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Find your wedding dress at our exclusive, inclusive bridal shops.

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Established in 2010, Lovely redefined the wedding dress shopping experience by being the first to stock undiscovered international designers who offer the freshest bridal fashion. These brands are the most sought-after designers today, like Sarah Seven, Made With Love, Alexandra Grecco, and Rue De Seine. Original designs by ingenious designers is still our M.O. today, because you deserve the real deal.

In 2015, we raised the bar by introducing exclusive wedding dress brand, Louvienne. Louvienne can only be found at Lovely Bride shops. Trust us to find you a gown that's not so 'everywhere.'

Today, brides shop with Lovely for our designer brands and because we celebrate body positivity, inclusivity, and self-love. We warmly welcome our brides with bff energy in our 20 shops around the US and UK. We take pride in having approachable stylists who are obsessed with their jobs (and their brides). We make sure our shops are stylish and never stuffy. We're the industry leader in guiding our brides through the wedding dress shopping process (p.s. sign up for our emails to shop like a pro). Our cult-favorite Instagram and TikTok accounts highlight past Lovelies and inspire future Lovelies. Join the club, @lovelybride.

how it works
Lovely Bride Homepage hero 2 1

Get engaged, then chill

Browse gowns

You deserve to let it all soak in! Start shopping with Lovely Bride 9 months to 1 year out from your wedding date when you're ready to buy.

Click Dresses in the menu to find your Lovely location and register to access our dress inventory and view pricing. P.S. Bookmark your unique URL.

Book Appointment

say yes, Then chill

If you think we are a good fit, heart your favorite 5-10 styles and then navigate back to lovelybride.com to book your appointment for a day you can come in with your VIPs.

Find the one and bask in the glory of a gown being made just for you. Each gown is handmade and takes up to 4 – 7 months to make, style-dependent. We'll be in touch!

Choose nearest location

location main atlanta
1000 Marietta Street NW
Suite 104
Atlanta, GA 30318
(404) 968-9294
1336 Old Georgetown Rd, Ste 101
Mount Pleasant, SC 29464
(843) 764-9560
charlotte location main
1233 W Morehead St. Suite A
Charlotte, NC 28208
(980) 938-8578
lovely bride chicago main
946 W Randolph St
Chicago, IL 60607
(773) 299-6561
location main cincinnati
2718 Woodburn Avenue
Cincinnati, OH 45206
(513) 813-2700
Lovely Dallas Hero
4012 Oak Lawn Avenue
Dallas, Texas 75219
(972) 863-8812
denver main
3418 Larimer St
Denver, CO 80205
(720) 452-1192
lovely bride houston main
2605 Dunlavy Street
Houston, TX 77006
(713) 485-0158
London Horizontal Hero 1
60 Great Eastern Street
Shoreditch, London
+44 20 3795 7467
LA Horizontal Hero 1
468 S Robertson Blvd
Los Angeles, CA 90048
(213) 398-9204
175 NW 25th Street
Miami, FL 33127
(305) 392-1149
rue de seine lovely bridal 72
182 Duane Street
New York, NY 10013
(212) 924-2050
lovely bride philly main
237 Market Street
Philadelphia, PA 19106
(215) 627-1800
Lovely Phoenix Featured Photo
709 E Palo Verde Dr.
Phoenix, AZ 85014
(502) 516-6369
Providence Bridal Shop
65 Eddy Street
Providence, RI 02903
Rochester NY Bridal Shop
72 West Main Street
Victor, NY 14564
(585) 398-8597
lovely bride san diego main
3013 University Avenue
San Diego, CA 92104
(619) 230-5003
2266 Union Street
San Francisco, CA 94123
(415) 636-7996
7315 Greenwood Ave N
Seattle, WA 98103
(206) 708-1360
lovely dc main
1632 Wisconsin Ave NW
Second Floor
Washington, DC 20007
(202) 735-0674

see real brides

Love Notes

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About Lovely

The best Bridal Shop near you with modern and stylish wedding dresses and bridal accessories. Brides would describe our wedding dresses as: romantic, sleek, chic, bohemian, unique, sexy, clean, refined, creative, classic. We carry a variety of wedding dress silhouettes and the most common are fit and flare, soft-aline, column dress, fitted dress, sheath dress, v-necklines, square necklines, strapless, short sleeves, long sleeves, off the shoulder, low back, cowl back, high neck. Our most common wedding dress fabrications include crepe, lace, tulle, chiffon, satin, beaded, embellished, embroidered, organza, stretch fabrics, mikado, faille and plain fabrics. Our incredible selection of wedding dress designers includes Alexandra Grecco, Adriana Madrid, Alyne by Rita Vinieris, Alyssa Kristin, Anna Kara, Dany Tabet, Flora, Georgia Young, House of Renhue, Katherine Tash, Louvienne, Made With Love, NEWHITE, OUMA, Rivini by Rita Vinieris, Rue De Seine, SAINT, Sarah Seven, Suzanne Neville, Tara Lauren, and Vagabond. Designers vary by location. We have great wedding dresses under $5000. Most of our dresses are under $3000. Our opening price point is $2000.

With 19 locations in the US and one location in the UK, you can find our bridal shops in Atlanta GA, Charleston SC, Charlotte NC, Chicago IL, Cincinnati OH, Dallas TX, Denver CO, Houston TX, Los Angeles CA, Miami FL, New York City NY, Philadelphia PA, Phoenix AZ, Providence RI, Rochester NY, San Diego CA, San Francisco CA, Seattle WA, Washington DC, and London UK. We cater to all body types, including carrying a selection of samples in plus size. Our shops have great white dress options for bridal showers, engagement shoots, rehearsal dinners, courthouse weddings, backyard weddings, beach weddings and destination weddings. Lovely Bridesmaids is our newest collection available online at lovelybridesmaids.com. Brides looking for an off-the-rack dress can shop our sample sale wedding gowns on HALO (Help a Lovely Out) at halobylovely.com.

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