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Feel-good bridal shops, fashion-forward wedding dresses.
WHY LOVELY
Since 2010, Lovely has been redefining what it means to shop for a wedding dress. We sourced and stocked under-the-radar international designers to bring fresh, fashion-forward bridal looks to the U.S. long before they became the names everyone knows and loves today, like SAINT Bridal, NEWHITE, Sarah Seven, MWL, Renhue, Moira Hughes, and Rue De Seine. Curating original designs from visionary creatives is still our M.O., because you deserve a gown that feels truly you.
Today’s brides choose Lovely not just for our designers, but for how we make them feel. We champion positivity and inclusivity. We bring major BFF energy the moment you walk into any of our 19 shops across the U.S. and London. Our stylists are relatable, knowledgeable, and genuinely obsessed with helping you shine. Our shops are chic, modern, and never stuffy – the opposite of the traditional, intimidating bridal vibe. At Lovely, luxury feels fun, not formal.
As industry leaders, we guide our brides through the wedding dress shopping process with honesty, expertise, and sincere excitement. And our cult-favorite Instagram and TikTok communities celebrate real brides, real bodies, and real style inspiration for current and future Lovelies.
Ready to join the Lovely Bride club? We can’t wait to celebrate you.
Get engaged, then chill
Browse gowns
You deserve to let it all soak in! Start shopping with Lovely Bride 9 months to 1 year out from your wedding date when you're ready to buy.
Click Dresses in the menu to find your Lovely location and register to access our dress inventory and view pricing. P.S. Bookmark your unique URL.
Book Appointment
say yes, Then chill
If you think we are a good fit, “heart” your favorite 5 – 10 styles and then navigate back to lovelybride.com to book your appointment for a day you can come in with your VIPs.
Find the one and bask in the glory of a gown being made just for you. Each gown is handmade and takes up to 4 – 7 months to make, style-dependent. We'll be in touch!
Choose nearest location
About Lovely
The best bridal shop near you with modern and stylish wedding dresses and bridal accessories. Brides would describe our wedding dresses as: romantic, sleek, chic, bohemian, unique, sexy, clean, refined, creative, classic. We carry a variety of wedding dress silhouettes and the most common are fit and flare, soft A-line, column dress, fitted dress, sheath dress, V-necklines, square necklines, strapless, short sleeves, long sleeves, off the shoulder, low back, cowl back, high neck. Our most common wedding dress fabrications include crepe, lace, tulle, chiffon, satin, beaded, embellished, embroidered, organza, stretch fabrics, mikado, faille, and plain fabrics. Our incredible selection of wedding dress designers includes Alexandra Grecco, Adriana Madrid, Alyssa Kristin, Anna Kara, Dany Tabet, Flora, Floure Studio, Georgia Young, House of Renhue, Katherine Tash, Louvienne, Made With Love, Moira Hughes, NEWHITE, Rue De Seine, SAINT, Sarah Seven, Savannah Miller, Suzanne Neville, Tara Lauren, and Vagabond. Designers vary by location. We have great wedding dresses under $5,000. Most of our dresses are under $3,000. Our opening price point is $2,000.
With 18 locations in the US and one location in the UK, you can find our bridal shops in Atlanta GA, Charleston SC, Charlotte NC, Chicago IL, Cincinnati OH, Dallas TX, Houston TX, Los Angeles CA, Miami FL, New York City NY, Philadelphia PA, Phoenix AZ, Providence RI, Rochester NY, San Diego CA, Los Gatos CA, Seattle WA, Washington DC, and London UK. We cater to all body types, including carrying a selection of samples in plus size. Our shops have great white dress options for bridal showers, engagement shoots, rehearsal dinners, courthouse weddings, backyard weddings, beach weddings, and destination weddings. Lovely Bridesmaids is our exclusive collection available online only at lovelybridesmaids.com. Brides looking for an off-the-rack dress can shop our sample sale wedding gowns on HALO (Help a Lovely Out) at halobylovely.com.
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