Our London bridal shop is located in Shoreditch. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Alexandra Grecco, Rue De Seine, Louvienne, SAINT Bridal, and many more. Our wedding dresses range from £2,500-£5,500, with the majority of the gowns ranging from £3,000-£5,000. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop. London Lovelies, we can’t wait to meet you!
London Bridal Designers
Meet Lanie + Erica
Owners of Lovely London
I always knew it had to be London! Here is the story: I found my wedding dress in London in the most adorable Chelsea ready-to-wear boutique. The saleswoman was the sweetest, the store vibe was unapologetically cool and the dress was perfectly unfussy. It gave me the first glimmer of an idea to open a bridal shop in New York City when I got home. I wanted this bridal shop to have the casual nature of a ready-to-wear store, the sought-after and curated designers of a chic local boutique, and the look of your best friend’s stylish apartment. The shopgirl even helped me with the name. After hearing this word no less than a dozen times while shopping, it stuck – LOVELY! The only major difference that Lovely would have from this cool London studio is that I didn’t want the bridal shopping moment to take 30 minutes and walk out with a dress. I wanted ALL the process, so I can enjoy the journey, the anticipation, and the EXPERIENCE. So in 2019 after growing the Lovely Bride collective to 18 US shops, we set our site on the mothership – Lovely Bride London was born. Today I run the shop with the help of my partner and Lovely Bride NYC owner, Erica Smith and we love being able to start fresh in a new country and bring our way of doing things across the pond.
– Lanie
Lovely London IRL
Bride: @emmakirkpatrick_
Photographer: @francogribodofotografia
Photographer: @leahmariephotography_
Bride: @sarahcsmith92
Photographer: @elenapopaphoto
Bride: @biancanicolataylor
Photographer: @hannahmaymiles
Lovely London Reviews
I had such a great experience at Lovely Bride. Jade and the team were so friendly, fun and relaxed – everything you want for a bridal appointment. The bridal shop is so stylish and the Prosecco made it feel really special. Thanks for helping me find my dress – I’m so excited to wear it now!
I had such a great experience with Lovely. I found my dress here thanks to Serena. It was a wild card dress that she picked after listening and seeing what I was liking. I never would’ve picked it myself. Can’t recommend highly enough 🙂
I could not recommend Lovely Bride London enough. They have been amazing! So organised, prepared and they made the experience fun and relaxing. Serena has been an absolute angel and has accommodated for all my needs, making sure I have my dream dress, along with my favourite accessories!
First bridal appointment for my daughter, amazing experience and very special. Thank you Serena for the exceptional service!!!!!! 💕
My experience at Lovely Bride has been amazing! Kanwal has been kind, encouraging and supportive. She helped me try on several dresses and made me feel very comfortable. Jade assisted me narrowing down to the dress I have now chosen, she is sweet and helpful. I had my appointment today to take measurements and Kanwal is so lovely. She made me feel listened to and validated. I am so thankful for a great bridal dress shopping experience. Highly recommend Lovely Bride to any bride! ♥️
Fantastic experience at lovely Bride! They have so many dresses and styles to choose from and the stylists really do take the time to get to know you so they can help you pick your dream dress! Loved my experience and special thank you to Jade who made it that experience!
I found my dream dress thanks to the boutique manager Kanwal! Kanwal is lovely, professional and understood my needs perfectly. The service was excellent and I highly recommend Kanwal and her team!
Jade was absolutely amazing in helping me pick my dress! She made my experience a dream – thank you so much!
I had an incredible experience at lovely brides London. I was with stylist Serena who made me feel hyped before I even tried on anything which was amazing as I was initially quite nervous with it being my first experience trying on dresses. She had looked at my lookbook and took time to listen to what I was thinking of in a dress before we started trying on. She didn’t discount any options and also selected pieces she thought I would suit. It turned out none of these were needed as I found my dress the minute I tried the first dress on. We both knew it was the one for me. Serena encouraged me to try others also to make sure I was certain. She was kind, empathetic and all round “Lovely”. She gave me plenty of options for accessorising and advice. She completed my fitting in a professional and dignified manner. I will forever be grateful to Serena. She is an asset to the lovely brides team!! I have since placing my order had a query about sizes and Serena, jay and the team couldn’t have done more to help me, reaching out to the dress designer to find the perfect dress size for me. I’m over the moon with my dress and the perfect experience I had. I can’t wait to wear it. Thank you lovely brides!!! Xxx
Wow what can I say – I went to multiple boutiques and had a great experience at all of them but Lovely Bride really stood out to me thanks to Serena. She was able to pin the dresses back the best and gave me the clearest sense of what the dress could look like on the day, gave me plenty of support throughout the entire decision making process, was incredibly patient and engaging despite my ‘umms and ahhs’ – I didn’t feel rushed at all. Overall she just made the whole dress shopping experience as stress-free as possible. Lovely Bride also has a great selection of dresses but the service is what I want to highlight here. Serena is unmatched!
Great experience! So friendly, efficient, and amazing selection of dresses. Would highly recommend
I had the most incredible experience at this bridal store! Their selection of designers is absolutely stunning, and the atmosphere is so warm and welcoming. The staff were exceptional, and Jade, my stylist on both visits, really elevated the entire experience. It felt like she understood my style within minutes of meeting me, offering fantastic ideas and guidance. I’m thrilled that I found my perfect dress, and Jade explained every step of the process clearly. I can’t wait to pick it up and wear it on my big day!
