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Our Rochester bridal shop is located in the heart of Victor in a 200-year-old home that is designed to make you feel like you’re hanging with your favorite people at your best-friend’s house while picking out the dress of your dreams! Some of our designers include Made With Love, Jenny Yoo, Dany Tabet, Louvienne, Alyssa Kristin, and many more. Our wedding dresses range from $1,500 – $6,000, with the majority of the gowns falling between $2,000 and $3,500. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop. Rochester Lovelies, we can’t wait to meet you!

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Meet Katie

Owner of Lovely Rochester

Hey Lovely! I’m Katie, the owner of Lovely Bride Rochester! People often ask me why I decided to open a Lovely in Western New York and I always say…why not? Don’t girls everywhere need cool wedding dresses? You’ll be working with me, Julia (our shop manager), or one of our amazing stylists when you visit. We will all be so excited if you join our Bridal Club and officially become one of Our Lovelies. But more importantly, we hope your wedding journey is as unique and joyful as you deserve it to be!


Lovely Rochester IRL

Made With Love Elsie Fitted Rochester Holly @loveandlife adelle
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Made With Love
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Made With Love Elsie Fitted
Made With Love
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Photographer: @loveandlife_adelle

Louvienne Roux Rochester @sherisryanis @loraleahmariephotography
Louvienne Lane 1
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Louvienne Roux
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Bride: @sherisryanis

Photographer: @loraleahmariephotography

Louvienne Lela Rochester @courtneylspringer @juliahart
Louvienne Lane 1
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Louvienne Lela
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Bride: @courtneylspringer

Photographer: @juliahart____

Alexandra Grecco Viola Rochester @chwagner @jessyhermanphoto
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Alexandra Grecco
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Bride: @chwagner

Photographer: @jessyhermanphoto

Louvienne Roux Rochester @annakraus @meganannphotography
Louvienne Lane 1
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Louvienne Roux
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Bride: @annakraus

Photographer: @meganannphotography_

Alyssa Kristin Vivian Rochester @meganannphotography
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Alyssa Kristin
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Photographer: @meganannphotography_

Made With Love Archie Rochester @abbyberrettone @juliahart 1
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Made With Love
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Made With Love Archie
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Bride: @abbyberrettone

