Our Atlanta bridal shop is located in the heart of West Midtown. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Made With Love, SAINT Bridal, Louvienne, NEWHITE, Renhue, and many more. Our wedding dresses range from $2,000 – $6,000, with the majority of the gowns ranging from $2,600 – $3,800. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop.
Atlanta Lovelies, we can't wait to meet you!
Lovely Atlanta Bridal Designers
Meet Emily
Owner of Lovely Bride Atlanta
“Hi, Lovelies! I’m Emily Erdly, the owner of Lovely Bride Atlanta. After opening my first shop in Charleston SC, I couldn’t wait to bring the Lovely vibe to the amazing city of ATL. Lovely brings a modern, fresh, and romantic curated selection by designers from around the world. I can’t wait to have you and your I Do Crew into our shop to find your perfect gown!”
– Emily
Lovely Atlanta IRL
Bride: @katelyndeebee
Photographer: @lesliedeannphotography
Bride: @kath_malc
Photographer: @byclairehadler
Find Us
Hours of operation
Lovely Bride Atlanta
10AM – 6PM
11 AM – 7PM
10AM – 6PM
10AM – 6PM
11AM – 5PM
CLOSED
CLOSED
1000 MARIETTA STREET NW
SUITE 104
ATLANTA, GA 30318
Lovely Atlanta Reviews
Toi was nothing short of amazing! She helped me decide on my wedding day veil and was super patient with me as I took videos and pictures. She’s bubbly, friendly, and informative.
Anslee is a STAR! Lovely Bride has an amazing selection of gowns, including really unique pieces. It’s also a beautiful shop! About a week before my appointment, Anslee called me and talked through my style ideas and got details about my personality and relationship – which I really appreciated. On appointment day, Anslee greeted me and my crew so kindly and professionally. Throughout the appointment, Anslee really listened to me and made me feel so comfortable and supported. I ultimately chose a dress at another shop, but I wouldn’t have been able to find my dress without Anslee’s impressive work – she ended up pulling a piece I hadn’t even considered based on my reactions throughout the appointment. Her pick ultimately informed my final dress selection. If you’re wedding dress shopping in Atlanta, Lovely Bride is a must must must, and you’re in AMAZING hands with Anslee!!
I had the most wonderful experience at Lovely Bride thanks to my incredible bridal consultant, Anslee. From the moment I walked in, she was kind, patient, and truly listened to what I was looking for in a wedding dress. She made me feel comfortable and celebrated throughout the entire process, never pressuring me and always offering helpful guidance.
Although I ultimately decided to purchase my dress at another shop, I will never forget the experience I had with Anslee. Her warmth, expertise, and genuine support made my dress-shopping journey so special, and I am so grateful for her help. Lovely Bride is lucky to have such a fantastic consultant! If you’re looking for a thoughtful and caring bridal consultant, I highly recommend working with Anslee.
Although I ultimately decided to purchase my dress at another shop, I will never forget the experience I had with Anslee. Her warmth, expertise, and genuine support made my dress-shopping journey so special, and I am so grateful for her help. Lovely Bride is lucky to have such a fantastic consultant! If you’re looking for a thoughtful and caring bridal consultant, I highly recommend working with Anslee.
I had the best experience dress shopping, my sales associate was incredibly attentive. I happened to do a walk in appointment after several unsuccessful prior to visiting Lovely Bride. My walk in was during a sample sale and the designer was at the store which made for an incredible very personalized appointment. I highly recommend trying lovely brides for your bridal dress!
Had an amazing experience with Lovely Bride! Darrien was amazing and helped me find my wedding dress on the third try! She listened to my needs, she helped me visualize myself on my wedding day and wasn’t pushy at all!! 10/10 recommend!
Our photo and video team continues to work with brides that have talked about their great experience with Lovely Bride Atlanta! They have stunning and unique dress designs that capture perfectly on camera.
Rêver Weddings
Rêver Weddings
Darrien was the most amazing consultant I could have ever had! She listened to everything I said I wanted and didn’t want and helped me find my dream dress! I couldn’t have done this without her!
Hailea is the absolute BEST!! She made my whole experience a dream! It’s one thing when someone knows what they’re talking about (and let me tell you she was very professional and knew her stuff) but what really makes a difference is how they make you feel! You only get to be a bride and dress shop once and I could not of asked for a better person to have that experience with! 🙂
Anslee was so helpful and thoughtful in helping me figure out what style and dress I liked! Lovely Bride has such a great selection of dresses and is a must visit when looking for your dress
Even though I ended up finding the dress elsewhere, Anslee was a phenomenal consultant. She helped choose styles that made me feel gorgeous while respecting my budget. She curated positive experience for me!
