Rochester, NY

Make an appointment


72 West Main St.
Victor, NY 14564
(585) 398-8597


Wednesday:  10am-6pm
Thursday:  11am-8pm
Friday:  10am–6pm
Saturday:  10am–6pm
Sunday: 11am-5pm
Monday & Tuesday:  Closed

Find Us

LOVELY is the original indie bridal shop, hailing from New York City. We opened Lovely to offer fresh and cutting-edge design to cool brides, in a store environment that feels dreamy.  Lovely has since spread its wings across the US, opening in 11 other US cities, and counting.  Our collective of stores ensures you are working with top-notch bridal shop owners who care deeply about finding you your wedding dress and giving you a stellar experience. While Lovely grows, we remain local and small business oriented.  We will always celebrate the local creative resources that keeps this industry cool.

LOVELY ROCHESTER is situated right on Main Street in the heart of charming Victor, one of the fastest growing and most centrally located communities in Western New York. Our shop found its home in the Dryer-Loomis House which, built in 1838, is as “Lovely” as can be. You may be trying your dresses on in the spacious former library or our grand dining room. Plan a day of it and visit some of our favorite places in the area.


90 W. Main Street

We can attest to the fact that Lucca serves up Victor’s best wood-fired pizza. We highly recommend it for a post-appointment gathering.


3 E. Main Street

Stop in and smell the flowers at Hopper Hills, the local full-service florist.


49 W. Main Street

Just across the street, Allora offers salon and spa services for the bride or the whole wedding party.


23-A E. Main Street

Finish out your day or prep for your appointment with some unique drool-worthy sweets from this delicious bakery a few blocks away.


11 W. Main Street

A casual setting for celebratory drinks and lunch after finding the dress! We recommend The Porchetta!

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