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Our Philadelphia bridal shop is located in the heart of Old City. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Rue De Seine, Lovers Society, Sarah Seven, Alexandra Grecco, Made With Love and many more. Our wedding dresses range from $1,500–$6,000, with the majority of the gowns ranging from $2,500-$4,000. Transparency is our thing at Lovely. Click on our Dresses page to register on our portal to see all of our dresses and prices before you shop. Philly Lovelies, we can’t wait to meet you!

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Philadelphia Sales Events

Oct 19 – Oct 29
Rue De Seine
Featured collection:
Desert Rose
10% off all Rue De Seine gowns
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Meet Ivy

Owner of Lovely Philadelphia

I'm Ivy Solomon, the owner of Lovely Bride Philly.  After many years in the retail industry, I knew I wanted to work in a more intimate environment and really get to know my customers.  Bridal truly seemed like the perfect fit.  After meeting with our Lovely founder, Lanie List, I opened one of the first franchises of the collective in August 2013 in Philly.  Getting to be a part of so many people's wedding dress experience is something I truly love.  My team and I look forward to having you in our shop and celebrating with you when you find your gown!

– Ivy

Lovely Philadelphia IRL

Rue De Seine Dawn Philly
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Lovers Society Frankie Philly Caitlin @thebrenizers
Lovers Society Darby Gown
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Photographer: @thebrenizers

Rue De Seine Adara Philly Janette @welaughwelove 1
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Photographer: @welaughwelove

LVN Malea Philly
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Rue De Seine Jackson Philly @lillylask @bycphotography
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Bride: @lillylask

Photographer: @bycphotography

ST Owen Philly
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Louvienne Dani Philly @emilyhopekrauter @alexandraevelandphoto
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Bride: @emilyhopekrauter

Photographer: @alexandraevelandphoto

Sarah Seven Sandra Philly @kusherwood @peachplumpearphoto
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Bride: @kusherwood

Photographer: @peachplumpearphoto

Louvienne Blake Philly @tiffandco15 @nicoleshillidayphotography
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Bride: @tiffandco15

Photographer: @nicoleshillidayphotography

PHI Bride Testimonial Misha @lisahornakphotography
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What brides are saying