The shop is so cute and elegant! I loved the private dressing area for more one on one time with my family and the associate Haley who helped. Haley was so kind and the experience made me feel spoiled and special.
Anslee was so lovely to work with! She helped me to feel at ease and made the experience calm and genuine. I would absolutely recommend going to see her at Lovely Bride! The dress selection was also great. Everything was so pretty and they carry a variety of styles – timeless to unique, more modern options!
Toi was so helpful and patient! We had such a great experience buying my wedding dress. Would absolutely recommend!
I went to Lovely Bride to try on wedding dresses for the first time, and 45 minutes into the appointment I found the dress of my dreams. My stylist, Anslee, was amazing & totally understood the vision for my wedding which just made it so easy!
I had the most magical experience at Lovely Bride London. My stylist was Jade and she was incredible. She made me and my guests feel so welcome and excited. She shared great advice and suggestions. It was one of the best days! And ended up finding THE dress as well.
I had a wonderful first and only experience wedding dress shopping with Anslee. She quickly listened and learned my style and was very assuring to me purchasing my wedding dress very early! Thank you Anslee! 100% recommend Lovely Bride!
I had a wonderful experience shopping for and eventually buying my wedding dress here! Nicole was so kind throughout the whole process and helped me rule out styles and try on some unique dresses! I felt like they heard everything I was saying and made the experience so fun for me and the people I brought with me!
Lovely exceeded my expectations! From the moment I walked in, the staff was attentive and patient, making sure every detail was perfect. I found a dress that truly captures my style and vision for my wedding day. I would definitely recommend Lovely to any bride-to-be searching for a personalized and delightful bridal shopping experience.
Couldn’t have asked for a better experience! Seriously felt like a princess. Found the perfect dress and had the best time.
Lexie was freaking amazing!!! She made the entire experience freaking awesome!!!!
I had a wonderful experience at Lovely Bride Atlanta. Anslee was so kind and helped me figure out what style dress I wanted as this was my first time trying on any dresses. I would recommend this to everyone!!
I had an amazing experience purchasing my wedding dress from Lovely. Anslee was so kind and helpful during the process. She made me feel so comfortable and beautiful in my dress and throughout the process. I would highly recommend visiting lovely during your dress buying process. They have beautiful and great quality dresses.
I had such a great experience here looking for my dress! Ansley was the sweetest and super helpful. She listened to what I was saying and was able to find my perfect dress! I could not recommend her more!
We visited lovely bride with my future sister in law- Ansley was absolutely adorable and so sweet! She was very knowledgable about the dresses in the shop, listened to our bride, was super attentive to her and pulled the perfect dress!
Anslee was amazing!!!!! We had such an awesome experience and found our dress!!!!
Lovely Bride Atlanta was everything we dreamed it would be! ShaToya was incredibly helpful at helping my best friend figure out what her dream dress is. She was patient, kind, and truly made my friend feel (because she already looked!!) beautiful!! I would recommend Lovely Bride Atlanta to all brides to help find your perfect dress for your big day!
I would recommend Lovely Bride Atlanta to every future bride I know! All of the staff, but especially Anslee, were extremely kind, personable, and helpful from start to finish. I had one dress in mind that I actually went to Lovely Bride for. As fate would have it, that’s the dress I ended up getting. Anslee was such a big help with deciding on my dream dress. She made my wedding dress shopping experience a dream come true! I cannot thank Lovely Bride enough for a perfect day.
I recently bought my wedding dress at Lovely and it was a wonderful experience. I didn’t know what I wanted when I went in and the staff was so helpful in helping me narrow down the choices to the perfect dress for me! I recommend this place to any friend getting married.
Blown away by this dress my bride wore from the lovely bride!!
Instagram: @hannahpennphoto for more!
Instagram: @hannahpennphoto for more!
Toni was amazing! This was my first wedding dress shopping experience and I compared all the other shops to it. I was nervous at first but Toni helped me relax and pick the right dress for me and what I felt best in.
Although I did not find my dress here, I had to do a review to recognize Toni! She is AMAZING, and was such a pleasure to work with! You can tell she loves what she does, and that she cares tremendously. Her gowns are beautiful, and her store is so cute with great vibes! Highly recommend booking an appointment here!
Toni is a gem! Lovely Bride was by far the best wedding dress try on experience of the 4 places I went to and Toni is one of the main reasons. She was so warm and welcoming to my girlfriends and I. She had a few dresses ready for me to try on and also selected the dress I chose based on what she thought I might like. All brides should go to Lovely Bride and ask for Toni.
