lovely bride denver hero

Our Denver bridal shop is located in the heart of the RiNo district. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Sarah Seven, NEWHITE, Louvienne, Adriana Madrid, and more. Our wedding dresses range from $1,800-$7,000, with the majority of the gowns ranging from $2,600-$4,600. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop. Denver Lovelies, we can’t wait to meet you!

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Meet Carly

Owner of Lovely Denver

Hey Lovely, I’m Carly, the owner of Lovely Bride Denver. Our number one goal is the find the dress of your dreams that also makes you feel like the very best, most true version of yourself. Our collection is known for its clean, chic, and modern styles, but we have plenty of romance and boho vibes to go around. My team and I can't wait to help you find the one!

– Carly Brooks

Lovely Denver IRL

Louvienne Sterling Denver @matschrammphoto @shay con
Louvienne Lane 1
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Louvienne Sterling
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Photographer: @matschrammphoto

Bride: @shay_con

Louvienne Dani Denver Laurel @jenboris
Louvienne Lane 1
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Louvienne Dani
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Photographer: @jenboris

NEWHITE Prophecy Denver @em k martin @graciewilsonphotography
NEWHITE Palm front
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Bride: @em.k.martin

Photographer: @graciewilsonphotography

Louvienne Roux Denver @madisonvanausdall @lindseyboluyt
Louvienne Lane 1
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Louvienne Roux
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Bride: @madisonvanausdall

Photographer: @lindseyboluyt

LVN Dani Denver @nora dellinger @nathanochoa
Louvienne Lane 1
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Louvienne Dani
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Bride: @nora.dellinger

Photographer: @nathanochoa

Adriana Madrid Celest Denver
Adrina Madrid Thumbnail
Adriana Madrid
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Adriana Madrid Celest
Adriana Madrid
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Shop: Lovely Bride Denver

Sarah Seven Giovanna Denver @mochi kay @drewmackenzi
Sarah Seven Mercury 1
Sarah Seven
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Sarah Seven Giovanna
Sarah Seven
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Bride: @mochi_kay

Photographer: @drewmackenzi

AM Celest Denver
Adrina Madrid Thumbnail
Adriana Madrid
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Adriana Madrid Celest
Adriana Madrid
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Shop: Lovely Bride Denver

Sarah Seven Amara Denver
Sarah Seven Mercury 1
Sarah Seven
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Sarah Seven Amara
Sarah Seven
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Shop: Lovely Bride Denver

