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Our Rochester bridal shop is located in the heart of Victor in a 200-year-old home that is designed to make you feel like you’re hanging with your favorite people at your best-friend’s house while picking out the dress of your dreams! Some of our designers include Alexandra Grecco, Made With Love Bridal, Rue De Seine, Lovers Society, Alyssa Kristin, Louvienne, Jenny Yoo, Alyne, and more. Our wedding dresses range from $1,500 – $6,000, with the majority of the gowns falling between $2,000 and $3,500. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop. Rochester Lovelies, we can’t wait to meet you!

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Rochester Sales Events

Oct 19 – Oct 29
Rue De Seine
Rochester NY
Featured collection:
Desert Rose
10% off all Rue De Seine gowns
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Meet Katie

Owner of Lovely Rochester

Hey Lovely! I’m Katie, the owner of Lovely Bride Rochester! People often ask me why I decided to open a Lovely in Western New York and I always say…why not? Don’t girls everywhere need cool wedding dresses? You’ll be working with me, Julia (our shop manager), or one of our amazing stylists when you visit. We will all be so excited if you join our Bridal Club and officially become one of Our Lovelies. But more importantly, we hope your wedding journey is as unique and joyful as you deserve it to be!


Lovely Rochester IRL

Louvienne Jett Rochester @liv clague @rebeccafrank co
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Louvienne Jett
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Bride: @liv.clague

Photographer: @rebeccafrank.co

Made With Love Elsie Fitted Rochester Holly @loveandlife adelle
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Photographer: @loveandlife_adelle

Louvienne Blake Rochester @jaymee catapano @colinandlakin
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Bride: @jaymee_catapano

Photographer: @colinandlakin

Louvienne Roux Rochester @sherisryanis @loraleahmariephotography
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Bride: @sherisryanis

Photographer: @loraleahmariephotography

Louvienne Neve Rochester Nina @ashtynbrooke
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Photographer: @ashtynbrooke

Louvienne Lela Rochester @courtneylspringer @juliahart
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Bride: @courtneylspringer

Photographer: @juliahart____

Alexandra Grecco Viola Rochester @chwagner @jessyhermanphoto
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Alexandra Grecco
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Bride: @chwagner

Photographer: @jessyhermanphoto

Louvienne Roux Rochester @annakraus @meganannphotography
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Louvienne Roux
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Bride: @annakraus

Photographer: @meganannphotography_

Alyssa Kristin Vivian Rochester @meganannphotography
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Photographer: @meganannphotography_

