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Our Charlotte bridal shop is located in the heart of Wesley Heights. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Made With Love, Rue De Seine, Lovers Society, Sarah Seven, Alexandra Grecco and more. Our wedding dresses range from $2,000-$5,000, with the majority of the gowns ranging from $2,500-$4,000. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop. Charlotte Lovelies, we can’t wait to meet you!

Charlotte Sales Events

Oct 01 – Oct 29
Toni Federici
Featured collection:
Cameo Collection
10% off all Toni Federici veils
Oct 19 – Oct 29
Rue De Seine
Featured collection:
Desert Rose
10% off all Rue De Seine gowns
reanne charlotte

Owner of Lovely Charlotte

Hi Lovelies! I’m ReAnne Moyer, the Owner of Lovely Bride Charlotte. I opened Lovely Bride Charlotte after falling in love with Lovely during my own wedding dress shopping experience. In our shop, we practice what we preach, so 'good vibes only' isn’t just our fave mantra, it’s who we are. You’ll find us tucked away in the heart of Wesley Heights and our vibe is welcoming, light hearted and – well, you guessed it – lovely! Many of the designers we carry are exclusive to our shop, so you wont find these wedding dresses anywhere else in the city. We cannot wait to meet with you and your 'I DO' crew. Get ready to celebrate!

– Reanne

Lovely Charlotte IRL

Sarah Seven Bronte Charlotte @laurenwilliamsphoto @sophie lindler
Sarah Seven Mercury 1
Sarah Seven
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Sarah Seven Bronte
Sarah Seven
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Bride: @laurenwilliamsphoto

Photographer: @sophie_lindler

Sarah Seven Caterina Charlotte
Sarah Seven Mercury 1
Sarah Seven
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Sarah Seven Caterina
Sarah Seven
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Shop: Lovely Bride Charlotte

Lovers Society Darby Charlotte
Lovers Society Darby Gown
Lovers Society
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Lovers Society Darby
Lovers Society
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Shop: Lovely Bride Charlotte

Sarah Seven Daphne Charlotte
Sarah Seven Mercury 1
Sarah Seven
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Sarah Seven Daphne
Sarah Seven
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Shop: Lovely Bride Charlotte

Sarah Seven Rosanna CLT Hailey @thefamilyfilms
Sarah Seven Mercury 1
Sarah Seven
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Sarah Seven Rosanna
Sarah Seven
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Photographer: @thefamilyfilms

Lovers Society Charlie CLT @chelsea riley @haileydavisphoto
Lovers Society Darby Gown
Lovers Society
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Lovers Society Charlie
Lovers Society
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Bride: @chelsea__riley

Photographer: @haileydavisphoto

Made With Love Arlo CLT @destinyfaithhoward @stephcranfordphoto
Made With Love Elliot Hero
Made With Love
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Made With Love Arlo
Made With Love
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Bride: @destinyfaithhoward

Photographer: @stephcranfordphoto

Sarah Seven Rhea Charlotte @ambniccrowe @laurenwilliamsphoto
Sarah Seven Mercury 1
Sarah Seven
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Sarah Seven Rhea
Sarah Seven
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Bride: @ambniccrowe

Photographer: @laurenwilliamsphoto

Lovers Society Milo CLT Mary Hayden @sophie lindler 1
Lovers Society Darby Gown
Lovers Society
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Lovers Society Milo
Lovers Society
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Photographer: @sophie_lindler

CLT Bride Testimonial Alexis @k seegars
Lovely Bride Charlotte Lindsay Bride Testimonial
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What brides are saying

