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Our Rochester bridal shop is located in the heart of Victor in a 200-year-old home that is designed to make you feel like you’re hanging with your favorite people at your best-friend’s house while picking out the dress of your dreams! Some of our designers include Alexandra Grecco, Made With Love Bridal, Rue De Seine, Lovers Society, Alyssa Kristin, Louvienne, Jenny Yoo, Alyne and more. Our wedding dresses range from $1,500 – $6,000, with the majority of the gowns falling between $2,000 and $3,500. Transparency is our thing at Lovely. Visit our Dresses page to create a portal to see all of our dresses and prices before you shop. Rochester Lovelies, we can’t wait to meet you!

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Meet Katie

Owner of Lovely Rochester

Hey Lovely! I’m Katie, the owner of Lovely Bride Rochester! People often ask me why I decided to open a Lovely in Western New York and I always say…why not? Don’t girls everywhere need cool wedding dresses? You’ll be working with me, Julia (our shop manager), or one of our amazing stylists when you visit. We will all be so excited if you join our Bridal Club and officially become one of Our Lovelies. But more importantly, we hope your wedding journey is as unique and joyful as you deserve it to be!

– KATIE

Rochester NY Reviews

Lovely Bride
4.8
Based on 124 reviews
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Caitlyn RutskiCaitlyn Rutski
21:12 10 Aug 22
The gowns and atmosphere at lovely bride are absolutely beautiful, this was the second and only other place I wanted to look for my wedding dress. I do have to say I was a little bit disappointed in my experience. It felt strange that my consultant didn’t offer or ask if I needed help getting into the gowns, she also kept stepping on them or sometimes she would even drop them on the floor. I unfortunately did not say I do to any dress there but definitely loved a few! I’m very glad we decided to take the trip out there and although my experience wasn’t what I was hoping for I would still recommend to other brides.
Lauren PelkeyLauren Pelkey
13:48 26 Jul 22
I had an absolutely delightful experience! I had Deborah and she was amazing!! So kind and tentative. Let me stay true to the styles I love while also switching it up to things I’d never wear. I also had two other lovely ladies (I’m blanking on their names) but they were all spectacular!! It was fun hearing their inputs to the designers I chose and all the positive input they gave. I’d recommend lovely bride in Rochester to everyone! I already have been! Picture of a dress I didn’t choose!
Emily DonalsEmily Donals
19:59 16 Jul 22
I had such a wonderful experience at my first ever bridal appointment. I worked with Kendall and Debra. They did a fantastic job narrowing my search by asking me a variety of questions about elements I liked and didn’t like. It gave me such a good idea of what dresses were for me and I learned a ton! They started the appointment by sitting with me and asking about my wedding, the venue, my aesthetic, and my wants. Their systematic approach combined with truly listening to my needs made for the perfect experience. Also, the shop is adorable! Thank you ladies!
Emily XiaoEmily Xiao
02:40 12 Jul 22
The stylists here are fantastic! Very down-to-earth, kind, honest, easy to talk to, and just want to help you find the perfect dress! I was nervous to go dress shopping in a new city I had just moved to alone (no local family or friends), but they made me feel so comfortable. They had perfect suggestions of styles they thought I might like, were patient when I was unsure, and I felt absolutely no pressure from the staff to purchase anything specific. They gave me a realistic timeline for my dress and suggested a fantastic tailor. Great experience, 100% recommend!
Caroline VillaCaroline Villa
15:09 28 Jun 22
I truly loved my experience here! The entire store is super cute and comfortable, and it’s nice that the spaces for each bride are more private compared to other stores. I worked with Mariah and she made me really comfortable and I felt like she really listened to what I wanted and how I felt. I never once felt overly pressured to make a decision or try something I didn’t want. Thank you thank you!!
Marissa EibertMarissa Eibert
01:20 23 Jun 22
I’m so glad I chose lovely! Mariah was so so nice to work with, and actually chose a dress for me that was not on my list, that I ended up falling in love with and purchasing! It’s clear she knew what she was doing and really listened to what I liked and disliked about each dress I tried on. Would recommend Lovely as the first (and probably last) stop for any bride
Jessica IyerJessica Iyer
13:25 07 Jun 22
Lovely was an incredible experience. everyone there was kind, down to earth, extremely helpful, and I felt like they genuinely cared about finding me the perfect dress. I brought 4 of my family members, and they were accommodating and patient with them as well (we can be a lot!). Instead of just putting me in the “latest trend” gown, they really wanted to find a dress that I felt comfortable and “my best self” in. they not only helped me find a dress, but helped me realize how I felt in each one! Sometimes it can be overwhelming because every gown is beautiful, but they really help you narrow it down based on how YOU feel. Julia was my stylist, who was just incredible – so kind and genuine, and had great ideas of gowns to pull to try. overall, amazing experience! if in Rochester – go there!!
Darra KuberaDarra Kubera
01:01 03 Jun 22
10/10 stars. From the moment you walk into this shop you’re greeted with the friendliest staff and the best smelling space I’ve ever encountered. Finding my dream dress in this store was a magical experience I will NEVER FORGET!
Breanna LeibyBreanna Leiby
23:01 07 Apr 22
WOW! JUST WOW! Went to two different bridal salons back-to-back on two different days and Lovely Bride was so far above and beyond it was amazing. Their attention to detail and knowledge of the dresses was next level. It made the whole experience one to remember and i would HIGHLY recommend this place to anyone going there!
Jenny Rae SiploJenny Rae Siplo
16:26 19 Jan 21
Such a beautiful shop with an amazing curated collection of new and modern wedding dress designs. Incredible and talented staff. A must stop!!
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Google rating score: 4.8 of 5, based on 124 reviews
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map location

10AM-6PM

Wednesday:

Find Us

11AM-7PM

Thursday:

LOVELY ROCHESTER

location place

10AM–6PM

Friday:

10AM–6PM

Rochester NY Bridal Shop

Saturday:

11AM-5PM

Sunday:

Closed

Monday:

(585) 398-8597

ROCHESTER@LOVELYBRIDE.COM

Closed

Tuesday:

Tailors we recommend

Bespoke Designs
137 East Ave, Suite 201
Rochester,NY, 14604
(585) 429-0223
Made by Anatomy
391 Washington St Suite 6
Buffalo, NY 14203
(716) 882-1500
Eugene Taddeo
Syracuse, NY
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Lovely Rochester Fave Local spots

parking guide

At Lovely Rochester, we have a lot adjacent to the building for parking. For handicap access, please call the shop in advance as we have a portable ramp available.