Floure Studio
Art, romance, and your story is why Floure Studio was created. It is the brand’s vision is to create not just a dress to wear on the big day, but to also create a dress which embraces your inner self to a sophisticated and timeless art piece. From delicate embellishments, intricate draping techniques, aesthetic construction, and an approach to a modern bride’s desire, every piece brings a unique and enchanting element, while still encapsulating your story. Designed and made in their atelier in Sydney, Australia.
Price Range:
$3,500 – $7,000
Size Range:
0 – 20
Available in These
Locations:
Lovely Favorites
Floure Real Bride
Bride: @veroniquedevalliere
Photographer: @monicaleggioweddings
“Don’t overthink it. The right gown is the one that makes you feel incredible. Forget about trends or what anyone else thinks—you’ll know when it’s right. Trust yourself and enjoy the experience.”
– moira hughes
Q&A Interview With
Creative Director + Founder, Moira Hughes
01
When + how did you get your start as a designer?
I’ve always loved creating something unforgettable. My journey started in London where I studied fashion design and worked with some of the most legendary names in bridal. I wanted to bring something fresh to the table—combining my love of couture and French corsetry into gowns that felt modern, effortless, and personal. Opening my Sydney boutique was the perfect way to merge my love for timeless craftsmanship with a fashion edge.
02
What do you love most about the design process?
I love the process of turning an idea into something real. Seeing a bride try on their gown and realize, “This is it”—that’s the best part. It’s not just about the dress; it’s about creating something that makes a bride feel incredible, like the most confident version of themself. That’s why I have spent my life creating gowns, for the emotion it ignites.
03
Describe the Moira Hughes bride.
Modern, self-assured, and unapologetically oneself. The Moira Hughes bride doesn’t settle—they’re all about finding something that feels right. They appreciate quality and artistry but don’t want to look or feel like every other bride. Just effortlessly cool, a little unexpected, and completely unforgettable.
04
What’s one thing on your bucket list?
I’d love to design a gown for a movie. Creating something iconic that people talk about for years would be a dream.
About floure studio
Art, romance and your story is why Floure Studio was created. It is the brand’s vision is to create not just a dress to wear on the big day, but to also create a dress which embraces your inner self to a sophisticated and timeless art piece. From delicate embellishments, intricate draping techniques, aesthetic construction, and an approach to a modern bride’s desire, every piece brings a unique and enchanting element, while still encapsulating your story. Designed and made in their atelier in Sydney, Australia.