The minute I walked into Lovely Bride ATL I felt at peace and loved. They put forth the effort to get to know me and what I was looking for before my appointment and that made me feel so comfortable. The consultant that helped me was amazing and made me feel so confident. I’m truly obsessed with this company and I can’t wait to wear my perfect dress on my day!
We came into lovely bride for my best friend. It was me, our other best friend, her mom and herself. We were instantly welcomed with the most aesthetically pleasing boutique also with the most welcoming stylist/person. As this was our 4th stop we had an idea of what to expect, or so we thought. Toni, the manager, created an elevated experience for the bride. The most important factor to consider when shopping here is Toni picks out dresses based on the descriptions you provide her. She also made sure to ask us questions about the brides previous experiences with other shops to really understand who she is and what she wants. She picked out two dresses for the bride and the 2nd dress was the ONE! I am so pleased with this entire experience as someone who was here for my best friend! I HIGHLY recommend Lovely bride. I will be recommending this place to all future brides! Thank you Toni!
My daughter said yes to the dress!❤️. From the moment we walk in, Toni asked questions, listened intently to my daughter’s vision for a dress. The 2nd dress Toni brought in, was the dress! Champagne & Cupcakes for everyone. Thanks Toni-for finding my daughters dream dress!
Toni was amazing. It was such a wonderful and personal experience. Toni pulled a variety of dresses and really honed in on the vision
Toni was phenomenal! Went here for dress shopping and she was able to help with a last minute appointment, was conscious of my timeline and budget, and it was a low stress and low pressure appointment. Thank you Toni!!
Can’t recommend Lovely Bride ATL enough!! Claire and Toni are both amazing and provided such a wonderful experience (and my first dress experience)! They are so accommodating with scheduling, and the entire process is professional but super personalized. Claire was so helpful and listened to all of my feedback (and my mom’s) and picked out so many stunners! Literally every dress is so gorgeous and unique it makes it so hard to choose!! Although I ended up ordering my dress from another Lovely location, I will be recommending Lovely Bride Atlanta to all my atl friends! These gals are the best!!
I went to Lovely Bride to pick out my wedding dress this past weekend and had the pleasure of working with Toni. She immediately understood my vision and I purchased the 3rd dress I tried on, cancelling the other two appointments I had later that day. She was extremely helpful and comforting and applied logical help to make sure I was making the right decision! My family and I had a really great experience. Thank you Toni & Lovely Bride!
I could not have imagined a better experience finding my wedding dress. I already had a pretty clear vision of what I wanted (I went into the store knowing the designer and the name of the dress I wanted to try on), and Toni listened and really read my emotions and reactions with each dress. She put me in the dress I requested and we both knew it was the dress of my dreams as soon as she clipped me in. She was very calm, and just as excited as I was that I found my dress. She was patient, and helped to guide my families emotions and celebrated with me and my family that I had found the dress. I would highly recommend Toni to anyone as she was the loveliest, most caring individual who made this process stress free and easy. She made all my worries disappear and really allowed me to be in the moment and feel each emotion you’re supposed to feel when you pick the dress. Thanks for everything and I am lucky to be a lovely bride.
I went to Lovely Bride and worked with Toni! She was absolutely fantastic and really responded to my needs. Toni made me feel supported every step of the way. She was honest about how things looked and made sure that I ended up with a dress that made me feel beautiful and confident! I love the space; it’s cozy and elegant with lots of natural light. I’d DEFINITELY recommend this place for your bridal needs 🙂
Gown selections were beautiful and true to the price range they communicated before my appointment. Toni provided a perfect experience for me trying on dresses for my first (and last) time. She asked about budget, how I wanted to feel, look, and what I loved and tailored the experience to me 100%. She made me feel very comfortable, supported, and I felt no pressure to make a decision or buy there but she made the process so easy and smooth when I did decide to buy. She also kept me up to date in the purchasing process and kindly presented all my options to me and counseled me at every step. Highly recommend!
Jordan & Tony helped me so wonderfully in my dress finding & buying experience! They were so patient & kind with letting me try on whatever I wanted (& however many times I needed) in order to be sure that I was completely happy with what I decided was “The One.” I had picked out several of their dresses I saw online ahead of time to try on, but Jordan ultimately picked out “the one” simply based off her skill in getting a vibe for what I liked. The store itself is gorgeous and a lot less overwhelming as with some other bridal shoppes & boutiques. Absolutely loved my experience here!
