Our Bay Area bridal shop is located in the heart of Los Gatos. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include SAINT, Renhue, Dany Tabet, Rue De Seine and many more. Our wedding dresses range from $2,000 – $5,000, with the majority of the gowns ranging from $2,500 – $4,000. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop.
Bay Area Lovelies, we can’t wait to meet you!
Lovely Los Gatos Bridal Designers
Lovely Los Gatos Real Brides
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Hours of operation
Wednesday:
Thursday:
Friday:
Saturday:
Sunday:
Monday:
Tuesday:
1PM – 8PM
11AM – 6PM
11AM – 6PM
10AM – 6PM
10AM – 6PM
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Lovely Bride Los Gatos
Lovely Los Gatos Reviews
Shelby Zumwalt
21:05 10 Jan 26
Let me start by saying I was never someone who dreamed about her wedding dress growing up. I went into the dress-shopping process by visiting a few other boutiques first, trying to figure out what I liked and what silhouette felt right. Lovely Bride was the fourth place I visited, and by then, I felt like I had seen a lot of the same styles that just didn’t excite me.
The moment we walked into Lovely Bride, that changed — I was immediately drawn to several dresses. As a curvy woman with a larger chest, I had a lot of hesitations about what would actually look good on me. Ingrid sat down with us, listened to my vision, the colors, and the overall vibe, and immediately understood what I was going for.
My experience with Ingrid showed me just how important the right stylist is during dress shopping. She truly understood my proportions, knew when to offer her opinion, and made me feel completely at ease. She was incredibly kind, funny, and helpful throughout the entire process. Customer service matters so much, and I knew right away I wanted to give my business to Ingrid.
What started as an experience I wasn’t particularly excited about turned into one I truly cherish. I left that day thinking about two dresses and came back the very next day to say yes to the dress. I would recommend Ingrid to anyone looking for their wedding dress — she is truly the best.
The moment we walked into Lovely Bride, that changed — I was immediately drawn to several dresses. As a curvy woman with a larger chest, I had a lot of hesitations about what would actually look good on me. Ingrid sat down with us, listened to my vision, the colors, and the overall vibe, and immediately understood what I was going for.
My experience with Ingrid showed me just how important the right stylist is during dress shopping. She truly understood my proportions, knew when to offer her opinion, and made me feel completely at ease. She was incredibly kind, funny, and helpful throughout the entire process. Customer service matters so much, and I knew right away I wanted to give my business to Ingrid.
What started as an experience I wasn’t particularly excited about turned into one I truly cherish. I left that day thinking about two dresses and came back the very next day to say yes to the dress. I would recommend Ingrid to anyone looking for their wedding dress — she is truly the best.
Katie Nedom
00:01 25 Dec 25
I had the BEST experience at Lovely Bride LG. Ingrid was so amazing and helped me find my dream dress. Amazing customer service as I had a last minute reschedule that they were able to accommodate. Would recommend dress shopping here to anyone!
Kristen Woodward
03:10 15 Dec 25
I had the most wonderful experience trying dresses on at Lovely Bride LG. Ingrid helped me and made me feel so comfortable and listened to the entire time. I came in slightly nervous and she helped to get rid of the nerves immediately. I tried on a few lovely dresses and right and the end, Ingrid went and grabbed on just to see. That dress ended up being the ONE!! I felt so lovely and like a bride. If you are dress shopping, let this be one of your stops! Even if you don’t find the dress, the experience will be worth it!!
Cassy Hagel
16:47 09 Dec 25
I had the most wonderful experience at Lovely Bride Los Gatos this past weekend. My stylist was Ingrid – who was passionate about her job, she was kind, attentive, funny & made me feel so beautiful & comfortable. I was the only bride trying on during my appointment time and I had the pleasure of also being assisted by Erika, the owner. She was SO delightful, made me feel beautiful, and assisted in every way she could. The duo together made the whole experience amazing. I tried on dresses with my two friends and my mom – and we ALL felt this was the BEST experience out of the 3 places I tried on.
The wide variety of styles and dress selections were why I originally chose this location. In my hour and 15 minute appointment I was able to try on 9 dresses and retry on one.
I couldn’t recommend this location enough. While I haven’t said YES to a dress yet – I can’t wait to go back to lovely bride Los Gatos and pick one!!!
