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Our Houston bridal shop is located in the heart of Montrose. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Sarah Seven, Alexandra Grecco, Rita Vinieris, Rime Arodaky, Rue De Seine, Louvienne and more. Our wedding dresses range from $2,500–$6,500, with the majority of the gowns ranging from $3,000–$4,500. Transparency is our thing at Lovely. Visit our Dresses page to to register on our portal to see all of our dresses and prices before you shop. Houston Lovelies, we can’t wait to meet you!

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Meet Tory

Owner of Lovely Houston

Hey Lovely, I’m Tory, the owner of Lovely Bride Houston. Our number one goal is the find the dress of your dreams that also makes you feel like the very best, most true version of yourself. Our collection is known for its clean, chic, and modern styles, but we have plenty of romance. My team and I can't wait to help you find the one!


Lovely Houston IRL

Sarah Seven Rosanna Houston @sarahbtelford @jennamurrayphoto
Sarah Seven Mercury 1
Sarah Seven
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Sarah Seven Rosanna
Sarah Seven
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Bride: @sarahbtelford

Photographer: @jennamurrayphoto

Sarah Seven Capri Houston @raefortune @courtneymariexphoto
Sarah Seven Mercury 1
Sarah Seven
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Sarah Seven Capri
Sarah Seven
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Bride: @raefortune

Photographer: @courtneymariexphoto

Sarah Seven Giovanna Houston @hjparker517 @itsjessgolden
Sarah Seven Mercury 1
Sarah Seven
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Sarah Seven Giovanna
Sarah Seven
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Bride: @hjparker517

Photographer: @itsjessgolden

Alexandra Grecco Cleo Houston @alliecarrot @alyssafisherphoto
Alexandra Grecco Vinci Editorial
Alexandra Grecco
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Alexandra Grecco Cleo
Alexandra Grecco
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Bride: @alliecarrot

Photographer: @alyssafisherphoto

Louvienne Wren Houston @meggygoody @megankayphotography
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Louvienne Wren
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Bride: @meggygoody

Photographer: @megankayphotography

LVN Jada Houston
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1 Louvienne Jada front
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Shop: Lovely Bride Houston

Louvienne Blake Houston Neer @heather photo
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Louvienne Blake
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Photographer: @heather.photo

ST Cole Houston
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Suzanne Neville Azalea Houston @otilliav @k larsonphotography
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Suzanne Neville
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Suzanne Neville
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Bride: @otilliav

