The latest Alexandra Grecco collection has officially launched and is a fresh-picked garden of texture and whimsy.
We are so excited that the Alexandra Grecco Birdie Collection has arrived at Lovely Bride! Birdie is an ode the designer’s special grandmother known for her fashion sense, boundless creativity, and green thumb. The collection is classic and chic, with lots of texture and luxurious finishes, and a hints of unexpected detail or whimsical flair.
A word on the collection from Alexandra Grecco: “This collection is inspired by my grandmother, Roberta, also known as ‘Birdie.’ It is a celebration of her life in Brooklyn, her love for gardening and floral arranging, and of course, her impeccable style.”
“For this collection, we chose fabrications and details that felt nostalgic yet fresh, and we balanced structure with romantic draping and ethereal textures. Along with our signature buttery silks, we constructed pieces in luminous sheer organza, delicate Chantilly lace, and wispy tulle. The embroidery placement is playful, yet refined and sculptural to reflect my grandmother’s love for floral arranging. My dream is that the heirloom quality of our pieces lends itself to being passed down between generations; our gowns as cherished memories to live on again.”
This special collection offers an assortment of luxurious and timeless solid styles as well as playful and romantic textural pieces. Hand-selected Chantilly lace, the brand’s signature 3D floral appliqué, and luminous silk crepe and organza can be found throughout the collection. The collection’s silhouettes include fitted gowns, relaxed slips, and soft A-lines, which feature modern touches such as semi-sheer structured corset bodices, curved necklines, and sheer cap sleeves.
The Birdie collection includes 23 gowns, as well as numerous add-ons including overskirts, toppers, and veils to customize your look.
Ready to find the one? The Birdie Collection styles have already arrived at our Lovely Bride shops! Keep scrolling for a first look at the new gowns. Then, book an appointment at one of our Alexandra Grecco Lovely Bride locations to see the gowns IRL.
“My grandmother sparked my interest in fashion from a young age. Some of my favorite afternoons were spent together in her attic, sorting through what I considered to be ‘wearable art’. . . As I modeled each look, she would describe what detail she loved most, what fabulous department store she found it in, or what classy party she wore it to. For me, it was a magical mix of story-telling and dress-up that still inspires me to this day.”
– Alexandra Grecco
Carrie is a show-stopping drop waist gown with a semi-sheer structured Chantilly lace corset, exposed boning, and bobbinet tulle A-line skirt. This gown’s blush and off white color is soft and romantic, while its silhouette and mix of texture brings the drama. This style’s drop-waist bodice in Chantilly lace bursts into an A-line skirt made of spiraling tulle ruffles, creating a look that is captivating and chic.
Chelsea is a fitted matte silk crepe gown with a curved V-neckline, dripped sides, and a stunning open back. This solid gown is perfect for the bride who wants a simple and timeless look. Chelsea can be worn alone as a clean and minimal look or paired with any of the Birdie Collection accessories for a more personalized look.
Crosby is a relaxed fitted gown with a delicate triangle neckline and an open back with delicate ties that can be strung together in many ways to create subtly different looks. Her satin silk crepe fabrication is butter-soft and dreamy perfection. Add a beautiful flower brooch to the neckline for a touch of whimsical flair.
Dakota is a satin silk crepe strapless sheath gown with a structured interior corset. This gown is perfect for the minimalist and effortlessly cool bride, or can be styled with different accessories to create the perfect customized look. Simple, but never boring.
Delancey is an ethereal strapless gown with a full A-line skirt, semi-sheer structured corset, and exposed boning detail. A classic shape with modern touch. The beaded embroidery bodice detail with shimmering floral vines and flowers is the perfect finishing touch on this gown’s striking micro-pleated tulle.
Eloise is a voluminous A-line gown with a plunging V-neckline, open sides, and beautiful square back. The flutter of floral appliqué on this gown is simply breathtaking and the blush organza flowers are the perfect romantic touch. A fanciful and feminine choice.
Evalina is a classic fitted gown with a semi-sheer structured corset and exposed boning. The sheer, embroidered strapless bodice is the perfect textural contrast to this gown’s sleek matte silk crepe skirt. This beauty is finished with a flirty skirt slit.
Forsythia is a fitted gown with a structured corset, draped neckline detail, and delicate spaghetti straps. This instant classic is inspired by some of the most beloved AG styles, reimagined with additional structure and support. This satin silk crepe gown also has incredible styling options, with off-the-shoulder straps or long sleeves, to suit every bride.
Frankie is a fitted matte silk crepe gown with a notched bodice, sheer cap sleeves, and stunning low back. This versatile gown’s soft tulle cap sleeves can be worn on- or off-the-shoulder.
Henry is a voluminous A-line gown with a semi-sheer structured corset with an artfully draped neckline detail and exposed boning. This gown’s luminous silk organza fabrication is lightweight and ethereal.
Hudson is a fitted gown with ruffle details along its deep V-neckline, open back, and skirt panels. Bring on the romance with layers of tulle and Chantilly lace adorning the shoulders and skirt, balancing the deep V-neck bodice and classic fitted skirt.
Delicate and classic, Irene is a matte silk crepe fitted gown with a curved V-neckline, sheer ruched sleeves, and an open back. The ruching on the sheer long sleeves is the perfect touch of texture to this sleek gown.
Jane is a simply sultry bias-cut gown with an easy cowl neckline and an eye-catching low back. The satin silk crepe construction is comfortable, easy to move in, and skims the body beautifully. Made to hug your curves with an effortless fit.
Magnolia is a full A-line gown with pleated details, deep curved V-neckline, with open sides and an open back. This silk charmeuse gown feels heavenly on the body and floats like a dream.
Millie is a fitted gown with a curved V-neckline, sheer cap sleeves, and scalloped details. The skirt’s hem and slit opening features scalloped Chantilly lace for the perfect peek-a-boo touch. Thoroughly modern and undeniably a work of art.
Fully embroidered with clusters of flowers, Minetta is equal parts sweet and sophisticated. This stunner is a fitted gown with a deep curved V-neckline, open sides, and open back. The allover floral embroidered tulle is worthy for a romantic garden celebration. Minetta can also be made with a solid skirt.
Orchard is a fitted gown with semi-sheer structured Chantilly lace corset and exposed boning. The subtle layering of Chantilly and French laces adds depth to an otherwise clean bodice complete with AG’s take on a sweetheart neckline. This gown’s sleek matte silk crepe skirt features a stunning side slit to complete the look.
Pearl is a striking fitted gown with a plunging V-neckline, Chantilly lace yoke, and open back. We love the cascading lace with blooming flowers and dainty vines on the sheer long sleeves and the cummerbund waist detail. Tailored to perfection.
Rosemary is a fitted gown with a V-neckline, front bodice cutout detail, sheer cap sleeves, and an open back. The Chantilly lace on the bodice cutouts and dainty cap sleeves add depth and texture, taking this beautiful gown up a notch.
Sterling is a matte silk crepe fitted gown with a V-neckline, open sides, and open back. The gown’s most striking details include the open back which is appliquéd with vines and clustered sequin flowers and the cascade of chiffon flowers and sparkling vines growing up from the hem.
Vinci is the ultimate show-stopper. A soft A-line gown with structured corset under draped bodice details, this blush and off white gown combines intricate vine appliqué with perfectly placed draped tulle to create a soft and ethereal work of art. The draped straps can be worn on- or off-the-shoulder, both equally romantic.