
Our NYC bridal shop is located in the heart of Tribeca. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include SAINT Bridal, Made With Love, NEWHITE, Katherine Tash, Louvienne, and many more. Our wedding dresses range from $2,000 – $8,000, with the majority of the gowns ranging from $2,500 – $5,000. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop.
NYC Lovelies, we can’t wait to meet you!
Lovely NYC Bridal Designers
Lovely NYC Sales Events

Meet Erica
Owner of Lovely Bride NYC
“Hi, New York Lovelies! I’m Erica, owner of Lovely Bride NYC. I was bit by the bridal bug pretty early in life and I continue to be inspired daily by our roster of insanely talented designers. At Lovely Bride NYC we cater to the chic minimalist, the bohemian spirit, and the uber romantic. If there is one thing that sets New Yorkers apart, it is that they take great pride in their individuality. Our team is a representation of that and they pride themselves on being able to create an entire look that is uniquely 'you'. We are creators of calm and LOVE making decisions. So bring your VIPs, but know that our team is here for you and together we will find your perfect dress. And remember, the fun does not stop when you say YES. We’ll help you lock down your wedding day look so that you can continue the wedding planning!”
– ERICA
Lovely NYC IRL

Bride: @abby_ries
Photographer: @richardbotellophoto

Bride: @hillz_larry
Photographer: @mademoisellefiona

Bride: @jennpanicoo
Photographer: @dreamstreetphoto

Bride: @gosuamii
Photographer: @sandra.jachimiak.photo

Find Us
Hours of Operation
10AM – 7PM
10AM – 7PM
10AM – 7PM
10AM – 6PM
9:30AM – 6PM
9:30AM – 6PM
CLOSED
Lovely Bride New York City
Lovely NYC Reviews
I think my favorite part about my experience at Lovely was while I’m standing at the podium, wearing a dress, I’m asking my stylist questions about the dress and she’s not only texting the designer (House of Renhue – THE BEST DESIGNER EVER) but getting direct responses from the designer herself real time. It was such a unique experience that sold me and gave me the confidence in where I’d buy my gown. Once I said “yes to the dress”, the measurement process came next and it was incredibly thorough and customizable. So much so that when I received my dress, it fit like a GLOVE – all I needed was a hem.
I received my dress in 3 months (again, shout out to Renhue!!), and during that time communication with Lovely was wonderful. They sent reminders often of when to look for accessories, when to schedule alterations, what to do and what not to do with your dress. I truly felt supported by the Lovely team.
My wedding was 2 weeks ago now and I can truly say I’ve never felt better than I did that day thanks to Lovely Bride and House of Renhue.
I came to my appointment with my Mom, Grandma, and sisters for my first ever gown appointment. Jess was so kind, attentive, and thoughtful with how she received my feedback. She really listened and heard what I had to say, guiding me to a dress that I absolutely loved! It was a little out of my price point, however, that gave me the essential direction to go from there.
The shop itself is great with such a welcoming atmosphere and a thoughtfully curated selection of dresses. I was especially impressed by the inclusive sizing options—it was the only shop I visited that offered such a wide range of choices for my size.
Thanks to Jess and the Lovely Bride team, I found my dream dress, and I couldn’t be happier! If you’re searching for a dress and a truly exceptional experience, I can’t recommend them enough.
I went to 6 different salons throughout my shopping experience, Lovely Bride was by far the best experience. They give you access to all their dresses online in advance, with price transparency, to pre-select dresses to try on. The salon itself is beautiful and clean. All the sample dresses are true to their photos.
All the staff that I worked with were incredibly attentive and supportive. Very responsive over text. They even found me a sample closer to my size of one dress and made time for me at the end of their day to come in and try it on.
They also made me feel the least uncomfortable about nudity. When taking measurements they offered me a slip dress to wear and allowed me to choose if someone was in with me while I put dresses on. They really made me feel the most uncomfortable.
Also, shout out to Jordan, who accommodated us so well, when I came back to the store unannounced and asked to buy the dress! She was also Lovely and so sweet and helpful. I couldn’t have had a better experience there.
Thank you Lovely Gals!!!🤍🤍🍾
Also, I love how responsive they are via text— ahead of my appointment, they reached out with some questions to help prepare some dresses to pull. And they also followed up via text after my initial appointment to answer any questions. It was refreshing to have such ease of communication and really felt like chatting a very helpful friend.
Thank you, Lovely Bride NYC!
