New York

Make an appointment


182 Duane Street
New York, NY 10013
(212) 924-2050


Tuesday:  11am-8pm
Wednesday:  11am-8pm
Thursday:  11am-8pm
Friday:  11am-8pm
Saturday:  10am-5pm
Sunday:  10am-5pm
Monday:  Closed

Find Us

LOVELY is the original indie bridal shop, hailing from New York City. We opened Lovely to offer fresh and cutting-edge design to cool brides, in a store environment that feels dreamy.  Lovely has since spread its wings across the US, opening in 11 other US cities, and counting.  Our collective of stores ensures you are working with top-notch bridal shop owners who care deeply about finding you your wedding dress and giving you a stellar experience. While Lovely grows, we remain local and small business oriented.  We will always celebrate the local creative resources that keeps this industry cool.

LOVELY NEW YORK is located in the idyllic neighborhood of Tribeca. In the triangle called ‘Duane Park’, you’ll find cute home stores, a scrumptious patisserie, and a quaint little coffee shop to meander through while you decide which Lovely dress will be yours. To make a longer day of your visit lo Lovely, check out some of the cutest places where our ladies like to lunch.

The Odeon

145 West Broadway

A sister to Café Cluny, which was a favorite in our former location, The Odeon has the same French vibe, with more space, and an even better Tuna Burger…a must hav


339 Greenwich St

Whether a quick muffin, or a full brunch suits your fancy, Sarabeth’s is a staple of comfort food. Their Tribeca location is the biggest and sweetest in our opinion.

Duane Park Patisserie

179 Duane St

An adorable French bakery and favorite of the locals. PS they also make wedding cakes!

The Hideaway

185 Duane St

Sometimes you just need a little elixir to make the final decision. The hideaway (a purported former speakeasy) is just the place to take the edge off and escape for a little you time.

Laughing Man Coffee Shop

183 Duane St

A chic and quaint place for a quick cup of joe to start your day. You may bump into one of the co-owners, Hugh Jackman, so bring your winning smile!

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