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Frequently Asked Questions

Because we want your experience to be just as Lovely as the wedding gown you’ll find, here are a couple of pointers for making the most of your day shopping with us:

What is the price range of your gowns?

Our gowns range from $1,800 to about $6,000.  If you have specific questions about a certain designers price range, please visit our designer page for a more thorough price breakdown.


Do I need an appointment?

Yes.  So that we can give each bride our undivided attention, all shops are by appointment only, and cannot accommodate walk-ins.  We require private appointments to try on both wedding gowns and accessories. Click on the home page to schedule your appointment and specify if you are coming in for a bridal or accessories appointment.

When should I order my wedding dress?

Dresses can take up to four to six months to produce, since it is being made to order.  When you factor in shipping and alterations, it could be a six month total process.  We suggest deciding on a dress six to nine months prior to your wedding date, so you have time built in for fittings and accessorizing.  There are rush options for weddings under six months, but rush fees do apply.

What is a trunk show?

Lovely carries an edited selection of each designer’s collection, but trunk shows are a designated time that Lovely will have an extended selection of a particular designer.  The trunk shows only last a couple of days, and appointments fill up quickly, so we recommend you book early if one of your favorite designers will be visiting Lovely and you want to be able to shop the whole line.  Discounts apply on trunk show merchandise during the trunk show dates only.

How should I prepare for my appointment?

Take some time to look through magazines and websites so you have a general idea of what you prefer in a wedding dress.  This will help us get started in the selection process, although your stylist may also have some recommendations that you will love.  It is helpful to bring undergarments of similar styles that you will wear on your wedding day, including strapless bras and those magic Spanx!  Also bring heels of a height that you will wear for your wedding so you can get the complete picture when dress shopping.

Will I need alterations?

We like to order the dress as close to your current size as possible, but all bridal gowns need alterations to give it a perfect fit for your wedding day.  Before picking up the gown you purchase at Lovely, we suggest you contact a tailor to schedule your appointment to start the fitting process.  Lovely has recommended tailors in each of our shops, so contact your local store for a referral.  We recommend allowing starting your alterations two months prior to the wedding date, so make sure to add this time onto the four to six months for gown production.

Do you do fittings in your shop?

We do not tailor in our stores. We prefer that you visit one of our recommended tailors, since they have all of the tools at their fingertips inside their shops. We don’t have any required alterations packages, which means you only pay for what you need to have done to make your gown fit like a glove.

Do you have plus size samples?

We do sell plus size dresses!  We do our best to accommodate as many beautiful body types as possible with our sample dresses.  For this reason, the majority of our samples are sizes 8, 10 and 12 and we also have a selection of sample gowns in size 14-20. Since our samples will not be an exact fit for most, we use clips for dresses that are too big on the body, and pins and modesty panels for dresses that are on the small side. This will give you give you the vision of how our dresses will fit when they are tailored to you. If you would like to speak to someone about what we have in your size, please shoot the location you would like to visit an email directly.

Can I bring a large party to my appointment?

We recommend that you limit your party to three or less during your visit at Lovely.  We are cozy little boutiques with limited seating and we have found that the opinions of a trusted few always make for an easier decision for you.  For larger parties, please chose a salon that best fits your number of people, and we ask that you bring no more than four max as space is limited.