
Our Rochester, NY bridal shop is located in the heart of Victor in a 200-year-old home that is designed to make you feel like you’re hanging with your favorite people at your best-friend’s house while picking out the dress of your dreams! Some of our designers include Made with Love, Louvienne, Jenny Yoo, NEWHITE, SAINT Bridal, and many more. Our wedding dresses range from $1,500 – $6,000, with the majority of the gowns falling between $2,000 – $3,500. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop.
Rochester Lovelies, we can’t wait to meet you!
Lovely Rochester Bridal Designers

Meet Katie
Owner of Lovely Bride Rochester
Hey Lovely! I’m Katie, the owner of Lovely Bride Rochester! People often ask me why I decided to open a Lovely in Western New York and I always say…why not? Don’t girls everywhere need cool wedding dresses? You’ll be working with me, Julia (our shop manager), or one of our amazing stylists when you visit. We will all be so excited if you join our Bridal Club and officially become one of Our Lovelies. But more importantly, we hope your wedding journey is as unique and joyful as you deserve it to be!
– KATIE
Lovely Rochester IRL

Find Us
hours of operation
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Tuesday:
10AM – 6PM
11AM – 7PM
10AM – 6PM
10AM – 6PM
11AM – 5PM
CLOSED
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Lovely Bride Rochester
Lovely Rochester Reviews

I was lucky enough the first dress she pulled was the one I picked. I did try on multiple other styles but knew the first one was it!
They have plenty of styles and veils to pick from and really know their stuff! I HIGHLY recommend coming here if you want to find your perfect dress for the big day!!
I decided to come here because they carry a specific designer that I was interested in, and my consultant, Julia, was incredibly helpful in helping me find the perfect dress for me. She fully understood what I liked and what I didn’t, and she steered me in the exact direction I needed to help me land on “the one.”
I highly recommend brides-to-be come to Lovely! I truly couldn’t be happier with my experience.
I went into the appointment very nervous and not really expecting to find my dress, but she made the entire day so special and go so smoothly. I felt beautiful the entire time, the entire staff was so supportive and so quick to find different pieces that would have everything I loved. I would highly recommend Lovely to anyone looking for their dress, they gave me the most special day and I am so grateful!
Very cute ambiance within the boutique as well!
P.S. You can tell they are working on including more sample sizes as they get new dresses in, and that’s a great positive step in the wedding industry. If you’re nervous about sizing, this is a great place to consider. 🤍
Tailors We Recommend
Rochester, NY 14604
Buffalo, NY 14203
Rochester, NY 14618

Lovely Rochester Fave Local spots
parking guide
At Lovely Rochester, we have a lot adjacent to the building for parking. For handicap access, please call the shop in advance as we have a portable ramp available.