I had the best experience at Lovely Bride London. It was the first bridal shop I went to and the stylist Kanwal was amazing. She made me feel so comfortable and made the whole experience super fun yet productive. I ended up coming back for a follow up appointment where I purchased my wedding dress. I would 100% recommend!!!
The best bridal shop in London , such a lovely experience both times! Thought I’d found my dress, came in to try again and ended up falling in love with a completely new one! The store is also gorge and they make you feel fab
I had the most fabulous time shopping for and buying my wedding dress with Lovely Bride. Kanwal was my main contact and reached out a few days before my first appointment to find out my favourite styles. She was so helpful at my first appointment and despite being rushed for time and not 100% decided on a dress, invited us back for a second appointment to decide. I had my second appointment today and found the dress! So pleased I booked with Lovely Bride and thank you so much Kanwal! xx
I sadly ended up not finding my dress at lovely bride, but it was simply the best shopping experience I had. Kanwal was incredible, an excellent stylist making so many helpful recommendations, and made me and my family feel so happy and at ease. I would highly recommend this salon to every bride.
I had the most fantastic experience at Lovely Bride London. The team were amazing, made me feel completely at ease and confident. Gave me so much time and patience to describe what makes me feel good (and not so good) and were so knowledgable about their gowns. I crammed in 4 bridal appointments in 2 days and my experience at Lovely outshone them all – so much so that I rushed back on day 3 to purchase my gown (which happened to be the very first dress I had ever tried on!). A huge thank you to the Lovely team, especially Kan and Serena for helping me perfect my dress for the big day.Brides – I highly recommend a trip to Lovely!
I had the most incredible experience at Lovely Bride! From the moment we walked in, the vibe and atmosphere of the studio were just stunning—calm, beautifully styled, and wonderfully private.Serena was a delight! Full of energy and very kind, she made the experience so much fun. She had a great sense of when to step back and give us space and when to come back in to help. Serena also brought out a dress that wasn’t on my wish list, but had been paying attention to what I was liking and it of course turned out to be the one I bought!The dresses were all beautiful, well-kept, and super clean. The glass of prosecco was a lovely touch, adding to the special-ness of the day. I honestly wish I could go back and relive the whole experience. Thank you so much! Can’t wait to pick it up now! 🙂 x
I visited Lovely London on a peak trading day and was met with the warmest welcome amongst 2 other future brides. Jade was assigned as my stylist and she showed me countless options to suit the brief I’d given her. She really listened to what I loved or disliked about each gown and patiently offered an alternative each time. Jade was never pushy, she knew her styles and her stock and found me the PERFECT dress. Job done in one visit, with no need to even consider another store, I honestly couldn’t be happier with the natural flow of the appointment and would recommend both Lovely and Jade to any other woman on the hunt for their dream dress and veil.Thank you, thank you, thank you!
My experience at Lovely was nothing short of exceptional! The shop itself presents a charming and inviting atmosphere, filled with a gorgeous selection of dresses.The real highlight of my visit was the assistance provided by Kanwal. She was not just a sales assistant; she was a guide who understood exactly what I was looking for. Her expertise and warm approach made the process incredibly enjoyable and effortless. She had an eye for what would suit me and chose a dress that was stunningly beautiful and made me feel like a bride the moment I put it on.The dress itself was of outstanding quality, with every detail crafted to perfection. It fit me beautifully and required minimal alterations. Thanks to Kanwal’s dedication and the lovely ambiance of Lovely, I found my dream dress, which was a big part of my wonderful wedding day.I would highly recommend Lovely to any bride seeking a memorable and personal dress-shopping experience. The combination of a lovely setting, exceptional service, and the personal touch from Kanwal truly made this a five-star experience. Thank you, Lovely, for being a big part of my journey to the aisle!
The team at Lovely Bride (especially Jade) are all amazingly helpful and fittingly for their name, absolutely lovely!Jade helped me find my wedding dress on my first fitting – it was a style I would never have chosen for myself but I fell in love with the dress as soon as I tried it on – it is definitely worth trusting their expertise. Thank you so much Lovely Bride, I can’t wait to wear my beautiful dress x
Serena was an amazing stylist. She had a beautiful energy and brought positivity and fun to the appointment! We had a lovely day ❤️
I had a great experience at Lovely London, Kanwal helped me navigate the overwhelm of not really having any idea what I wanted and narrowed down to a dress! I can’t wait for my wedding, and the Lovely team has made the dress part very seamless and exciting.
I could not praise this beautiful oasis of a store more!! I had visited two boutiques before visiting Lovely Bride, and was struggling to find a dress that I felt most myself in. The gorgeous Jade greeted me and listened to all of my ideas, concerns. Then, like the bridal wonder-woman she is, she began to pull together my vision seamlessly. Her energy is completely infectious, her patience is saint worthy, and she has an incredible eye for selecting dresses that enhance and flatter your shape perfectly. Every bride to be needs a Jade. I’m inlove with my dress and I cannot wait to wear it in a few months time! She truly made the whole experience so stress free and really special
They have a great range of different dresses from designers and without a really scary price tag! Kanwal took such good care of me, was really transparent about the price of each dress she gave me, made me and my friend feel comfortable immediately and encouraged us to be really honest with our feelings about the dresses I tried on! The appointment was very relaxed, prosecco and lots of time with each dress to properly decide. I said yes to the very first dress I tried on! And amazingly the sample fit me perfectly so Kan did me a lovely deal on that and I picked it up the following week 😁 super happy and can’t wait for the big day! Thanks, Kan!