Lovely Rochester Reviews

Lovely Bride
Based on 162 reviews
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Katie StebbinsKatie Stebbins
14:44 25 Aug 23
I shopped at three stores in the CNY area and this was by far the best experience. High quality dresses and a beautiful store,. Plus, fun, kind, and knowledgeable staff. Debra and Katie helped me chose the most gorgeous dress! Overall a *lovely* experience
10:30 22 Aug 23
Kendall truly made my experience at Lovely Bride so special and amazing! I loved how much of a variety of dresses that they had, but she really helped me so much with narrowing down to my dream dress. Kendall was so helpful by really listening to me and understanding how I felt about each dress. I’ll never forget this day because of how special Kendall helped make it! The vibe inside the dressing room and store was so cozy and beautiful, and I just I felt so comfortable in there. I went to one other place to try on dresses after Lovely and my experience trying on dresses there just didn’t compare. My experience here was just absolutely phenomenal and I will never stop talking about it! I would 110% recommend looking for your dress here!
Julia AtwaterJulia Atwater
11:50 21 Aug 23
I had a great experience at Lovely Rochester! My stylist was very helpful, and willing to working with any requests I had. She did a great job picking dresses I was interested in and also encouraging me to try a few different styles. She helped me find my dream dress and veil!
Toni GiannavolaToni Giannavola
01:12 19 Aug 23
Lovely bride was actually the first dress salon I went to, I did schedule five places because I’m a diva and quite indecisive. I found my wedding gown with Mariah she was adorable and I felt like I just had a bonus friend at my appointments while working with her. Thanks lovely bride
Jennie BillsJennie Bills
20:54 04 Aug 23
After I let them know my budget I was treated poorly and only allowed to try on a few dresses. They wouldn’t let me try on dresses outside of my budget (that I told them was pretty loose). I ended up doubling my budget on a stunning dress at another bridal store that was less snobby!
Rachel CalavanoRachel Calavano
01:07 04 Aug 23
love, love, LOVE! I went to about 7 other shops in Buffalo before heading to Lovely Bride in Rochester. I immediately fell in love with the customer service, ambiance & their dress selection! Kendall was a doll to work with and made me feel amazing!! My wedding was 7.22.23 and I am ecstatic on my dress + veil choice from Lovely. I went with ‘Windsor’ Alyne by Rita Vinieris gown and the Jackson veil by Untamed Petals. Thank you so much for everything!
Bailey RamsdenBailey Ramsden
13:13 26 Jul 23
Highly recommend starting your search here! You will quickly discover they set the bar for expectations.
Christina PotterChristina Potter
16:52 17 Jul 23
Most amazing experience at Lovely Bride! Cannot say enough about the incredible selection of dresses and wonderful staff. Katie was so knowledgeable and supportive. She read my mind and reactions, and carefully selected dresses for me to try. The space was beautiful and private. Overall, it was a 10/10 experience and I found my perfect dress!!
Anna M. VanDienAnna M. VanDien
22:35 29 Jun 23
I only had to shop for gowns at one place and it was Lovely Bride! Their goal of transparency really comes through, from preparing for my appointment to setting up next steps after purchasing my gown. Kendall was my stylist and did a fantastic job of capturing my preferences while suggesting additional options to explore. The whole team made me and my crew feel so special! The entire experience was more than I had hoped for and a memory I will cherish from the wedding planning process.
00:46 26 May 23
I said yes to the dress!! I met everyone at Lovely and they’re all wonderful! My stylist was Debra and she should be recognized for her genuine kindness, love for her job, and the passion she has for making every bride feel breathtakingly beautiful. She put my mind at ease, listened to all of my dreams, and was there every step of the way! I couldn’t be happier I would recommend Lovely to all future brides 💕
Brittany VojnarBrittany Vojnar
17:09 16 Apr 23
Great experience at Lovely Bride! Mariah was the sweetest and had such talent in finding dresses I absolutely loved. She made the experience so amazing for me and my family. I highly recommend stopping here as they have such a great variety of beautiful dresses and such kind employees.
Lily GrabskiLily Grabski
14:44 01 Mar 23
I can’t say enough about this place. They have ton of beautiful dresses from a lot of designers and the stylists somehow know you better than you know yourself! They helped me find the perfect dress that completely took me by surprise as it was not even the type I planned on trying. The stylists were so kind and patient and helped me pick the perfect accessories as well. This is a must try place for any bride to be!!
Mel LMel L
13:29 05 Feb 23
My experience here was just.. lovely! I went over the weekend during their sample sale. I wasn’t sure if I would find “the one” but every dress was SO beautiful it was hard to choose!! The stylists were great with asking me all the right questions to help make the final/best decision. I’m in LOVE with the dress I chose. It was an incredibly beautiful space, the staff was amazing, everyone was so helpful.. 10/10 would highly recommend!
Taylor Ann ValentinoTaylor Ann Valentino
14:13 11 Jan 23
I worked with Kendall and had the best experience with her and the Lovely team! From being able to see what dresses were in store along with pricing was a huge benefit that allowed me to look for dresses that fit my budget. When stepping into Lovely, Kendall fully understood what I wanted, but also allowed me to try a few things out of my comfort zone – which was so much fun to see! There was no pressure for me to make a decision while I was there, but I knew I found my dress when I put it one. I could not recommend Lovely and Kendall enough for future brides!
Sarah RoweSarah Rowe
15:08 05 Oct 22
My experience at Lovely was absolutely amazing! My stylist Kendall made the whole appointment so personal and enjoyable. She gave me such good advice and was so professional. She was never pushy and made me feel beautiful in every dress I tried on. I did end up purchasing my dream dress there but never felt pressured to do so. Bonus is that I was able to customize my dress to something I will feel more comfortable in! I just felt like the dresses were of better quality and the store has different designers than some of the other shops in town. Everyone was super friendly and made the whole experience so enjoyable. Definitely recommend Lovely 10/10!
Lauren TomaschkoLauren Tomaschko
13:27 13 Sep 22
