Our Charleston bridal shop is located in the heart of Mount Pleasant. If you’re looking for a wedding dress shopping experience that makes you feel like the best version of yourself, we’re the perfect match! Some of our designers include Made With Love, Alexandra Grecco, Sarah Seven, Louvienne, Katherine Tash, and many more. Our wedding dresses range from $2,000 – $6,000, with the majority of the gowns ranging from $2,500 – $4,000. Transparency is our thing at Lovely. Visit our Dresses page to register on our portal to see all of our dresses and prices before you shop. Charleston Lovelies, we can’t wait to meet you!
Charleston Bridal Designers
Meet Emily
Owner of Lovely Charleston
Hi, Lovelies! I’m Emily Erdly, owner of Lovely Bride Charleston. I opened the Charleston store after relocating to the Holy City from New York after falling in love with working in bridal. Our quaint town, turned America’s favorite city, is the perfect home for Lovely. We curate a calm, fun, and fresh take on the bridal experience here in Charleston and make finding your perfect gown feel easy. My team and I can't wait to have you in!
– Emily
Lovely Charleston IRL
Lovely Charleston Reviews
Christina was wonderful! She made me feel so comfortable and confident during my appointment! I said yes to the dress & am so glad I chose lovely! 🙂 thank you Christina u r an angel
I had the most incredible experience at Lovely — I truly felt like the most important person in the room! From the moment I walked in, the entire team made me feel so special and cared for, creating an atmosphere of joy and excitement that made the day unforgettable.Emma was an absolute delight—sweet, thoughtful, and so helpful in guiding me through their beautiful selection of dresses. She really listened to what I was looking for and offered wonderful suggestions. Nicole was equally amazing, bringing a level of professionalism and kindness that made me feel completely at ease.The shop itself is beautiful, with a fantastic selection of dresses for all styles and tastes. They even played fun music that elevated the mood and made me feel like I was surrounded by friends, celebrating a special moment. If you’re looking for an exceptional bridal shopping experience, look no further!
My dress-shopping experience was made perfect by Nicole! She actually pulled a dress for me after listening to my feedback, and pulled a dress I would have never picked for myself. She knew what I needed before I did! Thanks so much for everything!
From the moment we stepped into Lovely, we knew we were in for something special. There’s an air of excitement and romance as soon as you walk through the door—it truly sets the tone for what is to come. Emily, the owner, has her thoughtful touch on every detail. It’s clear that creating a unique and personal experience for every bride is at the heart of what they do. Her staff are so professionally trained, realizing what a special day this was and making my daughter feel like a queen.We booked the VIP appointment which was worth every penny for the special treatment we received. We had the whole shop to ourselves for two hours.The team made my daughter feel like she was the most important bride of their career.They took time to look at the photos she had saved and asked her thoughtful questions about her style. From there, they brought out dresses one at a time, each one more beautiful than the last. It was actually the third dress they selected that stole her heart—just perfect for her. The entire experience felt tailored to my daughter, and by simply paying attention to her reactions, they helped her find the one and only effortlessly.We had champagne, brought six of her closest family and friends, and the whole experience felt so intimate and celebratory. The name of the shop—”Lovely”—is really fitting because that’s exactly how it feels to be there. I’ve been a part of many bridal appointments over the years, from my own in NYC to my friends’ daughters recently, and I can confidently say this was by far the most special and memorable.If you’re looking for a place that really listens, understands your vision, and makes the whole process fun and magical, you need to visit Lovely. Emily and her team are true pros, and they made my daughter’s day unforgettable.
I had a wonderful experience with Lovely Charleston! The moment we arrived my stylist Nicole was so welcoming and made it feel like a special day! They have a great selection of gowns, all beautiful!!Nicole was very knowledgeable and knew what gowns to pull based on what I was liking and not liking. This helped make the whole process smooth and not overwhelming at all!I was beyond thrilled to say yes to the dress at Lovely and would recommend any bride get her dress from there!
Had a great experience at Lovely! They has such a beautiful variety of dresses and helped make my wedding dress dreams come true!
I had the best experience at Lovely! Nicole was so sweet and helpful and made dress shopping very fun and stress-free! She had wonderful ideas and helped me find “the one” on just our third dress. The boutique is very pretty inside with lots of bright, natural light and spaces to try on and really get the full experience. We were greeted with champagne and smiles and it was just such a lovely day!