Photography: @k.larsonphotography

Lovely Houston Reviews

Lovely Bride
Based on 230 reviews
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Kellie HolmesKellie Holmes
14:36 04 Sep 23
My family and I had such a great experience at Lovely Bride. I had the wonderful Diana as my stylist who made me feel so seen and heard throughout my appointment. She really taught me questions to ask myself and organize my thoughts while trying on each dress. I told Diana the style dress I desired and she delivered with the most beautiful gowns. I am happy to say I found MY DRESS with Diana and I can not thank her enough. We were so excited. I also wanted to mention how much I loved the privacy on the try-on rooms – my family and I were able to be in our own little corner and was not distracted or heard by anyone else in the building. Lovely Bride was incredible experience all together and has the most BEAUTIFUL dresses.
Katie EllisKatie Ellis
12:04 26 Aug 23
I had a wonderful experience at Lovely and was so happy to say yes to my dress here! My stylist Amy made me feel comfortable from start to finish, beginning with a phone consult prior to my appointment to hear me describe what I wanted in a dress and out of the shopping experience in my own words. She pulled dresses that were on my “wishlist” and suggested some others while always taking time to hear my feedback and read my body language.Love the setup of the shop – the dressing rooms are large with plenty of privacy while still having plenty of room if you have a bigger group in tow. The natural light is a great way to take a moment wearing any potential winners, and Amy was so helpful pulling veils that suited the gowns on my shortlist (all very different styles!) and having me hold a bouquet to get the full effect of how I would look and feel on my wedding day.So glad to have had Amy’s help and to have started and finished my search at Lovely!
Ann Van HoveAnn Van Hove
01:33 17 Aug 23
Hello everyone! I want to say a few kind words about our experience at Lovely Bride, Houston ! My daughter, Ainslea, and I had done research looking for a ‘unique’ wedding dress. Ainslea was looking for a “Bohemian, Vintage, Rustic” look. I diligently looked for her type of Bridal Gown online and ran across the Rue De Seine line of gowns. I took one look and said to myself, ‘this is exactly what she’s looking for !! ‘ I copied and pasted a few of the Rue De Seine dresses into a text message to her. Well it wasn’t long and my phone was dinging continuously and I read, “OMG Mom, where did you find these dresses?” From there I was on the hunt for a Bridal store that carried ‘the dress’ in a sample size that would be suitable for Ainslea. We are from Canada and I searched from the East to the West coast of Canada for Rue De Seine dresses. Yes, different Bridal stores had them but not in her size. I mean honestly, you ‘HAVE TO’ try the dress on before you say ‘YES to the dress’ ! Do you accept a marriage proposal without dating the guy? LOL! I ran across Lovely Bride stores online and saw that they carried Rue De Seine. After endless emails to all of the Lovely Bride stores across the U.S., Sofia at Lovely Bride in Houston contacted me let me know that they had the size were looking for – BINGO !!! The following weekend we were in the store! Sophia had everything ready for us when we got there! Of course, the Rue De Seine dress was the first one to try on 😉 Sophia had other dresses lined up for Ainslea to try on but you guessed it – not necessary – she found ‘her dress’!! Her gown has little tassels on it across the bust line and also comes with matching, detachable sleeves – stunning!!!! My daughter stepped out of our private room and went into the section of the store where the big round platform was, Sophia fluffed her train out on the floor – it was just gorgeous! Right there beside us were veils. Sophia showed us the perfect veil to go with the dress – waist-length veil and the entire bottom edge of the veil had tassels – we all died when she put the veil on !!!!!! A PERFECT match! From the time that I first spoke with Sophia, she just knew exactly the look we were searching for. She was so kind and was so excited for Ainslea. We had a TON OF FUN with Sophia!! Let me tell you, she’s your gal to talk to when you’re looking for your dream dress! She will find it for you and will have lots of others to try on too! She has a knack for this! Sophia has gone to school and studied fashion and knows what she’s talking about. Thank you soooo much Sophia for helping us find ‘the dress’! You made our day and I have one happy daughter! When my other daughter gets engaged, we’ll be sure to call on Sophia and I think all of you brides-to-be should call Sophia! You won’t be disappointed! Sophia will help you to say “YES TO THE DRESS” !!!!!
Amy HarveyAmy Harvey
14:38 09 Aug 23
I shopped here for my wedding dress this past Saturday and let me just say – customer service is TOP notch here!!Before my appointment, my stylist, Diana, and I talked for over 20min so she could understand my style, likes & dislikes, etc.At the appointment, she fullyyy understood the assignment and ended up pulling the dress I ended up saying yes to!!I couldn’t recommend Lovely Bride more, especially if you are looking for the clean & elegant look.
sam fettermansam fetterman
