Truvelle
In 2013, in the living room of her apartment, Gaby Bayona founded Truvelle, a laid-back bridal line for romantic, effortless brides. What unfolded over the next ten years could best be described as serendipity, or kismet, in crepe, luxe, and satin. Since 2013, Gaby has led the design of several ethereal, whimsical collections, and grown the bridal community across Canada into something truly special. Today, the brand is still (proudly) made in Vancouver and for them, it is an honor to have helped so many lovely brides find their gown – because above all, they believe a bride should feel as good as they look.
Price Range:
$2,200 – $3,100
Size Range:
00 – 40
Dress Production Timeline:
16 – 20 weeks
Rush Options:
inquire with local shop
Available in These
Locations:
Lovely Favorites
“Don’t overthink it. The right gown is the one that makes you feel incredible. Forget about trends or what anyone else thinks—you’ll know when it’s right. Trust yourself and enjoy the experience.”
– moira hughes
Q&A Interview With
Creative Director + Founder, Moira Hughes
01
When + how did you get your start as a designer?
I’ve always loved creating something unforgettable. My journey started in London where I studied fashion design and worked with some of the most legendary names in bridal. I wanted to bring something fresh to the table—combining my love of couture and French corsetry into gowns that felt modern, effortless, and personal. Opening my Sydney boutique was the perfect way to merge my love for timeless craftsmanship with a fashion edge.
02
What do you love most about the design process?
I love the process of turning an idea into something real. Seeing a bride try on their gown and realize, “This is it”—that’s the best part. It’s not just about the dress; it’s about creating something that makes a bride feel incredible, like the most confident version of themself. That’s why I have spent my life creating gowns, for the emotion it ignites.
03
Describe the Moira Hughes bride.
Modern, self-assured, and unapologetically oneself. The Moira Hughes bride doesn’t settle—they’re all about finding something that feels right. They appreciate quality and artistry but don’t want to look or feel like every other bride. Just effortlessly cool, a little unexpected, and completely unforgettable.
04
What’s one thing on your bucket list?
I’d love to design a gown for a movie. Creating something iconic that people talk about for years would be a dream.
About truvelle
In 2013, in the living room of her apartment, Gaby Bayona founded Truvelle, a laid-back bridal line for romantic, effortless brides. What unfolded over the next ten years could best be described as serendipity, or kismet, in crepe, luxe, and satin. Since 2013, Gaby has led the design of several ethereal, whimsical collections, and grown the bridal community across Canada into something truly special. Today, the brand is still (proudly) made in Vancouver and for them, it is an honor to have helped so many lovely brides find their gown – because above all, they believe a bride should feel as good as they look.