Lovely Charlotte Reviews

Lovely Bride Charlotte
Based on 192 reviews
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Elizabeth HodgesElizabeth Hodges
23:33 17 Sep 23
I had such an amazing experience at The Lovely Bride CLT! From the second I walked in I got such good vibes. The store is beautiful, and our consultant, Darrien, was so attentive and patient and really helped me throughout the entire experience. Finding a wedding dress can be an overwhelming experience, but Darrien put me at ease from the very beginning. She hand selected dresses based on my input and was so lovely throughout the entire process. I am so happy to have gotten my dress from The Lovely Bride. They made me feel so special.
mikala coblemikala coble
16:30 19 Aug 23
Darrien made my dress shopping experience!! She was so helpful and helped me find the dress of my dreams. Lovely bridals quality is unmatched!
Amber LayfieldAmber Layfield
01:34 14 Aug 23
Allie is a GEM!!! She made sure I was able to try on all the dresses necessary to narrow it down to my dream dress – which ended up being a surprise choice to me! I am so glad I found my dream dress here with her help.
Ashley HarrillAshley Harrill
20:24 19 Jul 23
This was the worst bridal experience I have had. My stylist was rude and dismissive. I would never recommend this place.
Theresa JaroszewskiTheresa Jaroszewski
14:00 05 Jul 23
I had a fabulous time at Lovely Bride in Charlotte! I had my eye on a Rue Deseine Boho Gown for a while and my dreams came true here! My stylist, Darrien Wheeler, was knowledgable, supportive and kind through the entire process. Highly recommend!!!
18:24 23 Jun 23
Had a great experience at Lovely Bride Charlotte and found my dream Sarah Seven dress! Darrien was fabulous and super helpful- She took my feedback and pulled amazing options, and also let me have fun with one or two wild cards. The store is incredibly clean, inviting, and relaxed. My group had a great time during my appointment. The online portal and look book is very helpful prior to the appointment but I loved that Darrien knew the store’s inventory enough to pull different dresses that I didn’t consider before. Highly recommend!
Gabi PortincasaGabi Portincasa
21:21 20 Jun 23
Allie from Lovely Bride Charlotte is the best stylist ever! This was the first place I came to try dresses on for my wedding, and all of my expectations were exceeded. Allie made me feel so comfortable and at ease throughout the entire process – she felt like someone I had known my whole life. I would recommend Allie to anyone looking for a wedding dress. I can’t say enough good things about her!
jenna silverjenna silver
14:14 16 Jun 23
My experience with Allie was absolutely fabulous! Allie was incredibly kind and thoughtful and really listened to what I was wanting. She brought out beautiful dresses that were exactly my style while making sure we stayed with designers that could accommodate my wedding date. She addressed all my concerns and was so sweet! The facility was small and intimate with super cute, private dressing rooms for you and your party. Would HIGHLY recommend this boutique for all your wedding dreams!
Anna PorterAnna Porter
21:55 29 Apr 23
Lovely Bride was the second bridal shop I went to, and it did not disappoint!Haley was so kind and helpful. She made the entire process super fun and stress free. I did not feel rushed at all and she even brought us champagne to celebrate! I truly felt like she shared my joy in helping me find my dress.I HIGHLY recommend this shop if you are looking for your wedding dress. They are so professional and friendly, and really allow you to have that true bridal experience!
McCall GauldingMcCall Gaulding
18:59 26 Feb 23
100% recommend Lovely bride!! Allie was amazing and knew exactly what I was looking for! I said YES to my very first dress I tried on! They all made it so much fun and so easy!
Katie ClineKatie Cline
17:49 17 Feb 23
I had an amazing experience at Lovely Bride and I’m so thankful I found my dream dress there! My stylist, Allie, was so sweet and thoughtful throughout the process of me trying on different dresses and made me feel so special. The first dress I tried on ended being the one I chose but not till after I tried on more dresses at other places just to be sure. I found that nothing compared to that first dress or my experience at Lovely Bride. Allie was able to fit me in for a last minute follow up appointment so that I could try on the dress again before I said “yes!”. After 6 months since it was ordered, I just picked it up yesterday and fell even more in love with it. Thank you!!
Priscilla ErwinPriscilla Erwin
15:30 29 Nov 22
I saw my dress online a few months ago and had a sneaky suspicion it was the “one.” I visited Lovely Charlotte this past weekend and discovered I was right. It was the one! My entire experience at Lovely Charlotte was incredible from the moment I entered the bridal shop until I left. I had to reschedule my appointment a few times and they were so accommodating. My stylist was attentive and kind and made me feel at ease. I found my dream dress and had such a wonderful experience with my family. I highly recommend Lovely Charlotte!
Erin GirouardErin Girouard
20:20 14 Nov 22
I visited Lovely Bride in Charlotte to meet the manager, Allie a couple years ago when I moved my wedding photography business here, so that I could recommend the shop to my brides. Ever since then, I have been dreaming about going here to find my own wedding dress! Having Allie as my stylist was an amazing experience – she was so incredibly welcoming and the best hype girl! She quickly learned my style and picked out dresses that I absolutely loved and were within my budget. I am so in love with the dress I chose and I can’t wait to come back back to the store to pick it up! Thank you Allie for helping me find my dream dress!
Carley WatersCarley Waters