Jade made my day trying on dresses so fun! She let my mum and sisters pick out dresses for me to try on too so everyone got to get involved in the day. She pushed me out of my comfort zone and made me try on a dress she thought I would like and that needed up being the dress!I came back for a second visit and bought my wedding dress, on Jade’s birthday weekend!Thank you for a lovely experience, Jade, you were so supportive and helpful and not at all pushy, I felt so comfortable the entire time xxx
Jade was absolutely phenomenal during my wedding dress try-ons! She helped explore what I was looking for in a dress, and ultimately ended up finding me the dress that I said yes to!!!To add a cherry on top both Jade and I share the same birthday today, it felt like fate that she helped guide me on finding my perfect dress 💗 couldn’t recommend Jade and the team at Lovely Bride enough!
I had the absolutely best experience at Lovely London. I highly recommend every new bride to come try their dresses (they have a great amount of styles and fabrics). I was lucky to have Kanwal help me on the day and at my retrial. She was so amazing, listened to my must haves, checked in on how I was feeling and made sure to listen to my opinions over the people I brought with. Unlike other shops I went to I never felt pressured into making a decision in the moment and she worked with me on my timeline reassuring me at every point. Highly recommended this shop!
Such a wonderful experience at Lovely Bride. Serena the stylist made everything so comfortable and really knew what she was doing. We got the dress on the spot! If shopping for a wedding dress, Lovely Bride London is a must.
I had the best experience with Serena. She was very reassuring and managed to make this moment intimate and important while still giving it a fun and light twist. Thankyou!
Serena was fantastic and so knowledgeable. You could tell she enjoyed her work but that she also had the background knowledge of how to make the dress fit properly for the fitting so you could have as true a picture as possible. She was also a good laugh which made us feel at ease! Thank you so much Serena, keep doing what you do as you’re amazing at it!Also, thank you for having such extensive choice, and for the online look book and preparation beforehand, it’s genius. The lovely store itself is a lovely temperature (don’t worry about being too hot in the summer!!) and is so light and airy. The lighting is great too! I’m a size 14 – 16 and the samples fit☺️Thank you Lovely! Xx
Had my appointment with Kan today at LovelyBride and even though I didn’t find my dress in the end…the service and attention to detail received was the best we had all day. Kan made us feel so at ease during the process and had some great suggestions and really listened to my likes and dislikes.Can not fault anything at all, please visit if you’re looking at wedding dresses!!!
My stylist Jade went above and beyond to make my dress a reality. She also made me feel confident and beautiful throughout the whole process. I would definitely recommend visiting Lovely for that extra level of service.
I went to lovely bride twice and in the end ordered a dress from another store, but it was a really tough decision. The experience at Lovely Bride with Serena was fantastic – she was relaxed, friendly and honest. It’s a beautiful airy space with lots of natural light and a large selection of dresses.
I just purchased my wedding dress from Lovely bride! The dresses are gorgeous, they have a great selection. What’s even better is the service – it’s so personal and they make you feel so comfortable (special mention to Kanwal)! I was quite nervous about wedding dress shopping after seeing horror stories online but the staff at Lovely bride make you feel so welcomed. They’re very inclusive and body positive which is fab. I couldn’t recommend them more!
Such a lovely shop and with incredible customer service – Serena got in touch with me beforehand to gauge my likes and dislikes. The space itself when you go in is gorgeous and has beautiful lighting, and me and my bridesmaids and mum were treated to Prosecco. Serena really looked after me during the appointment and had great suggestions. The dresses themselves are stunning, and while I didn’t quite find mine here, I would 100% recommend to any brides I know.
I really enjoyed my dress try on appointment with Jade. She made me and my two friends (and my friend’s baby!) feel really welcome and relaxed, and gave us enough space and time to deliberate on each dress. I had my eye on a few dresses before the visit but she listened to my musings and found the perfect dress for me! She was also very knowledgeable about the designers and their styles and I found this very professional. Thank you Jade – can’t wait to pick up my dream dress!!
I had a great experience at Lovely Bride. The whole process was easy and efficient and Serena was an absolute pleasure! Although I didn’t find my dream dress Serena definitely helped me realise what kind of features I was looking for. I would recommend this bridal shop to anyone looking for a lovely experience!
I had a great experience at Lovely Bride. Serena was so friendly and welcoming and really made me feel comfortable. I can’t thank her enough for making me try on a dress I wasn’t interested in as it ended up being the dress I chose!! Highly recommend
Absolutely incredible experience. My first bridal fitting was with the lovely Jade and Serena, they made me feel so beautiful in every gown but were also honest which I loved and appreciated!! Exceeding my expectations!I can’t thank them enough! Definitely recommend Lovely Bride’
There are no words to describe how beautiful my experience was at Lovely Bride. This was the first bridal shop I went to and I left knowing the bar was set high! So much so that I had to come back for round two where the lovely Jade took the best care of me once again.I can’t thank her enough for her efficiency, recommendations, laid-back approach and overall support. An absolute pro at what she does and the most warm and welcoming personality to match – thank you for bringing me out of my shell!Two absolute dream bridal experiences 🤍 If you don’t know – go!