I had a phenomenal experience at Lovely Bride Charleston!! Nicole and I emailed back and forth for a month prior to my appointment- she really got a great idea of my style and took the time to understand what I was looking for. The store was really nice and Nicole was so accommodating to my friends and family, and truly created a stress free experience! And yes, I did say yes to the dress 🙂 Awesome selection as well!
It’s no secret that I went to many stores in hopes of finding my dream wedding dress. I am thrilled that we drove from Greenville to Charleston in hopes of finding the one & we did! Nicole couldn’t have been more kind & helpful. She made the experience stress free & fun and really helped encourage me & guide me in the right direction. Would recommend Lovely Bride to anyone!
This is the place if you’re looking for an elevated and personalized experience. I went to a few other places in the area and none held a candle to Lovely. Nicole greeted us with champagne and let us settle into their stunning try on area. The doors were then locked behind us. You and your group get their full attention.Nicole had all the dresses from my lookbook pulled and was well-versed in my style from taking a look at my pinterest boards that I added the link to in my forms. After trying on some of my lookbook pics Nicole offered to style me in a few dresses and of course .. she quickly found the one! It was not even on my radar.I was very nervous for the experience and Nicole made me feel at ease – I felt like I could easily talk to her and everything she said was super genuine. There was no pushy selling, no asking of where exactly I had been, or things like that. This is ultimately what led me back to Lovely to purchase my dress. I knew that my dress and requests would be treated with care and precision. I feel that I can rest easy – because I know they know what they are doing.
I had the most amazing experience at Lovely Bride in Charleston! I found the perfect dress and felt incredibly comfortable throughout the entire process. The staff made it fun and enjoyable, and their expertise helped me choose a dress that I absolutely love. I highly recommend Lovely Bride to any bride-to-be looking for a memorable and stress-free dress shopping experience!
I have to say that Nicole made this wedding dress experience 100x better. She was so kind and patient and did an excellent job of listening to what it was that I was looking for!
Based on great reviews from friends, I chose this Lovely Bride location as my only appointment for wedding dress shopping. From the online portal, great email communication/ response time, to the in person appointment experience, Lovely Bride made me feel so special as I tried on dresses for the first time.Nicole was beyond helpful and supportive as I narrowed down my options. By taking in all of my feedback and reactions from the dresses I tried on, Nicole pulled a dress that I hadn’t picked and it was beyond perfect! She was so professional, kind, and incredible knowledgeable that helped create such a great experience. Thank you, Nicole!
I have been to 7 different bridal shops between Charleston, Chicago and Philly and this one is by far the best. The facility is immaculately clean and STUNNING inside. It truly gives the vibes every bride hopes for when she goes through this special experience. But that’s honestly not even the best part. The service I received at my first a second appointment could not have been better. Nicole was sweet, warm, knowledgeable, professional and not the slightest bit pushy. She made me feel so comfortable and was understanding, if not encouraging, of me wanting to go home and think about the dresses before committing to anything. I haven’t decided on a dress yet but I would truly love to support this business. The dresses I tried on here honestly have more meaning now because they’re attached to such wonderful experiences. If you’re a bride in Charleston you MUST go to this place. I wish every bride could get this type of experience!Worth noting they offer champagne:)
Nicole was so wonderful! You can absolutely tell she has so much joy for what she does. She made my dress shopping experience the best and helped me bring my vision to life. I will recommend her and Lovely to all brides in South Carolina.
I had an amazing experience wedding dress shopping at Lovely Bride! My stylist, Mariah, was fantastic. She answered all my questions, made me feel very comfortable and even helped give me different ideas on ways to alter the dress once I get it back. She also was very accommodating to my mom and friend who came with me, as well as my friends and family who were joining the appointment virtually. It was such a fun and memorable experience and I found my dream wedding dress! I can’t wait to return next spring to pick up my dress when it comes in. Thank you Mariah & Lovely Bride!!
I can’t say enough amazing things about my Lovely Bride Charleston experience. I worked with Nicole in November 2023 and she blew me away – she listened to my vision and style and, though she pulled dresses on my wish list, she also pulled amazing dresses I hadn’t even considered. I didn’t feel any pressure to say yes, but I did anyways as I found a dress that just couldn’t be beat! (Seriously, the curtains in our bridal room opened and my mother just said “wow.’). Also great is that, though I bought in Charleston, I live in Illinois – Lovely has made the shipping process so streamlined.Thank you again, Nicole and Lovely Bride!
