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Halfpenny London

Halfpenny London was created by Kate Halfpenny in 2005, originally as a bespoke bridal dress business born from private commissions, solely driven by word-of-mouth and Kate’s reputation for styling some of the world’s most coveted VIPs. From the very beginning, Kate’s contemporary designs and refreshing approach to bridal wear and accessories made an immediate impact within the luxury bridal category, appealing to fashion conscious, style savvy women with a desire to express their individuality and, put simply, look and feel incredible. Today, Halfpenny London continues to be designed and handmade within the UK and Kate’s collections have been worn around the world by brides.

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2 rita vinieris designer main

What influenced you to become a designer?

I love to design and feel very happy when I'm able to be creative and in charge of my vision. I knew I did not want to work for a big corporation, so I decided to intern for smaller, independent brands. I worked for a couple women, who were around my age, who were working very hard, handling all the aspects of their business, and I felt inspired to do the same.

What makes you stand apart from other designers?

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I try not to focus too much on what other designers are doing. When designing a collection I try to stay as true to myself as possible, and I think if you do that then you'll always stand out in some way. Other than that, all of our pieces are made in the U.S., and the number of designers who produce locally are far too few.

“I Design Gowns For The Woman Who Wants To Wear A Gown That Feels Incredibly Special, But Is Still Comfortable, And Most Importantly She Feels Like Herself While Wearing It.”

What is your design background?

My mom taught me how to sew when I was younger. I would make costumes for plays my friends and sister would perform in our yard. Years later, I went to FIT and studied design.

– Rita Vinieris

Where do you find your design inspiration?

Everywhere. Vintage clothes have always been very inspirational to me, though. I mostly wore vintage growing up, because I loved the attention to detail and faded colors.

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About HALFPENNY LONDON

Halfpenny London was created by Kate Halfpenny in 2005, originally as a bespoke bridal dress business born from private commissions, solely driven by word-of-mouth and Kate’s reputation for styling some of the world’s most coveted VIPs. From the very beginning, Kate’s contemporary designs and refreshing approach to bridal wear and accessories made an immediate impact within the luxury bridal category, appealing to fashion conscious, style savvy women with a desire to express their individuality and, put simply, look and feel incredible. Today, Halfpenny London continues to be designed and handmade within the UK and Kate’s collections have been worn around the world by brides.