Thank you thank you thank you Ingrid & Erika
The wide variety of styles and dress selections were why I originally chose this location. In my hour and 15 minute appointment I was able to try on 9 dresses and retry on one.
I couldn’t recommend this location enough. While I haven’t said YES to a dress yet – I can’t wait to go back to lovely bride Los Gatos and pick one!!!
Thank you thank you thank you Ingrid & Erika
Madeline Aiello
20:48 24 Mar 25
I had the best experience with Erika (who has since become the manager). She was so knowledgeable, so quick to respond, and couldn’t have given better customer service. The Lovely team was quick to answer all my emails around the dress, ETA (it was a rush order), etc. Was recommended the store from my sister who had the same experience. Go to Lovely!!
Sydney Altobell
19:51 22 Jun 24
Lovely was one of my first dress appointments, and Zen set the bar high for stylists. She did her research on my style and venue and selected dresses for me to try that were all stunning. I also enjoyed browsing through the racks with my group to see if there were any other dresses that caught my eye. Zen is so knowledgeable about all the dresses and made the experience fun and easy!
Hannah Taylor
20:00 20 Jun 24
I highly recommend this shop to anyone looking for a wedding dress in San Francisco! The store is filled with natural light and gorgeous selections — but best of all the staff are extremely creative, supportive and fun to work with.
Zen masterfully understood my style and pulled dresses I wouldn’t have known to pick. My timeline was very short and the staff was so responsive by email, communicating directly with the designers to see what was possible and offer me the best deal.
Compared to other shops, these dresses didn’t have stains from being over handled and the vibe was like shopping with friends!
Zen masterfully understood my style and pulled dresses I wouldn’t have known to pick. My timeline was very short and the staff was so responsive by email, communicating directly with the designers to see what was possible and offer me the best deal.
Compared to other shops, these dresses didn’t have stains from being over handled and the vibe was like shopping with friends!
Ella Yongue
02:22 28 May 24
I just bought my dress at Lovely Bride. Zen was absolutely amazing for both my initial appointment and my final appointment where I purchased my dress. She was so knowledgeable and patient. Our second appointment she was prepared with suggestions and dresses already set aside for different things she knew were important to me based on our first meeting so that I could really make an informed decision. It is such a big decision but Zen made me feel at ease and helped me understand the process.
Jordan Taylor
20:35 21 May 24
Zen was absolutely amazing! She made me feel so comfortable and beautiful in every dress even though I didn’t think I would good in any of them! Her expertise was so appreciated – she took my feedback and found some amazing dresses to try on that I would never have thought of. I am so glad Lovely was my first stop in by dress journey!
Katie J
22:05 13 Mar 24
I had the best first appointment with Marcela! She was incredibly attentive and let me try on more dresses than any other bridal shop. She made me feel comfortable and excited!
Rachel Davis
04:27 29 Feb 24
I had such an amazing experience at Lovely! As someone new to dress shipping, Zen made me feel so comfortable and knew exactly what dress to pull. Lovely has such a great variety of dresses and veils. Couldn’t recommend Lovely more!
Alessandra Kup
07:27 05 Dec 23
I purchased both my dress and veil at Lovely Bride (on different occasions), and was helped both times by Zen. Zen was helpful, thoughtful, and very knowledgeable! My mom and sister came to both of my appointments. Zen made sure to include them in the process both times, while also making sure that I felt comfortable and listened to. I would definitely recommend Lovely Bride!
Erica Lorin
01:07 06 Nov 23
I absolutely loved my bridal visit at Lovely! Marcela was the BEST – definitely see her! She got to know my needs and listened carefully. We got to pick out any dresses for me to try on and then she curated it based on my feedback. Highly recommend!
