flora hero

Flora bridal was founded in 2010 by designer Rinat Asher and is located in Haifa, Israel. Her collections of sexy, glamorous, and luxe wedding dresses combine classical and contemporary design- all with high quality and comfort.

Flora bridal gowns are unique, fashionable, flattering to the body, celebrating feminine curves and making brides feel both comfortable and glamorous. Each wedding dress is different from the other and has its own story.

The fabrics of the dresses are imported mainly from Europe. The laces are chosen based solely on uniqueness and originality. Rinat combines layers of carefully crafted fabrics with laces and embroideries to create vintage style wedding dresses.

$3700- $6,000

Price Range:


Size Range:

16 weeks

Dress Production Timeline:

8 – 15 weeks with varying rush fees

Rush Options:

Available in These

AG IrisFloral Front 01039

What influenced you to become a designer?

I love to design and feel very happy when I'm able to be creative and in charge of my vision. I knew I did not want to work for a big corporation, so I decided to intern for smaller, independent brands. I worked for a couple women, who were around my age, who were working very hard, handling all the aspects of their business, and I felt inspired to do the same.

What makes you stand apart from other designers?


I try not to focus too much on what other designers are doing. When designing a collection I try to stay as true to myself as possible, and I think if you do that then you'll always stand out in some way. Other than that, all of our pieces are made in the U.S., and the number of designers who produce locally are far too few.

“I Design Gowns For The Woman Who Wants To Wear A Gown That Feels Incredibly Special, But Is Still Comfortable, And Most Importantly She Feels Like Herself While Wearing It.”

What is your design background?

My mom taught me how to sew when I was younger. I would make costumes for plays my friends and sister would perform in our yard. Years later, I went to FIT and studied design.

– Flora

Where do you find your design inspiration?

Everywhere. Vintage clothes have always been very inspirational to me, though. I mostly wore vintage growing up, because I loved the attention to detail and faded colors.

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About Flora

As a lover of fashion, effortless glamour and understated luxury, Rinat has createed unique and rich collections for over a decade. Known for sensual back dips and masterful fits of the dresses, these are the signatures of every past and present collection. The stylish, rich and classic fabrics used in Flora dresses are hand picked by Rinat, as a woman she knows that comfort creates beauty, there for the fabrics need to be of the highest quality to get the required designs. Our dresses are created at our own atelier in Haifa (Israel), so your dress will be created there with care and delicacy.