I had the best experience finding my wedding dress at lovely bride! Kendall was amazing at listening to what I had in mind and pulled the exact style of dresses that I was open to in order to cancel out all of the options I thought I would maybe want. Which led me to finding my absolute dream dress. That dress actually ended up being the 2nd I tried on! Julia was also there to help along the way and was also nothing short of amazing. They really have a great eye and are genuinely there to help you find the one!
Kaitlyn YagerKaitlyn Yager
16:53 08 Sep 22
All I have to say are good things about my experience at Lovely Bride. Lovely Bride was not the first bridal shop I had checked out, actually the third. I worked with Kendall, who was such a sweetheart. Unlike the other shops I checked out, Kendall sat down with me and first to discuss things I’ve liked and haven’t liked. It was such a personable experience. I didn’t feel like just a “customer”. Wishing 30 minutes of my 2 hour appointment, I had tried on two dresses I LOVED (a feeling I didn’t feel at the other two bridal shops) Kendall allowed me to go back and forth between the two dresses to figure out which one was THE dress! 50 minutes into the appointment I was swiping my card as I had said “yes to the dress!” My experience was beyond wonderful. Along with Kendall, all the staff was amazing and so kind.
Katie LocastroKatie Locastro
18:05 01 Sep 22
Where do I even start! My experience at Lovely bride in Rochester was absolute perfection. First of all, the shop is absolutely BEAUTIFUL! I love how every bride gets their own room/space to try on dresses, it really gives a sense of privacy to brides and guests! All of the dresses were pristine! The quality was amazing on every dress I tried. Next, my consultant, Julia, was absolutely phenomenal! She made me feel so comfortable and really just had so much fun with us. Not to mention her knowledge of all of the dresses/designers/fabrics etc. was very impressive! I can not wait to go back and pick up my dream gown. I have nothing but good things to say about this bridal shop!
Lauren PelkeyLauren Pelkey
13:48 26 Jul 22
I had an absolutely delightful experience! I had Deborah and she was amazing!! So kind and tentative. Let me stay true to the styles I love while also switching it up to things I’d never wear. I also had two other lovely ladies (I’m blanking on their names) but they were all spectacular!! It was fun hearing their inputs to the designers I chose and all the positive input they gave. I’d recommend lovely bride in Rochester to everyone! I already have been! Picture of a dress I didn’t choose!
Emily DonalsEmily Donals
19:59 16 Jul 22
I had such a wonderful experience at my first ever bridal appointment. I worked with Kendall and Debra. They did a fantastic job narrowing my search by asking me a variety of questions about elements I liked and didn’t like. It gave me such a good idea of what dresses were for me and I learned a ton! They started the appointment by sitting with me and asking about my wedding, the venue, my aesthetic, and my wants. Their systematic approach combined with truly listening to my needs made for the perfect experience. Also, the shop is adorable! Thank you ladies!
Emily XiaoEmily Xiao
02:40 12 Jul 22
The stylists here are fantastic! Very down-to-earth, kind, honest, easy to talk to, and just want to help you find the perfect dress! I was nervous to go dress shopping in a new city I had just moved to alone (no local family or friends), but they made me feel so comfortable. They had perfect suggestions of styles they thought I might like, were patient when I was unsure, and I felt absolutely no pressure from the staff to purchase anything specific. They gave me a realistic timeline for my dress and suggested a fantastic tailor. Great experience, 100% recommend!
Caroline VillaCaroline Villa
15:09 28 Jun 22
I truly loved my experience here! The entire store is super cute and comfortable, and it’s nice that the spaces for each bride are more private compared to other stores. I worked with Mariah and she made me really comfortable and I felt like she really listened to what I wanted and how I felt. I never once felt overly pressured to make a decision or try something I didn’t want. Thank you thank you!!
Marissa EibertMarissa Eibert
01:20 23 Jun 22
I’m so glad I chose lovely! Mariah was so so nice to work with, and actually chose a dress for me that was not on my list, that I ended up falling in love with and purchasing! It’s clear she knew what she was doing and really listened to what I liked and disliked about each dress I tried on. Would recommend Lovely as the first (and probably last) stop for any bride
Jessica IyerJessica Iyer
13:25 07 Jun 22
Lovely was an incredible experience. everyone there was kind, down to earth, extremely helpful, and I felt like they genuinely cared about finding me the perfect dress. I brought 4 of my family members, and they were accommodating and patient with them as well (we can be a lot!). Instead of just putting me in the “latest trend” gown, they really wanted to find a dress that I felt comfortable and “my best self” in. they not only helped me find a dress, but helped me realize how I felt in each one! Sometimes it can be overwhelming because every gown is beautiful, but they really help you narrow it down based on how YOU feel. Julia was my stylist, who was just incredible – so kind and genuine, and had great ideas of gowns to pull to try. overall, amazing experience! if in Rochester – go there!!
Darra KuberaDarra Kubera
01:01 03 Jun 22
10/10 stars. From the moment you walk into this shop you’re greeted with the friendliest staff and the best smelling space I’ve ever encountered. Finding my dream dress in this store was a magical experience I will NEVER FORGET!
Breanna LeibyBreanna Leiby
23:01 07 Apr 22
WOW! JUST WOW! Went to two different bridal salons back-to-back on two different days and Lovely Bride was so far above and beyond it was amazing. Their attention to detail and knowledge of the dresses was next level. It made the whole experience one to remember and i would HIGHLY recommend this place to anyone going there!
Jenny Rae SiploJenny Rae Siplo
16:26 19 Jan 21
Such a beautiful shop with an amazing curated collection of new and modern wedding dress designs. Incredible and talented staff. A must stop!!
Google rating score: 4.9 of 5, based on 162 reviews
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Rochester NY Bridal Shop







(585) 398-8597


Follow us @lovelybriderochester





Tailors We Recommend

Bespoke Designs
137 East Ave, Suite 201
Rochester,NY, 14604
(585) 429-0223
Made by Anatomy
391 Washington St Suite 6
Buffalo, NY 14203
(716) 882-1500
Eugene Taddeo
Syracuse, NY
Alex Fashion & Bridal
3300 Monroe Ave Suite 116
Rochester, NY 14618
(585) 506-8506
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Lovely Rochester Fave Local spots

parking guide

At Lovely Rochester, we have a lot adjacent to the building for parking. For handicap access, please call the shop in advance as we have a portable ramp available.