I found my dream dress at Lovely Bride Atlanta! We worked with Michaela during our experience and we had an absolutely amazing time! Even after purchasing my dress, every staff member I interacted with was incredibly helpful. My dress delivery was delayed, but the team went above and beyond to ensure a timely arrival on my behalf and even coordinated with my seamstress regarding the late arrival for me as well! I can’t thank them enough. If you’re looking for a bridal shop who ensures an enjoyable experience throughout the entire process, Lovely Bride Atlanta is your shop!
My experience at lovely bride was amazing! It was my first time dress shopping and I was nervous, because I’m a little larger than most girls. I know bridal sizing is weird. But they had plenty of options and I was able to find THE ONE! My consultant Jordan was incredible. She listened intently and took my feedback to help narrow down my options. She made feel comfortable and hyped me up the whole time! I’m in love with my dress and can’t wait for my wedding day to wear it! Highly recommend!
Ashley is truly gifted at her job. I loved working with her. She was able to pick multiple beautiful dresses I loved. I almost picked my dress from here and absolutely would have, but ended up going with another dress that felt more suited for my venue. That being said this was my best experience at any bridal shop in Atlanta and I would 100% recommend going to any bride.
YOU HAVE TO GO HERE if you are looking for a wedding dress. When you first schedule an appointment, they send a form that has pictures of dress styles you are looking for, they want to see your Pinterest, they want to know YOU! It’s all ready to go for you so the pressure and confusion of searching was gone! I was blown away by Cynthia. She seriously was amazing!! She was sweet, genuine, cared about my opinion and was clear on only bringing out a veil when you narrow down your top 2 (which I appreciate because it would have made things far too confusing)! There were moments when I was stuck between my top 2 dresses and asked for her (non-biased) opinion, and it felt like I was talking to an old friend. She knew my style and where my heart/vision was at even after just meeting her. I had only one other appointment prior to Lovely where I got to look around and try on random dresses – which was fun, so if that’s what you want do that first to get your movie montage dreams out of the way, THEN go here to buy your actual dress. Seriously so in love and thankful for my experience I will cherish forever!!! Thank you Cynthia and Lovely!!!!
I had an appointment recently with Ashley and my wedding is in LESS THAN THREE MONTHS! I just had a baby in June so I was nervous of the time crunch. After having a not so good 😅 appointment at another salon, Ashley literally saved me. I found my dress and she made me feel amazing in all the ones I tried on. 10/10 recommend and the spectacular reviews on here don’t lie. Our appointment was fun and easy!
Couldn’t have better things to say! Ashley had the perfect dresses pulled for me as I showed up to my appointment. I purchased my dream dress and am still gushing over the experience. The space was welcoming and beautiful & the staff was so kind and encouraging throughout the whole process. It was such a special day and I am so glad this is where I found my perfect dress.
Absolutely LOVE Lovely Bride! I was nervous going into this appointment as picking your wedding dress is a huge decision but as soon as we walked through the door and met Ashley, things could not have gone any smoother. Ashley was an angel even when I told her I really didn’t know what I was looking for yet she still pulled the most beautiful dresses for me to try on and helped me narrow them down throughout the appointment. We were able to take our time, enjoy the moment, and had so much fun with the whole experience. Thank you Ashley for the wonderful service and expertise – this girl knows what she’s talking about! So happy to be a Lovely Bride – highly suggest to everyone!
Great experience! Ashley was the nicest and did a wonderful job of picking styles that I liked. I was having to find a dress in a little bit of a rush (slightly less than 5 months until the wedding), but there were plenty of beautiful options. I had a hard time choosing between two and Ashley was kind enough to let me keep switching in and out of each until I made my decision. While, I believe, Lovely Bride has a range of prices, I think most dresses I tried on were a little on the pricier side. I I ended up saying “yes” to a dress and LOVE IT! Would definitely recommend Lovely Bride.
I came into Lovely Bride after a traumatizing experience at Bridals by Lori. Audrey and Michaela at Lovely Bride restored my faith in the bridal gown industry!
They made me feel valued and truly gave me a highly professional experience (even after hours and on their days off). It felt like they wanted me to find the perfect dress. My (many) visits to Lovely were a collaborative and warm, and they really made me and this process feel as special as it should be.
I ended up finding my perfect dress at Lovely and could not have done it without the incredibly personal and generous service from all of the wonderful women who work there. Cannot recommend this place for brides highly enough!!
They made me feel valued and truly gave me a highly professional experience (even after hours and on their days off). It felt like they wanted me to find the perfect dress. My (many) visits to Lovely were a collaborative and warm, and they really made me and this process feel as special as it should be.