Photographer: @juliahart_

Lovely Rochester Reviews

Lovely Bride
Based on 183 reviews
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Laura BlissLaura Bliss
14:36 16 Jul 24
I had the absolute best time at Lovely! My stylist was kind, loving, patient, and really listened to my requests. Having an option to favorite dresses ahead of time was very helpful as well. 10/10 recommend !!
Alyssa PinoAlyssa Pino
13:21 01 Jul 24
I had the best dress shopping experience at Lovely Bride! Everyone was so helpful and kind!
Amanda HAmanda H
18:52 04 Jun 24
I had the best experience at Lovely Bride! Serena and Julia were fantastic!! The shop is super cute and has great lighting, which is especially helpful when looking back of pictures of yourself in the dresses. The emails throughout the process are also very informative and helpful. I said yes!
Sarah SpinaSarah Spina
19:06 28 May 24
I had the most perfect experience at Lovely thanks to Savannah, my stylist. I have a very short amount of time until my wedding and she made sure to find me a ton of options that I would be able to have in that amount of time which was my biggest stress. She also used the dresses I had saved on their website and brought me as many as would fit in my budget and time frame, and found incredibly similar ones to try if something wasn’t available.I went into the appointment very nervous and not really expecting to find my dress, but she made the entire day so special and go so smoothly. I felt beautiful the entire time, the entire staff was so supportive and so quick to find different pieces that would have everything I loved. I would highly recommend Lovely to anyone looking for their dress, they gave me the most special day and I am so grateful!
Adriana ConnellAdriana Connell
10:26 15 May 24
Meghan RyanMeghan Ryan
16:15 17 Apr 24
Lovely was such a great place for all things bridal. They were my first stop out of two places to try on dresses, and they made me feel so comfortable and relaxed. Not to mention they had the most beautiful dresses, my stylist really understood what I was looking for and my likes/dislikes. Can’t recommend these ladies enough!
Christi CottChristi Cott
11:47 15 Apr 24
We went to Lovely Bride yesterday, with only a couple months left before my daughters wedding! I cannot recommend this shop enough! From how classy and beautiful the ambiance is to the knowledgeable and friendly people who helped us. My daughter had a bunch of options to try even though we don’t have a lot of time. We found our dress and could not be happier! Make your appointment here for sure! You will not be disappointed!!
Myan IdziurMyan Idziur
16:54 22 Mar 24
Kendall and the rest of the staff couldn’t have been more amazing. This was my fourth bridal dress shop and I was feeling very discouraged. Kendall really listened to me and pulled the most perfect dresses. I didn’t even know what I wanted but somehow she did. She was patient and attentive throughout the whole process. Not only was Kendall great but the rest of the staff and the owner were also very eager to help, friendly, and personable. | HIGHLY recommend going to lovely to find your dress!
Kayla MelandKayla Meland
14:12 05 Mar 24
Lovely bride made you feel special when shopping for your dream dress. Not only was everyone so friendly and helpful but they truly care about trying to find the one for you! I went in fully expecting to not find my dream dress but with the help of the amazing team I was able to say Yes to the dress! Pickup was smooth and my dress came in pretty quick. The only thing I would suggest is allowing people to bring in champagne to celebrate! Even if they sell the champagne it would have been fun to have a quick toast with your crew! Definitely check out lovely bridal.
Emilie MertzEmilie Mertz
17:28 26 Feb 24
Found the dress of my dreams at the Lovely Bride. I had the best experience with them and I cannot recommend them enough if you are looking for a wedding dress!
Kaitlin BredaKaitlin Breda
14:30 16 Jan 24
Savannah and Katie were great! Savannah was my stylist and Katie would jump in to help when needed. This was the first shop I went too and I chose Lovely because they carry Made With Love dresses. I went in loving one MWL dress and left with another MWL dress that was brought out for me within my budget. There were plenty of choices even though I made an appointment 4 months before my wedding date. Savannah brought the positivity and made me feel comfortable, despite me being very nervous about the whole process. I loved being able to bring 4 people to cheer me on. Shop was super clean and bright, and I loved being tucked into the cozy corner of the shop for privacy.
Kenzi CoonKenzi Coon
00:20 19 Dec 23
Kendall helped with my bridal appointment at Lovely and she did an awesome job. She worked her butt off getting dresses and helping me change in and out. She really listened to what I was going for and made it come to life! Kendall made it super simple and really put me at ease. She had so much knowledge about fabrics and the industry. I highly recommend!
Adrianna CalamitaAdrianna Calamita
14:42 28 Nov 23
As soon as I walked into the shop I felt incredibly special. I had picked out the dresses I thought I would love online, and they even brought out a different one I didn’t even think to try on. I ended up falling in love with it! Thank you for making this experience something I will always cherish!
Jasmine SandersJasmine Sanders
00:18 14 Nov 23