15:37 24 Oct 22
Lovely Bride gave me the most amazing experience in finding a dress! I had been to previous bridal shops and NOTHING compared to this! Everyone was so kind and the store itself was so happy and uplifting!My stylist Darrien was a dream to work with! She went above and beyond for me and really cued in on my vision for my dress! She was so positive and upbeat the whole appointment! I can not thank her enough for all of her help and for making my experience magical!Highly recommend Lovely Bride, you will not be disappointed! 🤍
Ricky ElaineRicky Elaine
21:58 16 Oct 22
let me just start off by saying this was the best experience ever! i couldn’t have asked for anything better! Allie is who helped us and she did an outstanding job. I tried on about 10-12 dresses and coming in i had one in mind but we saved it for last and i fell in love. She knows exactly what she is doing and she will find you your perfect wedding dress. so with that being said i ended up saying yes to the dress and i am still speechless. thank you so much lovely bride for this amazing experience! can’t wait to shine on my wedding day!
Karis MoyersKaris Moyers
21:57 10 Sep 22
From the moment I walked into Lovely Bride CLT, I knew this place was something special. My experience was next level amazing! From start to finish, Allie was the most helpful, understanding, and knowledgeable stylist I could ever envision working with. She made me feel comfortable the entire time and really listened to understand my needs every step of the way. Allie is a gentle, radiant joy to be around and was a pleasure to go through this process with!I also really appreciated the way Lovely organized the appointment to help keep the experience from becoming overwhelming. Even before my visit, their system was very easy to work with in favoriting dresses from their online Look Book with very clear pricing information. Allie was extremely respectful of the price range I gave and I never felt pressured to exceed my set budget.The moment I said yes to my dream dress at Lovely will forever be a memory I cherish. I can’t imagine a more magical, welcoming session. Thank you to Allie + the Lovely team for the experience of a lifetime and the beautiful memories of this life moment with my lovelies!!
Tori RandTori Rand
14:58 29 Aug 22
Had such a great experience at Lovely Bride! I wanted something romantic, not super traditional, and found so many great options.My stylist Haley was the SWEETEST and made the experience feel so special and fun. She was spot on with the dresses she pulled for me – I ended up going with the first dress I put on!
Lauren TLauren T
14:28 17 Aug 22
Had the most wonderful experience with Lovely Bride and Allie my bridal specialist! She was great with me and both my parents and made the process so much fun and not stressful at all. She had great energy, was so kind and informative about recommendations on sizing etc.. Would recommend her to anyone of my friends/family getting married and needing a wedding dress! Thank you, Allie!
Courtney CumminsCourtney Cummins
18:23 15 Aug 22
If you are looking for a personalized, special experience looking for your dress, go to Lovely! Allie was absolutely wonderful and provided the best experience. I went in with a clear vision but she still allowed me to explore other options, just in case. I didn’t feel and pressure and she was there every step of the way to answer all of my questions. I had been waiting for this day for months and I can’t say enough good things about the shop and Allie. Thank you for making it so special and I can’t wait to wear my dress on my big day.
Micah RogersMicah Rogers
13:42 05 Aug 22
What an amazing experience! I bought my dream dress at Lovely Bride in Charlotte last weekend! Not only was this such a wonderful and easy experience, I felt really supported and listened to by my stylist, Allie.Allie knew exactly the dress I was looking for and even pulled some dresses I wouldn’t have expected to like but ended up loving. She made this a seamless experience. I ended up loving all the dresses I tried and purchasing a dress I had been pining for for some time.Where I had felt overwhelmed and pressured by other wedding dress shopping experiences, Allie and Lovely Bride made me feel comfortable and at ease. I highly recommend them to anyone looking for a wedding dress, and I’m so glad I found them!
Riley StrongRiley Strong
20:44 29 Jul 22
I recently found my dress at Lovely Bride thanks to my amazing stylist, Allie! She was so helpful and accommodating and totally understood my style. She also picked a veil for me that perfectly complimented my dress and I loved so much that I had to have it 🤍 Lovely Bride has such a fun, sweet environment and I would recommend it to anyone!
Sherri HowardSherri Howard
01:04 22 Jul 22
Had the best experience shopping for a wedding dress for my daughter at Lovely Bride. Beautiful boutique that gives brides to be the personal touch. Darrien is truly the absolute BEST!! Personal, fun, easy to talk to and ZERO pressure. She went above and beyond to help my daughter find the dress of her dreams! Thank you, Darrien, and Lovely Bride for the best experience!
Erika ClineErika Cline
15:43 18 Jul 22
