lovely bride sf hero

Our San Fransico bridal shop is located in the heart of Union Street. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Alexandra Grecco, Made With Love Bridal, Rue De Seine, Rime Arodaky, Louvienne, Lovers Society, and more. Our wedding dresses range from $2,000 – $5,000, with the majority of the gowns ranging from $2,500 – $4,000. Transparency is our thing at Lovely. Visit our Dresses page to see all of our dresses and prices before you shop. San Francisco Lovelies, we can’t wait to meet you!

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San Francisco Reviews

Based on 43 reviews
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Maura O'SullivanMaura O’Sullivan
23:57 09 Jul 22
Anna was extremely helpful and so supportive as we explored all of the beautiful options. Would highly recommend coming here!
Ashley FrabasilioAshley Frabasilio
20:24 21 Jun 22
I was on the hunt for a very specific dress that had just been released by Made With Love. After calling several retailers in norcal, no one seemed to have the dress on hand yet. I was starting to look for additional options since my wedding date was approaching quickly when…I heard back from Lovely! Lizzie called me back as soon as the dress I was hoping for came into the shop. She helped me set up an appointment within just a few days of the dress coming in, provided thoughtful recommendations on similar styles, and made me feel so welcome during the try on!The shops space was super light, bright, and airy! The selection and service was genuinely approachable and stress free. Dress shopping can be overwhelming and Lizzie made sure my experience was filled with ease!I would recommend checking out what they have in stock before going and taking a look at the different brands they carry on IG so that you can get the most out of your time 🙂 Unveiled’s shop is close by and also a great option – they carry different brands.Overall, I went to 5 total shops in my “say yes to the dress” hunt and Lovely was by far the most consultative, communicative, and welcoming!
Julia DoranJulia Doran
16:18 20 Jun 22
Amanda was so awesome and made me feel so comfortable. She listened to all of the little details I mentioned and was very knowledgeable about the dresses in the boutique, potential modifications we could make, and things that would fit what I was looking for. She helped me find a dress that makes me feel so beautiful, and it wasn’t at all what I had in mind initially! I’m really grateful I got to work with her. 🙂
Kristen GKristen G
04:07 20 Jun 22
Lovely bride is the CUTEST bridal shop. The ambiance and dresses are beautiful. Amanda was my stylist and she was by far the best one I had while bridal shopping. She guided me based on my style preference and helped me find a dress that was perfect for me. She was also very respectful of my budget so made sure to pick suggestions that were well within my range. I would strongly recommend visiting Lovely Bride if you are looking for your dress!
Allison BergamascoAllison Bergamasco
16:48 14 Oct 21
This was the best bridal shop experience I had while looking for a wedding dress. The girls in the store were SO attentive and made this such a fun day of trying on dresses. Their knowledge of lace, materials, the designers of each dress was unmatched. It was so fun to learn and have a great time trying on stunning gowns! I recommend this shop to every girl I know and cannot say enough good things about how nice they were and what a great day I had.
Elease DimondElease Dimond
18:10 02 Jul 21
Worst Bridal Experience possible!Consultants that lie to you to get a sale/commissionTerrible phone and email correspondences (didn’t reply to a contract email for 2+ months)Terrible customer service – constantly being disrespected and laughed at over the phoneStill waiting to hear back after being promised it would be resolved in AprilLost $2500 on a dress purchase that I will never wearLong story:After waiting a month to get an appointment, I was so excited to finally get in and try on all my favorites from the countless insta stories of Lovely. They were one of the few to post about size inclusiveness and having several boho styles – I fell in love with!When I arrived – all the dresses on my wishlist either weren’t available OR a size 4-6 sample. I totally understand that being a size 12 street size is really a size 18 bridal and its already so hard to find designers that will make your size. Don’t advertise that you are size inclusive when there isn’t more than 5 styles to try on that are bigger than a size 6! This should have been red flag number 1.When I did finally find a dress that I loved, which was already over my price range that I told them in the beginning of the apt. The consultant told me it would be ok because you would only need few alterations since the size fit off the sample -to expect only $300 in cost. So I said YES to the dress!After waiting until April for the dress to come in, I was so excited to come in and pick it up! We live an hour away from SF so its a fun drive to go pick up in the city. Unfortunately – you weren’t able to try on your purchased dress in the store because of COVID restrictions. Which makes no sense, how could I try on all the samples I want but the dress that is only mine I can’t. This should have been warning flag number 2 but no I kept the faith and trusted the staff. They said call within 48 hours if there is any issues.I went straight to the alterations where they told me I would need a lot of alterations to adjust the length and straps, a total of $800 in alterations. I was in shock! I just trusted the staff that alterations would be lower but I was in sticker shock now with the dress being over my budget but also including alterations is now $1K over my budget!I called the store immediately after I left the alterations to say they ordered my dress wrong and they literally laughed on the phone saying that wasn’t possible. I asked to talk to a manager, they said they will call me back in an hour. Fast forward to the next day, I finally get a call offering to provide an alterations credit of $300 OR they can resell my dress on Halo for less commission than normal.I took the offer to sell my unused dress on Halo April 2021. They said great, we will draft the contract up and have it to you next week. After 5 emails and weekly calls, I have finally received the contract. I did my part and signed everything within 10 mins of receipt. I have not yet to receive next steps, no reply to my acceptance email, and the dress is not on the site for sale!I will never refer this company to anyone unless you are smaller than a size 6 street size, have a budget of $3000+ for your wedding dress + alterations, and don’t care about how they treat customer service.
Google rating score: 4.5 of 5, based on 43 reviews
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Find Us



Lovely SF



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San Francisco Bridal Shop






(415) 636-7996




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parking guide

The closest subway to our shop is the 1/2/3, which lets off on Chambers Street. If you are driving in, there are several parking garages, with the closest one being an Icon parking on Greenwich Street between Jay Street and Duane Street.