14:21 09 Aug 23
Lovely Bride was the first and only wedding dress shop I went to! Their selection is wonderful and the staff are incredibly helpful and supportive in finding you your dream dress!
Gina LazzaraGina Lazzara
14:24 08 Aug 23
Had an absolutely wonderful experience at Lovely Bride. Amy was fantastic. After our 30 min phone consultation, she picked out the perfect dresses for me to try on. I bought the first dress I tried on!
Amelia AnnAmelia Ann
05:31 07 Aug 23
5 stars for both Sydney and Diana. I am a picky person but the ladies were so patient and able to get me the most unique dress at the store. I can’t tell you how excited and happy I am. They truly care about you and my experience has been wonderful.
Taylor ThomasTaylor Thomas
15:00 27 Jul 23
I had a great experience trying on dresses at Lovely Bride. Tiffany was very kind and helped me pick out two Sarah Seven dresses. Their dress selection was great and the shop is beautiful.
Katie O'HaraKatie O’Hara
14:21 01 May 23
I had such a good time at Lovely Bride! As a size 14 bride I have found at a lot of other salons you can’t try on any of the dresses that you want. They never have your size as a sample size and the best they can offer is holding the dress up to you which is not the same thing. I never had that problem here at Lovely Bride. In fact, my consultant, Sophia did the best job out of all of the other salons I visited with clipping me into the dress to make me feel like a bride. I was able to find my shoes, dress, and veil here. Not to mention the salon was so cute!! Highly recommend buying your dress here
Lauren DeJoeLauren DeJoe
21:20 23 Apr 23
WOW! I cannot express how amazing Lovely Bride is and how incredible my experience with Diana was. From the minute we walked in I was greeted at the door with a huge smile and a big hug. She was so accommodating to my bridal party and made me feel like a literal princess. I was so excited to try on each dress I chose and she even threw some in the mix that I loved. She took her time, made sure I loved each dress and helped SO MUCH in narrowing down the choice to find, “The One”. I was certain I wouldn’t cry but the minute I found my dress I did, I was so impressed by her care and attention to detail. My win was her win too. I’ve been to a few bridal stores but this place took the cake. If you need a dress look no further than Lovely Bride and specifically ask for Diana she was THE BEST!
Yessica AyalaYessica Ayala
18:36 01 Feb 23
Loved Lovely! I went to another boutique before my appointment here and wish I had gone here first. There are private rooms and there is a changing area inside each room. So it’s easy to try things on and show your family in private. My stylist Amy was wonderful and patient. I truly felt like she listened and even knew what to pull when I was struggling to express exactly what I wanted. She even called me before to see my venue and we brainstormed before I came into my appointment. Can’t wait to get my dress this summer! Thank you Amy and team
Shannon JonesShannon Jones
18:28 20 Dec 22
I had the most incredible experience working with Tiffany at the Lovely Bride in Houston! This was my 3rd out of 8 dress appointments and the second I put on the Suzanne Neville “Joy” dress, I knew it was the one. All the others after just did not compare. Tiffany did a great job of looking at my inspiration on my Pinterest board and discussing what I was looking for before our appointment. She had dresses picked out for me when I arrived. I had more appointments in Dallas one week later, but wanted to be able to try the dress on again to make sure it was the one. The Dallas location didn’t have the sample, so Tiffany mailed the dress so that it was there for me to try on and officially say yes! I felt like my best self on my wedding day and I’m so thankful for the experience I had with Lovely Bride, both Houston and Dallas locations!
Maria MorenoMaria Moreno
08:01 27 Nov 22
First of all, for all my beautiful brides who are looking for a dream dress, don’t look for it anymore because Lovely Bride has it all, especially with the help of my beautiful Amy (my stylist). Since Day 1, she made me feel welcome and very comfortable when I was trying on the dresses she had all the patience and I really appreciate that. Thanks to her I was able to find my dream dress. Thank you very much Amy for your support and for always being nice to me, for your kind words, lovely, unique, you are the best. XOXO
Claire KendzioraClaire Kendziora
21:29 06 Sep 22
I heard about Lovely Bride from word of mouth and I’m so glad I made the decision to shop here! Finding my dream dress at Lovely was such an fun, memorable, and truly personable experience! What could’ve potentially been a nerve racking day was quite literally the opposite, thanks to my wonderful stylist. Sophia was an absolute ANGEL and made me feel so comfortable and cared for from start to finish! I wish I could relive my appointment all over again!
Roslyn GRoslyn G
14:29 31 Aug 22