A Dream Come True at Lovely Bride – Thank You, Serena!I must confess, the thought of picking out my wedding dress filled me with dread rather than excitement. Not being an avid shopper completely overwhelmed by social media scrolling, and quite apprehensive about the whole process, I had visited several boutiques on my own without any success, which only added to my anxiety. My journey changed for the better when I discovered Lovely Bride on instagram – A boutique celebrating different / realistic body types and skin tones? Yes please . Mixed with hope and skepticism, I decided to give myself one last opportunity to find a dream dress (9 weeks out from the wedding and arriving at the store on my own as near point of breakdown :)From the moment I sent my initial email, Serena at Lovely Bride was a beacon of support and understanding. She took the time to ask detailed questions, helping me envision and articulate what I wanted in a dress and letting me know what was achievable in my timeframe – a task I had found daunting before our interaction.The boutique’s selection was brilliant, featuring a diverse range of designers and styles that seemed to explore and celebrate individual tastes. I tried so many looks I had seen online, but couldn’t find them all in a single boutique anywhere else – Serena’s guidance through the assortment was invaluable. She was patient, attentive, funny and incredibly insightful. Taking the edge off the experience and morphing it into something I was actually enjoying!To my surprise, I found not just one, but several fabulous dresses that made me feel confident and absolutely gorgeous—emotions I hadn’t expected to associate with a wedding dress. Ultimately, I said “yes” to a dress I would never have imagined choosing at the start. It perfectly accentuates my best features—a dress I believe my fiancé will adore.I am currently tailoring the dress, eagerly anticipating our big day. My heartfelt thanks to Serena for turning apprehension into one of the most memorable and fun experiences of my wedding preparations. I am happy and excited to wear this dress! I highly recommend Lovely Bride to any bride-to-be, especially those who know they are lovely – but may feel overwhelmed by the process. With their help, you are sure to find your dream dress too!
I was absolutely blown away by my experience at Lovely Bride with the amazing Kanwal. I visited a few places and this was by far the best experience I had. The space is lovely, calm & inviting, the dresses are amazing (check out their Rue De Seine collection!) and the service was just incredible. Kanwal prepped some of my favourite things in advance as well as being so flexible & helpful on the day. She coped with me being on crutches by being so so helpful getting things on and off, without any judgement & put me and my guests totally at ease. The best thing was that she really understood that finding your perfect dress isn’t always the quickest or easiest and she encouraged me to take my time and get it right. She also asked all the right questions like ‘how does it make you feel?’ and ‘which one really made you feel beautiful?’ to help me make a decision. I would thoroughly recommend Lovely Bride to anyone & honestly cannot thank Kanwal enough.
I had such a nice experience here! I have been to a few different shops and Lovely Bride provided the most relaxed and pleasant experience. Kanwal is incredibly patient and provided guidance on what the right size to order was, what alterations would be possible, etc. I loved that there was no pressure to purchase there and then at your first appointment, and that they give you some time to reflect before following up. Plus, their dress collection is absolutely gorgeous! Thank you again to Kanwal and the team!
The range of styles on offer combined with quality of the dresses made me choose a Lovely Bride dress – and I am picky. Jade really looked after me so well and made the experience memorable in the good way! She was patient with me and I didn’t feel at all rushed which is such a comfort. She also made herself available at short notice when my friend wanted to view the favourite dress and was so understanding with my budget. The premises are easy to find and the downstairs area is beautifully designed, with ample space and just enough decoration so that the atmosphere is romantic but doesn’t detract from the focus of the dresses. Attention to detail in each aspect was very much appreciated and it would be hard to find fault with Lovely Bride London.
The team were absolutely amazing, so lovely and kind and welcoming! Thanks especially to Jade who helped me find the dress of my dreams 🥰
Let me just say my Lovely Bride London was top tier due to them having the most amazing designer dresses in a great location but mostly because of my wonderful and patient stylist SERENA. She made the whole experience spectacular and was really transparent about everything (cost, fit, style, etc). I am so grateful for her!!!! I did find my dress on my 2nd appointment and bought it along with my veil. I was so happy I cried after I left the store. THANK YOU SERENA AND THE LOVELY BRIDE LONDON TEAM.
I was almost skeptical when I saw how great the reviews were – but Lovely Bride delivers! I went to 3 other stores and BY FAR the best experience here. From end to end, such thoughtful touches in a beautiful setting. Serena helped me find my dream dress – it wasn’t one of the ones I had picked going in, but she listened to my feedback and recommended it. Professional but also so, so fun – which is exactly who you want in your corner wedding dress shopping. They epitomize “lovely”! Thank you so much Serena and team!
Serena took care of us during the consultation. She was so kind and helpful, it really made it a lovely and stress-free experience 💓
Wonderful shop! Amazing light through big windows for trying on dresses. Jade was awesome in helping to find the dress, so pleased
Fantastic experience at Lovely Bride, especially with Serena. She was quick and efficient to answer all my questions on WhatsApp. She made me feel more at ease, was patient and very sweet. After looking for my dress in different bridal shops, I can say the experience at lovely bride is clearly the best one I had. A big thank you to Serena, I can’t wait to pick up my dress !
