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Find your wedding dress at our exclusive, inclusive bridal shops.
WHY LOVELY
Established in 2010, Lovely redefined the wedding dress shopping experience by being the first to stock undiscovered international designers who offer the freshest bridal fashion. These brands are the most sought-after designers today, like Sarah Seven, Made With Love, Alexandra Grecco, and Rue De Seine. Original designs by ingenious designers is still our M.O. today, because you deserve the real deal.
In 2015, we raised the bar by introducing exclusive wedding dress brand, Louvienne. Louvienne can only be found at Lovely Bride shops. Trust us to find you a gown that's not so 'everywhere.'
Today, brides shop with Lovely for our designer brands and because we celebrate body positivity, inclusivity, and self-love. We warmly welcome our brides with bff energy in our 20 shops around the US and UK. We take pride in having approachable stylists who are obsessed with their jobs (and their brides). We make sure our shops are stylish and never stuffy. We're the industry leader in guiding our brides through the wedding dress shopping process (p.s. sign up for our emails to shop like a pro). Our cult-favorite Instagram and TikTok accounts highlight past Lovelies and inspire future Lovelies. Join the club, @lovelybride.
Get engaged, then chill
Browse gowns
You deserve to let it all soak in! Start shopping with Lovely Bride 9 months to 1 year out from your wedding date when you're ready to buy.
Click Dresses in the menu to find your Lovely location and register to access our dress inventory and view pricing. P.S. Bookmark your unique URL.
Book Appointment
say yes, Then chill
If you think we are a good fit, heart your favorite 5-10 styles and then navigate back to lovelybride.com to book your appointment for a day you can come in with your VIPs.
Find the one and bask in the glory of a gown being made just for you. Each gown is handmade and takes up to 4 – 7 months to make, style-dependent. We'll be in touch!
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About Lovely
The best bridal shop near you with modern and stylish wedding dresses and bridal accessories. Brides would describe our wedding dresses as: romantic, sleek, chic, bohemian, unique, sexy, clean, refined, creative, classic. We carry a variety of wedding dress silhouettes and the most common are fit and flare, soft A-line, column dress, fitted dress, sheath dress, V-necklines, square necklines, strapless, short sleeves, long sleeves, off the shoulder, low back, cowl back, high neck. Our most common wedding dress fabrications include crepe, lace, tulle, chiffon, satin, beaded, embellished, embroidered, organza, stretch fabrics, mikado, faille, and plain fabrics. Our incredible selection of wedding dress designers includes Alexandra Grecco, Adriana Madrid, Alyne by Rita Vinieris, Alyssa Kristin, Anna Kara, Dany Tabet, Flora, Floure Studio, Georgia Young, House of Renhue, Katherine Tash, Louvienne, Made With Love, NEWHITE, OUMA, Rivini by Rita Vinieris, Rue De Seine, SAINT, Sarah Seven, Savannah Miller, Suzanne Neville, Tara Lauren, and Vagabond. Designers vary by location. We have great wedding dresses under $5000. Most of our dresses are under $3000. Our opening price point is $2000.
With 19 locations in the US and one location in the UK, you can find our bridal shops in Atlanta GA, Charleston SC, Charlotte NC, Chicago IL, Cincinnati OH, Dallas TX, Denver CO, Houston TX, Los Angeles CA, Miami FL, New York City NY, Philadelphia PA, Phoenix AZ, Providence RI, Rochester NY, San Diego CA, Los Gatos CA, Seattle WA, Washington DC, and London UK. We cater to all body types, including carrying a selection of samples in plus size. Our shops have great white dress options for bridal showers, engagement shoots, rehearsal dinners, courthouse weddings, backyard weddings, beach weddings, and destination weddings. Lovely Bridesmaids is our newest collection available online only at lovelybridesmaids.com. Brides looking for an off-the-rack dress can shop our sample sale wedding gowns on HALO (Help a Lovely Out) at halobylovely.com.
SAY YES TO SAINT TO RECEIVE 10% OFF AT ALL LOVELY LOCATIONS