
Our Houston bridal shop is located in the heart of Montrose. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Alexandra Grecco, Louvienne, Suzanne Neville, SAINT, and many more. Our wedding dresses range from $3,500 – $8,000, with the majority of the gowns ranging from $4,000 – $6,000. Transparency is our thing at Lovely. Visit our Dresses page to to register on our portal to see all of our dresses and prices before you shop.
Houston Lovelies, we can’t wait to meet you!
Lovely Houston Bridal Designers

Meet Tory
Owner of Lovely Bride Houston
“Hey Lovely, I’m Tory, the owner of Lovely Bride Houston. Our number one goal is the find the dress of your dreams that also makes you feel like the very best, most true version of yourself. Our collection is known for its clean, chic, and modern styles, but we have plenty of romance. My team and I can't wait to help you find the one!”
– TORY
Lovely Houston IRL

Bride: @imanisometimesmani
Photographer: @bripoehlermedia

Bride: @keepingupwithkimi_
Photographer: @raeganbuckleyphoto

Bride: @kristalkim_
Photographer: @nastiavesna_photo

Bride: @tiff.anyjoyyy
Photographer: @rissa.reels

Find Us
Hours of operation
10AM – 6PM
10AM – 6PM
10AM – 6PM
10AM – 6PM
10AM – 6PM
CLOSED
CLOSED
Lovely Bride Houston
Lovely Houston Reviews

