, was amazing through the entire process. She gave excellent suggestions based on the vision I described and I never felt pressured to exceed my budget. I also appreciated not being rushed, despite being a bit indecisive and trying on some gowns a second…or third time. The second gown I tried on was ultimately the dress I purchased–I am so excited to be a Lovely and Sarah Seven bride! Thank you so much, Jordan!!
The absolute BEST experience! After going to three other bridal shops this one took the cake. Jordan knew exactly my style based on our phone consultation prior to my apt which I think helped a lot and also the pictures I sent her of dresses. I will say it helped a lot to know the designer I was most interested in to narrow down options and boy does lovely bride have it all!!! They had every amazing designer I could ask for. The experience was intimate and special so thank you so much lovely bride for helping me and my best friend find dresses that were seriously made for us!
I would recommend this salon to any bride looking for a dress! Jordan was so detail-oriented and attentive to my needs. She started the reservation with a 15-minute phone consultation prior to my appointment. Then, she had dresses pulled and a clear vision for the appointment. The dress I picked was the 2nd one I tried on (with the 1st dress as a close second!). She guided the appointment perfectly as well. I am so in love with my dress and the experience!
I could not have had a better experience in my dreams! The customer service I received was better than I could have imagined. Coren was the sweetest, she had everything ready as soon as I got there. She pulled things for me that were perfectly my style. I had already been disappointed after my first wedding dress shopping weekend, because I am extremely picky. I am so thankful I was able to get an appointment and come her. She is extremely knowledgeable in what she is doing, and she made it such relaxing beautiful experience. I will only recommend Lovely Bride to anyone getting married.
Coren was so professional and friendly. She didn’t pressure me into a dress. I loved how coren asked me questions about what i loved most about each dress. Her questions helped guide me to saying yes to my dress. Coren also made me feel comfortable and confident when trying on each dress. The store was beautiful, clean and i loved the by appointment only. We had the whole place to ourself which made it fee very exclusive.
5++++ stars!!If you are looking to find “the dress” go here! & if you are looking for someone who is genuine, will help you make up your mind, and ask you questions around envisioning your big day in the dresses you try on – ask for Hannah.Hannah was so awesome and made me feel so comfortable. She asked about my big day, where it will be and what it will be like. She then let us look at all the dresses, and decide which ones I wanted to try on.She actually grabbed a dress I did not even chose after hearing all my feedback on the dresses I had tried on, and that ended up being the one I said yes to!!The ambiance of the place + amazing Hannah – made this place a most go! Thanks for being so welcoming, patient and helpful!
Google rating score: 4.8 of 5, based on 95 reviews
Find Us
10AM-6PM
Wednesday:
10AM-6PM
Thursday:
Phoenix Bridal Shop
Lovely Phoenix
10AM-6PM
Friday:
10AM-6PM
Saturday:
709 E PALO VERDE DR.
PHOENIX, AZ 85014
10AM-6PM
Sunday:
Closed
Monday:
Closed
Tuesday:
Tailors We Recommend
Tailored in White
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Cora @ (480) 307-7133
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4151 N Marshall Way #4
Scottsdale, AZ 85251
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Lana @ (480) 823-1212
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parking guide
A free parking lot is available on the north side of the building off of East Palo Verde Drive.