Team Lovely

Our NYC team is the uncorporate crew who runs our flagship New York store, manages our brand collective, and keeps our brand and company fun and inspiring. We work hard to empower our team so that they can, in turn, empower our brides. We have a company culture that celebrates loyalty, diversity and individuality. We believe that strong women lift each other up.

Lanie-Founder & CEO

Lanie is the visionary who brought 'indie bridal' to the retail scene with the first Lovely Bride shop in 2010. As a fashion industry veteran, Lanie's track record of building lifestyle brands enabled her to build Lovely into a national brand with international appeal.

Erica-Director of Stores

Running the show at Lovely Bride for over 5 years, Erica manages NYC and the entire collective seamlessly. She embodies all three c's in 'calm, cool, and collected'.

Kelsey-Training Manager

With a fierce passion for bridal and a background of training in the beauty sector, Kelsey blends both skills as an enthusiastic mentor to the Lovely Bride teams.

Anna-Social Manager

Living and breathing the Lovely Bride brand, Anna brings a fresh perspective and a die-hard love to our Instagram.

The Collective

We often say we are a company of ‘mom and pops’.  Because while we may have that well-oiled polish online, we have amazing women on the ground, in each of our shops, who put their hearts and souls into one simple goal: making sure Our Lovelies have the best experience in their Lovely boutiques. Our caring goes beyond a sale, and we deeply enjoy taking the journey with you and playing a part in your wedding dress decision.

Rebekah-LA, SD & PHX

After running our LA location, Rebekah decided to make it her own, then opened a Phoenix and San Diego Lovely.


Ivy is an original, who has been bringing the cool to Philly since 2013.


Kaibin is part of a friend duo that opened our first West Coast shop in SF.


Angie tag teams in SF to run this haven for brides in Cow Hollow.


Katie's Rochester NY location was a welcome break from the norm for her brides.

Emily-CHS & ATL

Emily opened Charleston and Atlanta to bring our Southern Girls some Lovely.


Tory opened Lovely Dallas to show Texas brides how to be chic, sassy, and whole lot of classy.


Heather blessed Chicago with a Lovely after years of brides requests!


Denver is splashing onto the scene with a VIP pop-up and a fresh shop opening summer 19.