Walking into their charming space, my sisters, my friend, and I were whisked away to a private dressing area. Devin had already pulled a thoughtful selection of gowns based on my online favorites, plus a few delightful surprises! The champagne was a wonderful touch, making the whole experience feel even more special.
Trying on dresses was a dream. Devin was so attentive and had a knack for understanding exactly what I was looking for. She even brought in a tripod when my mom and other sister joined via FaceTime – talk about going the extra mile!
After sleeping on it, I knew which dress was “the one,” and my return visit was just as perfect. The way Lovely Bride sets up the experience with veils and bouquets truly helps you envision your wedding day. Devin’s care and attention made this such a joyful and stress-free part of the planning. Thanks to the whole team there! I can’t wait for my dress to arrive!
And of course, I found my perfect dress! They have beautiful, QUALITY dresses that don’t break the bank for how good they are made and the designs. I only had to go to them before finding my dress. I would definitely recommend!
Designers that they carry which I went with and would recommend: Louvienne, Ofrenda Studio and Loeffler Randall.
Sarah Margaret was so patient & helped me into other dresses to put my mind at ease that my first dress was really the one. After trying on a few others, I knew that nothing compared to the first dress. And I guess the saying really is true, when you know, you know. I can’t thank her enough for her help and it was an experience I will never forget ! I’m so grateful to have found my dream dress at Lovely Bride & I’ve never felt more beautiful! Truly cannot wait to married & walk down the aisle! Thank you again Lovely team!!
She added a veil that me and my group also fell in love with. I instantly knew this was my dress – I can’t stop looking at the photos of it!
The setup of the whole store is also so so perfect and the selection of dresses is so beautiful. They are all so timeless and classic. 10/10 recommend.
She made me feel comfortable and I had the best experience. 🤎
Mother of the Bride- Laurie K
– My stylist Sophia called me before my appointment to get a sense of my wedding and my styles so we could hit the ground running.
– I spent time on the Lovely portal to shop around before my appointment and had some of my favorites pulled before I even walked in.
– Sophia gave me her personal phone number so I could text her throughout the week with questions I had as I was shopping around other options as I wasn’t ready to say yes yet (and Sophia never rushed me or tried any “salesy” tactics on me…)
– She gave me her personal recommendations not only recommended by Lovely but for the specific designer’s styles.
The 1:1 attention really took everything above and beyond and made me feel like I was the only bride in the world. Thank you, Lovely, and thank you, Sophia!
The selection of dresses at Lovely Bride is truly impressive. They have a stunning variety of styles, ensuring that every bride can find something that perfectly suits her taste. I was particularly impressed by the range of designs, from classic and timeless to modern and chic. The quality and craftsmanship of the dresses are exceptional.
Diana and Sophia were incredibly patient and attentive, listening to my preferences and offering thoughtful suggestions. Their passion for helping brides find their dream dress was evident, and they made me feel so special throughout the entire appointment. I couldn’t have asked for a better experience, and I’m thrilled with my dress choice.
If you’re looking for a bridal shop with a fantastic selection and outstanding service, I highly recommend Lovely Bride. Diana and Sophia are true gems, and they made my wedding dress shopping experience unforgettable. Thank you, Lovely Bride, for making this part of my wedding journey so magical!
I booked at this boutique because they carried the designer I truly knew would be the one. Lovely had an online portal to browse designers, collections, and show what is in stock at your specific location. A huge plus is that they also include prices! I favorited all the dresses I was interested in. A few days before my appointment they reached out to confirm everything with me. I mentioned the name of the dress I was most excited about and sadly they did not have it. I was disappointed but I still went knowing any dress could be the one.
My appointment started on time, I never felt rushed, and the store was beautiful. By the end of my appointment I think Amy saw that I was still holding out for the dress they did not have. While most stores are able to locate the dress and set up an appointment elsewhere, this is where Amy really shined to me. She made a phone call and told me she could borrow the dress from another store in another state. When the dress came in, I knew it was the one before she could finish clipping me into it. My mom wasn’t able to join me that day but again, Amy saw how I felt about it and set up time for my mom to come see me in it. Make an appointment with her, she is wonderful! I’m very happy with how this shop handled everything!
Diana is absolutely amazing at her job. She found the perfect dress for my sister that checked every box. Diana brought out a good array of dresses so my sister could see how different styles suited her. She also asked great questions (I wish I could remember them to give an example, they were very thoughtful) that helped my sister ultimately choose the right dress for her. In no way did it feel like Diana was pushing a sale, but she really didn’t have to. She found the perfect dress and kept it within the desired price point, so the choice was easy. Diana also was the perfect hype woman and gave us such great overall energy during the appointment.
Thank you so much for making such good memories for all of us who were there to cherish! Obviously the bride was thrilled, but the whole group had so much fun. 💖
Firstly, I have to mention that I used to work at this exact location in 2019, helping many brides find their dress. Even though this was a short lived passion of mine, I didn’t realize coming back in the shoes of a bride, and knowing the quality of services provided during my styling days, that this entire process would totally exceed my expectations! If you’re looking for the best wedding dress shopping experience, with amazing designers and a variety of size inclusive options, please come to Lovely Bride. You might also book specifically with Sydney K! She’s phenomenal, thorough, personable, and prepared.
Sydney called me about 3 days prior to my appointment to learn some additional details about what I was looking for, expectations of the gown of my dreams, what body parts I wanted to accentuate/avoid, and the overall vibe of the venue. Her personal knowledge of Lovely’s showroom, and expertise in styling many different body types certainly helped her curate the most perfect selections for my appointment.
When I arrived I was greeted with a big hug, and a calm energy ready to guide me through the process. I found my dress within about 25 minutes or less of my appointment! We laughed so much, cried a little bit, and said YESSSS!! I can’t wait to pick my dress up in a few months so I can see Sydney again. I truly want her to be my new BFF! Thank you so much girl, you are a true Queen 🙂
The consultation call before the appointment was also fantastic – she got a lot more info about my style and what I am looking for, and she also helped me understand what the whole process would look like day of. It was very helpful and informative! I couldn’t recommend Lovely Bride more!
I’m so thankful that her & Lovely Bride helped me find my dress and I left me without a single ounce of buyers remorse!
You also have a phone consult with your stylist prior to the appointment. This allows your stylist to get to know you, answer any questions, let you know what to expect, etc.
The store is very cute and has everything you need to feel comfortable and find your dream gown.
I said ‘yes’ to the dress and loved every second with Lovely Bride Houston! Huge thank you to my stylist Amy!
Love the setup of the shop – the dressing rooms are large with plenty of privacy while still having plenty of room if you have a bigger group in tow. The natural light is a great way to take a moment wearing any potential winners, and Amy was so helpful pulling veils that suited the gowns on my shortlist (all very different styles!) and having me hold a bouquet to get the full effect of how I would look and feel on my wedding day.
So glad to have had Amy’s help and to have started and finished my search at Lovely!
Before my appointment, my stylist, Diana, and I talked for over 20min so she could understand my style, likes & dislikes, etc.
At the appointment, she fullyyy understood the assignment and ended up pulling the dress I ended up saying yes to!!
I couldn’t recommend Lovely Bride more, especially if you are looking for the clean & elegant look.
Tailors We Recommend
Unit 202
Houston TX 77056

Lovely Houston Local Fave Spots
parking guide
Parking in The Montrose District is few and far between. It’s a fun walkable area so parking is sparse. We recommend snagging a spot in the neighborhood directly behind our shop, or paying for parking in the lot next door to our favorite watering hole, Rosie Cannonball.