Lovely Denver Reviews

Lovely Bride
Based on 217 reviews
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Katelyn GriegoKatelyn Griego
19:31 26 Nov 23
Mallory was the best bridal stylist I had from all of the studios in Denver! She was so helpful in the decision making process.
Storm NylenStorm Nylen
01:07 25 Nov 23
I had the most amazing experience shopping at Lovely Bride. Mallory was my consultant, and she made my first (and ultimately successful) appointment so fun and productive. She really worked collaboratively with me to find my dream dress (one I would never have picked off of the rack!) by carefully considering my feedback from each dress I tried on, and then selecting the next dress iteratively. I was so confident purchasing my dress, and felt so listened to as we went through the process. Mallory blew the other consultants I worked with at other shops out of the water. I could not recommend Lovely Bride more!
Talia ShaferTalia Shafer
16:10 24 Nov 23
Cassidy was absolutely amazing! So sweet and listened to everything I wanted. She was committed to doing everything she could to help me find the perfect dress!
Quinn Jacobs EilersQuinn Jacobs Eilers
06:56 23 Nov 23
I had the most amazing experience here at lovely bride with Cassidy. After a long day of trying on dresses and not finding the one, I reached out to schedule some last minute appointments as my mom was leaving town and wouldn’t be able to go dress shopping with me. Cassidy answered my desperate call and asked the style of dress I was looking for. She told me she had just the one for me and would fit me in right before closing time. The dress was perfect and Cassidy stayed late and helped me find my dream dress. I was blown away by the amazing customer service, quality of dresses, and overall atmosphere. Cassidy was an absolute dream to work with. Thank you to all the lovely bride staff, especially Cassidy! You all are the best!
Emily BraunEmily Braun
20:23 21 Nov 23
Absolutely love my experience at Lovely Bride! All the girls were so knowledgeable and sweet. They really listened to what I liked and didn’t like and chose the most gorgeous dresses based on what I shared with them. I would recommend Lovely Bride to any and all soon-to-be brides!! You will not be disappointed:)
Amelia WillenborgAmelia Willenborg
21:14 07 Nov 23
I had such a fantastic experience with Cassidy and Lovely Bride in general. She really listened to what I was looking for in a dress and is so good at what she does that I fell in love with the very first dress she picked out for me. It was something I’m not sure I would’ve picked for myself if I’d just seen it on the hanger but that just goes to show that they know what they’re doing! I loved the private corner for my friends to sit and watch me come out in each dress – the selection here is sleek, modern and all around stunning.
Sydney KnoxSydney Knox
18:31 04 Nov 23
I had an absolutely great experience at Lovely Bride!! I was pretty uncomfortable going in, it was my first appointment and pretty out of my wheelhouse and Mallory helped me try on a wide variety of styles and I came out of the appointment with a much clearer idea of what I liked and didn’t like in a dress! Would absolutely recommend them
Emma VannoyEmma Vannoy
03:31 02 Nov 23
I had the most splendid experience shopping for my wedding gown. Lovely takes the time to review your favorites list and inspirational photos prior to your appointment. Mallory took her time to get to know me and my vision, while also including my guests and creating a fun and calm environment. I felt like I could be myself and she never pressured any purchases the entire time.The experience succeeded all my expectations. I was so glad we chose to go to Lovely after feeling misread at other shops. I cannot recommend Mallory enough, she is amazing at what she does!
Maria CarusoMaria Caruso
19:32 30 Oct 23
Lovely Bride was one of my first stops in my search for a wedding dress. Mallory was so helpful! I felt like she really understood me and what I was looking for. She made the process fun and lighthearted for me and my two friends who joined me!
Isabelle TabahIsabelle Tabah
15:04 27 Oct 23
Mallory was the best! We had so much fun together, she was supportive and honest and basically felt like i was Shopping with a close friend!
Morgan HammelMorgan Hammel
17:09 21 Oct 23
Found my dress at Lovely Bride! I had the best experience. I was so lucky to work with Mallory who was so thoughtful in the dresses she chose and the questions she asked. The third dress I tried on was the one! It’s a beautiful store and everyone there made me feel so welcome. Thank you Mallory and Lovely Bride Denver!
Sydney WerrySydney Werry
18:03 18 Oct 23
This was absolutely incredible from start to finish! Every person at Lovely Bride was so wonderful and kind, but have to give a special shout-out to Mallory who is one of the most incredible people EVER! So warm, so intelligent, such a great listener and picked the perfect dresses for me to try, so much so I said yea to my dress here! Couldn’t recommend enough!
Colleen McKennaColleen McKenna
03:48 05 Oct 23
Such a great experience at Lovely! High quality gowns, and with the Halo collection (floor samples/discontinued styles), these gorgeous dresses are a competitive price!My stylist Cassidy was top notch. She lets you evaluate the dress for yourself, but highlights different aspects you may not be aware of yourself. She was very genuine and and not pushy/sales-y.I ended up buying my dream dress at a price I didn’t even dare to dream about it was practically a steal!! Seriously though, the Halo collection is the way to go.
Sierra BaldwinSierra Baldwin
18:04 01 Oct 23