Jade is an angel sent from heaven!!!! We were in touch 10 months ago when I decided to go with another dress…fast forward to 3 months before my wedding and I came in as a panicked bride for a new dress!! She helped right away, put my mind at ease, and we have a beautiful amazing rush ordered dress coming in 8 weeks!!!!
I found my dress! Honestly, I was giving up hope until visiting Lovely Bride London. JADE was absolutely wonderful, made a pretty insecure girl feel completely comfortable and was incredibly helpful. All the samples she brought were fit for a curvy girl like me and she really listened to what I was looking for. Thank you so much Jade and Lovely for putting an end to my stressful search! X
Had the best experience here and it was all down to Jade! Out of all the wedding shops I went to she was the best stylist really helping me figure out what I want from my dress and am very grateful for all of her work helping me find THE ONE! xx
Absolutely brilliant experience from start to finish at Lovely Bride London. So so helpful and not pushy at all. Love that you can view the dresses on the portal first to get an idea of what you’d like to try. Beautiful, spacious shop with a gorgeous vibe. All the staff were so friendly and I must say a huge thank you to Nyra! X
Jade is amazingly helpful and created a relaxed amazing experience from start to finish, plus the range of dresses here is incredible.
Such a fantastic experience trying on dresses at Lovely Bride London. The space is absolutely immaculate and the selection of dresses are incredible. I was incredibly well looked after by Serena who was so lovely and super helpful. We had such a great time and I would 100% recommend going to try on dresses at Lovely Bridal.
A Dreamy Experience with Lovely Bride – 5 Stars!I cannot express enough how incredible my experience was at Lovely Bride, and I am thrilled to share my 5-star review. From the moment I stepped into the boutique, I knew I was in for something special.First and foremost, a huge shoutout to Jade, the amazing consultant who played a pivotal role in helping me find my dream wedding dress. Not only did she carefully review the dresses I had added to my lookbook, but she also went above and beyond by suggesting a dress that wasn’t initially on my radar. To my surprise, it turned out to be THE ONE. Jade’s keen eye, attention to detail, and genuine passion for her work truly set Lovely Bride apart. She also gassed me up in a way that as truly genuine and I could tell she knew which dress was the one too!The range of Rue de Seine dresses at Lovely Bride is nothing short of spectacular. After enduring four other wedding dress try-ons where everything started to blend into the “same,” Lovely Bride was a breath of fresh air. The diversity and uniqueness of their collection made me feel like a bride in every sense, and I finally found dresses that truly resonated with my style.The exceptional service extended beyond just finding the dress. Each visit to Lovely Bride felt like a personalised and memorable experience. The team’s warmth and expertise created an environment where I felt beautiful in every single dress I tried on, making the decision-making process enjoyable and stress-free.So sorry for taking so long to write this review as I purchased my dream dress at the end of November 2023! Thank you Jade and the team at Lovely Bride, for making my journey to finding the perfect wedding dress an unforgettable one. I wholeheartedly recommend Lovely Bride to every bride-to-be in search of a magical and personalised wedding dress shopping experience.
Jade was so amazing! It was such a relaxing and positive experience, she was so intuitive and put me at ease; there to help whenever we needed but also allowed us lots of space. Our Prosecco was always topped up 🥰 the shop itself is a gorgeous setting and the dresses are stunning and of high quality. Can’t wait to go back.
I had an amazing experience at Lovely Bride and also found my dress! Serena was the one who helped me and she was so lovely and patient and really took the time to understand what I wanted or didn’t want. My mom had quite a few opinions and Serena did such a good job of managing these too. I really had an incredible experience and would recommend Lovely Bride and Serena to everyone! Thank you so much!!
So so so happy with my experience with Serena! She was so lovely, quick and efficient. When I liked a certain style, she would pull similar dresses so I had multiple options. She also let me try on dresses that weren’t my style just for fun! She made me feel so comfortable and I ended up finding my wedding dress 🙂 thanks again!
If you are ever unsure of where to go for your wedding dress shopping. You have to go to lovely bride London. Serena was just amazing, so bubbly, welcoming, knowledgable, and fitted in with my little group perfectly! She picked out my dream dress (which wasn’t anything like what I had picked out from the website) before I had even tried anything on. She’s that good! I wish I could go back and relive the whole experience there. It was second to none and I couldn’t have bought a dress from a more lovely group of ladies! Thank you soooo much!!
Such a lovely experience. Beautiful space and Jade was so knowledgable, understanding and patient!! Would recommend for anyone 🙂
I had an amazing experience with Serena to find THE dress! She made me feel so comfortable and made the overall experience so so special. I’m so excited to receive my dress 😀 😀 :D!
Wow, what an amazing experience! Kanwal was a fantastic stylist who made me feel extremely comfortable and relaxed throughout the whole day. I said ‘yes the dress’ because I fell in love with the dress but also because of the whole experience. Thanks again for making it such a perfect day : )
I had the best appointment with Jade. She was so patient with me and helped me find my dream dress which I was so thankful for!!
