Our NYC team is the uncorporate crew who runs our flagship New York store, manages our brand collective, and keeps our brand and company fun and inspiring. We work hard to empower our team so that they can, in turn, empower our brides. We have a company culture that celebrates loyalty, diversity and individuality. We believe that strong women lift each other up.
Lanie-Founder & CEO
Lanie is the visionary who brought 'indie bridal' to the retail scene with the first Lovely Bride shop in 2010. As a fashion industry veteran, Lanie's track record of building lifestyle brands enabled her to build Lovely into a national brand with international appeal.
Erica-Director of Stores
Running the show at Lovely Bride for over 5 years, Erica manages NYC and the entire collective seamlessly. She embodies all three c's in 'calm, cool, and collected'.
With a fierce passion for bridal and a background of training in the beauty sector, Kelsey blends both skills as an enthusiastic mentor to the Lovely Bride teams.
Living and breathing the Lovely Bride brand, Anna brings a fresh perspective and a die-hard love to our Instagram and all social media.
Our collective of shop owners has been the key to ensuring every bride around the country gets the same TLC all day, every day. We don’t run our business from an ivory tower. A vested owner is there with you, making sure your experience is personal and real. Meet these amazing boss ladies!
Rebekah - LA & SD
After running our LA location, Rebekah decided to make it her own, then opened a San Diego Lovely.
Ivy - Philly
Ivy is an original, who has been bringing the cool to Philly since 2013.
Katie - Rochester
Katie's Rochester NY location was a welcome break from the norm for her brides.
Emily - CHS & ATL
Emily opened Charleston and Atlanta to bring our Southern Girls some Lovely.
Tory - Dallas, Houston and Phoenix
Tory opened Lovely Dallas to show Texas brides how to be chic, sassy, and whole lot of classy. Then she brought even more love to the Southwest by buying the Phoenix and Houston locations.
Heather - Chicago & San Francisco
Heather blessed Chicago with a Lovely after years of brides requests and recently bought our SF location.
Carly - Denver
Denver has splashed onto the scene in 2019 and has brought Denver a new level of cool in bridal.
Haley - Cincinnati
Midwest is best...for our next Lovely. Ohio welcomed our indie boutique with open arms.
Reanne - Charlotte
As a successful business woman, Reanne took at bet that Charlotte NC needed some Lovely, and it's been a smash hit.