Our Atlanta bridal shop is located in the heart of Midtown West. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Made With Love, Louvienne, NEWHITE, Katherine Tash, Suzanne Neville, Tara Lauren, and many more. Our wedding dresses range from $2,000 – $6,000, with the majority of the gowns ranging from $2,600 – $3,800. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop. Atlanta Lovelies, we can’t wait to meet you!

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Meet Emily

Owner of Lovely Atlanta

Hi Lovelies! I’m Emily Erdly, the Owner of Lovely Bride Atlanta. After opening my first shop in Charleston, SC, I couldn’t wait to bring the Lovely vibe to the amazing city of ATL. Lovely brings a modern, fresh, and romantic curated selection by designers from around the world. I can’t wait to have you and your I Do Crew into our shop to find your perfect gown!

– Emily

Lovely Atlanta IRL

Made With Love Harry ATL @racheledkeogh @garterandwhiskey
Made With Love Grayson 1
Made With Love
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Made With Love Harry
Made With Love
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Bride: @racheledkeogh
Photographer: @garterandwhiskey

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Marceau – Unlined
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Shop: Lovely Bride Atlanta

Louvienne Sterling ATL @toricuccjones @jessielynphotography
Louvienne Lane 1
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Louvienne Sterling
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Bride: @toricuccjones

Photographer: @jessielynphotography

Made With Love Archie ATL Blair @annetenkhoffphotography
Made With Love Grayson 1
Made With Love
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Made With Love Archie
Made With Love
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Photographer: @annetenkhoffphotography

Tara Lauren Kismet ATL Ashleigh @sarahjoy photo
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Tara Lauren
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Tara Lauren Kismet
Tara Lauren
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Photographer: @sarahjoy_photo

7 MWL Harry ATL @alyssabrichardson @culturetheoryco
Made With Love Grayson 1
Made With Love
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Made With Love Harry
Made With Love
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Bride: @alyssabrichardson

Photographer: @culturetheoryco

Louvienne Sterling ATL @dreprattt @autumnnicole 1
Louvienne Lane 1
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Louvienne Sterling
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Bride: @dreprattt

Photographer: @autumnnicole_

Louvienne Lela ATL @chantelle mcouat @kaylatuckermanphoto
Louvienne Lane 1
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Bride: @chantelle_mcouat

Photographer: @kaylatuckermanphoto

Katherine Tash Jane ATL Kate @sarahjordanphotography 1
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Katherine Tash
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Photographer: @sarahjordanphotography