Serena was a fantastic host of our bridal party: I recommend her to everyone: she was helpful, she listened to what the bride wanted but also challenged us and recommended wild cards that we loved. I would definitely come back because of the great service from Serena. We love Serena.
Lovely Bride was the 4th shop I visited and I found the online portal so helpful for picking the dresses I wanted to try beforehand and making sure they had the styles I wanted. Sandra was so lovely on the day and made the experience so memorable, she even got emotional with my sister and I when I found my dress! If I had come here first I would have saved myself lots of time and money in appointment charges!
Kanwal was amazing! She not only was an amazing stylist but a great addition to the dress squad. She made really helpful suggestions and picked a dress out I would never have expected to like and put it on and said yes to it! The Lovely Bride studio is lovely and the whole team made the occasion feel so special. Would recommend to anyone. Thanks again Kanwal and everyone at Lovely Bride!
Lovely Bride is just magic!From the moment you book your appointment, the Lovely team make you feel so excited!The boutique is gorgeous and the dress options are divine! Delicious pink fizz and wonderful, attentive staff (Can, you total beauty!) make your experience just so special!Highly recommend X
My appointment at Lovely was really great. Kanwal was very friendly and helpful and made the appointment feel very special. My friends and family really enjoy the experience too. Can’t blieve I walked out with my dress!
My experience at Lovely last weekend was amazing! The store is beautiful, bright and spacious and I was lucky enough to have the whole place to myself. I’d been finding dress shopping quite stressful as I’m almost 6 months pregnant, which makes visualising what the dress will be like on my non-pregnant body next year quite tricky, but I felt comfortable from start to finish and Jade was brilliant at selecting styles for me to try. I ended up purchasing a dress that I would never have picked out by myself but it is definitely the right style and fit for me and I can’t wait to pick it up next year! Thank you so much!
Lovely bride was the most BEAUTIFUL experience from start to finish, we had the Joy of having Serena help me out! She had called me a few days before and listened so carefully to me and when I arrived there was so much ease. We were downstairs in the very private, beautiful (and not to mention large) studio space! Serena was intuitive and skilled in the way she supported and provided all the right dresses as per my initial thoughts and made me feel so comfortable. I’m so impressed! The space is stunning and the people so joy-filled! Thank you Lovely Bride!!!
I worked with Serena at the new Lovely Bride London location. It was my first ever dress fitting and was such a wonderful experience! The showroom is beautiful and the variety of dresses was fantastic. Serena was so knowledgable and lovely to work with. She was patient and encouraging and made me feel so comfortable. We’ll be back again slightly closer to the wedding date, when it’s time to purchase!
Lovely Bride London genuinely are passionate about creating a magical experience for Brides. This was my second bridal shop that I visited, a huge difference in choices of dresses. Special shout out to Jade who went above and beyond with finding me the right dress, she carefully listened to what I like/dislike and was able to find a selection of dresses that were suitable for me. I had a slight hiccup (no fault of the company) and with their support we were able to find a resolution within 24hrs. Thank you for creating a warm and welcoming environment for what can be a very overwhelming experience!
Decided to book an appointment last minute and ended up saying yes to the dress. Aneta pulled the dress which was not even on my favorites to try list but as soon as I tried it I knew it was the one.Fantastic experience overall. They have some really lovely elegant dresses.
Jade was incredible in helping me find my dream dress! Such a fun and easy process, she really paid attention to what I wanted and this was the first appointment I had. Found my dress on the first date 🙂 xxx
Had an amazing experience. Sandra pulled all dresses I wanted and some of her own suggestions too and they were all a hit. Incredibly kind, calm and supportive experience. Loved it.
Lovely Bride was the third shop I tried in looking for a wedding dress and they were beyond amazing! I had come to them with only 6 months before my wedding and did not think they would be able to offer the selection of dresses they did! Aneta was brilliant at pulling a number of dresses in the style I liked as well as a few surprises I hadn’t expected but loved! She really put me at ease and made the experiences so enjoyable and lovely. Will be recommending Lovely Bride to all my friends when they are looking for dresses!
Jade was amazing, i simply loved her. I had explained what I had in mind over the phone. When I reached the store she had selected and had 4 dresses ready for me to try. An hour later I walked out with the perfect dress.
Thank you Jade for making my dress shopping such a magical experience. From beginning to end the process was amazing. The portal was a great start and Jade chatted with me on a call in preparation for my appointment. The Boutique is beautiful and elegant and I felt special the moment I walked through the door. We were greeted with a glass of fizz and Jade had all my dress choices ready and waiting for me. In the end I chose a dress not on my wishlist but rather something new that Jade had suggested I try. And that was “The One”. Jade was so helpful, patient, and knowledgeable. I never would have thought to try on the dress she suggested but I am so happy I did as it is perfect and makes me feel gorgeous. Thanks again Jade and the Lovely Bride team! xx
Thank you Lovely Bride for an amazing experience. From creating my own ‘look book’ online, to the phone consultation ahead of the appointment, to the glass of Prosecco and beautiful dressing room – it was so much fun and stress-free!And the cherry on the cake? I found my wedding dress! Sandra was so friendly, she listened to what I wanted and she gave me and my bridesmaids time to chat. I felt so at ease and looked after!Couldn’t fault Sandra or Lovely Bride – thank you!
