Lovely Bride New York City
Our NYC bridal shop is located in the heart of Tribeca. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include NEWHITE, Renhue, Dany Tabet, MWL, Katherine Tash, SAINT, and many more. Our wedding dresses range from $2,500 – $10,000, with the majority of the gowns ranging from $3,000 – $5,000. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop.
NYC Lovelies, we can’t wait to meet you!
Lovely NYC Bridal Designers
Lovely NYC Sales Events
Meet Erica
Owner of Lovely Bride NYC
“Hi, New York Lovelies! I’m Erica, owner of Lovely Bride NYC. I was bit by the bridal bug pretty early in life and I continue to be inspired daily by our roster of insanely talented designers. At Lovely Bride NYC we cater to the chic minimalist, the bohemian spirit, and the uber romantic. If there is one thing that sets New Yorkers apart, it is that they take great pride in their individuality. Our team is a representation of that and they pride themselves on being able to create an entire look that is uniquely ‘you’. We are creators of calm and LOVE making decisions. So bring your VIPs, but know that our team is here for you and together we will find your perfect dress. And remember, the fun does not stop when you say YES. We’ll help you lock down your wedding day look so that you can continue the wedding planning!”
– ERICA
Lovely NYC IRL
Bride: @abby_ries
Photographer: @richardbotellophoto
Bride: @hillz_larry
Photographer: @mademoisellefiona
LOVELY NYC


Find Us
Lovely Bride New York City
182 DUANE STREET
NEW YORK, NY 10013
(212) 924-2050
NYC@LOVELYBRIDE.COM
Follow us @lovelybridenyc
Hours of operation
Wednesday:
10AM – 7PM
Thursday:
10AM – 7PM
Friday:
10AM – 7PM
Saturday:
10AM – 6PM
Sunday:
9:30AM – 6PM
Monday:
9:30AM – 6PM
Tuesday:
CLOSED
Lovely NYC Reviews
Hear It From Our Brides
“I can’t recommend Lovely Bride enough! I was drawn to Lovely Bride for its diverse selection of gowns and designers. The process was seamless – my stylist reached out beforehand to understand my vision, and the online portal made it easy to browse and favorite dresses before my appointment. In person, I tried on everything I wanted and more. The team was so supportive and encouraging. Truly such an easy and positive experience!” -Renee
Photo: @taylorandporter
“Lovely Bride NYC was the best – very attentive, informative, and so helpful throughout my long dress shopping experience. This was the first bridal shop I went to and after a long search for a wedding dress that felt like me and embodied my vision, I just knew, this was also going to be my last! They understood what I was looking for since day one, it’s as if they knew this was going to be my dress! In less than 30 minutes I picked a wedding dress and the team helped me every step of the way, including finding the most beautiful veil to match (a match made in heaven)!” -Gosuami
Photo: @sandra.jachimiak.photo
“Lovely Bride NYC was my last store. I loved how I was able to view a lookbook of their inventory in advance, so I could get a sense of what I liked. Once we were there, my bridal assistant was amazing! They listened to my thoughts and brought each dress I requested. Their feedback was so valuable and respectful. The process of trying on dresses, undressing, and being measured, can feel really uncomfortable, but at Lovely Bride I was never put in a situation when I felt not in control of my own body or decisions! I found my dress at Lovely Bride and I was so happy I did! I always recommend it to my newly engaged friends.” -Alexa
Photo: @mackenziegracecreative
“Lovely Bride NYC ended up being the first and only shop I checked out! My entourage and I were all in awe at how unique and beautiful the shop is and how nice and accommodating every member of the team is. Having just met my stylist that day, I found it impressive how she stayed true to my style when suggesting dresses. She was so in tune with my taste and very empathetic to my needs. After leaving the shop, we all agreed that it was the most fun dress shopping experience!” -Rossy
Photo: @nathaliegphoto
“Being a bride comes with so many emotions and I learned that on my journey. While I faced some lows throughout this experience, one high I will never forget is finding my wedding dress. It’s true! When you know, you know. I am so fortunate to be a Lovely Bride and entirely grateful to the the team at Lovely Bride NYC. This dress will forever hold a special place in my heart and family. San Francisco may be home but New York sure knows how to make a girl feel lovely.” -Angy
Photo: @giovanahurstphoto
“I was initially drawn to Alexandra Grecco dresses and knew that attending an AG trunk show at Lovely Bride NYC was a must! Working with Abi was a treat, she listened exceptionally well and when she handed me the ‘Paloma’ gown, I was in awe. Initially, I had always imagined my wedding dress to be a very simple, minimal dress, but as soon as I put on the gown, I couldn’t get the smile off my face. The dress felt so light and ethereal, yet made a statement. Everyone’s reaction to me stepping out into the center atrium space at Lovely NYC was magical!” -Marija
Photo: @andersen.photo
“I flew up to NYC for the weekend with my mom and bridesmaids and our first stop was Lovely Bride! My stylist had the best energy and was amazingly helpful in choosing dresses for me to try on. Louvienne ‘Sterling’ was the last dress that I tried on at my appointment and it was THE one. It was clean, classic, timeless – everything I imagined for my special day. When we put the veil on and I looked in the mirror and started to cry, I knew it was a keeper. Thank you Lovely Bride NYC for helping me find my special dress!” -Mel
Photo: @storiestoldbysam
“If I could recommend only one place to visit to buy your wedding dress it would be Lovely Bride NYC. The team was so unbelievably supportive and encouraging when trying on dresses. They are with you every step of the way, hyping you until you find the one. They also have an AMAZING selection of gowns, that you will undoubtedly leave saying ‘YES’ to the dress!” -Alexis
Photo: @miltongilphotographers
“I tried on 100 dresses before finding THE ONE! I really wanted something totally unique that also matched the romantic vibe of our venue. My sales associate at Lovely Bride NYC pulled out all the stops – from color, to unique cuts, appliqués, and hemlines – until we finally stumbled upon this gown. She truly was so patient with me, listened, and ultimately was able to show me the dress I didn’t know I needed, so I’m forever grateful!” -Morgan
Photo: @marcossanchez_
“I knew I wanted a dress that was simple, yet elegant. The second I tried on my dress at Lovely Bride NYC, my mom and I turned to each other and we knew it was the one! I had an elaborate Indian outfit for my ceremony and wanted a fitted dress for my reception, which is exactly what I found and loved in Alexandra Grecco ‘Zinnia’!” -LV
Photo: @zailaffitte
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Neighborhood Guide
Lovely NYC fave local spots
parking guide
The closest subway to our shop is the 1/2/3, which lets off on Chambers Street. If you are driving in, there are several parking garages, with the closest one being an Icon parking on Greenwich Street between Jay Street and Duane Street.