I ended up finding my perfect dress at Lovely and could not have done it without the incredibly personal and generous service from all of the wonderful women who work there. Cannot recommend this place for brides highly enough!!
Ashley was amazing and made my experience enjoyable & stress-free! I will forever remember my experience here and how great it was as this is one of the most emotional & special moments of my life. I highly recommend this bridal shop if you are looking into narrowing down your list of stores to shop at. They have reasonable prices and an amazing selection to choose from. So glad I said YES to the DRESS at Lovely! 🙂
I said yes to the dress at Lovely Bride! I had a few ideas of what I wanted and was determined to find the perfect dress for me. Michaela was AMAZING and the ultimate hype woman 🙂 I couldn’t have done it without her! Thank you for making this a seamless experience!
Ashley was wonderful!! I went into this appointment thinking about a specific dress. Ashley made me feel comfortable and listened to my thoughts and comments about the other dresses I tried on. She gave me an option of a completely different dress that was absolutely amazing and THE dress. I cannot recommend her enough and the one on one attention you receive with a stylist at Lovely!
The best bridal experience!! I was the only bride there when I had my appointment, and I said yes to the first dress that I tried on. Audrey was attentive and made me feel totally comfortable and beautiful. So happy to be a lovely bride!
This was the first bridal shop I saw online and immediately wanted to go. From begin to end it was nothing but an amazing and stress free experience. Audrey is incredible not only to work with but also as a person. She did nothing but make you feel so welcomed and comfortable, it’s really the best atmosphere to be in. She went above and beyond for what I wanted/looking for and I couldn’t be more grateful for all her help and knowledge. They literally make you feel like family. I wouldn’t go anywhere else!
I couldn’t recommend Lovely Bride enough!! First of all, the salon is absolutely gorgeous. It’s beautifully designed, modern, open, and set up perfectly for intimate but comfortable appointments. They have large semi-circle mirrors and a pedestal to see all angles of the dress. Ashley was my dress shopping consultant and she was INCREDIBLE! She made me feel so comfortable and really listened to my wants and needs. I was able to peruse the dresses at the beginning to pull out any favorites which always brings me peace of mind. Ashley was also so knowledgeable and did a great job of explaining dress customization, alteration processes, veil styles, and dress materials. For such stylish dresses, I was impressed at how reasonably priced many of them are. I also love that when you make an appointment, you’re able to make a custom portal to save all your favorites online and can share it with friends and family.
I ended up sleeping on the decision and went back for a final try on with the manager Audrey. She was also so fantastic! She really took care to explain to me the fitting and ordering process so there were no surprises. She was open, honest, and made me feel so confident in my decision to purchase. You do have to pay $5 to park in the adjoining lot but that was a small price to pay for such an amazing experience. Best dress shop I went to hands down!
I ended up sleeping on the decision and went back for a final try on with the manager Audrey. She was also so fantastic! She really took care to explain to me the fitting and ordering process so there were no surprises. She was open, honest, and made me feel so confident in my decision to purchase. You do have to pay $5 to park in the adjoining lot but that was a small price to pay for such an amazing experience. Best dress shop I went to hands down!
Great experience going solo on my first ever trip to find a wedding dress! Everyone was extremely helpful in reaching out to the designer for a rush delivery and offered sound advice in general as I tried on different styles before settling on “the one.” They even let me come back the next day for measurements and to try it on again before placing the order. Highly recommend Lovely Bride Atlanta!
I came in after purchasing a dress at David’s bridal. I absolutely HATED my original dress. I came in with a limited time frame and only could purchase a sample dress. However, I was treated like a princess and felt beyond comfortable saying that I liked or did not like a style. Audrey was amazing. I ended up trying my dress three times and came back when no appointments were available. They squeezed me in to try the dress a final time and Ashley was just as great. I love my dress and love the service. What a phenomenal experience!
Google rating score: 4.6 of 5, based on 143 reviews
Tailors We Recommend
White Orchid Bridal
120 Olive St, Suite 400
Avondale Estates, GA 30002
Avondale Estates, GA 30002
(865) 257-2780
www.whiteorchidbridal.com/contact
Ambry Alterations
127 Church St NE, Ste 220
Marietta, GA 30060
https://www.ambryalterations.com/
Marietta, GA 30060
https://www.ambryalterations.com/
(404) 491-0043
ambryalterations@gmail.com
Lovely atlanta Fave local spots
parking guide
Parking is available in the Brickworks parking lot at 1000 Marietta St. If you are running behind give us a call. Appointments running more than 20 minutes late will need to be rescheduled.