New York Bridal Shop

Make an appointment


182 Duane Street
New York, NY 10013
(212) 924-2050


Tuesday:  10am-8pm
Wednesday:  10am-8pm
Thursday:  10am-8pm
Friday:  10am-8pm
Saturday:  9am-7pm
Sunday:  9am-7pm
Monday:  Closed

Find Us


Our Lovely New York City Bridal Shop


Our Neighborhood:

Lovely New York, the original ‘indie’ bridal shop, is located in the sweetest residential neighborhood, Tribeca.  Our cobblestone streets and 1800’s architecture is rich with history and character.  It’s fitting that this picturesque neighborhood is like a moment frozen in time; things seem to slow down and have rich meaning in the Duane Park neighborhood.  Our neighbors are fellow mom-and-pop shops and it is not uncommon to see Hugh Jackman sipping some Joe (he owns the coffee shop next door) or our neighbor Josh Groban walking his dog.  Tribeca is just the place you want to be to feel relaxed and out of the fray.

Our Designers:

The collection of designers in New York city is like nothing you have seen in other bridal salons.  We exclusively carry the wedding dress collections of some of the hottest international designers out there, like bohemian favorite Rue De Seine and vintage glam darling Anna Campbell.  If sleek and effortless is your game, you won’t want to miss local designer Alexandra Grecco, London’s queen of cool, Savannah Miller, or our original indie fav, Sarah Seven.  For a sexy slant, try the low low back of a Katie May gown, or a sparkly fitted wedding dress of a goddess from Theia.  Lover’s of couture will find plenty of it in Limor Rosen, whose wedding gowns are made to size and handbeaded in intricate patterns.  Couture + bohemian = Odylyne the Ceremony who proves that boho styling can still be done in rich opulent fabrics and elegant draping and pleating.  For a ‘light as feather’ dress that floats on air, Leanne Marshall‘s wedding dresses prove why she was the unanimous winner of Project Runway Season 5.  For our brides who are suckers for romance, our classic favorites are Louvienne, Watters, and Hayley Paige.  All have a certain uniqueness that make them fashion forward and unique, but all three know how to fit a woman like it’s their job (and it is!).  The unparalled mix of different wedding dress styles gives us just the right amount of styles to find you a gorge dress without leaving you with a shopping hangover of 1000’s of styles to chose from.


Our Shop:

The shopping is part of the story, so we haven’t skimped on giving you quite simple the coolest bridal shop in NYC.  Our dreamy decor will make you feel like you are in your best friends chic apartment, and our service is fun with a side of sass.  Our goal is to create calm, and make your shopping experience stress-free and awe worthy.  You can believe Lonny, or Racked, or our other shining reviews to see that Lovely NYC is a must see on your wedding dress journey.  We look forward to helping you fall #InLoveWithLovely.

The Odeon

145 West Broadway

A sister to Café Cluny, which was a favorite in our former location, The Odeon has the same French vibe, with more space, and an even better Tuna Burger…a must hav


339 Greenwich St

Whether a quick muffin, or a full brunch suits your fancy, Sarabeth’s is a staple of comfort food. Their Tribeca location is the biggest and sweetest in our opinion.

Duane Park Patisserie

179 Duane St

An adorable French bakery and favorite of the locals. PS they also make wedding cakes!

The Hideaway

185 Duane St

Sometimes you just need a little elixir to make the final decision. The hideaway (a purported former speakeasy) is just the place to take the edge off and escape for a little you time.

Laughing Man Coffee Shop

183 Duane St

A chic and quaint place for a quick cup of joe to start your day. You may bump into one of the co-owners, Hugh Jackman, so bring your winning smile!

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