Lovely Philadelphia Reviews

Lovely Bride
Based on 187 reviews
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Emma FaulknerEmma Faulkner
19:26 24 Sep 23
I purchased my wedding dress here and loved my experience! I enjoyed being able to browse their selection online ahead of my appointment and pick out which dresses I wanted to try on so my stylist understood my style before I even arrived. I also appreciated how transparent they were with their prices rather than hiding them like so many shops. All of their dresses are unique and beautiful. My Made With Love dress came in exactly when they said it would, and their recommendation for alterations in Philly worked out great. Highly recommend Lovely Bride as your first stop because all other shops will pale in comparison!
Caroline NaydenCaroline Nayden
22:53 08 Sep 23
The best experience!! I worked with Miranda. She was awesome. The dresses she pulled were on point with my style and she was super receptive to what I did and did not like. I found a dress I loved and they even let me back in without an appointment to try it on a second time a few hours later. Ivy helped me this time. She’s awesome too. I wound up buying the dress and I couldn’t be happier. Staff is amazing and dress selection is amazing. They really know how to make a girl feel good about herself. Thanks guys!!
Dan HammDan Hamm
21:06 11 Aug 23
This review is a bit unorthodox, as I hadn’t gone to Lovely Bride to purchase a wedding dress but to work together on a celebration that was taking place inside. The space design, attention to detail and warmth of this location is second to none. You very quickly understand the care and expertise Ivy puts into each element of the process. I have already recommended three of my friends to see her.
Brittany McCrayBrittany McCray
18:16 07 Aug 23
Lovely Bride was absolutely amazing, from start to finish. It was my first time looking at gowns, and I will remember this experience forever! Our stylist was helpful and dedicated to finding me the perfect dress.
Nicole ThompsonNicole Thompson
13:41 19 Jul 23
Had a great experience with Miranda! She was kind and I didn’t feel rushed whatsoever! Also, the check out process was super quick and thorough. Highly recommend!
03:58 10 Jun 23
Dress as I tried on doesn’t look like what I received . Very disappointed. Spent a LOT of $$$ and am disappointed.
Holly BellamyHolly Bellamy
12:57 30 May 23
Had a not so great experience at this shop. I feel like consultants make or break the experience and mine lacked the upbeat, hype-woman personality that I needed. Rooms weren’t very big so I couldn’t step back to see the dress or walk around the room in it. We ended our appointment early and were told to look around the shop to see if there’s anything else that catches our eye, but our consultant was no where to be found to try on more dresses. I ended up going to the NYC location and saying yes to the same dress I tried on at this location.
Amanda GetzAmanda Getz
00:21 11 May 23
My vision: simple, classy, elegant, timeless. My dress is a dream. Everything I could ever wanted and exactly what I was looking for. I found the dress by researching a bunch of designers. Made with Love is an Australian based company who works with a some vendors in the United States. The Lovely Bride in Philadelphia, had the dress and once I put it on, I knew it was it the perfect one. Thank you to Taylor, Jessica, and Ivy at the Lovely Bride for working with me to make my wedding dress dreams come true. Additionally, Taylor helped me find the most perfect earrings to match the vibe. They are stunning.
Mackenzie MarroMackenzie Marro
14:54 08 May 23
Gowns are beautiful, salon was easy to get to in the city. Consultant was a bit inflexible and very mellow so didn’t really hype me up or make me feel excited that I was picking out my wedding dress. Didn’t have the best experience and was confined to a really small room. My family wasn’t allowed the leave the room to go and look at any gowns and just felt not like personalized experience about the bride more like completing an appointment and moving onto the next one.
Krissy DonahueKrissy Donahue
12:31 05 Apr 23
I worked with a stylist at the beginning who made the experience much less stressful. At my second fitting when my dress arrived I was able to work with two more lovely ladies. I had a wonderful experience. And obviously they all helped me pick the best one for me!
Kimberly NguyenKimberly Nguyen
13:22 01 Apr 23
I had such an incredible experience at Lovely! This was the very first bridal salon I visited and I loved every second of it. River was SO wonderful to work with. I really didn’t know what I was looking for when I walked in but she asked all the right questions and was extremely patient throughout the entire experience. I LOVED her energy and how she made the appointment super fun and stress-free from the second we met. I thought I’d have to stop by multiple boutiques to find the right dress but by the time my appointment ended at Lovely, I said yes to one of their dresses! So, so thankful for the experience both River and Lovely gave me – couldn’t recommend it more!
Danielle BoyerDanielle Boyer
14:57 28 Nov 22