Shopping for a wedding dress can be overwhelming, but Jordan was incredibly sweet and made the process really fun. She was able to accommodate me changing my appointment to have my parents join me, and was great about wheelchair accommodations for my mother. She was incredibly tuned in to what I was looking for, and made me feel super confident about saying “yes” to my dress! As an indecisive person, I didn’t feel rushed and was able to try on a range of dresses — all of which were gorgeous. I especially appreciated that she noticed how happy I was in the dress I picked, even though it was significantly lower priced than the alternative I was considering, and I never felt any pressure to go with the more expensive option. The selection of smaller designers is really great and they had a bunch of options I couldn’t have tried on elsewhere. I can’t wait to wear my dress and couldn’t have been happier with my experience at Lovely. Big thank you to Jordan! 🙂
I ended up going with another dress not at Lovely but I can’t wait to come with my friends and experience Ethan’s insight and energy again!
They have a stunning room with incredible natural lighting where they take you if you really like a dress. Once we were in this room, without saying a word, Jess placed a stunning veil on my head based on what she overheard me describing to my friends. Everyone was immediately in tears 🥹
Needless to say, I canceled the rest of my appts and I said yes to my dress here!
I was matched with Sarah who was truly the kindest, most attentive person I could have ever chosen to work with for a first timer! I was nervous about the experience so it was great to have someone put me at ease. She took all of my notes and also reached out beforehand for more information so when I got there, she knew exactly what to pull for me.
I loved that she truly listened to my feedback on every dress and I ended up narrowing it down to two amazing options. Sarah was upfront about pricing which I appreciated so much and never showed me things outside my budget. I would recommend anyone goes to see her.
My only critique is not at all related to Sarah. The lookbook website that you are supposed to review ahead of time needs some serious work! And they send you a ton of emails – some of which are duplicates. This made a weird first impression for me, but it was completely wiped from my mind after going in person.
After my first appointment I reached out to Cortney the next day to ask for a very last minute second appointment, and she was very accommodating. I was given multiple options for when to come in later that day! Courtney was able to run this second appointment too, and my family and I couldn’t have been happier with how everything turned out.
As a plus size bride, I was incredibly nervous about the process of finding my dream dress and I can’t believe how simple and seamless it ended up being. I also love that the salon is set up in a way that allows you to dress yourself for the most part behind a curtain before being clipped in by the stylist. I found it much more comfortable than other studios I’ve tried where I had to fully strip in front of the stylist. Thank you, Lovely, for making the most stressful part of wedding planning a breeze!
The experience was so relaxed, I had my mom and some friends with me, and they were able to take photos and ask questions which was really helpful. We were in a slightly secluded room off the main hallway which was a nice amount of privacy. And Jess walked us to an area with a lot of light to see the dress in full once I had narrowed it down to one.
I also got to make a followup appointment and try my chosen dress on again when it came down to two dresses and I wasn’t sure. I didn’t feel rushed or pressured at all which I appreciate.
From booking the appointment to purchasing my dress, Lovely Bride was a wonderful experience. This was my third, and final stop in the search. Previously I went to amsale as well as Madison ave shops (for maybe a less traditional bridal gown, but opted for traditional as you’ll read below)
A friend who just got married suggested Lovely Bride for their customer service and the variety they have- a large variety but not overwhelming or chaotic like the klienfelds of the industry. Funny thing too- one of my two friends that came to the appointment with me actually got her dress at Lovely Bride 10 years prior!
Now the main reason I wanted to write a review was to recommend to any bride to work with JILLIAN! She reached out a week or so ahead of my appointment to ask questions in the most polite, compassionate way (it’s like she sensed I may be overwhelmed with the process even before i said i was!) she had a wonderful enthusiasm and listened to all the things I mentioned ahead. When I arrived she was so welcoming to me and my two friends and had the dresses I selected ready to go. She was a master at rigging the dress with the clips to make it look like what it would after alterations- so you have confidence in what you are buying.
She helped me very quickly find my dress (that will include some custom made shawl, but she rigged one with a veil, and quickly confirmed the designer could do it!)
About 3 weeks after buying it my mom came to town and Jillian set up a second visit so I could show my mom what I looked like in it, in person. It meant so much to my mom- and Jillian did this with a smile and ease.
I am sure that the other associates are wonderful- from my personal experience I loved working with Jillian, she’s a key reason why I bought there. And I know any friend who gets engaged I will suggest they go see Jillian at Lovely Bride!
