Designer Crush: Alexandra Grecco

alexandra grecco c greg finck 0338

Alexandra Grecco is a bride favorite at Lovely Bride and her new collection, Lover of Mine, is delivering to our shops as we speak.  But we have an exclusive AG treat for you, Lovelies!

Alexandra Grecco will be unveiling her new Autumn/Winter 2020 Collection at our Lovely Bride NYC Flagship in October.

As we prepare for the Alexandra Grecco sales events we thought we’d take a moment to catch up with the designer herself to hear more about her inspiration for the Lover of Mine collection, new favorite gown, and her best wedding dress shopping tip!

Browse some of the wedding dresses below and click through to see the full assortment on LovelyBride.com. Imagining yourself in one of these dresses, yet?  Well you won’t have to imagine any longer as you’ll have the chance to see these beautiful wedding gowns in person at our upcoming sales events!

If you’re in the New York City area from October 18-20, 2019,  join us for an extra special Alexandra Grecco sales event at Lovely Bride NYC as Alexandra Grecco unveils the new Autumn/Winter 2020 Collection. Be one of the first brides to see and try-on the brand new collection! Click to book an appointment at Lovely Bride NYC or click through the below link to book an appointment at a Lovely Bride boutique near you.

Rochester September 20-22

NYC October 18-20

San Francisco November 1-3

Dallas November 8-10

Cincinnati November 21-24

Washington D.C. November 22-24

For more Alexandra Grecco updates and to see #OurLovelies real brides in Alexandra Grecco wedding dresses follow us on Instagram and Pinterest!

alexandra grecco saint long sleeve a-line wedding dress
alexandra grecco saint long sleeve lace wedding dress
Alexandra Grecco Saint wedding dress

When and how did you get your start?

I started my company about 10 years ago by reconstructing vintage dresses and selling them online.  Eventually I started a ready to wear line then transitioned to bridal about five years ago and I’ve never looked back.

Describe the Alexandra Grecco Bride.

She’s a total babe, super stylish and 100% herself.


alexandra grecco germaine lace high neck wedding dress
alexandra grecco germaine long sleeve open back wedding dress
Alexandra Grecco Germaine wedding dress

What was the inspiration behind the Lover Of Mine collection?

I’m always inspired by travel and this collection was inspired by summer nights in Paris.  It has a playful energy and is super laid back and chic.

Do you have a favorite dress from the collection?

Probably the Germaine gown.  I love a good high neck/long sleeve gown and the cut outs on the side give it a bit of an edge.

alexandra grecco elodie deep v-neck sheath dress
alexandra grecco elodie deep v-neck sheath wedding dress
Alexandra Grecco Elodie wedding dress

Muse(s) for the Collection?

My daughter.  She’s so wild, carefree and confident and inspires me always.

What do you love most about the design process?

I love picking fabrics, but I also love laying out all my sketches and narrowing the collection down to create a story.


alexandra grecco alouette sheath v-neck floral wedding dress
alexandra grecco alouette tulle back wedding dress
Alexandra Grecco Alouette wedding dress

Name three things on your desk you can’t live without.

I grew up sketching with mechanical pencils because that’s what my dad had around the house.  I can’t seem to sketch with anything else, so I always have those on my desk.  Photos of my kids and probably a caffeinated beverage!

Any dress shopping advice for #OurLovelies?

No matter how many people you bring to your appointment (the fewer the better!) your opinion is the most important.  Always stay true to yourself and listen to your inner voice.

alexandra grecco ines modern long sleeve wedding dress
alexandra grecco ines long sleeve modern crepe wedding dress with train
Alexandra Grecco Ines wedding dress
alexandra grecco reine strapless modern wedding dress
alexandra grecco marcelle square neck wedding dress with flowy skirt
(Left) Alexandra Grecco Reine wedding dress and (Right) Marcelle wedding dress