The latest from OUMA is a celebration of brides embarking on a new chapter.
The inspiration for the 2025 bridal collection from OUMA centers around their brides. The word “reverie” suggests a dreamlike state of reflection and introspection, emphasizing the journey of self-discovery and acceptance that a bride undergoes. The collection evokes the imagery of a bride who is not only radiant with beauty but also deeply connected to their inner self.
The designs celebrate the beauty of embracing oneself wholly and unapologetically as they embark on a new chapter of their lives. From delicate taffeta ruffles to flowing silk tulle, every detail has been meticulously curated to evoke a sense of confidence and radiance. It’s about embodying a feeling, a mindset of loving oneself fiercely and authentically.
Intrinsically artistic and vividly expressive, designer Ou Ma is the Beijing-born, couture-trained, passionate force in creative expression and exquisite tailoring at OUMA. The designer is quickly changing the couture bridal space through her work in defining new romance through her adaption of the cliché into the avant-garde. Ma’s aesthetic is a myriad of perspectives cultivated by her cultural influence, ignited by her years spent designing in the metropolitan city of New York, and influenced by an empathetic desire to help brides find their own inner confidence, ultimately expressing and emoting their unique reason for being — making visible that which is not yet seen.
Ready to find the one? You’re in luck! These new OUMA styles are arriving soon to our shops! We can’t wait for our brides to fall in love with the collection as much as we have. Keep scrolling to check out the gowns. Then, find your nearest OUMA Lovely stockist, add these beauties to your dress favorites, and book your bridal appointment to say yes to the one.
Cris
Cris is a fit and flare wedding dress in triacetate with silk tulle asymmetrical draping on top.
Gabrielle
Gabrielle is a fit and flare blush lace wedding dress with center slit. Pair Gabrielle with the matching off-shoulder Gabrielle Topper or the high-low Gabrielle Overskirt.
Lucien
Lucien is an elegant drop waist wedding dress with crescent neckline, lace appliques, and soft A-line tulle skirt. Pair with matching Lucien Scarf for the perfect finishing touch.
Jacques
Jacques is a structured Mikado dress with crescent neckline, fitted skirt, and a leg slit. Pair with the Jacques Overskirt with textural ostrich feathers.
Thierry
Thierry is a statement bias-cut satin dress with French Chantilly lace high collar.
Kristen
Kristen is a romantic and elegant fit and flare beaded wedding gown with soft scoop cowl neckline and leg slit.
Ellie Mini
The Ellie Mini is a dramatic mini dress in ostrich feather, with an oversized bow detail in pleated tulle.
Hue
Hue is a romantic and dramatic mermaid gown with a fitted pleated tulle bodice and full ruffle skirt.
Alix
Alix is a modern taffeta ballgown with a sweetheart draped bodice and ruffled skirt.
Want to see these OUMA new arrivals IRL?
Book your bridal appointment at the Lovely Bride location nearest you to see the gowns.
Our OUMA Lovely stockists are:
London
Los Angeles
New York City
Philadelphia
Seattle
Washington, DC
P.S. – Want to see how these new styles look on Our Lovelies? Follow us on Instagram and TikTok. Last but not least, follow us on Pinterest to add these new styles to your wedding inspo.