Lovely Atlanta Reviews

Lovely Bride Atlanta
Based on 117 reviews
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Emily GloverEmily Glover
16:48 13 Mar 24
I had an amazing experience purchasing my wedding dress from Lovely. Anslee was so kind and helpful during the process. She made me feel so comfortable and beautiful in my dress and throughout the process. I would highly recommend visiting lovely during your dress buying process. They have beautiful and great quality dresses.
Courtney WhiteCourtney White
21:08 27 Feb 24
I had such a great experience here looking for my dress! Ansley was the sweetest and super helpful. She listened to what I was saying and was able to find my perfect dress! I could not recommend her more!
Robert SizemoreRobert Sizemore
16:08 26 Feb 24
We visited lovely bride with my future sister in law- Ansley was absolutely adorable and so sweet! She was very knowledgable about the dresses in the shop, listened to our bride, was super attentive to her and pulled the perfect dress!
Randi GoldsteinRandi Goldstein
20:37 24 Feb 24
Lexi was great!!
emma kate fehlemma kate fehl
16:41 14 Feb 24
Anslee was amazing!!!!! We had such an awesome experience and found our dress!!!!
Hannah FrazierHannah Frazier
16:02 13 Feb 24
Lovely Bride Atlanta was everything we dreamed it would be! ShaToya was incredibly helpful at helping my best friend figure out what her dream dress is. She was patient, kind, and truly made my friend feel (because she already looked!!) beautiful!! I would recommend Lovely Bride Atlanta to all brides to help find your perfect dress for your big day!
Rylie MarchmanRylie Marchman
18:55 14 Jan 24
I would recommend Lovely Bride Atlanta to every future bride I know! All of the staff, but especially Anslee, were extremely kind, personable, and helpful from start to finish. I had one dress in mind that I actually went to Lovely Bride for. As fate would have it, that’s the dress I ended up getting. Anslee was such a big help with deciding on my dream dress. She made my wedding dress shopping experience a dream come true! I cannot thank Lovely Bride enough for a perfect day.
Katie StromKatie Strom
00:32 10 Jan 24
I recently bought my wedding dress at Lovely and it was a wonderful experience. I didn’t know what I wanted when I went in and the staff was so helpful in helping me narrow down the choices to the perfect dress for me! I recommend this place to any friend getting married.
Hannah PenningtonHannah Pennington
23:07 27 Nov 23
Blown away by this dress my bride wore from the lovely bride!!Instagram: @hannahpennphoto for more!
Elisabeth RobinsonElisabeth Robinson
14:53 17 Oct 23
Toni was amazing! This was my first wedding dress shopping experience and I compared all the other shops to it. I was nervous at first but Toni helped me relax and pick the right dress for me and what I felt best in.
Madison MullinMadison Mullin
14:27 17 Oct 23
Although I did not find my dress here, I had to do a review to recognize Toni! She is AMAZING, and was such a pleasure to work with! You can tell she loves what she does, and that she cares tremendously. Her gowns are beautiful, and her store is so cute with great vibes! Highly recommend booking an appointment here!
Alicia ArntsonAlicia Arntson
17:29 03 Oct 23
Toni is a gem! Lovely Bride was by far the best wedding dress try on experience of the 4 places I went to and Toni is one of the main reasons. She was so warm and welcoming to my girlfriends and I. She had a few dresses ready for me to try on and also selected the dress I chose based on what she thought I might like. All brides should go to Lovely Bride and ask for Toni.
Anna LipsonAnna Lipson
14:21 21 Aug 23
The minute I walked into Lovely Bride ATL I felt at peace and loved. They put forth the effort to get to know me and what I was looking for before my appointment and that made me feel so comfortable. The consultant that helped me was amazing and made me feel so confident. I’m truly obsessed with this company and I can’t wait to wear my perfect dress on my day!
Tahira HudaniTahira Hudani
20:49 30 Jul 23
We came into lovely bride for my best friend. It was me, our other best friend, her mom and herself. We were instantly welcomed with the most aesthetically pleasing boutique also with the most welcoming stylist/person. As this was our 4th stop we had an idea of what to expect, or so we thought. Toni, the manager, created an elevated experience for the bride. The most important factor to consider when shopping here is Toni picks out dresses based on the descriptions you provide her. She also made sure to ask us questions about the brides previous experiences with other shops to really understand who she is and what she wants. She picked out two dresses for the bride and the 2nd dress was the ONE! I am so pleased with this entire experience as someone who was here for my best friend! I HIGHLY recommend Lovely bride. I will be recommending this place to all future brides! Thank you Toni!
Michelle PeckMichelle Peck
20:46 30 Jul 23