Lovely Bride was my third appointment of my first-ever bridal dress shopping day. I came in feeling overwhelmed and slightly thrown off by my last appointment at a place that was noisy and pushy/sales-y.Lovely Bride was quiet with private rooms and Cassidy immediately made me feel relaxed and at ease!! She had a calming and professional energy and helped me really think through how I want to feel in a dress on my wedding day. She’s also amazing in her profession – she was the only stylist I’d worked with all day who I felt was truly passionate about and talented at the art of styling someone for their special day. She pulled dresses that perfectly matched the descriptions I gave her and the “essence” of the dress I was hoping to find, and not only that, but the dresses all fitted me beautifully. I was struggling to flatter my body type literally all day and I truly felt beautiful for the first time in SEVERAL of the dresses she pulled.I’m not done with my dress shopping journey quite yet (I have a few other misc appts and dresses I want to try on before I make a decision), but I did find two dresses I absolutely loved at Lovely Bride (both recommended by Cassidy). I would 100% come back and feel excited to find my dress with Lovely Bride, and I’d recommend it to anyone.
Alley SargeAlley Sarge
17:57 30 Sep 23
Wonderful place filled with the nicest of gals! Cassidy was so calm and chill, she met my vibe which made it very easy to be comfortable throughout the process. I found the one and I am so thankful for Lovely Bride!
Caitlyn SummersCaitlyn Summers
18:06 23 Sep 23
Mallory is amazing! She really listens to what you envision and makes sure you feel comfortable, confident, and set up for success on your big day 🙂
Emily StowallEmily Stowall
17:22 22 Sep 23
Had the best experience at Lovely Bride! Cassidy was such a great help and made the whole process feel comfortable and FUN. Could not recommend more!
14:42 22 Sep 23
I just picked up my dress yesterday and from the very start, Lovely Bride has been THE BEST. I went to two other bridal boutiques in Denver and this one was by far my favorite. The boutique itself is beautiful, the location is nice with a food hall just next door, and each bride has their own dressing room. I felt so comfortable and I was initially really nervous. Cassidy listened to what I wanted in my dress and for each dress I tried on, she asked great questions to figure out what to try on next. I ended up with a dress I probably would’ve never picked out myself and I’m obsessed with it!! 100% recommend coming here for your wedding dress needs 🙂
Alexandra LemleinAlexandra Lemlein
02:09 15 Sep 23
I found my amazing wedding dress at Lovely Bride Denver last Sunday. I worked with Mallory and she was so patient and listened to exactly what I wanted. I tried on ten dresses and the first dress was the one I feel in love with. I highly recommend The Lovely Bride Denver! They have amazing dresses of very high quality and the staff are so friendly and made the experience very special and fun. Mallory took some cute pictures of my Mom and I too to capture this exciting moment. The Lovely Bride had everything I wanted and there was no need to look anywhere else. Thank you, Mallory and team!
Sydney CassagnolSydney Cassagnol
19:00 10 Sep 23
Cassidy was amazing and so thoughtful throughout the appointment and afterwards! She really listened to what I wanted and was incredibly knowledgeable about the entire process and the gowns themselves. Would 100% recommend!
Rachel AndersonRachel Anderson
20:08 16 Aug 23
The team at Lovely Bride Denver is unbeatable. Seriously. They are so incredibly knowledgeable, chic, hospitable, fun – I could go on and on. Skip those other shops and head straight to Lovely Bride!
Katy CohenKaty Cohen
21:54 09 Aug 23
I can’t say enough about how wonderful Lovely Bride is! My entire experience was so seamless and enjoyable, and I feel so lucky to have worked with Carly. I felt like she built a great understanding of my style and what I was looking for before I even stepped foot in the store, which made my shopping experience so easy!! Carly helped me feel confident in every dress I tried on, and found the perfect dress for me. She’s truly such a genuine and kind person, and has the best energy. I recommend that anyone looking for a dress go to Lovely Bride!!!
Eleanor LeeEleanor Lee
15:09 03 Aug 23
I wish I could give 100 stars!! Lovely Bride is a superior bridal shopping experience in Denver.I spent the day at several other places not feeling very hopeful.We had Cassidy helping us out at Lovely Bride, who instantly made me feel comfortable and welcome. She took the time to get to know me before we tried on dresses and by the end of it felt like an old friend! Not to mention the first dress she pulled ended up being “the one”!I can not recommend this shop enough.
Georgina GouldGeorgina Gould
18:21 02 Aug 23
I came to Lovely Bride for a final try on of my dress to be, after dress shopping at other boutiques. Cassidy was so incredible. From first greeting she was very friendly, the store is so beautiful and well thought out. I had a lot of questions about the next steps and Cassidy put them all at ease. I did not feel rushed and I felt truly heard and cared for. So glad I decided to check out Lovely Bride and say yes to my dress!
Lauren ShanerLauren Shaner
00:41 25 Jul 23
Carly was amazing every step of the way! She guided me to my dream dress. Highly recommend Lovely Bride Denver!
Hailey HirataHailey Hirata
18:55 22 Jul 23
When I arrived at Lovely Bride Denver, Carly instantly made me feel comfortable and catered to. She had me try on a wide variety of dresses and was very knowledgeable about their designers, and more importantly, was honest about the fit of each gown on my body. I highly recommend Lovely Bride Denver for a personalized experience!
Lilli PetersLilli Peters
17:51 12 Jul 23