She was super helpful, encouraging, thorough and made my experience so so special. I think she too knew when I had found the one and I’m so glad I found my dream dress at Lovely. I’m excited to say I’m a Lovely Bride 🤍
Their preparation for the appointment is very thoughtful – you get a link to your own portal where you can browse their dresses and favorite the ones you want to try on at your appointment. My stylist, Ebony, reached out a week before the appointment to get a better understanding of what I was looking for.
Throughout the actual appointment, Ebony had the best energy and gave great support. She also gave me plenty of space and time to be alone with the friends I brought to the appointment. I never felt rushed or pressured.
The setup of the fitting areas is super comfy and private, unlike other shops I went to where everyone is showing off their dresses in the same big room. It almost felt like you were in your friend’s living room.
Every part of the process was thoughtful, transparent, and positive. I couldn’t recommend Lovely more!
After looking around in several places where the service was horrendous, the teams were disorganized and the information was not accurate; I felt blessed with the Lovely Bride NY and the experience they offer you.
The experience was so relaxed, I had my mom and sister with me, they were allowed to take photos and ask questions- we were in a slightly secluded room off the main hallway (all of the rooms are) and so it was the perfect amount of privacy. I could not have imagined the process could be so enjoyable and easy – it felt like shopping with a friend but was very special. I wasn’t rushed or pressured to make any decisions and got to try my chosen dress on several times to make sure.
Jess gave amazing advice, wonderful perspective and truly made the experience so memorable- thank you Jess!!! And thank you Lovely Bride! Everyone we encountered there was so lovely 🙂
Janelle was SO wonderful. She brought some wonderful options, and while I didn’t find my dress at this shop, the experience and the warmth I felt during the whole process was 10/10. Highly recommend coming here if you’re looking in NYC!
Thank you for treating us so kindly 🙂
Sarah clearly had a depth of knowledge about all the dresses in the shop and I never once felt rushed or pressured to make a decision. It honestly felt like I was dress shopping with one of my best friends! 10/10 experience at Lovely Bride and a 15/10 experience working with Sarah!
There were so many different styles and designers to choose from, ranging from lacy and classic to svelte and modern. Would highly recommend and will tell all my engaged friends to make this their first stop!
My consultant, Jess, was absolutely amazing and so thoughtful. She really listened to what I liked and didn’t like and the vision of my wedding. When I came back to Lovely a few weeks before my wedding in crisis, she listened to me and calmed me and found the perfect sample dress for me to take home that day. She let me cry (twice!) and genuinely cared about making sure that I left there with my dream dress after having a catastrophe at another salon. I told everyone she was my fairy dress godmother, because how else can you describe it?!
I wore a Rime Arodaky dress that was so unique and I seriously fell in love with at first sight! Thank you Lovely Bride NYC for making me feel so beautiful on my wedding day.
Plus, the aesthetic of the shop was so cute! That might not matter to some people, but it was just a nice added touch and it definitely matched my vibe. They had a huge atrium with natural lighting and huge mirrors so you could see your dress in natural lighting as well as in your try on area. Overall, I definitely recommend making your apt at Lovely Bride New York if you’re looking for your wedding dress!
Fast forward almost one year later, my daughter received her dress and it was NOT the color of the sample she tried on. We immediately contacted Kelsey and the store owner and that started a wild goose chase of trying to get some help regarding what to do since the wedding is in the beginning of this October. We sent pics, a video and wrote back & forth many times which added more stress to my daughter, the beautiful bride to be in addition to the extra cost for alterations. This was not the experience we had hoped for. Suffice it to say, I do not recommend shopping here.
PS… Thankfully our alterations team are experts and are going out of their way to make the dress the way my daughter expected it to look.
Heather was incredible from the start. She began communicating with me about my style preferences and the dresses I had pre selected to try on a couple days in advance. I had a second appointment lined up elsewhere on the same day, but left Lovely knowing I had already found my dress. Heather was more than accommodating and welcomed us back to Lovely before they closed for the evening to measure me and place my order.
It was a wonderful experience and I can’t recommend them and Heather enough!!
Tailors We Recommend
New York, NY 10018
East Islip, NY 11730
Belmar, NJ 07719
481 8th Ave, Suite 1012, New York, NY 10001
Darien, CT 06820

Lovely NYC fave local spots
parking guide
The closest subway to our shop is the 1/2/3, which lets off on Chambers Street. If you are driving in, there are several parking garages, with the closest one being an Icon parking on Greenwich Street between Jay Street and Duane Street.