Introducing the Louvienne 2024 Collection

Louvienne Cyrus w Lennox Top Hero

The latest Louvienne collection embraces the unexpected, with playful and versatile pieces.

Inspired by classic silhouettes but with a fresh spin, Louvienne‘s new collection is an ode to the modern bride who isn’t afraid to stand out. Embracing the unexpected is the theme for this collection, with playful elements like a contrasting stripe, and versatile elements such as detachable straps, a layering top, and an overskirt. The Louvienne 2024 collection has something for every bride, with a range of fabrics from buttery crepe, luxurious charmeuse, and airy organdy. Want to know the best part? Louvienne is exclusive to Lovely, which means these gowns are only available at our shops.

Louvienne is known for its clean silhouettes, comfortable fabrics, and modern takes on timeless bridal elements. In this collection, you’ll find a variety of skirt shapes and necklines to be the perfect combination for any bride. The collection is perfectly curated for the modern bride looking for something both classic yet playful, but never overdone.

Ready to find the one? You’re in luck! All of the new styles are arriving to our shops! We can’t wait for our babes to fall in love with the Louvienne SS24 collection as much as we have. Keep scrolling to check out the new collection. Then, find your nearest Lovely location, create your wishlist, and book an appointment.

Click here to book an appointment to see Louvienne’s Collection IRL. 

P.S. – Want to see how these new styles look on Our Lovelies? Follow us on Instagram and TikTok. Last but not least, follow us on Pinterest to add these new styles to your wedding inspo.


Leighton is a stunning strapless gown with a semi-sheer tulle bodice, a delicate embroidered lace overlay, and exposed boning for a touch of edge. This dress is complete with a sleek and timeless crepe skirt and elegant covered buttons running down the back.

Louvienne Leighton 1
Louvienne Leighton 3
Louvienne Leighton
Louvienne Leighton


The lovely Lane is a fitted gown that features a modern folded sweetheart neckline that is complemented by flattering ruching throughout and modern side slit to add to the overall look. Perfect for a city celebration!

Louvienne Lane 1
Louvienne Lane 2
Louvienne Lane 4
Louvienne Lane 3
Louvienne Lane
Louvienne Lane


Callum is a beautiful strapless gown with a ruched cat-eye neckline, a fitted bodice to emphasize the body’s natural curvature, and a dramatic fit and flare skirt to complete this gown’s stunning silhouette. Perfect for the bride looking to make a statement on their big day!

Louvienne Callum 1
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Louvienne Callum
Louvienne Callum


What minimalist bride dreams are made of! Rhodes has a clean, strapless silhouette with a fitted, structured bodice and a sleek flared skirt. A thin, detachable belt finishes off the look beautifully. Pair with the Rhodes Overskirt with a detachable bow at the front waist for the perfect two-in-one look that brings the drama.

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Louvienne Rhodes Set 1
Louvienne Rhodes Set 2
Louvienne Rhodes Set 3
Louvienne Rhodes
Louvienne Rhodes Set


Sparkle and shine in the spotlight in Alden, a striking, sequined fit and flare gown. The sheer bodice with exposed boning makes a statement while the ruched skirt with a high slit adds the right dose of sexy. This stunner’s off-the-shoulder straps are detachable for a versatile look.

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Louvienne Alden Hero
Louvienne Alden
Louvienne Alden


Effortless and sleek, the Cyrus gown is a crepe stunner with a flattering straight-across neckline, delicate straps, and waist-defining band. The fit and flare skirt is complete with a dramatic train and covered buttons running down the back.

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Louvienne Cyrus 2
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Louvienne Cyrus
Louvienne Cyrus

Lennox Top

Make your bridal look your own with the Lennox top, a light layering piece that can be worn over or under a gown’s bodice. The sheer, soft tulle material is complete with a ruched high neckline and subtle puff long sleeves.

Louvienne Lennox Top 1
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Louvienne Lennox Top
Louvienne Lennox Top


Be an angelic bridal vision in Landon, a light and airy organdy A-line gown. Ethereal and dreamy, this beauty is complete with ruched bodice detailing and a sweetheart neckline. The bodice provides plenty of support while the skirt allows for comfort and movement.

Louvienne Landon Hero
Louvienne Landon 1
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Louvienne Landon
Louvienne Landon


Shay is a luxurious charmeuse gown with a gorgeous, eye-catching sheen. This stunner’s fitted silhouette is complete with flattering allover ruching and a modern cat-eye neckline for a fresh twist. A beautiful choice for beachside I Do’s or a formal fête.

Louvienne Shay 1
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Louvienne Shay Hero
Louvienne Shay
Louvienne Shay


Gorgeous and graceful, Greer is an off-the-shoulder gown with a full A-line skirt. The fitted bodice with cat-eye neckline is modern and flattering while the skirt slit adds a dramatic show of leg. The straps are detachable for a versatile look.

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Louvienne Greer
Louvienne Greer


For the bold bride, Blaine is a sexy, fitted strapless gown with a contrasting side panels for the ultimate statement. The eye-catching lines and modern, cat-eye neckline make this gown the perfect choice for the bride who isn’t afraid to stand out.

Louvienne Blaine Hero
Louvienne Blaine 1
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Louvienne Blaine
Louvienne Blaine