I went to the Lovely Bridal in Denver to help my best friend pick out a wedding dress. Carly was so sweet and took the time to learn about my friend and her styles. She did an amazing job picking out dresses for my friend that both looked beautiful and made my friend feel gorgeous! I called back later for advice as I am also getting married, and Carly was super helpful and recommended places I could find a dress that fit my style and budget! Can’t say enough great things about this place!
Abby ArgoAbby Argo
01:35 04 Jul 23
The BEST experience shopping for wedding dresses!! We worked with Cassidy and she was an absolute dream. She took the time to listen to my wish list, asked me to describe my person dress in 3 words and make sure I was comfortable the whole time. I’m happy to say I said YES to the dress working with her and cannot wait to get it in hands in about 6 months! Highly highly recommend 😊
Rachel DownerRachel Downer
22:30 30 Jun 23
LOVED my experience here!! I was set on a dress from a different bridal store but went to Lovely bride because I had the appointment already scheduled.Carly made it the best experience, listening & helping me find a dress that was much better suited to my taste and feeling I wanted on my wedding day. I highly highly recommend lovely bride!!! Definitely go here if you’re looking for an amazing stress-free wedding dress experience!
Rachel LoweRachel Lowe
19:25 25 Jun 23
Go here. Seriously. Carly schedules phone consultations before you try on your dress so she can make sure she really knows you and what you are looking for. I ended up going into the shop a few weeks before my appointment because I had another appointment nearby. Carly immediately knew what I wanted and clearly had my best interest at heart. The day of my appointment, Carly asked me questions that made it clear she knew exactly what she was doing – questions about me and my relationship, not just the dress. I ended up buying the first dress I tried on (after trying on a few others) and I am counting down the days until it arrives. If you are still reading this, just know Carly will make you feel so comfortable and confident in your own skin. My family and friends that came with me kept telling me how much they loved Carly after we left, and I could not agree more!
Hannah HendricksHannah Hendricks
16:23 21 Jun 23
Carly was incredible to work with! I went in to my appointment already feeling that I found my dress at a different place, and Carly was very understanding and gracious in helping me finalize my decision. Even though I didn’t buy a dress here I would highly recommend!!
Beth SteinerBeth Steiner
19:24 08 Apr 23
Carly felt like our adopted daughter/big sister instantly! She made our shopping experience simply “Lovely!”Most importantly she made my daughter feel like the most beautiful shining light from start to finish.
Lauren EllingtonLauren Ellington
20:31 15 Mar 23
Like many of the other reviewers, I went to 7 dress shops in Denver and many of them were great, but Lovely Bride was the best! Even before I stepped in the shop, my experience with LB was notable given the consultation call (so helpful and time-saving) and the online portal with price transparency. Actually unheard of.The owner, Carly, is just very rad, and has a gift for creating a relaxing, fun in-shop experience. Her method for helping you confidently choose between dresses was so good. You’ll have to go to find out what it is. And it was SO necessary because I loved pretty much every dress I tried on which has NEVER been the case at other shops.I ended up saying yes to a SAINT dress, though I was obsessed with many of the other designers they exclusively carry.As a once-in-a-lifetime experience that can so often be absolutely miserable, I was so relieved to be able to just enjoy it and have fun thanks to Carly and her team. You deserve all the stars!
Kelsey DurallKelsey Durall
23:40 23 Jan 23
Lovely Bride was the best dress shopping experience I had out of the 7 bridal boutiques I went to in Denver.I just cannot emphasize enough the PRISTINE condition of every single dress I tried on! I was so shocked at how dirty and destroyed some of the dresses I tried on at other stores were. It was very hard to get an idea of if I liked something when it’s full of holes, rips, missing buttons and the color has completely turned. These dresses were clean and in great condition!Sarah helped me find my dress and she was fabulous. She quickly understood my taste & pulled great options. Once I was in the dress she seemed to quietly disappear into the background and let me admire it and discuss it with my mom & sister, but the minute a clip needed to be adjusted or I had a question she was right there instantly. I never once felt pressured or uncomfortable. She was so genuine and very helpful! I really enjoyed working with her.Carly, the owner, was also around to help and it really just felt like I was shopping with girlfriends not like they were trying to push a sale. I decided I wanted to make a modification to the dress after I purchased, and Carly very quickly contacted both the designer and a local tailor to get answers to all my questions!I’m very excited to be a Lovely Bride! Denver brides – Lovely is a MUST for your dress shopping. Especially if you have a classic/sophisticated/timeless look in mind!
Breanna HarrBreanna Harr
13:51 22 Dec 22
We loved working with Sarah she was amazing at helping us find THE DRESS. Only recommendation or thing we would of liked would be to have champagne to drink for the guests and bride while trying on dresses and picking THE DRESS. It just makes wedding dress shopping a super special experience. Couldn’t imagine finding THE DRESS without Sarah. Thank you Sarah for everything you are amazing!
Molly JaneMolly Jane
18:13 06 Sep 22