I had the most amazing experience at Lovely Bride! The customer portal is fantastic as you have access to all prices right from the start, and you can select your favourites to give the stylists a chance to prepare. A couple weeks before my appointment a stylist got in touch to ask some additional questions. The stylists gather a lot of information and I felt really cared for even before the appointment.When I had my appointment it was with Sandra, who was truly incredible! She’d already looked up our wedding venue, and was *so* prepared even though she was covering for a poorly colleague. Even when I struggled to articulate what I was looking for, she chose pieces that looked and felt totally right for me. When I had a work drama come up mid-appointment (highly recommend leaving your phone alone if you can!!), she was so patient while I sorted things out, and was massively supportive and informative throughout, giving styling suggestions that really transformed some of the dresses we tried. I ended up falling in love with a sample dress and taking it home the same day, and as someone who was pretty daunted by the whole dress shopping experience, I can’t believe how excited I am to wear my wedding dress. THANK YOU Sandra and everyone at Lovely Bride
It really is the best bridal shopping experience! Lovely Bride was the first bridal appointment I did and Sandra made my experience just so fun and comfortable! I found a dress I loved but didn’t say yes in the first appointment as I wanted to try on more dresses. I came out of the appointment feeling excited to come back and after a few other appointments at different bridal shops, it only became even more apparent that the dress I loved was the one and that Sandra’s customer service is the best! She’s very attentive, knowledgeable and made myself and my guests feel welcomed. They have so many lovely dresses in their collection which fit so nicely and feel and look elegant. It’s been such an unforgettable experience and I’m so happy to be part of the Lovely Bride community! I’m recommending Lovely Bride to all my bride friends 🙂
Thank you to Jade & Sandra for making my experience with Lovely Bride so amazing.I said yes to dress yesterday and it couldn’t have been a more smooth process. They had hand picked exactly what I was looking for and made me feel so comfortable and excited.Definitely would recommend this beautiful shop to anyone looking to find the perfect dress 🥰
I really enjoyed my experience at Lovely Bride. I arrived to a warm welcome and a glass of fizz. The boutique is gorgeous and calm with a lovely spacious fitting area and a great selection of dresses.After trying on dresses at another bridal store I arrived at Lovely Bride confused about what I wanted. Jade was incredible and skilfully guided me through some dress options, suggesting great additional pieces to help me narrow down the style I preferred. Jade has loads of knowledge and endless patience! I really appreciated her letting me come back twice, once to show my mum the dress and again for me to try on additional sizes as I was between measurements.I also really liked the online portal feature. It was so helpful to view what dresses they have in the boutique with the ability to save my favourites. Jade also updated it to show the dresses I had tried on during the appointment so I could look back in my own time.This is the best boutique you will not regret going. Thanks again to Jade and the team!
Lovely bridal is such a great boutique! It was my fifth dress shop and I was starting to loose hope in finding ‘the one!’ But Sandra was so lovely and made me feel completely at ease from the second I stepped into the shop. The boutique has such a relaxed vibe and beautiful decor.. it has a really special feel. Sandra had researched my venue before I came along which I thought was so sweet, and made great suggestions for what she thought would work with the venue. I’m so chuffed I found my dress at Lovely, as it was definitely the best overall experience I received out of all of the boutiques I had visited. Thanks so much Sandra 💖 can’t wait to collect in December! 🥰
I had *the best* experience at Lovely Bride. This was the first boutique I visited and ended up being the last!The boutique itself is stunning with so many incredible dresses to choose from. My friends and I felt very pampered, being offered a glass of fizz!I went in with a dress in mind but left with one that was a completely different style, but just as stunning.Jade, the stylist, is amazing! She was so supportive and knowledgeable – she didn’t rush me into buying a dress and I felt she genuinely just wanted to help me find my dream dress! She definitely went above and beyond – patiently letting me try on SO many dresses, seeing me through to my second appointment (where I said yes to the dress!) and finding solutions to help me get my dress under a tight turnaround!I could not recommend the boutique and Jade more! I wish all shopping experiences were like this!
I had such a great time choosing my wedding dress at Lovely Bride – Sandra was super friendly, patient and quickly understood what type of dress I was after! I love that she was flexible in bringing different options of similar style dresses on the day – the whole experience was amazing and I couldn’t recommend Lovely Bride more. I ended up choosing my dress that day and can’t wait to wear it! Thank you Sandra x
Katarina, THANK YOU! The stylist I got for my appointment will now be a treasured memory of my wedding.This was my first bridal appointment and I didn’t come with the idea of purchasing a gown on the spot although I did have my heart set out on one.She was perfect and I felt supported all the way, even when I had trouble deciding. Ended up with a completely different gown which I love even more and she created the space for me to try on, feel special and walk out with my dress in a little over an hour.Everyone at the boutique is lovely and they make an amazing team!Me and my entire crew had the best time!
Lovely appointment with Sandra 🙂 she was an absolute sweetheart who made me feel comfortable straight away. Loved the online browsing system which takes away a lot of pressure and saves time avoiding you getting lost in the shop.Sandra also took incredible care of my bridesmaids making this first appointment a truly memorable experiece! Place is gorgeous, clean and friendly. Would 100% reccomend x
I had the most delightful experience at Lovely Bride London! My favorite dresses were ready for me upon arrival, staff were so friendly and welcoming, and my friends had an enjoyable experience with plenty of comfortable and cute seating, water and prosecco offered, and fantastic company. Huge thank you to Channel who helped me and answered all of my questions! Can’t wait to pick my dress up in a few months!!
