Frequently Asked Questions

Because we want your experience to be just as Lovely as the wedding gown you’ll find, here are a couple of pointers for making the most of your day shopping with us:
What is the price range of your gowns?

Our prices vary by store, but range from $1,800 – $6,000, with the majority at $2,500-$4000.  If you have specific questions about a specific designers’ price range, please visit our designer page for a more thorough price breakdown.

Do I need an appointment?

Yes.  So that we can give each bride our undivided attention, all shops are by appointment only, and cannot accommodate walk-ins.  We require private appointments to try on both wedding gowns and accessories. Click on your preferred location’s page to schedule your appointment.

Do you charge a fee for appointments?

Due to  the tailored service you get from a dedicated stylist and the delicate nature of our gowns, some of our shops do charge a service fee for our 1.5 hour, one-on-one Bridal Appointments. This appointment type is for when you are ready to get serious about us (and we are flattered!) In full transparency, you will see the $25 charge noted on the appointment type before you book at your desired location.

Want to just look around? All of our gown inventory is visible online through a unique portal created just for you! Click ‘DRESSES’ in our menu bar, choose your city and create your login. Then you can heart your favorites and save them for your IRL appointment.

When should I order my wedding dress?

For a stress-free timeline, plan on ordering your dress 9 to 12 months prior to your wedding date. Dresses are made to order, and can take up to 5 to 7 months to produce, plus 2 to 3 months for tailoring.

There are rush options for weddings under 6 months, but rush fees do apply and vary based on designer and timeline. Your personal stylist can better guide you through pricing per designer during your appointment.

What is a ‘Sales Event’ (formerly called a ‘Trunk Show’)?

Lovely calls these ‘Sales Events’ to make it more clear on what to expect. You can get a discount on the host designers’ merchandise during this time frame, and you will also be able to see an extended assortment of the designer’s gowns that we do not normally carry at Lovely.  The Sales Events only last a couple of days, and appointments fill up quickly, so we recommend you book early if one of your favorite designers will be visiting Lovely.

How should I prepare for my appointment?

Start with your wishlist! You can ‘heart’ your favorite gowns from our dresses page.  If you make this wishlist before your appointment, it will save to your appointment profile. This will help us get started in the selection process, although your stylist may also have additional recommendations that you will love.

It is helpful to bring undergarments of similar styles that you will wear on your wedding day, including strapless bras and those magic Spanx!  Also bring heels of a height that you will wear for your wedding so you can get the complete picture when dress shopping.

Will I need alterations?

Hard yes – every bride needs nips and tucks! When ordering, your personal stylist, will guide you through choosing a size that’s closest to you – setting you up for the best starting point possible for alterations.

Remember that a stress free timeline for alterations is 2-3 months. If you are working on a short timeline, your stylist can refer you to third-party tailors that can accommodate you!

Do you do fittings in your shop?

We do not tailor in our stores. We prefer that you visit one of our recommended tailors, since they have all of the tools at their fingertips inside their shops. We don’t have any required alterations packages, which means you only pay for what you need to have done to make your gown fit like a glove. Make sure you factor in these third party fees, which could range from $700 – $1000+ when budgeting for your gown.

Do you have plus size samples?

Of course!  We do our best to accommodate as many beautiful body types as possible with our sample dresses.  For this reason, the majority of our samples are sizes 8, 10 and 12 and all stores have a selection of sample gowns in size 14-20. Since our samples will not be an exact fit for most, we use clips for dresses that are too big on the body, and pins and modesty panels for dresses that are on the small side. This will give you give you the vision of how our dresses will fit when they are tailored to you. If you would like to speak to someone about what we have in your size, please send the location you would like to visit an email directly.

Check out this link to see what styles are available for reorder in size 18 and up.

Can I bring a large party to my appointment?

Due to ongoing Covid-19 restrictions, some of our shops are only allowing between 1 to 2 guests, instead of our normal 3 to 4 guest limits. Please check with your local shop on what is allowable. We are pros at creating Zoom parties so we can make it work to have your loved ones part of your ‘yes’ moment.

Flying solo? This can be a GOOD thing! Sometimes, too many opinions can cause unnecessary stress. Remember – you’re not alone! Your stylist is a professional and is going to make purchasing FUN and EASY.

When should I order my accessories?

The same day you buy your dress!

Locking down your accessories while you have your dress on is the smartest way to buy. Plus we don’t take stand alone ‘Accessory Appointments’ in many of our shops on the weekends so getting back in can be a challenge. Lastly most accessories take 3 to 4 months to produce but some are sold right off the rack, so when they are gone they are gone. This is all to say, when you have put together the look with the help of a trusted stylist, it’s best to just say yes to all!

How do I save my wishlist?

We prefer that you build your wishlist BEFORE booking an appointment, so that it will save to your appointment notes on our end. Then your stylist will have access to your wishlist to ensure the most successful appointment.

Your wishlist will also save on the device and browser that you are using as a ‘cookie’. If you make your wishlist on your phone, you can bring it with you to the appointment.  If you made the wishlist on a desktop computer, after booking your appointment, just share the url link with your local shop. The ‘cookie’ doesn’t transfer from device to device.

When is my dress arriving?

The waiting is the hardest part! We send our brides away with an estimated ship date on their ‘Bride Guide’ and that is still the date we are holding our designers to.

The designers always ensure us that they are working to meet the date range we quoted you, but they do not provide us with updates during production. You’ll hear from us if there are any exceptions. Otherwise please hold tight until you get an email with the confirmation that your dress has arrived. We know that can be tough to hear, especially closer to the delivery date, but it helps us control our large email inflow so we can keep focused on giving excellent customer service in our appointments!