Lovely New York is located in the idyllic neighborhood of Tribeca. In the
triangle called ‘Duane Park’, you’ll find cute home stores, a scrumptious
patisserie, and a quaint little coffee shop to meander through while you
decide which Lovely dress will be yours. To make a longer day of your
visit lo Lovely, check out some of the cutest places where our ladies like to lunch
Lovely New York:
182 Duane Street
New York, New York 10013
(212) 924-2050
Monday: Closed
Tuesday – Friday: 11am-8pm
Saturday – Sunday: 10am-5pm
The Odeon
A sister to Café Cluny, which was a favorite in our former location, The Odeon has the same French vibe, with more space, and an even better Tuna Burger…a must have!
145 West Broadway
Whether a quick muffin, or a full brunch suits your fancy, Sarabeth’s is a staple of comfort food. Their Tribeca location is the biggest and sweetest in our opinion
339 Greenwich St
Duane Park Patisserie
An adorable French bakery and favorite of the locals. PS they also make wedding cakes!
179 Duane St
The Hideaway
Sometimes you just need a little elixir to make the final decision. The hideaway (a purported former speakeasy) is just the place to take the edge off and escape for a little you time
185 Duane St
Laughing Man Marketplace
A chic and quaint place for a quick cup of joe to start your day. You may bump into one of the co-owners, Hugh Jackman, so bring your winning smile!
184 Duane St


New York Trunk Shows

NY Sample Sale Designer: Summer Sample Sale Thursdays

Thursdays July-August

Join us for our Summer Sample Sale Thursdays from 1pm – 8pm at Lovely NY now through Thursday August 27th. We have some amazing styles that have been discontinued and we need to make room for all of the new dresses coming your way, so this is your chance to get your dream dress at a supremely discounted price! We’re talking 40-70% off! This will be by appointment only, and at your appointment you will ONLY be able to try on dresses from our selection of sample sale gowns. Email us at to get your name on the books!


(please email us at the address above do not use the link below for Sample Sale Appointments)

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Blush by HP Designer: Blush by Hayley Paige

August 28th-30th

Designed by Hayley Paige, the Blush bridal collection is characterized by casual elegance and femininity. Soft tulle, cotton lace, and blush tones create a feel of whimsy and romance within each design. Like all of Hayley’s dresses the Blush collection combines feminine touches with a little bit of edge! They have the right amount of bling while playing it coy with flirty open backs and bum hugging mermaids. Hayley’s gowns are definitely for the girl who is not afraid to be rad herself! These effortless, flirty, feminine silhouettes all say one thing – “something wonderful is about to happen.”

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KM 2015 Designer: Katie May

September 4th-6th

Katie May launched her bridal collection in 2012, Katie May, after designing her younger sister’s wedding gown (which gained international attention from brides in search of a nontraditional backless gown). Her continual goal is to enhance the bridal experience selling her gorgeous dresses in shops that offer unparalleled customer care with elements of couture. Specializing in super flattering backless gowns, Katie May designs are crafted to accentuate your form. Why let the front of your dress have all of the fun?

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NM_Hampton_SM Designer: Nicole Miller

September 11th-13th

With her covetable cuts, sophisticated, and modern styles these versatile and effortlessly chic dresses are perfect for the beach bride and city bride alike. Nicole makes gowns that are glam and relaxed for your bridechilla needs.  If you are looking for something that is alluring and no fuss, this is the line for you! Nicole Miller is also able to delivery dresses especially quick (in many cases) making it the perfect options for brides who are working with a short timeline.

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2015_IDEAL_SOFT_ROSA_CLARA_1 Designer: Soft by Rosa Clara 2015 Collection

September 18th - 20th

Rosa Clará entered the bridal world almost 20 years ago, opening their first wedding gown shop in Barcelona. Offering innovative designs created from the highest quality fabrics in a fresh new take on classical Spanish bridal dresses. The Soft Collection from Rosa Clará is just what it claims to be: Soft.  All of the light as air fabrics and simple shapes you could want with the beading and textural drama you adore. Art deco detailing makes these dresses unlike anything you have seen before.

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Rue De Seine 2016 Designer: Rue de Seine – Nomadic Love Collection

Oct 9th and 10th (fri and sat only)

The New Zealand designer behind the Rue De Seine line believes that brides should be comfortable and true to their own style on their wedding day. This collection offers a selection of romantic and effortlessly chic gowns inspired by the carefree spirit of the Rue De Seine bride. They aim to capture the feeling with flowing silhouettes, bohemian inspired embroideries, delicate laces, hand crochet gowns, and bold beaded florals on nude fabrics. If fields of lavender and flower crowns are your cup of tea than this is the collection for you. Perfect for the fashionable flower child in us all.


Appointments must be booked by emailing with the subject line: Rue de Seine Trunk Show

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Ivy&Aster Designer: Ivy&Aster

September 25th-27th

These dresses are sure to bring a smile to your face with their flowing silhouettes and unique fabrics. For the bride with a sense of whimsy and a dash of daring, Ivy & Aster’s collection always has that ‘little something’ that will set you apart from other brides.


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Sasha Designer: Anna Campbell – Spirit Collection

October 16th - 18th

Anna Campbell’s embellished gowns have taken the US by storm! With beaded laces and floating chiffons, these gowns manage to be gorgeous and laid back at the same time, sophisticated and fun, just like the beautiful Anna herself. The fit is too good to be true, and with ties at the under-bust, waist, and neck they require very few alterations!  There is something truly mesmerizing about an Anna Campbell dress, no matter which style you choose when you slip into your dress on your wedding day you will feel timeless, yet not traditional, sexy yet sweet, and truly beautiful – just how every one of our brides should feel on her wedding day. These breathtaking, silken dresses inspired by vintage romance, are all hand made in Melbourne, Australia with love.

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Theia 2014 Designer: Theia

October 30th - November 1st

The goddess Theia, who ruled during the Greek golden age, inspires this stellar collection. Her incredible power was the gift of light; all that she gazed upon glittered. She is said to have imbued gold and silver with their shine. Theia is fabricated with the finest European brocades, silks, and beading. Let your inner goddess shine! This line is designed by Don O’Neill who was born in a small village in the west of Ireland. Don Studied in Dublin at the Barbara Burke College of Fashion Design, after working under a number of designers (most notably Christian Lacroix) he went to Paris, then New York where he started designing for Theia in 2009.

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