After checking out multiple places to find my wedding dress, I was feeling extremely discouraged that I hadn’t had my moment where I truly felt I found “the one”. Every boutique that I had gone too did not have a ton of options for the kind of dress that I was going for. I drove and hour and a half to Lovely Bride in Charlotte not knowing what to expect. I am SO glad I did. It was organized, clean and all of the staff were so friendly. They had a wide variety of dresses and multiple options for each type of dress! Haley was my consultant and she was incredible. We sat together for a bit so she could get to know me and what I was looking for. The FIRST dress she pulled for me was my dress. I really appreciated that she was in no rush to send me out the door. She took time to pull dresses similar to what I was looking for to make sure I was certain and I tried out all of my options. I could feel that she genuinely loved her job because she made me feel so comfortable and great about myself during my appointment. After we tried everything on I finally put back on THE dress and just knew. In Haley words “If you’re not crying, keep trying” and cried I did. I highly recommend the Lovely Bride and if you are going to the Charlotte location on a Saturday and have Haley as your consultant, you are in excellent hands. Honestly whoever you have you are in great hands because like I said before, all of the staff there are so welcoming and friendly. You will not regret it!
Alexa JohnsonAlexa Johnson
19:54 15 Jul 22
Had the best experience back in April at Lovely Bride! Darrien was incredible to work with and was so kind, helpful, patient and fun! She made me feel so comfortable and made sure me, my mom, my best friend, and my future MIL had the best experience. She took time to really understand what I was looking for, and ultimately helped me find my dream dress!! I would recommend Lovely Bride to any & every future bride!
Amber LundeenAmber Lundeen
14:53 05 Jul 22
Lovely Bride Charlotte is so perfect, Darrien was absolutely wonderful. She helped me narrow down my choices and we were able to decide on a dress that day, which was the goal of my trip. She gave me her honest opinions and listened to everything I wanted. 100% would recommend. She was awesome ❤️
Madelyn ChristelMadelyn Christel
21:18 25 Jun 22
Darrien was absolutely wonderful! I can be a little self conscious but she made me feel nothing but beautiful. I came in with dresses I was dead set on and left with something so much better. She was an amazing listener and really knew what gowns to put me in. I actually ended up buying the first wedding gown I’ve ever tried on. We tried a bunch of different ones but ultimately her refined eye was what got me my dream gown. This was a better experience than I could ever have imagined. Thank you so much Darrien! We loved you!
Morgan Noelle SmithMorgan Noelle Smith
15:13 21 Jun 22
THE BEST DRESS SHOP! I had gone with friends to other dress shops to watch them try on dresses before, but when it came time for me to get MY wedding dress, none of those shops felt right. I had a friend recommend Lovely Bride to me and WOW! I am so glad she did.My stylist, Allie, was exceptional. She picked up on my style right away and every single dress she picked out was stunning. I felt so loved and supported, and I was blown away by every dress in the store.I am having an outdoor wedding in Wilmington, NC, and I felt like all of these dresses fit that vibe perfectly. A great price point, such unique dresses, and 10/10 stylists!Thank you Lovely Bride, and thank you Allie for the best day!
Jennifer MauliniJennifer Maulini
19:44 08 Jun 22
The lovely bride is hands down THE BEST location for wedding dress shopping. The dress collection is off the charts and every single one is beyond gorgeous. Be sure to make your appointment with Allie; she is not only a dear friend of mine but has the eye for picking dresses that will make you feel beautiful. I could not have had a better experience.
18:58 22 Feb 22
To all the brides to be out there! They are the best of the best! Large selections of gorgeous dresses! And customer service is excellent! Ally the store manager & the sales associate Darrien is super awesome!! Love the atmosphere! They help you put & take off every single dress you try on! I was coming from out of town and they took their time to help me even when my appointment time went over🥰 i also said YES to the dress on my first time visit!
Jonnie PetreeJonnie Petree
19:29 07 Feb 22
Mia at Lovely Bride Charlotte is the ABSOLUTE BEST. After describing the types of dress styles that I was interested in, Mia all but INSTANTLY hand pulled the dress of my dreams. A true blessing. She made the trying on process smooth, simple, easy and fun! Not to mention, the shop decor is the cutest I have ever seen. Lovely Bride even has its own scent that is magical. Overall vibe 10/10. Definitely a shop that every bride needs to add to the very top of their list!
Lauren DaileyLauren Dailey
22:55 15 Jan 22
Today I found my dream wedding dress at Lovely Bride Charlotte! Allie was incredible and knew exactly what I wanted before I even walked in the door… the first dress I tried on was the one!!! She was very helpful and answered all of my questions and was very patient with us as we made our decision! I’m so happy with my decision to come here for my dress and I’m now officially SO EXCITED for my wedding!
Bianca FioreBianca Fiore
22:03 15 Jan 22
Ever since I got engaged, I knew I wanted to go to Lovely Bride to shop. I drove 2.5 hours into Charlotte and was most definitely not disappointed. Haley was fantastic. She gained my trust from the moment we met her. She took the time to understand my style and vision. She was so detail oriented with each dress to ensure I knew exactly how it would look in my actual size. I ultimately said yes to a dress that was different than what I was expecting to get and I couldn’t be happier! I wouldn’t have found it without Haley’s guidance. I would recommend her to anyone!
Google rating score: 4.9 of 5, based on 192 reviews
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Charlotte Bridal Shop

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(980) 938-8578


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parking guide

Lovely Bride Charlotte has free parking. Just behind our building, you will find the parking lot and main entrance to our shop. Please park in the spots designated “Lovely Bride Parking.” If you have any trouble, just give us a ring!