
Our Phoenix bridal shop is located in the heart of Uptown. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Sarah Seven, Alexandra Grecco, Rue De Seine, Louvienne, SAINT, and many more. Our wedding dresses range from $3,000 – $7,000, with the majority of the gowns ranging from $4,000 – $5,000. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop.
Phoenix Lovelies, we can’t wait to meet you!
Lovely Phoenix Bridal Designers

Meet Tory
Owner of Lovely Bride Phoenix
“Hey Lovely, I’m Tory, the owner of Lovely Bride Phoenix. Our number one goal is the find the dress of your dreams that also makes you feel like the very best, most true version of yourself. Our collection is known for its clean, chic, and modern styles, but we have plenty of romance. My team and I can't wait to help you find the one!”
– TORY
Lovely Phoenix IRL

Bride: @jordanhallaran
Photographer: @delaneyjohnsonphoto

Bride: @selena.sterling
Photographer: @natalyaphelpsfilm

Bride: @isabelzendejass
Photographer: @capturedbyhaylie

Bride: @cristinaperde
Photographer: @lidiacodrean

Bride: @haileylinneamccullough
Photographer: @drey.photography_


Find Us
hours of operation
10AM – 6PM
10AM – 6PM
10AM – 6PM
10AM – 6PM
10AM – 6PM
CLOSED
CLOSED
Lovely Bride Phoenix
709 E PALO VERDE DR.
PHOENIX, AZ 85014
Lovely Phoenix Reviews

I had the best experience and this was the first bridal store I went to. I requested Sierra as my stylist because of the amazing experience I witnessed when my best friend came in to try on her dresses. I couldn’t have asked for a better stylist. Sierra listens to everything you need and she made sure to always check in with me during the entire process. I never felt rushed, she was so patient with me. I had 6 guests with me and they all had the best time. She made sure to also call me before my appointment so we could have more time to discuss what I was looking for and she was so prepared the next day. I left with the biggest smile on my face because I said yes to my dress! Thank you Sierra and thank you to Lovely Bride for making my wedding dress dreams come true!!!!
What really stood out was how much time she took to truly understand what I was looking for. She asked thoughtful questions, listened intently to my preferences and even picked up on things I hadn’t realized I wanted. Honestly, it felt like she knew my style better than I did! Every dress she pulled was more beautiful than the last, and with each one, I felt more confident that she was leading me to “the one.”
Her warmth and excitement made the entire process fun, stress-free, and so special for all of us! Thanks to Sierra, I found my dream dress—and it felt perfect not just because of how it looked, but because of how I felt throughout the process. If you’re looking for a stylist who will make you feel seen, celebrated, and confident, Sierra is your girl!
She called me a day before to see what I had my eye on, what my personal style was, what I didn’t like, and she walked me through their website so I knew what to anticipate for dress styles.
I did add in their VIP package so that my family can enjoy some fun drinks and of course contribute onto the already fun ambiance! So glad they had that!
I found my Sarah Seven dream wedding dress along with a veil and gloves. I hadn’t thought about it but they also had a pretty white bouquet to help wrap your look together, which was really sweet- it really is the little things!! Their magic show room was the cherry on top. It’s everything I’d want my experience to be. Thank you Sierra and Lovely Bride Phoenix!
All the love,
Jasmine
The stylist I worked with was Sierra, and I cannot say enough AMAZING things about her! She took the time to listen to my preferences and pivoted with ease to bring different choices out based on mine and my group’s feedback. I felt so comfortable and truly just so special during my appointment.
I am a bride that has a hard time making decisions…and after trying on over 30 dresses at multiple places, I am so happy to say that I said YES to my dream dress at Lovely Bride!!! I couldn’t have done it without the wonderful guidance and support of Sierra! I will cherish my experience forever and cannot wait to see my dress arrive! 🤍✨
During my final try-on before saying “yes,” Sierra went above and beyond by reaching out to the tailor to discuss how we would tailor the dress to fit me perfectly. She provided clear next steps for when the dress arrives at the store, ensuring I felt confident Lovely would take care of the dress prior to handing it off to me.
Thank you, Lovely Bride, for making this such a special and memorable part of my wedding planning journey! Sierra was 10/10!
When it came time for my appointment she made me feel so special and comfortable. Greeting us with champagne and so many smiles. She knew the perfect questions to ask and led me to finding THE DRESS. I can’t recommend lovely bride enough. It was a day straight out of a movie. Could not have been anymore perfect and fun. Thank you for being our wedding angel, Sierra!!
My momma was flying in from Florida and was a little delayed but Xandra reassured me that we would have time and never made me feel rushed. Even though I had my heart set on one dress in particular, Xandra was patient and allowed me to try on a few others for fun but also to confirm the gown I loved was THE ONE. The bridal studio is beautiful, organized, and clean! The entire process was seamless and I wish I could relive the experience over and over again!
I highly recommend Lovely Bride to all future brides out there, you will not be disappointed.
As I am typing this, my Fiancé turns to me and says “Tell them how happy your soon to be HUSBAND is going to be with the dress.”
My dress ended up being the very first one Xandra picked out for me! She made me and my MOHs/mom feel comfortable, excited, asked the right questions every step of the way, and answered any and all of our questions with so much intelligence and patience. It was a day I’ll never forget!
I had Jordan as my stylist and she made the experience perfect. She was exceptionally good ay her job and narrowed down styles, materials , etc so easily for me.
I ended up being the bride that bought a dress from the first place she went and I’m so glad i did!
If you are looking to find “the dress” go here! & if you are looking for someone who is genuine, will help you make up your mind, and ask you questions around envisioning your big day in the dresses you try on – ask for Hannah.
Hannah was so awesome and made me feel so comfortable. She asked about my big day, where it will be and what it will be like. She then let us look at all the dresses, and decide which ones I wanted to try on.
She actually grabbed a dress I did not even chose after hearing all my feedback on the dresses I had tried on, and that ended up being the one I said yes to!!
The ambiance of the place + amazing Hannah – made this place a most go! Thanks for being so welcoming, patient and helpful!
Tailors We Recommend
Phoenix, AZ 85050
Scottsdale, AZ 85251

Lovely phoenix fave local spots
parking guide
A free parking lot is available on the north side of the building off of East Palo Verde Drive.