Jessica was a phenomenal stylist! I had previously worked at a bridal salon for two years and had tried on so many dresses. When it came time to try on dresses for my own wedding I wasn’t sure if I would have the same excitement as most brides having already tried on dresses. Jessica made the entire experience so wonderful and easy and made me feel like a bride! She had all my favorite dresses pulled for me ahead of time and also suggested some beautiful dresses. She listened to what I was looking for and pulled dresses that fit my style. There were also a few dresses I had requested to try on that were over my budget. She was mindful of my budget and made sure I was aware of the price before trying it on. When I picked my dress she was super helpful in explaining the different color options and was such as excited for me as my friends and family. Thank you Jessica for all your help! I can’t wait for my dress to come in!
Brianne O'NeillBrianne O’Neill
02:38 24 Nov 22
I had an incredible experience at Lovely Bride, and it cannot be matched! After going to another bridal shop where I felt like I wasn’t the priority, but rather an inconvenience, I walked into Lovely nervous. Immediately, the staff welcomed me with open arms. Between the online portal, looking at me and getting to know me, and asking what I liked/disliked about every dress I tried on, they helped me find my match! Thank you to the most loving, kind, and helpful bridal staff around. I will continue to recommend Lovely Bride up and down.
Kasie MaddenKasie Madden
19:19 14 Nov 22
Lovely Bride was such a wonderful experience! From start to finish everyone was so helpful and attentive through the process of looking for a dress. I ended up getting a dress at a different location but I needed to take a moment to say how incredible Hannah was. I had two appointments with her and each time she put in 110%. I am an awkward person and she was able to adapt to me and my personality to make me feel comfortable. Hannah is not only an amazing and kind person but she is fantastic at her job! I would ask for her if you go!
Cristina and JoeCristina and Joe
19:31 10 Nov 22
I can count on my hand the times in the past two years that I’ve worn a dress, but I decided I did want to wear one for my wedding. On my wedding day, I wanted to feel like a sorcerer from the future, an old-timey Hollywood starlet, or a powerful witch. My stylist Julie understood the assignment perfectly. She had a number of my selections available, and also suggested gowns that were within my vision. The result was a gown that I was absolutely in love with! Thank you, Julie, for being a part of my perfect wedding day
Candace DCandace D
13:36 29 Aug 22
This was the first place I tried on dresses to get an idea of what looks good and what style I really wanted. Thanks to Julie I walked away with a dress I absolutely love!! I didn’t expect to love anything for the first try on but she knew exactly what would look great on me. I would highly recommend shopping here and ask for Julie as your stylist!
Emily BakerEmily Baker
12:58 24 Aug 22
I had a wonderful experience finding my dress at Lovely! Julie was extremely helpful and easy going throughout the process. I didn’t ever feel rushed or pressured into anything. We were able to go through my selections and try on different veils and accessories to help me decide. I personally enjoyed the selection of dresses here because there are a variety of options which included more simple and classic looks which I was going for. Overall a great time and so happy to have my dress!
Brittany MillerBrittany Miller
13:23 22 Aug 22
BEST experience & shop, I want to do it again! Hannah was my coordinator for my appointment and she could not have been any better! She had my 3 top picks lined up and I tried on maybe about 10 dresses total. I ended up selecting my 2nd dress. Hannah was so great with my mom, future MIL, and sister – she had no problem redirecting decisions to me, which I SO appreciated. I also didn’t feel any pressure to pay for the veil yet, she did write down the name/cost/designer of the one I liked in case I would like to order it down the line. I absolutely loved this shop and it’s easily located next to Penn’s Landing with lots of parking.
Michelle KlimaMichelle Klima
13:44 16 Aug 22
I had an incredible experience at Lovely. The shop is beautiful & comfortable with your own private room. The temperature is comfortable (been to others where I was sweating under the lights). Jessica Downing is the absolute best! I changed my mind on the looks I liked right before coming to the shop and she quickly adjusted and pulled so many things for me to try. I never felt rushed, felt I had tons of options, and knew I was in good hands by her knowledge of the dresses available and my vision. Ended up buying my dress here & could not be happier with the experience
Sam BamSam Bam
15:25 02 Aug 22
Hannah made my experience so comfortable and seamless. She went above and beyond to listen to my wants and things that I liked in order to best pull dresses that she thinks would fit my vision the best. Would recommend to anyone in the Philly area looking for a wedding dress!
jaclyn barczewskijaclyn barczewski
22:09 17 Jul 22