This was the best experience. Mariah is amazing. She feels like a friend that you’ve known your whole life the minute you meet her. I felt so confident throughout the whole process, and finally said yes to my dress. I can’t rave about this experience enough Mariah is THE BEST!!
Mariah was absolutely incredible and made my experience feel so natural, easy, and magical! I really appreciated her ability to listen to what I had in mind and wanted but also pick out dresses that I wouldn’t have chosen myself but ended up loving. She has such a warm energy and made me feel so comfortable the whole time which is what everyone dreams of while wedding dress shopping. I couldn’t recommend this experience – or Mariah’s guidance and energy – more! ✨
I had an absolutely amazing experience buying my wedding dress at Lovely Bride CHS. Nicole, my consultant, was incredibly patient and responsive, guiding me through multiple appointments until I found the perfect dress. Her expertise and warm demeanor made this entire process for me. I felt supported and never rushed, and I’m beyond grateful for her help in making me feel like the most beautiful bride. Thank you, Nicole for an unforgettable journey to finding my dream wedding dress!
Had an amazing experience. Nicole was just the best. Asked me all the right questions to help me narrow down the look I had in my head. Highly recommend!
Emily and Nicole are great to work with and make the whole process of trying on dresses very fun! Nicole was great about asking my feedback about what I did and didn’t like in each dress and showing me more dresses based on it
O.M.G BEST EXPERIENCE EVER! I drove almost 2 hours to come to this bridal shop because they had a designer I love as well as the fact that my venue isn’t too far away from them. As soon as I got there I felt so welcomed and was greeted with champagne! I thought I had already found the dress of my dreams until I got here and fell in love with 2 different ones! After much well needed advise and assisting from the staff I made the choice and couldn’t be happier! I highly recommend this adorable store to any future bride! I included some pictures but not of the dress I picked (just incase haha)!
Had an incredible experience at Lovely last weekend and found my DREAM dress. I went in with 0 expectations of finding my wedding dress. Nicole was so wonderful – she picked styles based on exactly what I had shown / told her I was interested in and was super patient. She was able to take what I did and didn’t like about each dress and steer me in the right direction. The appointment felt private, special and everything I could have hoped for. Highly recommend coming here to find your wedding dress – it was my one and only stop!!
Nicole was an amazing stylist!! She was so patient and encouraging and kind throughout both of my appointments. She helped me choose my perfect gown and stay confident even though dress shopping is not as easy and magical as Say Yes To The Dress makes us all think. I ended up purchasing my dress elsewhere, but I can’t express enough how much I loved spending time with Nicole at Lovely Bride. This was by far my best wedding dress shopping experience and I can’t express my gratitude enough!
I had an amazing experience here! Nicole was an amazing bridal consultant, made the experience fun, seamless, and most importantly- successful! We had the whole store to ourselves and it made me feel very special, and I was able to focus on me, and my dress journey instead of seeing other brides to be also trying gowns on. I found my dress, and was honestly so happily surprised with the price too! Highly recommend
I had two friends in NYC recommend Lovely, so I made an appointment for my trip to Charleston! I brought my mom and we had our appointment with Nicole. I’m a decisive person, but still wasn’t sure if I’d find a dress right away. I felt comfortable to be myself and to be direct with Nicole. She was very prepared, engaging and even-keeled. She never pressured me to try on anything that didn’t appeal to me, and she gave great feedback/perspective as needed. Nicole respected my budget and communicated very well about price as we maneuvered through the appointment. We were very efficient, but I never felt rushed.The shop was clean and organized with great light! I was very torn between two dresses, and Nicole suggested carrying on with our day and calling her if I wanted to come back and try on the two dresses. We had lunch and I knew which dress I wanted to try on again, so she fit us in that afternoon & I bought my dress! Immediately cancelled two appointments I had that weekend elsewhere.I felt comfortable in my body, with my decisions and with my budget at Lovely with Nicole — I had a lot of fun with my mom & Nicole on top of all of it!! I HIGHLY recommend making an appointment here.