I had the best experience at Lovely Bride. As a mid/plus size bride, I was very nervous to go dress shopping because I thought the samples wouldn’t fit properly. Lovely has multiple sample sizes so I could actually see how the dresses would look on me. They also went above and beyond prior to the appointment to get to know me and my vision. They asked for my Pinterest, asked tons of questions about my style and called for a consultation all before I stepped in the salon. Sydney was PHENOMENAL. Absolutely adored working with her. She was so focused on finding what I was looking for and making sure I felt beautiful and comfortable. She asked lots of questions and really listened to what I was looking for. This was the first placed I looked for a dress and I found it during that first appointment. I highly recommended going to Lovely to find your wedding dress!! You will not be disappointed. Thank you, Sydney!!
03:55 31 Aug 22
I couldn’t have picked a better place to find THE dress. I really like that they schedule a call before the appointment to go over likes/dislikes and budget. My stylist Sophia was so amazing and helpful and really understood my vision. She pulled so many beautiful dresses for me that were just my style and ultimately put me into MY dress 🙂 The lovely bride team really goes out of their way to make you feel like you’re the only one in the store. My bride squad and I had so much fun that day and I highly recommend this store to anyone searching for their perfect dress!
Rebecca ParkeRebecca Parke
01:07 16 Aug 22
If you are a Houston Bride, you HAVE to go to Lovely Bridal! They take their time to get to know you, your vision, and what you’re looking for in a dress PRIOR to your appointment, so it is smooth sailing as soon as you walk in. And I swear every single dress I tried on I either really liked or loved, (which is a good problem to have). Sophia did a fantastic job and was the perfect mix of fun and professional. Highly recommend Lovely Bridal to any bride looking to say YES to the dress.
Maddy HawkinsMaddy Hawkins
22:31 14 Aug 22
THE BEST bridal shop in Houston, with the best selection of dresses. Knew I found the one the second I put on the dress. Amy was so incredibly helpful and made the process so easy! I highly highly suggest Lovely Bride. 🥰
Victoria J VolkerVictoria J Volker
19:16 08 Aug 22
I was really nervous for my bridal appointment, but the minute I walked into the space at Lovely Houston, I knew that I was safe and it was a place I could be myself. My stylist was incredibly kind, flexible, and a genius at pulling dresses for me. I ended up in a dress I was not expecting at ALL but am so happy with my choice! Its a gorgeous space with endless dress options and great accessories. I just want to go back!
Darby MerrittDarby Merritt
01:10 01 Aug 22
I had the BEST experience at Lovely Bride. Sophia was truly amazing and made finding THE dress so fun and easy. She understood my vibe/vision so well. This was my first appointment and after visiting a couple other bridal shops that day, nowhere else compared. The service, selection, and experience at Lovely Bride was by far the best. Sophia was super accommodating and let us come back towards the end of the day to get the dress I originally fell in love with, which was nice because we drove in from out of town. I am extremely grateful for the awesome experience I had, I will forever recommend Sophia and this shop. :’)
Chelsea sChelsea s
21:58 31 Jul 22
Lovely bride has to be the best bridal shop! From the moment I made my appointment I knew I had nothing to worry about. Sophia, my stylist, was absolutely perfect! Not only was she informative on designers, she was also amazing about constantly attending to what I liked and wanted. When I was sure I had found the one she made sure we took some moments to enjoy it and be present. I can’t speak highly enough of how great at her job she is! This is a great location with the best staff! They are all so sweet and make you feel like royalty!
Katie RussellKatie Russell
20:32 28 Jul 22
I got to watch my best friend try on and pick her wedding dress today! The staff was absolutely amazing and the dresses were stunning. What a fun experience they made it for us!
Paulina TranPaulina Tran
14:25 26 Jul 22
Appointment was smooth sailing. My stylist Diana picked out looks that I didn’t expect to fall in love with. Picking the dress may have been a hard decision, but choosing this bridal store to find THE DRESS was better than I could have imagine.
Samantha CarltonSamantha Carlton
20:43 14 Jul 22
I had an absolutely amazing experience at Lovely Bride! Tiffany listened to everything I said and made the most incredible suggestions. She seemed to know exactly what I was asking for even though I didn’t! I found my dream dress and it was everything I didn’t know I needed.
Kristen HenkeKristen Henke
22:24 03 Jul 22
Had the perfect dress shopping experience here! Sophia was my stylist, and she was so sweet and patient. She helped me quickly narrow down my options by asking questions, without making us feel rushed at all. She somehow knew how to top my original favorite and I left with the dress of my dreams being even better than I imagined. Thank y’all for making this part of wedding planning such a great memory!
Maddie WhiteMaddie White
18:59 02 Jul 22