My daughter said yes to the dress!❤️. From the moment we walk in, Toni asked questions, listened intently to my daughter’s vision for a dress. The 2nd dress Toni brought in, was the dress! Champagne & Cupcakes for everyone. Thanks Toni-for finding my daughters dream dress!
Kelsie HandKelsie Hand
17:03 05 Jul 23
Toni was amazing. It was such a wonderful and personal experience. Toni pulled a variety of dresses and really honed in on the vision
Shannan HealyShannan Healy
14:31 02 Jul 23
Toni was phenomenal! Went here for dress shopping and she was able to help with a last minute appointment, was conscious of my timeline and budget, and it was a low stress and low pressure appointment. Thank you Toni!!
Jenny BryanJenny Bryan
19:57 24 May 23
Can’t recommend Lovely Bride ATL enough!! Claire and Toni are both amazing and provided such a wonderful experience (and my first dress experience)! They are so accommodating with scheduling, and the entire process is professional but super personalized. Claire was so helpful and listened to all of my feedback (and my mom’s) and picked out so many stunners! Literally every dress is so gorgeous and unique it makes it so hard to choose!! Although I ended up ordering my dress from another Lovely location, I will be recommending Lovely Bride Atlanta to all my atl friends! These gals are the best!!
Jessica HollinsJessica Hollins
18:30 01 May 23
I went to Lovely Bride to pick out my wedding dress this past weekend and had the pleasure of working with Toni. She immediately understood my vision and I purchased the 3rd dress I tried on, cancelling the other two appointments I had later that day. She was extremely helpful and comforting and applied logical help to make sure I was making the right decision! My family and I had a really great experience. Thank you Toni & Lovely Bride!
Carole CollierCarole Collier
01:52 14 Apr 23
I could not have imagined a better experience finding my wedding dress. I already had a pretty clear vision of what I wanted (I went into the store knowing the designer and the name of the dress I wanted to try on), and Toni listened and really read my emotions and reactions with each dress. She put me in the dress I requested and we both knew it was the dress of my dreams as soon as she clipped me in. She was very calm, and just as excited as I was that I found my dress. She was patient, and helped to guide my families emotions and celebrated with me and my family that I had found the dress. I would highly recommend Toni to anyone as she was the loveliest, most caring individual who made this process stress free and easy. She made all my worries disappear and really allowed me to be in the moment and feel each emotion you’re supposed to feel when you pick the dress. Thanks for everything and I am lucky to be a lovely bride.
Kandasi GriffithsKandasi Griffiths
16:46 04 Apr 23
I went to Lovely Bride and worked with Toni! She was absolutely fantastic and really responded to my needs. Toni made me feel supported every step of the way. She was honest about how things looked and made sure that I ended up with a dress that made me feel beautiful and confident! I love the space; it’s cozy and elegant with lots of natural light. I’d DEFINITELY recommend this place for your bridal needs 🙂
Kellye DeMottKellye DeMott
14:56 28 Mar 23
Gown selections were beautiful and true to the price range they communicated before my appointment. Toni provided a perfect experience for me trying on dresses for my first (and last) time. She asked about budget, how I wanted to feel, look, and what I loved and tailored the experience to me 100%. She made me feel very comfortable, supported, and I felt no pressure to make a decision or buy there but she made the process so easy and smooth when I did decide to buy. She also kept me up to date in the purchasing process and kindly presented all my options to me and counseled me at every step. Highly recommend!
Ashley JerniganAshley Jernigan
19:35 26 Mar 23
Jordan & Tony helped me so wonderfully in my dress finding & buying experience! They were so patient & kind with letting me try on whatever I wanted (& however many times I needed) in order to be sure that I was completely happy with what I decided was “The One.” I had picked out several of their dresses I saw online ahead of time to try on, but Jordan ultimately picked out “the one” simply based off her skill in getting a vibe for what I liked. The store itself is gorgeous and a lot less overwhelming as with some other bridal shoppes & boutiques. Absolutely loved my experience here!
Marissa DeBernardMarissa DeBernard
15:39 06 Feb 23
I found my dream dress at Lovely Bride Atlanta! We worked with Michaela during our experience and we had an absolutely amazing time! Even after purchasing my dress, every staff member I interacted with was incredibly helpful. My dress delivery was delayed, but the team went above and beyond to ensure a timely arrival on my behalf and even coordinated with my seamstress regarding the late arrival for me as well! I can’t thank them enough. If you’re looking for a bridal shop who ensures an enjoyable experience throughout the entire process, Lovely Bride Atlanta is your shop!
