Calling all modern brides, meet Moira Hughes — Lovely’s newest designer!
NEW designer alert! Sydney-based Moira Hughes is now available at a Lovely Bride near you. With elevated wedding gowns for the effortless bride, Moira Hughes is a destination for relaxed and refined luxury bridal for the empowered bride embarking on their next stage of life.
A note from Creative Director and Founder, Moira Hughes:
“I’ve always loved creating something unforgettable. My journey started in London where I studied fashion design and worked with some of the most legendary names in bridal. I wanted to bring something fresh to the table—combining my love of couture and French corsetry into gowns that felt modern, effortless, and personal.
“Moira Hughes brides don’t settle—they’re all about finding something that feels right. They appreciate quality and artistry, but don’t want to look or feel like every other bride. The Moira Hughes brand is the perfect way to merge my love for timeless craftsmanship with a fashion edge. It is effortlessly cool, a little unexpected, and completely unforgettable.” — Moira
Ready to find the one? Moira Hughes styles have already started arriving to our shops! We can’t wait for our brides to fall in love with these new arrivals as much as we have. Keep scrolling to check out the gowns. Then, find your nearest Moira Hughes Lovely Bride stockist, create your wishlist, and book your bridal appointment to say yes to the dress of your dreams.
HENDRIX
Fitted satin gown with hand-draped bodice and hip detail, long-line flat corset, and low curved back.
REMI
Raw silk gown with diamond detail bodice, delicate straps, and full skirt with pleats on high hip.
MELROSE
Modern taffeta ballgown with architectural structure, organic draped neckline, removable straps, and longline corset. Pair with the detachable draped Melrose Shoulder Band to transform the look.
CHARLIE
Taffeta ballgown with tapered straps, basque waist bodice with seam lines, and full, pleated skirt.
HARLEY
An ensemble of pieces including a structured crepe corset bodice with peplum and optional tulle sleeves or ribbon ties. Pair with the Harley Crepe Skirt, a fitted crepe column skirt with a subtle train and zip opening, or the Harley Tulle Skirt, a full skirt with layers of soft tulle lined in light crepe. The Harley Tulle Top, an English tulle bolero worn under Harley bodice, finishes the look.
PRESLEY
Sculpted pearlescent duchess gown with removable asymmetrical straps, soft draped neckline, and lace-up back.
LUCA
A full-skirted raw silk gown with a dramatic train, corset back bodice, and tight, flat ruching detail on the bodice.
ROCCO
Translucent corseted gown featuring corded French lace over silk gazaar with a cat-eye neckline and sheer corded lace sleeves with optional wrist detail.
ISABELLA
French satin bias-cut gown with cowl top, lace fringe neckline detail, and low, cutaway diamond back.
JORDAN
Satin curved bodice gown with draped neckline, straps, low back, and diamond skirt detail.
BLAIR
Soft, flowy gown in French silk crepe with a boat neckline, long sleeves, button details, and a low V-back.
LINCOLN
Fitted crepe gown with cat-eye neckline, pockets, and optional straps. Pair with the Lincoln Sleeves, silk gazaar sleeves with crepe strap and low wrist opening, or the Lincoln Silk Bow, a silk gazaar bow with long train.
LONDON
High-neck silky satin gown with side draping, high back with pearl buttons, and side leg split skirt.
Want to see these Moira Hughes new arrivals IRL?
Book an appointment at the Lovely Bride location nearest you to see the gowns. We can’t wait to see #OurLovelies in these beauties! P.S. – Follow us on Instagram and TikTok. Last but not least, follow us on Pinterest to add these new styles to your wedding inspo.