Love, Love, Love. I must say I had it easier than other brides I’ve known. I’ve been to several dress shops, however never for myself. I loved the whole experience. Savannah did a phenomenal job, making me comfortable every step of the way. She went out of her way to do some extra shopping for me and I ended up picking one of her choices. I’m very happy to say i’m a “lovely bride” can’t wait till the dress comes in! Thank you lovely staff for being so wonderful to myself, matron of honor and zoom entourage watching from out of state.
Jennifer GirardJennifer Girard
19:37 05 Nov 23
I had such a great experience here! My consultant, Katie, did a great job helping me figure out what styles I liked and didn’t like. I loved almost all the dresses I tried on. I found my pefect dress here, and I’m so grateful Katie and another stylist pulled it for me because it hadn’t even been on my list!Very cute ambiance within the boutique as well!
Lydia GossonLydia Gosson
14:57 09 Oct 23
Katie at Lovely was amazing at helping me pick my dress! She was so intuitive and knew what I wanted even though it’s what I thought I didn’t want. If it weren’t for her, I would’ve never tried on the dress that I picked and ended up feeling beautiful in. Everyone at Lovely worked so well together to give my family and I the best experience together, I cannot say enough good things about them!
hannah mackohannah macko
21:09 07 Oct 23
There’s not enough words to put together how I felt when I walked into lovely bride. The patience Kendall and the team had with me and my vision was amazing. I went to about 8 bridal boutiques from buffalo to Albany and south of Syracuse, and my time spent at lovely bride was by far the best. I had a specific look and Kendall came in and crushed it !!!! We combined two of their gowns and made my dream wedding dress come to life. The Camille Windsor will stay in my heart forever ! My veil. To die for as well. I can’t wait to show them my full look after my big day! Thanks team lovely !!!!
BriAnna DiLuigiBriAnna DiLuigi
19:38 06 Oct 23
Lovely Bride has been fantastic! Every person I worked with was wonderful, very attentive, honest, and flexible. I felt comfortable with all of them and felt like they genuinely wanted me to find the perfect dress!
Makenzie HogarthMakenzie Hogarth
19:24 04 Oct 23
I found THE dress here! I had such a wonderful and comfortable experience. It felt very private with my mom and sister in law with me which was amazing. My dress was the 5th I tried on and I knew it was the one. The associate working with us was so attentive and really took my tastes and preferences into consideration to pick out the perfect styles. My dress even has the cutest removable sleeves and I picked out the best belt to go with it! The whole process was so easy and painless. I highly recommend shopping for your big day here!!
Jessica PavoneJessica Pavone
14:08 02 Oct 23
The team at Lovely helped me find the perfect dress that made me feel most like me, and I’m so grateful for the experience! I came in with a certain vision, and they made sure I tried some options outside of my comfort zone… and sure enough, one of the dresses picked for me & my body type was the one I chose!!!! I started the search scared and uncomfortable, and left feeling soooo confident & beautiful.P.S. You can tell they are working on including more sample sizes as they get new dresses in, and that’s a great positive step in the wedding industry. If you’re nervous about sizing, this is a great place to consider. 🤍
Katie StebbinsKatie Stebbins
14:44 25 Aug 23
I shopped at three stores in the CNY area and this was by far the best experience. High quality dresses and a beautiful store,. Plus, fun, kind, and knowledgeable staff. Debra and Katie helped me chose the most gorgeous dress! Overall a *lovely* experience
10:30 22 Aug 23
Kendall truly made my experience at Lovely Bride so special and amazing! I loved how much of a variety of dresses that they had, but she really helped me so much with narrowing down to my dream dress. Kendall was so helpful by really listening to me and understanding how I felt about each dress. I’ll never forget this day because of how special Kendall helped make it! The vibe inside the dressing room and store was so cozy and beautiful, and I just I felt so comfortable in there. I went to one other place to try on dresses after Lovely and my experience trying on dresses there just didn’t compare. My experience here was just absolutely phenomenal and I will never stop talking about it! I would 110% recommend looking for your dress here!
Julia AtwaterJulia Atwater
11:50 21 Aug 23
I had a great experience at Lovely Rochester! My stylist was very helpful, and willing to working with any requests I had. She did a great job picking dresses I was interested in and also encouraging me to try a few different styles. She helped me find my dream dress and veil!
Toni GiannavolaToni Giannavola
01:12 19 Aug 23
Lovely bride was actually the first dress salon I went to, I did schedule five places because I’m a diva and quite indecisive. I found my wedding gown with Mariah she was adorable and I felt like I just had a bonus friend at my appointments while working with her. Thanks lovely bride
Rachel CalavanoRachel Calavano
01:07 04 Aug 23
love, love, LOVE! I went to about 7 other shops in Buffalo before heading to Lovely Bride in Rochester. I immediately fell in love with the customer service, ambiance & their dress selection! Kendall was a doll to work with and made me feel amazing!! My wedding was 7.22.23 and I am ecstatic on my dress + veil choice from Lovely. I went with ‘Windsor’ Alyne by Rita Vinieris gown and the Jackson veil by Untamed Petals. Thank you so much for everything!
Bailey RamsdenBailey Ramsden
13:13 26 Jul 23
