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Our San Francisco bridal shop is located in the heart of Union Street. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Alexandra Grecco, Made With Love Bridal, Rue De Seine, Rime Arodaky, Louvienne, Lovers Society, and more. Our wedding dresses range from $2,000–$5,000, with the majority of the gowns ranging from $2,500–$4,000. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop.
San Francisco Lovelies, we can’t wait to meet you!

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Lovely San Francisco IRL

Louvienne Roux SF @crissymonetta @michaelsegalphoto
Louvienne Dt 1
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Louvienne Roux
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Bride: @crissymonetta

Photographer: @michaelsegalphoto

Rue De Seine Hayden SF Aleah @melissa ergo 1
Rue de seine wedding dress dawn offwhite 9 2 1
Rue De Seine
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Photographer: @melissa_ergo

Made With Love Archie SF Madison @kaylaaesparza
made with love dt
Made With Love
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Made With Love Archie
Made With Love
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Photographer: @kaylaaesparza

Louvienne Sterling SF Nora @selenadltphotography
Louvienne Dt 1
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Louvienne Sterling
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Photographer: @selenadltphotography

Louvienne Sterling SF Jessica @hanaalsoudi
Louvienne Dt 1
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Louvienne Sterling
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Photographer: @hanaalsoudi

Lovely San Francisco Reviews

Based on 45 reviews
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Mary Jean DeatonMary Jean Deaton
22:28 16 Dec 22
I had my very first bridal gown appointment at Lovely and was helped by Lizzie. It was the best experience I could have hoped for. I’ve never experienced anything like it, being a bridesmaid a few times before. Each time before stylists rushed the bride, pressured them into a decision just trying to make a sale, and either were inattentive or crowded out others’ voices with their loud voice and personal stories.But Lizzie was so fun in the best way! She kept everything upbeat, but was a very neutral presence throughout the process. She gave room for everyone to talk but from the beginning made sure it was known my opinion as the bride was what she would be listening to and using for guidance—no one else’s voice would crowd out the bride. She was attentive and supportive but never ever pushy. I had so much fun trying on different kinds of gowns and it felt like dress up in the best way. She let me experience it my way and I never felt like there was some looming need to make a decision, which is all too common.Instead, when I tried on a dress (still having tons of fun wearing it) and knew it wasn’t the one, she complimented my decisiveness. It is more difficult to say “no” to a gorgeous gown than I previously thought, but she made it very easy. Never pressuring me to say “yes” to a dress, but supporting my instincts for what I didn’t like, saying that would help me know for sure when I found the dress I did want. I did not find my dress at Lovely, but I am so so glad I had my very first bridal appointment there. Trying on all those gowns really helped me know what I wanted and prepared me to spot the dress I liked later. Lizzie set me up with the right mentality for dress shopping which made the rest of the process until I did say “yes to the dress” completely stress-free and fun. And above all, she facilitated a beautiful time for my sisters, mom, and I to celebrate the coming wedding and the fun of dress shopping. I will never forget it. Thank you, Lizzie!
Mariah ChenMariah Chen
21:07 05 Oct 22
I visited many dress shops, and was thankful to find my dress here. I don’t like to leave negative reviews bc I think the staff here work hard, but I just wanted to provide two pieces of feedback / offer guidance to brides:1) Have low expectations for your dress pick up. I tried on the dress and was offered to purchase accessories. Then the appt. was over. I was not rushed out of the store, but I did feel that once the final payment was made – the attention to the experience dropped off starkly. The dress was wrinkled and honestly fit worse than the sample I had tried on. I guess I was hoping to have a nice WOW moment, but it didn’t happen.2) I wouldn’t recommend paying for split sizing (e.g. top portion is size X and bottom portion is size Y). In my case, it cost an extra $250 and I thought the dress would fit nicely because of it (i.e. I would save $ on alterations). It was a complete waste of $, and the dress needed to be professionally tailored top to bottom.
Sarah HammoudiSarah Hammoudi
00:42 11 Sep 22
Gia was our stylist and she was so sweet and helpful. 10/10 recommend this shop for first time wedding dress shoppers. All the stylists were sweet! (Dress featured was my all time fave but not the one🔥)
Maura O'SullivanMaura O’Sullivan
23:57 09 Jul 22
Anna was extremely helpful and so supportive as we explored all of the beautiful options. Would highly recommend coming here!
Ashley FrabasilioAshley Frabasilio
20:24 21 Jun 22
I was on the hunt for a very specific dress that had just been released by Made With Love. After calling several retailers in norcal, no one seemed to have the dress on hand yet. I was starting to look for additional options since my wedding date was approaching quickly when…I heard back from Lovely! Lizzie called me back as soon as the dress I was hoping for came into the shop. She helped me set up an appointment within just a few days of the dress coming in, provided thoughtful recommendations on similar styles, and made me feel so welcome during the try on!The shops space was super light, bright, and airy! The selection and service was genuinely approachable and stress free. Dress shopping can be overwhelming and Lizzie made sure my experience was filled with ease!I would recommend checking out what they have in stock before going and taking a look at the different brands they carry on IG so that you can get the most out of your time 🙂 Unveiled’s shop is close by and also a great option – they carry different brands.Overall, I went to 5 total shops in my “say yes to the dress” hunt and Lovely was by far the most consultative, communicative, and welcoming!
Julia DoranJulia Doran
16:18 20 Jun 22
Amanda was so awesome and made me feel so comfortable. She listened to all of the little details I mentioned and was very knowledgeable about the dresses in the boutique, potential modifications we could make, and things that would fit what I was looking for. She helped me find a dress that makes me feel so beautiful, and it wasn’t at all what I had in mind initially! I’m really grateful I got to work with her. 🙂
Kristen GKristen G
04:07 20 Jun 22
Lovely bride is the CUTEST bridal shop. The ambiance and dresses are beautiful. Amanda was my stylist and she was by far the best one I had while bridal shopping. She guided me based on my style preference and helped me find a dress that was perfect for me. She was also very respectful of my budget so made sure to pick suggestions that were well within my range. I would strongly recommend visiting Lovely Bride if you are looking for your dress!
Allison BergamascoAllison Bergamasco
16:48 14 Oct 21
This was the best bridal shop experience I had while looking for a wedding dress. The girls in the store were SO attentive and made this such a fun day of trying on dresses. Their knowledge of lace, materials, the designers of each dress was unmatched. It was so fun to learn and have a great time trying on stunning gowns! I recommend this shop to every girl I know and cannot say enough good things about how nice they were and what a great day I had.
Google rating score: 4.4 of 5, based on 45 reviews
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Lovely SF

San Francisco Bridal Shop



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(415) 636-7996


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