Team Lovely

Our NYC team is the uncorporate crew who runs our flagship New York store, manages our brand collective, and constantly strives to WOW brides with our Marketing and social media.


Lanie second biggest accomplishment is the dream team of Lady Bosses she has built. The first is mothering her zany and adorable kids.


Running the show for over 5 years, Erica manages NYC and the entire collective seamlessly. She put the cool in 'calm, cool, and collected'.

The Collective

We often say we are a company of ‘mom and pops’.  Because while we may have that well-oiled polish online, we have amazing women on the ground, in each of our shops, who put their hearts and souls into one simple goal: making sure Our Lovelies have the best experience in their Lovely boutiques. Our caring goes beyond a sale, and we deeply enjoy taking the journey with you and playing a part in your wedding dress decision.


After running our LA location, Rebekah decided to make it her own, then opened a Phoenix and San Diego Lovely.


Ivy is an original, who has been bringing the cool to Philly since 2013.


Kaibin is part of a friend duo that opened our first West Coast shop in SF.


Angie tag teams in SF to run this haven for brides in Cow Hollow.


Katie's Rochester NY location was a welcome break from the norm for her brides.


Emily opened Charleston and soon Atlanta to bring our Southern Girls some Lovely.


Tory opened Lovely Dallas to show Texas brides how to be chic, sassy, and whole lot of classy.


Heather blessed Chicago with a Lovely after years of brides requests!


Denver is on the horizon and Carly got it right with the hippest indie designers she is bringing your way Summer of 2018.