The Lovers Society Tulum collection has officially launched and is exclusively available at all Lovely shops!

Who’s ready for a virtual vacay? Lovers Society Tulum will immediately cause you to want transport to the beach to bask in the sun by the crystal clear ocean. Mexico’s magical Caribbean coastline inspired Lovers Society’s Fall 2020 collection. Each beautiful gown has been designed to be on-trend, yet totally timeless. From contouring crepe to ethereal botanical lace, this romantic collection is perfect for the modern bride. We can already picture Our Lovelies saying ‘I Do’ at golden hour in these dreamy gowns.

Ready to find the one? We can’t wait for our babes to fall in love with the Lovers Society Tulum collection as much as we have. Keep scrolling for a first look at the 11 new gowns and two new veils. Then, click here to start adding your faves to your wishlist and book an appointment. Warning, this campaign may cause serious wanderlust.

Size Range: 2 – 16

Price Range: $1950 – $2750

Click here to book an appointment to see Lovers Society Tulum IRL. 

P.S. – Want to see how these new styles look on Our Lovelies? Follow us on Instagram. Then, follow us on Pinterest to add these new styles to your wedding inspo.

lovers society tulum collection nolan front
lovers society tulum collection nolan detail

Pictured above: NOLAN

A swoon-worthy modern classic with a twist. Nolan is cut from Lovers exclusive botanical lace, in their signature figure-flattering stretch crepe. Nolan features an off the shoulder bodice with a twist-detail, boning over the bust, and a sleek body contour paneled skirt that transforms into a full skirt and train.

lovers society tulum collection front hudson
lovers society tulum collection back detail hudson
lovers society tulum hudson back
lovers society tulum collection hudson front detail

Pictured above: HUDSON

Crafted in fully embroidered lace, Lovers Society Hudson has a chic, clean silhouette, balanced by Lovers exclusive botanical embroidery and a plunging neckline. Angled lace panels are carefully placed to contour the figure in all the right places.

lovers society tulum collection bo front
lovers society tulum bo back
lovers society tulum collection 3 1

Pictured above: BO

Say ‘I do’ to beautiful Bo. Lovers Society’s signature stretch crepe adds weight and fluidity for a dramatic drape. Bo’s deep plunge neckline has a barely-there mesh insert to keep everything in place, with a delicately placed floral appliqué at the sides. A slender waist seam adds definition, meeting contoured seams strategically placed to embrace and flatter curves. Bo fits like a glove through the hip, then flows from a full skirt like a wave into a bold train.

lovers society chase front
lovers society chase detail
lovers society chase side detail
lovers society chase back

Pictured above: CHASE

Lovers Society Chase is what modern bridal dreams are made of. With structured long-sleeves and a plunge neckline, this gown is designed with the fashion-forward bride in mind. An exclusive Lovers Society lace appliqué of entwined vines and flowers adds elevated texture from bodice to hem.

lovers society clay front
lovers society clay back

Pictured above: CLAY

Lovers Society Clay is oh so chic! Cut from stretch crepe for a luxurious drape, Clay has a subtle floral appliqué scattered delicately over the bodice, skirt, and hem of the train. A modern square neckline gives an elegant shape and support with a structured bodice. Body contour seaming keeps the gown fitted throughout the hip, which shimmers into a full skirt and stunning train.

lovers society tulum collection 4
lovers society tulum collection vaughn
lovers society tulum collection vaughn back

Pictured above: VAUGHN

Showstopping from every angle, Lovers Society Vaughn is for the bride who prefers softness over structure. Crafted from Lovers Society’s signature medium-weight crepe to create a luxe drape, a lined cowl neckline and spaghetti straps offer sensuality with a sense of security. A low back and mesh inserts create a modern bodice that flows into a full circle skirt with gorgeous movement.

lovers society tulum collection ezra front
lovers society tulum collection ezra front detail
lovers society tulum collection ezra front 2
lovers society tulum collection ezra back detail

Pictured above: EZRA

Ethereal textures meet a regal attitude. We can’t get enough of Lovers Society Ezra’s geo-floral all over lace craft in premium rayon for an ultra soft feel. An open back and a modern square neckline sit above a structured bodice for shape and support. A slim belt creates a perfectly defined waist. Ezra is fitted throughout the hip with a full skirt that flows out into a dramatic openwork train.

lovers society tulum collection jaxs front
lovers society tulum collection jaxs front 2

Pictured above: JAXS

Lovers Society Jaxs is just next level. Featuring strategically placed body contour seams and a plunge neckline, Jaxs has a fresh, modern silhouette. This Lovers Society gown fits closely to curves before gently spreading out into a full train – for an unforgettable walk down the aisle. Paired with Camila veil.

lovers society tulum collection maya front
lovers society tulum collection maya back

Pictured above: MAYA

Lovers Society Maya is made from stretch crepe for a luxurious drape. The gown features a Lovers exclusive floral appliqué, which cascades over the classic fitted bustier and down the front of the skirt. A clean train adds unexpected drama. P.S. add Holden sleeves for sheer romance.

lovers society tulum collection zepher
lovers society tulum collection zepher back
lovers society tulum collection zepher detail
lovers society tulum collection arlo veil

Pictured above: ZEPHER

Lovers Society Zepher is crafted in a medium-weight crepe for a dramatic drape. A cowl neckline conceals a fitted lining for a fresh relaxed vibe while keeping you supported from day to night. Zepher’s open back features embroidered vines appliquéd over mesh, with a contoured skirt that fits every curve, then spreads out to a full skirt and train. Paired with Arlo veil.