Katie Bigelow
01:37 01 Mar 23
I said yes to my dress at Lovely Bride SF! It was our second shop of the day and I went in with low expectations after the experience at our first shop. Lizzie was amazing and really hit the nail on the head after I showed her some photos of dresses I had been looking at online. I pretty much knew it was the one when we left, but we had a third shop lined up afterwards and I wanted to do my due diligence. But in the end, we called Lovely Bride to see if they were still open and drove back to the shop, tried the dress on a second time and it was definitely the one!! Also purchased a belt and adorable earrings that just made the look come together. Can’t recommend this team enough, what a fun experience! 🙂
Nicole Arnaout
08:18 05 Feb 23
I had the best experience at Lovely SF. Our stylist, Ayanna, made me and my whole bride crew feel so welcome and comfortable. From the minute we walked in her energy was high and bubbly and she was ready to get to work. She listened to my ideas of what I wanted and had a great eye for picking dresses that matched my style. She didn’t try to push anything on me that I didn’t want to try on. We had tried another bridal shop previously and did not have a good experience, but Ayanna immediately gave us great vibes and helped me have fun and actually enjoy the process.The dresses themselves are beautiful and well made. There are many different styles and fits, but they are all high quality while still being reasonable priced. I would recommend this store for any bride looking for their perfect dress! 🙂
Kiley Leonard
03:16 29 Jan 23
I said “Yes to the dress” here!!! And my experience was absolutely amazing. Gia was my stylist and she listened and cared for my style and opinions and got me set up with my DREAM dress! I
Mary Jean Deaton
22:28 16 Dec 22
I had my very first bridal gown appointment at Lovely and was helped by Lizzie. It was the best experience I could have hoped for. I’ve never experienced anything like it, being a bridesmaid a few times before. Each time before stylists rushed the bride, pressured them into a decision just trying to make a sale, and either were inattentive or crowded out others’ voices with their loud voice and personal stories.
But Lizzie was so fun in the best way! She kept everything upbeat, but was a very neutral presence throughout the process. She gave room for everyone to talk but from the beginning made sure it was known my opinion as the bride was what she would be listening to and using for guidance—no one else’s voice would crowd out the bride. She was attentive and supportive but never ever pushy. I had so much fun trying on different kinds of gowns and it felt like dress up in the best way. She let me experience it my way and I never felt like there was some looming need to make a decision, which is all too common.
Instead, when I tried on a dress (still having tons of fun wearing it) and knew it wasn’t the one, she complimented my decisiveness. It is more difficult to say “no” to a gorgeous gown than I previously thought, but she made it very easy. Never pressuring me to say “yes” to a dress, but supporting my instincts for what I didn’t like, saying that would help me know for sure when I found the dress I did want. I did not find my dress at Lovely, but I am so so glad I had my very first bridal appointment there. Trying on all those gowns really helped me know what I wanted and prepared me to spot the dress I liked later. Lizzie set me up with the right mentality for dress shopping which made the rest of the process until I did say “yes to the dress” completely stress-free and fun. And above all, she facilitated a beautiful time for my sisters, mom, and I to celebrate the coming wedding and the fun of dress shopping. I will never forget it. Thank you, Lizzie!
But Lizzie was so fun in the best way! She kept everything upbeat, but was a very neutral presence throughout the process. She gave room for everyone to talk but from the beginning made sure it was known my opinion as the bride was what she would be listening to and using for guidance—no one else’s voice would crowd out the bride. She was attentive and supportive but never ever pushy. I had so much fun trying on different kinds of gowns and it felt like dress up in the best way. She let me experience it my way and I never felt like there was some looming need to make a decision, which is all too common.
Instead, when I tried on a dress (still having tons of fun wearing it) and knew it wasn’t the one, she complimented my decisiveness. It is more difficult to say “no” to a gorgeous gown than I previously thought, but she made it very easy. Never pressuring me to say “yes” to a dress, but supporting my instincts for what I didn’t like, saying that would help me know for sure when I found the dress I did want. I did not find my dress at Lovely, but I am so so glad I had my very first bridal appointment there. Trying on all those gowns really helped me know what I wanted and prepared me to spot the dress I liked later. Lizzie set me up with the right mentality for dress shopping which made the rest of the process until I did say “yes to the dress” completely stress-free and fun. And above all, she facilitated a beautiful time for my sisters, mom, and I to celebrate the coming wedding and the fun of dress shopping. I will never forget it. Thank you, Lizzie!
Mariah Chen
21:07 05 Oct 22
I visited many dress shops, and was thankful to find my dress here. I don’t like to leave negative reviews bc I think the staff here work hard, but I just wanted to provide two pieces of feedback / offer guidance to brides:
1) Have low expectations for your dress pick up. I tried on the dress and was offered to purchase accessories. Then the appt. was over. I was not rushed out of the store, but I did feel that once the final payment was made – the attention to the experience dropped off starkly. The dress was wrinkled and honestly fit worse than the sample I had tried on. I guess I was hoping to have a nice WOW moment, but it didn’t happen.
