As a lover of fashion, effortless glamour, and understated luxury, designer Rinat Asher founded Flora Bridal in 2010 in Haifa, Israel. Known for sensual back dips and masterful fits of the dresses, these are the signatures of every past and present Flora Bridal collection. Rinat hand picks the stylish, rich, and classic fabrics used in her creations.
Dress Production Timeline:
8 – 15 weeks with varying rush fees
where do you find design inspiration?
It’s in everyday things and fashion I like to wear. It is now over 10 years ago that we started HOUSE OF FLORA. I felt that I needed to bring something different to the bridal fashion at the time. It’s important for me that brides feel like themselves, but the best version of themselves.
describe the flora bride.
Our bride is confident, fashion loving, and their own person – but they can be anyone… anyone who loves FLORA is our bride.
what are 3 things on your desk that you can't live without?
The best thing about the design process is the end result of your hard work: a bride wearing your dress!
1. Photos of my children, my husband, and my grandmother, whose name is FLORA – she inspired me to follow my heart.
2. My phone to take photos for inspiration and brides.
3. A coffee or water just to keep me going.
what's your best wedding advice for our lovelies?
– rinat asher
When the dress feels right, make sure you get her. It’s the best feeling to know what you are going to wear, as opposed to trying to find it!
As a lover of fashion, effortless glamour and understated luxury, Rinat has createed unique and rich collections for over a decade. Known for sensual back dips and masterful fits of the dresses, these are the signatures of every past and present collection. The stylish, rich and classic fabrics used in Flora dresses are hand picked by Rinat, as a woman she knows that comfort creates beauty, there for the fabrics need to be of the highest quality to get the required designs. Our dresses are created at our own atelier in Haifa (Israel), so your dress will be created there with care and delicacy.