Truly had the most LOVELY experience here. While I ended up saying yes elsewhere, it was the experience at Lovely that got me to that point because the stylist Sarah helped me find the perfect silhouette and style for my body. So many amazingly gorgeous dresses and such an awesome, inclusive, space to shop in. HIGHLY RECOMMEND shopping here for your wedding dress.
Brenna KoenekeBrenna Koeneke
13:13 09 Aug 22
Future brides, you couldn’t be in better hands. Carly and her team are absolutely amazing and genuinely care about creating a memorable experience. They are so thoughtful, kind, and take the time to get to know you and what you envision for your special day. Couldn’t recommend Lovely Bride Denver enough!
Katie WKatie W
16:59 25 Jul 22
My experience was truly amazing from start to finish! Kaitlin and Carly took the time to get to know me, understand my style, and how I want to feel on my wedding day. I didn’t feel rushed or overwhelmed by the choices and loved their process of eliminating styles/dresses aren’t “the one.” I strongly recommend going to Lovely Bride as I could not have had a better experience!
Sydney LangerSydney Langer
12:55 15 Jun 22
I had Sarah as my stylist and I could not have asked for a better stylist or experience. She took the time to understand what I was looking for and how I wanted to feel on my wedding day. She selected gorgeous dresses that made me feel beautiful and she was also extremely accomodating when I needed to come back to try on dresses for a second time. 10/10 would recommend seeing Sarah as a stylist.
Christine KaitchuckChristine Kaitchuck
18:49 12 Jun 22
Lovely Bride Denver is amazing! They carry a lot of awesome designers so I felt like there was a lot to choose from. The decor is really cute and I loved feeling like it was a private experience. Sarah was sooo helpful and had great suggestions. I really liked how much time we had and it didn’t feel rushed. She really made the experience so fun and positive. Would definitely recommend lovely bride!
Veronica RennerVeronica Renner
21:05 11 Jun 22
Lovely Bride was such and easy and comfortable place to wedding dress shop. I had been to a couple other places before LB and this was by far my best experience. Sarah called me ahead of my appointment to get an understanding of what I liked, making our appointment that much smoother. I never felt pressured or rushed, which I can’t say about the other places I went! You really feel that they want you to find the dress that’s best for you and I really appreciated that. Sarah was amazing and so helpful!
Makenzie MuellerMakenzie Mueller
14:38 09 Jun 22
I absolutely loved my appointment with Carly. Not only was the shop cute, clean, and bright, but she also had some amazing advice and insight on how I wanted to feel in my dress. I had a great experience with her and would highly recommend this cute shop to anyone looking for their dress. Being right around the corner from great food, makes it a great stop around meal times too!
Rachael FinkRachael Fink
04:10 02 Jun 22
Lovely Bride has a good selection and excellent staff. Fitting rooms are large and the space is clean and well done. While I did not select my dress from here, I had a great time with the stylist Sarah and felt like she helped propel me to find the one! Give them a try, I bet you will not be disappointed.
This was my best bridal shop experience thus far. Other shops I felt pressured and the appointment was too quick. The ladies at lovely bride made me feel comfortable and not rushed. They have the best selection in Denver.
Caitlin ButterworthCaitlin Butterworth
16:40 10 Jan 22
I went to multiple shops in search of my wedding dress and this was by far the best one! The dresses are stunning and they have a great process to help you find the perfect one for you. It is beautiful in the shop – the colors, lighting, everything – it makes such a huge difference when you are trying on dresses.Most importantly – the Lovely Bride team is AMAZING! I worked with Carly and Gabby and seriously want to be best friends with them now. They went above and beyond, reaching out to the designer to review my measurements and talk through the best split sizing for me. They made the experience so fun and special that I want to go back for a second dress now!
Caroline BelmontCaroline Belmont
19:27 01 Jan 22
Carly was absolutely amazing!! The whole process with Lovely went very smoothly, from being able to shop their collection online to Carly pulling the perfect dress. She was so attentive and took the time to talk through how I wanted to feel in the dress, and thanks to her I said Yes to a dress I hadn’t even noticed online! They have a great selection and emphasize sourcing from small, woman owned designers so you know your dress will be extra special.
Katelyn AndersonKatelyn Anderson
20:53 01 Nov 21
The best experience I could ever ask for!! I absolutely adored my dress stylist Sarah! She was amazing and really tuned in to what I was looking for and helped me find my dress! Sarah was the best support and the best hype girl. I loved creating a friendship with her in the midst of it all. We received warm welcomes walking in and was instantly comfortable with the whole process. The cutest shop with the most beautiful dresses and an amazing staff! Loved every second.
Google rating score: 4.9 of 5, based on 217 reviews
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Lovely Denver

Denver Bridal Shop



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(720) 452-1192


Follow us @lovelybridedenver



Tailors We Recommend

Donna Beth Creations
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Tailored In White
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Anne Thomas
2442 S Downing
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parking guide

You can find us in between 10 Barrel Brewing Co and Matthew Morris Salon. Street parking is free, but often limited. We suggest using a ride service or the Coors Field paid parking lot at 27th and Blake.