2) I wouldn’t recommend paying for split sizing (e.g. top portion is size X and bottom portion is size Y). In my case, it cost an extra $250 and I thought the dress would fit nicely because of it (i.e. I would save $ on alterations). It was a complete waste of $, and the dress needed to be professionally tailored top to bottom.
1) Have low expectations for your dress pick up. I tried on the dress and was offered to purchase accessories. Then the appt. was over. I was not rushed out of the store, but I did feel that once the final payment was made – the attention to the experience dropped off starkly. The dress was wrinkled and honestly fit worse than the sample I had tried on. I guess I was hoping to have a nice WOW moment, but it didn’t happen.
2) I wouldn’t recommend paying for split sizing (e.g. top portion is size X and bottom portion is size Y). In my case, it cost an extra $250 and I thought the dress would fit nicely because of it (i.e. I would save $ on alterations). It was a complete waste of $, and the dress needed to be professionally tailored top to bottom.
Sarah Hammoudi
00:42 11 Sep 22
Gia was our stylist and she was so sweet and helpful. 10/10 recommend this shop for first time wedding dress shoppers. All the stylists were sweet! (Dress featured was my all time fave but not the one🔥)
Maura O'Sullivan
23:57 09 Jul 22
Anna was extremely helpful and so supportive as we explored all of the beautiful options. Would highly recommend coming here!
Ashley Frabasilio
20:24 21 Jun 22
I was on the hunt for a very specific dress that had just been released by Made With Love. After calling several retailers in norcal, no one seemed to have the dress on hand yet. I was starting to look for additional options since my wedding date was approaching quickly when…
I heard back from Lovely! Lizzie called me back as soon as the dress I was hoping for came into the shop. She helped me set up an appointment within just a few days of the dress coming in, provided thoughtful recommendations on similar styles, and made me feel so welcome during the try on!
The shops space was super light, bright, and airy! The selection and service was genuinely approachable and stress free. Dress shopping can be overwhelming and Lizzie made sure my experience was filled with ease!
I would recommend checking out what they have in stock before going and taking a look at the different brands they carry on IG so that you can get the most out of your time 🙂 Unveiled’s shop is close by and also a great option – they carry different brands.
Overall, I went to 5 total shops in my “say yes to the dress” hunt and Lovely was by far the most consultative, communicative, and welcoming!
I heard back from Lovely! Lizzie called me back as soon as the dress I was hoping for came into the shop. She helped me set up an appointment within just a few days of the dress coming in, provided thoughtful recommendations on similar styles, and made me feel so welcome during the try on!
The shops space was super light, bright, and airy! The selection and service was genuinely approachable and stress free. Dress shopping can be overwhelming and Lizzie made sure my experience was filled with ease!
I would recommend checking out what they have in stock before going and taking a look at the different brands they carry on IG so that you can get the most out of your time 🙂 Unveiled’s shop is close by and also a great option – they carry different brands.
Overall, I went to 5 total shops in my “say yes to the dress” hunt and Lovely was by far the most consultative, communicative, and welcoming!
Julia Doran
16:18 20 Jun 22
Amanda was so awesome and made me feel so comfortable. She listened to all of the little details I mentioned and was very knowledgeable about the dresses in the boutique, potential modifications we could make, and things that would fit what I was looking for. She helped me find a dress that makes me feel so beautiful, and it wasn’t at all what I had in mind initially! I’m really grateful I got to work with her. 🙂
Kristen G
04:07 20 Jun 22
Lovely bride is the CUTEST bridal shop. The ambiance and dresses are beautiful. Amanda was my stylist and she was by far the best one I had while bridal shopping. She guided me based on my style preference and helped me find a dress that was perfect for me. She was also very respectful of my budget so made sure to pick suggestions that were well within my range. I would strongly recommend visiting Lovely Bride if you are looking for your dress!
Allison Bergamasco
16:48 14 Oct 21
This was the best bridal shop experience I had while looking for a wedding dress. The girls in the store were SO attentive and made this such a fun day of trying on dresses. Their knowledge of lace, materials, the designers of each dress was unmatched. It was so fun to learn and have a great time trying on stunning gowns! I recommend this shop to every girl I know and cannot say enough good things about how nice they were and what a great day I had.
Google rating score: 4.0 of 5, based on 74 reviews
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parking guide
Our Bay Area bridal shop is located in the heart of Old Town Los Gatos, with plenty of street parking.