Lovely Bride was more than lovely, they were everything in between as well. From the moment I made my appointment online, the process was smooth, professional and friendly. Chloe, my stylist, was fantastic as well; friendly, down to earth, helpful, caring and fun. When I was searching for men dress I went to a lot of different stores and they were the best. The wedding dresses were stunning as well 😉 but customer service is so important when you’re shopping for such an important day and they nailed it. Thanks again 🙂
At the moment they are keeping my dress so I am hoping that the pick up will be as easy and amazing as the appointment. I’ve booked the appointment literally two days before, last minute as I found out they had several very boho like designers that I loved. I had to pick from sample dresses which was all I had budget for but the first dress I put on I fell in love and bought 🥰and I would have easily picked another one! I don’t drink but the girls are so friendly and lovely and always on hand to offer bubbles, water or any help they can. I’ve said yes to the dress what more can anyone want from a bridal appointment!
Such an incredible service and experience. Thanks so much to natasha and the girls for all of their help. Top class service and advice. I couldn’t recommend highly enough. So thrilled to be a lovely bride💕
My appointment at Lovely Bride was with the lovely Chloe who was very friendly, helpful and most importantly honest. I didn’t feel pressured at all on the day and she was patient and took me through all my options. The boutique is also gorgeous and we really appreciated the fizz! Would highly recommend visiting Lovely Bride as they have some really beautiful dresses and the customer service was fantastic.
Thanks so much to Natasha and the lovely bride team for such a wonderful experience. It was great to pick out dresses in advance on the app so it didn’t feel too overwhelming and also meant more time could be spent trying the dresses on rather than picking which to try. Natasha was so knowledgeable about the dresses and had researched my venue in advance to know what the setting will be like and offered great advice around this. It felt really personal and the space was gorgeous, I was in the upstairs changing room which was private and very spacious. I could walk around in the dresses to see how they move 🙂
I had such an amazing experience at Lovely Bride London. It was only the second boutique I visited and I found a dress I loved straight away. Natasha was an absolute joy, so friendly and helpful. I never felt pushed to make a purchase, it just naturally happened as they sell some stunning designs! I went back twice, once to check the train length and once to buy a top change for the evening look and all times they have been super helpful. Would highly recommend!
The BEST bridal experience I’ve ever had! Beautiful and stylish boutique, friendly and knowledgable staff but you don’t ever feel rushed or pushed into purchasing, you just feel they honestly want you to find that perfect dress for you on your special day! The collections they stock are unlike any other London boutique, perfect for a younger modern bride. There’s also a really cute coffee shop next door to get your caffeine fix. I LOVE LOVELY BRIDE!
The first shop I visited on my journey to find the one. As soon as I entered, I felt completely welcomed and special to have my own private space to try on dresses. I had an idea of the dress I wanted which helped but Natasha, my stylist, was so unbelievably attentive and made me feel relaxed from the beginning. Luckily the first dress I tried on, was the one I went with but Natasha made me feel 1000% sure and happy with my decision. I went to pick it up yesterday and was pleased Natasha was there to help with tips for alterations and extras. Would 100% recommend and in fact, I’ve already sent a friend your way. Thank you for everything!
The Lovely Bride store in London is absolutely wonderful! Very clean, nicely decorated… just lovely! If the room and setting does not already make you feel at ease, the people will definitely! We had the luck of meeting Sandra, who is really the kindest. She was very knowledgeable, fitted the dresses perfectly and had great suggestions. She made our visit truly special. Even after the appointment, she was very responsive and answered all my questions in a timely manner. Definitely a must visit if you are looking for your wedding dress!
Absolutely gorgeous boutique, just lovely and clean, very relaxed environment and so nice to have a private room to try the gowns on.The ladies were so helpful, friendly and kind and it was so nice to get a glass of prosecco where other places have stopped doing that! It really felt like the proper bridal experience!My only critique is that the dress I ended up buying was £100 more than what was on the tag / I was quoted so that was a touch disappointing but other than that I would highly recommend this boutique over the others I went to!
Google rating score: 4.9 of 5, based on 203 reviews
Find Us
11AM – 7PM
Tuesday:
Lovely London
11AM – 7PM
Wednesday:
London Bridal Shop
11AM – 7PM
Thursday:
11AM – 7PM
Friday:
10AM – 6PM
Saturday:
10AM – 6PM
Sunday:
CLOSED
Monday:
Tailors We Recommend
Bride & Alter
14 Ingate Place
Battersea, London SW8 3NS
Battersea, London SW8 3NS
+44 020 7498 4360
info@brideandalter.com
Orhan London Tailoring
25A Pitfield Street
London N16HB
London N16HB
+44 020 7250 3569
info@orhanlondontailoring.com
Exclusive Alterations
Studio 143-144 Business Design Centre
52 Upper Street
London, N1 OPW
52 Upper Street
London, N1 OPW
+44 20 3651 4390
info@exclusivealterations.co.uk
Celebratory Drinks, Coffee, Dinner
parking guide
Our London location is located in Shoreditch.