Highly recommend starting your search here! You will quickly discover they set the bar for expectations.
Christina PotterChristina Potter
16:52 17 Jul 23
Most amazing experience at Lovely Bride! Cannot say enough about the incredible selection of dresses and wonderful staff. Katie was so knowledgeable and supportive. She read my mind and reactions, and carefully selected dresses for me to try. The space was beautiful and private. Overall, it was a 10/10 experience and I found my perfect dress!!
Anna M. VanDienAnna M. VanDien
22:35 29 Jun 23
I only had to shop for gowns at one place and it was Lovely Bride! Their goal of transparency really comes through, from preparing for my appointment to setting up next steps after purchasing my gown. Kendall was my stylist and did a fantastic job of capturing my preferences while suggesting additional options to explore. The whole team made me and my crew feel so special! The entire experience was more than I had hoped for and a memory I will cherish from the wedding planning process.
00:46 26 May 23
I said yes to the dress!! I met everyone at Lovely and they’re all wonderful! My stylist was Debra and she should be recognized for her genuine kindness, love for her job, and the passion she has for making every bride feel breathtakingly beautiful. She put my mind at ease, listened to all of my dreams, and was there every step of the way! I couldn’t be happier I would recommend Lovely to all future brides 💕
Brittany VojnarBrittany Vojnar
17:09 16 Apr 23
Great experience at Lovely Bride! Mariah was the sweetest and had such talent in finding dresses I absolutely loved. She made the experience so amazing for me and my family. I highly recommend stopping here as they have such a great variety of beautiful dresses and such kind employees.
Lily GrabskiLily Grabski
14:44 01 Mar 23
I can’t say enough about this place. They have ton of beautiful dresses from a lot of designers and the stylists somehow know you better than you know yourself! They helped me find the perfect dress that completely took me by surprise as it was not even the type I planned on trying. The stylists were so kind and patient and helped me pick the perfect accessories as well. This is a must try place for any bride to be!!
Mel LMel L
13:29 05 Feb 23
My experience here was just.. lovely! I went over the weekend during their sample sale. I wasn’t sure if I would find “the one” but every dress was SO beautiful it was hard to choose!! The stylists were great with asking me all the right questions to help make the final/best decision. I’m in LOVE with the dress I chose. It was an incredibly beautiful space, the staff was amazing, everyone was so helpful.. 10/10 would highly recommend!
Taylor Ann ValentinoTaylor Ann Valentino
14:13 11 Jan 23
I worked with Kendall and had the best experience with her and the Lovely team! From being able to see what dresses were in store along with pricing was a huge benefit that allowed me to look for dresses that fit my budget. When stepping into Lovely, Kendall fully understood what I wanted, but also allowed me to try a few things out of my comfort zone – which was so much fun to see! There was no pressure for me to make a decision while I was there, but I knew I found my dress when I put it one. I could not recommend Lovely and Kendall enough for future brides!
Sarah RoweSarah Rowe
15:08 05 Oct 22
My experience at Lovely was absolutely amazing! My stylist Kendall made the whole appointment so personal and enjoyable. She gave me such good advice and was so professional. She was never pushy and made me feel beautiful in every dress I tried on. I did end up purchasing my dream dress there but never felt pressured to do so. Bonus is that I was able to customize my dress to something I will feel more comfortable in! I just felt like the dresses were of better quality and the store has different designers than some of the other shops in town. Everyone was super friendly and made the whole experience so enjoyable. Definitely recommend Lovely 10/10!
Lauren TomaschkoLauren Tomaschko
13:27 13 Sep 22
I had the best experience finding my wedding dress at lovely bride! Kendall was amazing at listening to what I had in mind and pulled the exact style of dresses that I was open to in order to cancel out all of the options I thought I would maybe want. Which led me to finding my absolute dream dress. That dress actually ended up being the 2nd I tried on! Julia was also there to help along the way and was also nothing short of amazing. They really have a great eye and are genuinely there to help you find the one!
Kaitlyn YagerKaitlyn Yager
16:53 08 Sep 22
All I have to say are good things about my experience at Lovely Bride. Lovely Bride was not the first bridal shop I had checked out, actually the third. I worked with Kendall, who was such a sweetheart. Unlike the other shops I checked out, Kendall sat down with me and first to discuss things I’ve liked and haven’t liked. It was such a personable experience. I didn’t feel like just a “customer”. Wishing 30 minutes of my 2 hour appointment, I had tried on two dresses I LOVED (a feeling I didn’t feel at the other two bridal shops) Kendall allowed me to go back and forth between the two dresses to figure out which one was THE dress! 50 minutes into the appointment I was swiping my card as I had said “yes to the dress!” My experience was beyond wonderful. Along with Kendall, all the staff was amazing and so kind.
Katie LocastroKatie Locastro
18:05 01 Sep 22
