I always knew it had to be London! Here is the story: I found my wedding dress in London in the most adorable Chelsea ready-to-wear boutique. The saleswoman was the sweetest, the store vibe was unapologetically cool and the dress was perfectly unfussy. It gave me the first glimmer of an idea to open a bridal shop in New York City when I got home. I wanted this bridal shop to have the casual nature of a ready-to-wear store, the sought-after and curated designers of a chic local boutique, and the look of your best friend’s stylish apartment. The shopgirl even helped me with the name. After hearing this word no less than a dozen times while shopping, it stuck – LOVELY!  The only major difference that Lovely would have from this cool London studio is that I didn’t want the bridal shopping moment to take 30 minutes and walk out with a dress. I wanted ALL the process, so I can enjoy the journey, the anticipation, and the EXPERIENCE. So in 2019 after growing the Lovely Bride collective to 18 US shops, we set our site on the mothership – Lovely Bride London was born. Today I run the shop with the help of my partner and Lovely Bride NYC owner, Erica Smith and we love being able to start fresh in a new country and bring our way of doing things across the pond.