Briana AsheBriana Ashe
23:06 04 Feb 23
My experience at lovely bride was amazing! It was my first time dress shopping and I was nervous, because I’m a little larger than most girls. I know bridal sizing is weird. But they had plenty of options and I was able to find THE ONE! My consultant Jordan was incredible. She listened intently and took my feedback to help narrow down my options. She made feel comfortable and hyped me up the whole time! I’m in love with my dress and can’t wait for my wedding day to wear it! Highly recommend!
Lili ArnsdorffLili Arnsdorff
19:04 22 Dec 22
Ashley is truly gifted at her job. I loved working with her. She was able to pick multiple beautiful dresses I loved. I almost picked my dress from here and absolutely would have, but ended up going with another dress that felt more suited for my venue. That being said this was my best experience at any bridal shop in Atlanta and I would 100% recommend going to any bride.
Sydney KamentzSydney Kamentz
13:43 16 Aug 22
YOU HAVE TO GO HERE if you are looking for a wedding dress. When you first schedule an appointment, they send a form that has pictures of dress styles you are looking for, they want to see your Pinterest, they want to know YOU! It’s all ready to go for you so the pressure and confusion of searching was gone! I was blown away by Cynthia. She seriously was amazing!! She was sweet, genuine, cared about my opinion and was clear on only bringing out a veil when you narrow down your top 2 (which I appreciate because it would have made things far too confusing)! There were moments when I was stuck between my top 2 dresses and asked for her (non-biased) opinion, and it felt like I was talking to an old friend. She knew my style and where my heart/vision was at even after just meeting her. I had only one other appointment prior to Lovely where I got to look around and try on random dresses – which was fun, so if that’s what you want do that first to get your movie montage dreams out of the way, THEN go here to buy your actual dress. Seriously so in love and thankful for my experience I will cherish forever!!! Thank you Cynthia and Lovely!!!!
Emily EarleEmily Earle
17:45 12 Aug 22
I had an appointment recently with Ashley and my wedding is in LESS THAN THREE MONTHS! I just had a baby in June so I was nervous of the time crunch. After having a not so good 😅 appointment at another salon, Ashley literally saved me. I found my dress and she made me feel amazing in all the ones I tried on. 10/10 recommend and the spectacular reviews on here don’t lie. Our appointment was fun and easy!
Samantha CohenSamantha Cohen
16:14 09 Aug 22
Couldn’t have better things to say! Ashley had the perfect dresses pulled for me as I showed up to my appointment. I purchased my dream dress and am still gushing over the experience. The space was welcoming and beautiful & the staff was so kind and encouraging throughout the whole process. It was such a special day and I am so glad this is where I found my perfect dress.
JayCee DykesJayCee Dykes
13:57 21 Jul 22
Absolutely LOVE Lovely Bride! I was nervous going into this appointment as picking your wedding dress is a huge decision but as soon as we walked through the door and met Ashley, things could not have gone any smoother. Ashley was an angel even when I told her I really didn’t know what I was looking for yet she still pulled the most beautiful dresses for me to try on and helped me narrow them down throughout the appointment. We were able to take our time, enjoy the moment, and had so much fun with the whole experience. Thank you Ashley for the wonderful service and expertise – this girl knows what she’s talking about! So happy to be a Lovely Bride – highly suggest to everyone!
Haley BirdHaley Bird
18:06 14 Jun 22
Great experience! Ashley was the nicest and did a wonderful job of picking styles that I liked. I was having to find a dress in a little bit of a rush (slightly less than 5 months until the wedding), but there were plenty of beautiful options. I had a hard time choosing between two and Ashley was kind enough to let me keep switching in and out of each until I made my decision. While, I believe, Lovely Bride has a range of prices, I think most dresses I tried on were a little on the pricier side. I I ended up saying “yes” to a dress and LOVE IT! Would definitely recommend Lovely Bride.
Allison SchwartzAllison Schwartz
19:40 19 May 22
I came into Lovely Bride after a traumatizing experience at Bridals by Lori. Audrey and Michaela at Lovely Bride restored my faith in the bridal gown industry!They made me feel valued and truly gave me a highly professional experience (even after hours and on their days off). It felt like they wanted me to find the perfect dress. My (many) visits to Lovely were a collaborative and warm, and they really made me and this process feel as special as it should be.I ended up finding my perfect dress at Lovely and could not have done it without the incredibly personal and generous service from all of the wonderful women who work there. Cannot recommend this place for brides highly enough!!