Where do I even start! My experience at Lovely bride in Rochester was absolute perfection. First of all, the shop is absolutely BEAUTIFUL! I love how every bride gets their own room/space to try on dresses, it really gives a sense of privacy to brides and guests! All of the dresses were pristine! The quality was amazing on every dress I tried. Next, my consultant, Julia, was absolutely phenomenal! She made me feel so comfortable and really just had so much fun with us. Not to mention her knowledge of all of the dresses/designers/fabrics etc. was very impressive! I can not wait to go back and pick up my dream gown. I have nothing but good things to say about this bridal shop!
Lauren PelkeyLauren Pelkey
13:48 26 Jul 22
I had an absolutely delightful experience! I had Deborah and she was amazing!! So kind and tentative. Let me stay true to the styles I love while also switching it up to things I’d never wear. I also had two other lovely ladies (I’m blanking on their names) but they were all spectacular!! It was fun hearing their inputs to the designers I chose and all the positive input they gave. I’d recommend lovely bride in Rochester to everyone! I already have been! Picture of a dress I didn’t choose!
Emily DonalsEmily Donals
19:59 16 Jul 22
I had such a wonderful experience at my first ever bridal appointment. I worked with Kendall and Debra. They did a fantastic job narrowing my search by asking me a variety of questions about elements I liked and didn’t like. It gave me such a good idea of what dresses were for me and I learned a ton! They started the appointment by sitting with me and asking about my wedding, the venue, my aesthetic, and my wants. Their systematic approach combined with truly listening to my needs made for the perfect experience. Also, the shop is adorable! Thank you ladies!
Emily XiaoEmily Xiao
02:40 12 Jul 22
The stylists here are fantastic! Very down-to-earth, kind, honest, easy to talk to, and just want to help you find the perfect dress! I was nervous to go dress shopping in a new city I had just moved to alone (no local family or friends), but they made me feel so comfortable. They had perfect suggestions of styles they thought I might like, were patient when I was unsure, and I felt absolutely no pressure from the staff to purchase anything specific. They gave me a realistic timeline for my dress and suggested a fantastic tailor. Great experience, 100% recommend!
Caroline VillaCaroline Villa
15:09 28 Jun 22
I truly loved my experience here! The entire store is super cute and comfortable, and it’s nice that the spaces for each bride are more private compared to other stores. I worked with Mariah and she made me really comfortable and I felt like she really listened to what I wanted and how I felt. I never once felt overly pressured to make a decision or try something I didn’t want. Thank you thank you!!
Marissa EibertMarissa Eibert
01:20 23 Jun 22
I’m so glad I chose lovely! Mariah was so so nice to work with, and actually chose a dress for me that was not on my list, that I ended up falling in love with and purchasing! It’s clear she knew what she was doing and really listened to what I liked and disliked about each dress I tried on. Would recommend Lovely as the first (and probably last) stop for any bride
Jessica IyerJessica Iyer
13:25 07 Jun 22
Lovely was an incredible experience. everyone there was kind, down to earth, extremely helpful, and I felt like they genuinely cared about finding me the perfect dress. I brought 4 of my family members, and they were accommodating and patient with them as well (we can be a lot!). Instead of just putting me in the “latest trend” gown, they really wanted to find a dress that I felt comfortable and “my best self” in. they not only helped me find a dress, but helped me realize how I felt in each one! Sometimes it can be overwhelming because every gown is beautiful, but they really help you narrow it down based on how YOU feel. Julia was my stylist, who was just incredible – so kind and genuine, and had great ideas of gowns to pull to try. overall, amazing experience! if in Rochester – go there!!
Darra KuberaDarra Kubera
01:01 03 Jun 22
10/10 stars. From the moment you walk into this shop you’re greeted with the friendliest staff and the best smelling space I’ve ever encountered. Finding my dream dress in this store was a magical experience I will NEVER FORGET!
Breanna LeibyBreanna Leiby
23:01 07 Apr 22
WOW! JUST WOW! Went to two different bridal salons back-to-back on two different days and Lovely Bride was so far above and beyond it was amazing. Their attention to detail and knowledge of the dresses was next level. It made the whole experience one to remember and i would HIGHLY recommend this place to anyone going there!
Jenny Rae SiploJenny Rae Siplo
16:26 19 Jan 21
Such a beautiful shop with an amazing curated collection of new and modern wedding dress designs. Incredible and talented staff. A must stop!!
Google rating score: 4.8 of 5, based on 183 reviews
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map location

Find Us

10AM – 6PM


11AM – 7PM



location place

Rochester NY Bridal Shop

10AM – 6PM


10AM – 6PM


11AM – 5PM


(585) 398-8597


Follow us @lovelybriderochester





Tailors We Recommend

Bespoke Designs
137 East Ave, Suite 201
Rochester, NY 14604
(585) 429-0223
Made by Anatomy
391 Washington St Suite 6
Buffalo, NY 14203
(716) 882-1500
Alex Fashion & Bridal
3300 Monroe Ave Suite 116
Rochester, NY 14618
(585) 506-8506
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Lovely Rochester Fave Local spots

parking guide

At Lovely Rochester, we have a lot adjacent to the building for parking. For handicap access, please call the shop in advance as we have a portable ramp available.