Team Lovely

Our NYC team is the uncorporate crew who runs our flagship New York store, manages our brand collective, develops sweet wares for shoplovely.com + our exclusive brands, and markets the bejesus out of Lovely.

Lanie

Founder, Dreamer, White Dress Collector, Gum Smacker

Erica

Director of Stores, Bride Whisperer, Type A, Boho Heart

Katherine

Operations Manager, Ice Cream Obsessed, Boy Band Lover

The Collective

Our stores are all owner-operated, which means wherever you go, you can meet the smiling face of the gal who is personally vested in her business. Interested in joining our collective? Email us to inquire about opening a Lovely in your city.

Ivy

Owner of Lovely Philadelphia, Ballroom Dancer, Retail Veteran

Julia

Owner of Lovely DC, Soul Cyclist, Dog Mom

Rebekah

Owner of Lovely LA and Phoenix, Harry Potter Fan, Diet Coke Addict

Kaibin

Co-Owner of Lovely SF, Mom, California Native

Angie

Co-Owner of Lovely SF, Mom, California Native

Katie

Owner of Lovely Rochester NY, Marketing Pro, Master Laugher

Emily

Owner of Lovely Charleston, Dessert Fanatic, Bridal Maven

Tory

Owner of Lovely Dallas, Southern Belle, Spitfire, Design Officiando