Lovelies, the wait is finally over! Louvienne’s 2020 Magic Dance Collection is straight out of a modern fairytale.

The Louvienne ‘Magic Dance’ collection features classic wedding dress silhouettes that have been reimagined for the modern bride who is always unapologetically herself. From unique lace placement to bold beading, the romantic styles speak to our babes that know life is a perfect blend of daydreams and reality. This collection was meant for effortlessly gliding down the aisle toward your best friend, toasting to forever, and twirling under the stars.

We can’t wait for Our Lovelies to fall head over heels for the new styles. Louvienne is exclusive to Lovely, which means you’re in for a treat! Join us March 11 – 15 at any Lovely Bride location for our storewide Louvienne Sales Event. That’s right, all 18 of our locations will have ‘Magic Dance’ hanging on the racks. You’ll be able to see the collection IRL and receive 10% off your purchase if you find the one! Scroll down to see the campaign with mega babe Brooks Nader. Then, click here to make an appointment to start the search for your dream dress!

Last but not least, don’t forget to follow us on Instagram and Pinterest to stay in-the-know on all things Lovely!

lovely bride louvienne luna
lovely bride louvienne luna detail
lovely bride louvienne luna back

Gown pictured above: LUNA

lovely bride louvienne isabel 2
lovely bride louvienne isabel 3
lovely bride louvienne isabel back
lovely bride louvienne isabel back detail
louvienne isabel 1

Gown pictured above: ISABEL

lovely bride louvienne elena
lovely bride louvienne elena front detail
lovely bride louvienne elena 1

Gown pictured above: ELENA

lovely bride louvienne mayte 2
lovely bride louvienne mayte detail
lovely bride louvienne mayte back

Gown pictured above: MAYTE

lovely bride louvienne ariana 2
lovely bride louvienne ariana

Gown pictured above: ARIANA

lovely bride louvienne valentina front
lovely bride louvienne valentina back

Gown pictured above: VALENTINA

lovely bride louvienne valentina 1
lovely bride louvienne maya
lovely bride louvienne maya back
lovely bride louvienne maya detail
lovely bride louvienne maya 2
lovely bride louvienne maya 3

Gown pictured above: MAYA

lovely bride louvienne estrella jacket 2
lovely bride louvienne estrella jacket

Jacket pictured above: ESTRELLA