Had such a calm, comfortable and pleasant experience at Lovely! I worked with Nicole and she was amazing. I ended up finding my dress and Nicole even brought a dress back from the Atlanta store for me to try on a week later and confirm. Both my mom and I could not rave more about Nicole and the Lovely experience!
Nicole was an absolute dream to work with. The thought of wedding dress shopping was exciting but overwhelming. Nicole was not pushy at all and did the most amazing job of navigating me through all my questions and the styles I liked until I found the dress I wanted. The entire process was easy and so much fun and I cannot recommend her or Lovely Bride enough!
I just found my dress at lovely bride today! Nicole was the best helper and made the moment so special! I feel lucky to be a lovely bride!
Nicole was the best! She made my first time experience so wonderful. She also chose dresses based on what I liked and didn’t like so perfectly! She was easy going and approachable throughout the entire process.The showroom is also beautiful and comfortable & their process was so efficient.
Nicole was an absolutely awesome stylist! I showed her a few pictures during my first visit but wasn’t completely sure what I wanted. She picked a perfect selection of dresses for me to try on and finally narrowed it down to “the one”. I would HIGHLY recommend Lovely Bride and Nicole!
My experience at Lovely Bride with Nicole was nothing short of amazing! I was originally so nervous starting the dress shopping experience but I felt welcomed and made to feel comfortable from the moment I walked into Lovely Bride. There were some particular pieces from a designer’s new collection that I was interested in trying on and Nicole personally reached out to me when they came in.I ended up being so indecisive because how can you choose between such beautiful dresses? Nicole was so gracious and helpful and made my decision so much easier. I was shopping alone and she made sure to take as many photos and videos as I needed. I am so thrilled to have purchased my dress here, I can’t wait for it to come in. I highly recommend Lovely Bride!
Lovely Bride was great to work with from the second I reached out! I fell in love with a discontinued dress and checked with all the shops throughout the US that carried the Rue De Seine dress to see if they had a sample still, and low and behold, Lovely Bride of Charleston did! Nicole was so great throughout the process, sending me pictures and videos, and working with me to get the dress within my budget. After payment the dress was shipped and received packaged lovely with a personalized name touch, all within a few days! They helped me to find dream dress and I will forever be grateful! Keep rocking, Lovely Bride Charleston!
Where do I even begin. I traveled from NY to the Charleston location for a specific gown, but also bc I had heard great things about the shop. I was completely blown away. Nicole made us feel like VIPs. She never once made me feel like I was at an appointment or on a time constraint. It felt so natural and she was beyond welcoming. This is a huge decision and Nicole did everything she could to put me at ease and never pressured me into making a decision. This was way more than a dress fitting. It became one of the most memorable parts of my wedding process. If you live out of state, I would recommend taking the trip to the Charleston shop. You will NOT be disappointed.
I had two appointments at Lovely Bride before saying YES TO THE DRESS! After my first appointment I canceled with my other bridal appointments because I had such a great experience at Lovely! Nicole was my stylist and she was fantastic!! She made me feel so comfortable and after telling her what I was looking for she pointed me in the right direction. Overall it was a great experience. I had so much fun and felt confident after walking out of my appointment. Becoming a Lovely Bride is something I will never regret!!!
Great service. was able to come and find my perfect wedding dress! I loved my experience
Google rating score: 4.6 of 5, based on 109 reviews
Find Us
11AM – 6:30PM
Wednesday:
11AM – 6:30PM
Thursday:
Charleston Bridal Shop
11AM – 6:30PM
Friday:
Lovely Charleston
10:30AM – 6PM
Saturday:
12PM – 6PM
Sunday:
CLOSED
Monday:
CLOSED
Tuesday:
Tailors We Recommend
Nadya D Studio Design & Alterations
1035 Johnnie Dodds Blvd #3
Mount Pleasant, SC 29464
Mount Pleasant, SC 29464
(843) 216-3994
Forget Me Knot Alterations & Design Studio
1316 Rutledge Ave, Suite 105
Charleston, SC 29403
Charleston, SC 29403
(843) 534-6172
forgetmeknotalterations@outlook.com
Garnapani Design Studio & Alterations
728 S Shelmore Blvd, Unit 102
Mount Pleasant, SC 29464
Mount Pleasant, SC 29464
(843) 888-2611
garnapanids@gmail.com
Lovely charleston fave local spots
parking guide
There are plenty of spots in the parking lot of our storefront.