My experience at Lovely Bride was nothing short of amazing. I was so nervous to try on dresses for the first time but Jessica immediately made me feel so comfortable. She is so easy to talk to, really listens to what you want & like, and works hard to fulfill all your needs rather than having the dresses as is. For example, I needed my plunge neckline to be taken in a bit and she was already on top of it talking about what we could do. I highly recommend her and this place to anyone that is in need of their dream wedding dress!
Brianne FluegelBrianne Fluegel
23:01 12 Jul 22
I just wanted to take the time to thank Hannah, the stylist who I worked with on Saturday. She was AMAZING. Her service and knowledge was 10/10! She was so supportive and intuitive on what I liked, didn’t like, wanted, and suggested. She was FAST and helpful in every way to make our hour truly magical. I couldn’t have asked for a better stylist to help me try on so many beautiful dresses. The dresses! Ugh so beautiful. She made our experience so delightful. Even the other stylists nearby were helpful and supportive too. Lovely Bride Philly was amazing. Thank you so much Hannah! I 100% will set up a second fitting with them!
Dottie GuerrasioDottie Guerrasio
01:34 19 Jun 22
Hannah was wonderful to work with. She listened to my daughters ideals for her bridal gown search. The shop has many beautiful gowns to suit every taste. Appointments are a must. Hannah pulled additional dresses as she learned my daughters style. I would recommend a trip to Lovely Bride for the bride to be.
Lindsay HummellLindsay Hummell
14:58 04 Jun 22
Jessica nailed it!! Patient, kind, listened to my vision and used her expertise to pick a dress I never would’ve thought to try on (I bought it!). Recommending her/lovely to all my friends 🙂
Beth BrownBeth Brown
22:22 15 Apr 22
I don’t have the words to describe just how fabulous Lovely Bride was to my daughter, they are patient, kind and very knowledgable. Nothing is too much trouble. My daughter found the dress of her dreams and it was a painless and wonderful experience! Now, my daughter was supposed to get married on 12/10/22 but, God had other plans, she’s expecting !!! We had to scramble and now her wedding is 5/28/22, she is very excited but, she was so disappointed she wouldn’t be able to wear her beautiful dress by Sarah Seven on her wedding day, it wasn’t expected until August. We called Lovely Bride and spoke to Ivy who was a tremendous help she called Sarah Seven and the dress was able to be expedited in two to three weeks, my daughter will have her dream dress for her wedding. Thank you for making my daughters dream come true. And thank you Sarah Seven for expediting the beautiful dress!
sherrest gilbertsherrest gilbert
01:12 02 Apr 22
Had the best experience looking for my dream dress. It was my first ever shopping experience and I had no intention on picking something that day. Taylor was beyond amazing. She listened to what I wanted and brought in more options based on what I liked. I liked the private rooms. They had a lot of plus size options and even if they were not in my size I never once felt uncomfortable. All the staff were super sweet. I actually ended up finding my dream dress. And even then there was no pressure to buy right away but I ended up getting it anyway. Overall an amazing experience. I look forward to going back to pick up.
ali josephali joseph
16:56 13 Mar 22
What an amazing experience! Julie was my stylist and she was wonderful! I knew right away she was the perfect fit for me! She listened perfectly to what I wanted and went above and beyond to accommodate me and what I was looking for! The shop itself it’s beautiful and the rest of the girls were so friendly and helpful. So happy I found my dress here
Cristina AlanCristina Alan
15:13 26 Jan 22
I had a wonderful experience finding my wedding dress at Lovely Bride. Julie, my stylist, was incredibly helpful, friendly, understanding and welcoming. She made the process super easy and not stressful. She was very relatable and took her time adjusting and explaining each dress I tried on. Most importantly, she listened to me and understood what I was looking for. I will forever recommend this boutique for brides!
Abigail WilsonAbigail Wilson
14:39 23 Jan 22
I had the most fantastic experience at Lovely Bride with Hannah as my stylist. Hannah was so helpful and so nice, she showed me as many dresses as I wanted and I tried on some multiple times. I eventually returned to Lovely Bride for a second appointment because I couldn’t stop thinking about a couple dresses and Hannah was just as helpful and sweet. When I found my dress everyone was so supportive and made me feel so special. I am IN LOVE with my dress and I would recommend Lovely Bride to anyone.
Google rating score: 4.4 of 5, based on 187 reviews
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Philadelphia Bridal Shop







(215) 627-1800


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parking guide

We are located at 237 Market Street, Philadelphia, PA 19106 between 2nd St. and 3rd St. Street parking is metered, or there are paid parking lots on 2nd street and 3rd street. We recommend leaving a little extra time to find parking.