Lovely Bride was the 3rd place that I was trying dresses on. I was getting very discouraged that I wasn’t going to find what I was looking for. After I made my appointment with Lovely Bride, Tiffany ( the BEST), set up a call with me to discuss my vision and the kind of vibe I was going for. She was SO genuine and she was pulling all of the dresses based off of what I was saying. I can’t even explain how big of a difference it makes when you find the store you are looking for + having Tiffany helping you. She is so patient and sweet and it made such a big difference in the whole experience. I cannot recommend Lovley Bride and Tiffany enough!!!
Kristyn PercentiKristyn Percenti
15:52 01 Jul 22
Such a great experience! On Sunday June 26th my ladies and I met with Diana to pick out THE dress. The shop is absolutely gorgeous and we were led into a spacious dressing room (I brought 6 people with me and we were comfortable). My party was given champagne and Diana was so sweet to all of them! I had picked out tons of dresses from the online wish list to try on and was feeling very overwhelmed but Diana expertly led me through the process. She made me feel so comfortable the whole time and was so kind and calming. The selection of dresses she chose for me from my wish list were so perfectly curated and I just let her lead the appointment because her fashion instincts are SO good. We ended up easily choosing a dress during the appointment and it was such a surreal experience. Diana also was very respectful of my budget (which we had discussed during a brief consultation call) which made the process much easier. I would highly recommend all brides to be check out lovely and ask for Diana!
Margaux BlairMargaux Blair
15:57 20 May 22
Went to try on a dress for a bridal shoot and had the privilege of meeting Diana! She is the SWEETEST person ever and will make you feel comfortable throughout the entire process. 10/10 recommend
Temple IveyTemple Ivey
16:03 06 May 22
Lovely Bride is truly the only bridal appointment you need! You will not find their stunning designers all in one place anywhere else! They were my first bridal appointment and after going to 2 others, I just knew nowhere else compared and I had to go back for the one!! Amy was super sweet, accommodating of my extremely quick timeline (I’m talking 2 months), and even took a hundred I said yes to the dress pictures of me and my bestie. I cannot wait to marry the love of my life in my dream dress and I will always love that Lovely Bride was a part of my love story!!!
Mattie CaseyMattie Casey
18:27 04 May 22
Amy was a delight to work with! She was thoughtful, patient and understanding of all my questions and concerns. HIGHLY recommend any Lovely Bride location (I shopped at Dallas and purchased in Houston with family). Can’t wait for the special day!
Taylor MondelloTaylor Mondello
02:56 27 Apr 22
Truly the BEST! The most inviting and exciting atmosphere for finding your dream dress! Thank you to the best stylist, Diana, for making me feel like I was shopping with another one of my girlfriends and for finding me the most gorgeous dress I could have ever imagined! Y’all truly make dreams come true!
Ina delos SantosIna delos Santos
00:45 13 Mar 22
The best bridal shopping experience. Diana called me a couple days before to get direction of what style and vibe of dress I’m looking for. She listened well and delivered with the most beautiful dress. Better than I could’ve imagined. Shopping is usually stressful for me and she just made it so easy. 11/10 you have to come here.
thalia gonzalezthalia gonzalez
23:22 29 Jan 22
I went to Lovely to try on wedding dresses. This was my third appointment of the day and had two more to go. However, as I stepped into the store, I knew I would find ‘the one’ here. The store was full of beautiful dresses, and Tiffany, my stylist, greeted me and my crew with the most upbeat, positive and caring attitude. She selected dresses that were just what I was looking for and listened to my feedback to reassess, readjust and get more selections. After trying on lots of dresses, I tried on ‘the dress’ and Tiffany zipped me up and styled it with a veil. In the end, Tiffany made the whole process a breeze and reassured me that my dress would get here on time. Overall, Tiffany and the staff at Lovely are so sweet and welcoming; I totally recommend going there to get your wedding dress.
Nadine BernsNadine Berns
15:19 25 Dec 21
I had the bessssst time at lovely bride. They are so thorough from the moment you make your appointment to a phone call follow up a week before to make sure they cover everything you like/dislike. When I got there Tiffany (my stylist) was beaming with joy and made me feel so welcomed and excited to be there. She had all the dresses I had liked set up and then picked a few more based off what I liked. She made a vulnerable experience feel very safe and comfortable. I think I found the dress! And I’m so excited to have had the best experience doing so. My friends, mom and I will remember forever 🥰
Google rating score: 4.8 of 5, based on 230 reviews
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Houston Bridal Shop



Lovely Houston

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(713) 485-0158


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Lovely Houston Local Fave Spots

parking guide

Parking in The Montrose District is few and far between. It’s a fun walkable area so parking is sparse. We recommend snagging a spot in the neighborhood directly behind our shop, or paying for parking in the lot next door to our favorite watering hole, Rosie Cannonball.