Brande BrenemanBrande Breneman
13:28 18 May 22
Ashley was amazing and made my experience enjoyable & stress-free! I will forever remember my experience here and how great it was as this is one of the most emotional & special moments of my life. I highly recommend this bridal shop if you are looking into narrowing down your list of stores to shop at. They have reasonable prices and an amazing selection to choose from. So glad I said YES to the DRESS at Lovely! 🙂
Izzy SilvaIzzy Silva
14:19 10 May 22
I said yes to the dress at Lovely Bride! I had a few ideas of what I wanted and was determined to find the perfect dress for me. Michaela was AMAZING and the ultimate hype woman 🙂 I couldn’t have done it without her! Thank you for making this a seamless experience!
Elizabeth KristaElizabeth Krista
13:05 12 Apr 22
Ashley was wonderful!! I went into this appointment thinking about a specific dress. Ashley made me feel comfortable and listened to my thoughts and comments about the other dresses I tried on. She gave me an option of a completely different dress that was absolutely amazing and THE dress. I cannot recommend her enough and the one on one attention you receive with a stylist at Lovely!
Amber OsborneAmber Osborne
23:36 24 Feb 22
The best bridal experience!! I was the only bride there when I had my appointment, and I said yes to the first dress that I tried on. Audrey was attentive and made me feel totally comfortable and beautiful. So happy to be a lovely bride!
Alexis PooleAlexis Poole
18:29 13 Feb 22
This was the first bridal shop I saw online and immediately wanted to go. From begin to end it was nothing but an amazing and stress free experience. Audrey is incredible not only to work with but also as a person. She did nothing but make you feel so welcomed and comfortable, it’s really the best atmosphere to be in. She went above and beyond for what I wanted/looking for and I couldn’t be more grateful for all her help and knowledge. They literally make you feel like family. I wouldn’t go anywhere else!
Abbey MinerAbbey Miner
17:36 26 Jan 22
I couldn’t recommend Lovely Bride enough!! First of all, the salon is absolutely gorgeous. It’s beautifully designed, modern, open, and set up perfectly for intimate but comfortable appointments. They have large semi-circle mirrors and a pedestal to see all angles of the dress. Ashley was my dress shopping consultant and she was INCREDIBLE! She made me feel so comfortable and really listened to my wants and needs. I was able to peruse the dresses at the beginning to pull out any favorites which always brings me peace of mind. Ashley was also so knowledgeable and did a great job of explaining dress customization, alteration processes, veil styles, and dress materials. For such stylish dresses, I was impressed at how reasonably priced many of them are. I also love that when you make an appointment, you’re able to make a custom portal to save all your favorites online and can share it with friends and family.I ended up sleeping on the decision and went back for a final try on with the manager Audrey. She was also so fantastic! She really took care to explain to me the fitting and ordering process so there were no surprises. She was open, honest, and made me feel so confident in my decision to purchase. You do have to pay $5 to park in the adjoining lot but that was a small price to pay for such an amazing experience. Best dress shop I went to hands down!
Rebecca CuretonRebecca Cureton
00:10 10 Jan 22
Great experience going solo on my first ever trip to find a wedding dress! Everyone was extremely helpful in reaching out to the designer for a rush delivery and offered sound advice in general as I tried on different styles before settling on “the one.” They even let me come back the next day for measurements and to try it on again before placing the order. Highly recommend Lovely Bride Atlanta!
Sheena LiSheena Li
05:23 05 Jan 22
I came in after purchasing a dress at David’s bridal. I absolutely HATED my original dress. I came in with a limited time frame and only could purchase a sample dress. However, I was treated like a princess and felt beyond comfortable saying that I liked or did not like a style. Audrey was amazing. I ended up trying my dress three times and came back when no appointments were available. They squeezed me in to try the dress a final time and Ashley was just as great. I love my dress and love the service. What a phenomenal experience!
Google rating score: 4.6 of 5, based on 117 reviews
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Find Us

10AM – 6PM


11AM – 7PM


Lovely Bride Atlanta


10AM – 6PM





location place

10AM – 6PM


11AM – 5PM


(404) 968-9294


Follow us @lovelybrideatl





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parking guide

Parking is available in the Brickworks parking lot at 1000 Marietta St. If you are running behind give us a call. Appointments running more than 20 minutes late will need to be rescheduled.