Lovely Bride London
Our London, UK bridal shop is located in the heart of Shoreditch. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Alexandra Grecco, Rue De Seine, Louvienne, SAINT Bridal, and many more. Our wedding dresses range from £2,500 – £5,500, with the majority of the gowns ranging from £3,000 – £5,000. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop.
London Lovelies, we can’t wait to meet you!
Lovely London Bridal Designers
Lovely London Sales Events
Meet Lanie + Erica
Owners of Lovely Bride London
“I always knew it had to be London! Here's the story: I found my wedding dress in London in the most adorable Chelsea ready-to-wear boutique. The stylist was the sweetest, the store vibe was unapologetically cool, and the dress was perfectly unfussy. It gave me the first glimmer of an idea to open a bridal shop in New York City when I got home. I wanted this bridal shop to have the casual nature of a ready-to-wear store, the sought-after and curated designers of a chic local boutique, and the look of your best friend’s stylish apartment. The stylist even helped me with the name. After hearing this word no less than a dozen times while shopping, it stuck – LOVELY!
The only major difference that Lovely would have from this cool London studio is that I didn’t want the bridal shopping moment to take 30 minutes to walk out with a dress. I wanted ALL the process, so I can enjoy the journey, the anticipation, and the EXPERIENCE. So in 2019, after growing the Lovely Bride collective to 18 US shops, we set our site on the mothership – Lovely Bride London was born. Today I run the shop with the help of my partner and Lovely Bride NYC owner, Erica, and we love being able to start fresh in a new country and bring our way of doing things across the pond.”
– Lanie
Lovely London IRL
Bride: @emmakirkpatrick_
Photographer: @francogribodofotografia
Photographer: @leahmariephotography_
Bride: @sarahcsmith92
Photographer: @elenapopaphoto
Bride: @biancanicolataylor
Photographer: @hannahmaymiles
Find Us
hours of operation
Lovely London
Lovely Bride London
Tuesday:
Wednesday:
Thursday:
Friday:
Saturday:
Sunday:
Monday:
11AM – 7PM
11AM – 7PM
11AM – 7PM
11AM – 7PM
10AM – 6PM
10AM – 6PM
CLOSED
60 GREAT EASTERN STREET,
SHOREDITCH, LONDON
EC2A 3QR, UK
Lovely London Reviews
Tailors We Recommend
Battersea, London SW8 3NS
London N16HB
52 Upper Street
London, N1 OPW
Celebratory Drinks, Coffee, Dinner
parking guide
Our London location is located in Shoreditch.