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Find your wedding dress at our exclusive, inclusive bridal shops.
WHY LOVELY
Established in 2010, Lovely redefined the wedding dress shopping experience by being the first to stock undiscovered international designers who offer the freshest bridal fashion. These brands are the most sought-after designers today, like SAINT Bridal, NEWHITE, Sarah Seven, Made With Love, Alexandra Grecco, and Rue De Seine. Original designs by ingenious designers is still our M.O. today, because you deserve the real deal.
In 2015, we raised the bar by introducing exclusive wedding dress brand, Louvienne. Louvienne can only be found at Lovely Bride shops. Trust us to find you a gown that's not so 'everywhere.'
Today, brides shop with Lovely for our designer brands and because we celebrate body positivity, inclusivity, and self-love. We warmly welcome our brides with bff energy in our 20 shops around the US and UK. We take pride in having approachable stylists who are obsessed with their jobs (and their brides). We make sure our shops are stylish and never stuffy. We're the industry leader in guiding our brides through the wedding dress shopping process (p.s. sign up for our emails to shop like a pro). Our cult-favorite Instagram and TikTok accounts highlight past Lovelies and inspire future Lovelies. Join the club, @lovelybride.
Get engaged, then chill
Browse gowns
You deserve to let it all soak in! Start shopping with Lovely Bride 9 months to 1 year out from your wedding date when you're ready to buy.
Click Dresses in the menu to find your Lovely location and register to access our dress inventory and view pricing. P.S. Bookmark your unique URL.
Book Appointment
say yes, Then chill
If you think we are a good fit, “heart” your favorite 5 – 10 styles and then navigate back to lovelybride.com to book your appointment for a day you can come in with your VIPs.
Find the one and bask in the glory of a gown being made just for you. Each gown is handmade and takes up to 4 – 7 months to make, style-dependent. We'll be in touch!
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